Threadless

is the same site in which designs are solicited and voted on). Through this approach, it has experienced phenomenal growth. In
the relationship between online vs. in-store retailing and to better understand how the retail landscape is changing.

a submission approach similar to what Local Motors uses. The difference here is that in addition to using this process to solicit

Core Issue:
During its first decade of operation, Threadless has been very successful selling its shirts online. The core issue is if and how
Case Study

Questions:
1. Should Threadless move into physical
retail distribution?
2. 2. If so, how? Should it open its own
store or sell through an existing retailer?
3. 3. What should be the relationship
between its online vs. physical
distribution?