THE OFFER FROM CEEYEM GROUP

A Truly high profile strategic position with in the organisation.

JOB DESCRIPTION – GENERAL MANAGER - MARKETING

This is a high-profile strategic position with the primary objective of managing the marketing
department and further developing Ceeyem’s Club County as a global holiday brand. The General
Manager - Marketing will be responsible for the development, direction and co-ordination of the
organisation's marketing and communications strategy.

The Objectives will be achieved by building effective marketing strategies and developing and
launching creative and innovative initiatives and campaign. The reporting will be to the Managing
Director, and will be working closely with the strategic alliances to taper the tourism industry. The
main task will be to direct marketing communications plans and marketing strategies to reinforce the
branding and image of Ceeyem’s Club County. In addition, the task will include managing and
developing new products and events to enrich club county customer’s experience and satisfaction
through close partnerships with tour operators, and promotional / media agencies. 

Areas of responsibilities will be as follows:

1. Overseeing all creative development branding from brand imagery.

2. Responsible for the development of the group marketing strategy.
3. To plan and develop all marketing, advertising, promotional activities for effectively
executing and monitoring the marketing strategies in meeting the organizational objectives
and enhancing the Ceeyem’s Club County Brand.
4. Develop budgetary / financial objectives for the marketing team to be delivered on time.
5. To develop and execute a PR and communication strategy.
6. To develop the sales & marketing plans, which accurately interprets the objectives of the
business.
7. To spruce in the development of brochures, leaflets and pamphlets necessary for marketing
promotions.
8. To fix the planning and strategies of sales force team along with appropriate marketing
material.
9. Maintaining sales records and post sale services and reference business generation.
10. To undertake ongoing market analysis of key players in the industry.
11. Undertake customer research, evaluate market conditions, competitor data and implementing
marketing plan / changes as needed. 
12. To be responsible for lead generations for the holiday world sales function.
13. Enhance Brand image of the company by doing pro-active promotions.
14. To provide monthly updates to Ceeyem’s Club County’s customers regarding new resorts,
new holiday plans etc.
15. To ensure online presence of Ceeyem’s Club County.

The initial phase of work will include undertaking of all the activities mentioned above till the
commensuration of appropriate departments.