INTERNAL ASSIGNMENT - 1

Course: MBA

Semester: II MODERN MARKETING MANAGEMENT

Specialization: NA Total Marks: 15

Q.1. Write answers for any two questions from below. (5 marks each – Word limit – 500)

A. Describe the various sales management concepts helping to manage the sales department
effectively.

B. Discuss in detail, characteristics of Business Markets

C. What is Marketing Channel? Explain various the factors influencing

Q.2. Write short notes on all of the following topics (1 mark each – Word limit – 100)

A. Process of selling

B. Micro-environment factors

C. Functions of Distribution Channels

D. Product positioning

E. Concept of ‘Brand’
 INTERNAL ASSIGNMENT - 2

Course: MBA

Semester: II MODERN MARKETING MANAGEMENT

Specialization: NA Total Marks: 15

Q.1. Write answers for any two questions from below. (5 marks each – Word limit – 500)

A. Discuss the role of Market Promotion in Marketing. Explain various methods used for Market
Promotion.

B. Explain the process of marketing research along with the necessary precautions to be taken in
each stage.

C. What are the contributing factors for Products reaching Decline stage?

Q.2. Write short notes on all of the following topics (1 mark each – Word limit – 100)

A. Sales forecasting

B. Advertising

C. Product hierarchy

D. Consumer products

E. Product Life Cycle