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The Essential Skills Playbook: Prepare Your Organization For Digital Transformation
The Essential Skills Playbook: Prepare Your Organization For Digital Transformation
The Essential Skills Playbook: Prepare Your Organization For Digital Transformation
Skills Playbook
Prepare your organization
for digital transformation
Table of contents
I. Foreword 3
II. The key to organizational success: business, tech, and data science skills 4
Finance 10
Telecommunication 12
Tech 14
Professional services 16
Manufacturing 18
V. Next steps 20
3
Foreword
We are amidst a massive technological transformation that’s ushering fundamental changes in the
ways we live, work, and play. Klaus Schwab of the World Economic Forum calls this transformation the
Fourth Industrial Revolution (4IR) in which our physical, digital, and biological worlds interconnect with
1
new technologies . Think: artificial intelligence (AI), robotics, blockchain, Internet of Things (IoT), and
3D printing, to name a few. Where animals, steam, and electricity forged previous revolutions, this one
runs on data. And unlike the revolutions of yesteryear, there’s no end date to the power of data, as it’ll
continue to shape organizations today, tomorrow, and into the future.
Businesses around the world are starting to take notice, too. Spending on the enablement of digital
2
transformation (DX) is forecast to approach $2 trillion by 2023 . However, many organizations struggle
with knowing where to find the skills necessary to not only survive, but to thrive in today’s digital
3
landscape. In fact, PwC’s Talent Trends 2019 CEO survey report found that 79% of CEOs worry about the
availability of critical skills. Workers themselves echo this sentiment: a recent Gartner survey found that
4
70% of employee respondents report that they do not have mastery of the skills needed for their jobs.
To keep up or, better yet, get ahead, organizations must identify the critical skills their workers need and
map to top development to upskill those in the era of DX.
In this Essential Skills Playbook, our goal is to help organizations identify the capabilities they need
to develop across critical business functions and management—more specifically, skills in finance,
telecommunications, tech, professional services, and manufacturing. The information that follows reflects
our direct learnings from working with over 2,000 companies, governments, and non-profit organizations
to build and execute skill transformation programs.
1. “The Fourth Industrial Revolution, by Klaus Schwab.” World Economic Forum, 2019.
2. “Worldwide Digital Transformation Spending Guide.” IDC
3. PwC. “22nd CEO Survey: Talent Trends 2019.” PwC, 2019.
4. “GartnerThe
HumanEssential Skills
Resources”, 2018 Playbook
Learning &D
3
Prepare your organization for digital transformation
4
Finance
Technology
Telecom
Professional services “The world is changing at the
speed of light. Skills become
Manufacturing obsolete. New jobs appear
every day. With the innovative
They represent a cross-section of the economy and thus offer a snapshot of the skills landscape solution from Coursera, we
for today’s workforce. DX is the driving factor when viewed through the lens of these five
industries—a trend that directly informs the most sought-after skills. now give the power to the
learners, to be able to think
about their future, and be
able to develop what they
need in terms of skills.”
L’Oreal
Agile Management Business Case Dev. Agile Management Mathematical Finance Digital Marketing Leadership Pricing
Business Leadership Project Planning Product Management Financial Modeling Digital Strategy Change Management Negotiation
Skills
Product Management Leadership Disruptive Innovation Financial Engineering Social Media Design Thinking Business Analytics
Debugging NLP User Experience Design Microsoft Excel VBA Agile Software Dev. Cyber Security Network Software
Tech Algorithms Sentiment Analysis User Research Algorithmic Trading Web Analytics Artificial Intelligence
Networking Hardware
Skills Computer
Cloud Computing Deep Learning Agile Software Dev. Visual Analytics SEO Emerging Tech Troubleshooting
Python Python Big Data Forecasting Big Data Cloud Computing Internet Privacy
Data Machine Learning Tensorflow SQL Business Analytics Marketing Analytics Analytics Data Analysis
Skills
Big Data Machine Learning Data Visualization Data Visualization SQL Data Management Big Data
Business Operations
Devops Data Manipulation Concept Testing Financial Accounting Tableau Software
Financial Markets
Business Process
Business Statistical Analysis Statistical Analysis
Customer Value
Financial Modeling Predictive Analytics Mapping Pricing
Proposition
Skills Consumer Confidence Cash Flow Forecasting
Blockchains A/B Testing Digital Strategy Financial Markets Digital Marketing
Index
Application Programming Natural Language Microsoft Excel VBA Visual Analytics Decision Tree Game Theory
Business Model Canvas
Interfaces Processing
Tech E-Commerce Database Index
Query Language
Monte Carlo Method Network Theory
Computer Architecture Data Structure
Skills User Experience
Agile Software
Cloud Computing Computer Vision Digital Forensics Development Cryptography Crytography
Essential skills for telecom Related course: Machine Learning with Python
Digital Strategy
Data Manipulation Data Manipulation Customer Value Financial Statements Marketing Customer Support
Proposition
Business Analytics Statistical Analysis Decision-Making
Social Media Analytics
Financial Literacy
Consensus Decision-
Digital Strategy Making
Skills Promotion
and Marketing
Devops A/B Testing Agile Management Project Management Money Management Compensation Analysis
Communications
Devops Statistical Analysis User Research Business Analytics Digital Marketing Strategic Planning
Security Management
Business Statistical Analysis Business Analytics
Agile Management
Accounting Marketing Strategy Business Strategy Marketing
Skills Customer Value
Project Management
A/B Testing A/B Testing Proposition Strategic Leadership Business Analytics Sales Strategy
Computer Architecture Artificial Intelligence Agile Software Security Controls Platform as a Service
User Interface Design Query Language
Development
Tech Cloud Computing
Computer Vision Usability Testing Database Design Cloud Computing Internet of Things
User Story
Skills Application Programming Website Wireframe Microsoft Excel Macros
Interfaces Cloud Computing Storyboarding Crytography Cloud Computing
Data Machine Learning Machine Learning Python Programming Forecasting SQL Artificial Neural Network SQL
Skills Statistical Classification Pandas
Data Mining
Predicitive Analytics Predictive Analytics
Data Security
Big Data
Project Management Statistical Analysis Agile Management Financial Modeling Business Analytics Project Management
Business Case Analysis
Business Statistical Analysis Tableau Software
Concept Testing
Risk Management Social Media Marketing Data Manipulation Change Management
Skills Customer Value
Strategic Thinking
Leadership A/B Testing Proposition Financial Markets Digital Marketing Devops
Data-Based Decision
Python Programming Python Programming Big Data Forecasting Big Data Python Programming
Making
Data Machine Learning Text Mining Data Analysis Python Programming Big Data Data Analysis Software
Big Data
Skills
Data Visualization
Machine Learning Big Data SQL Statistics Statistical Analysis Machine Learning
Software
For the manufacturing sector, the ultimate goal Predictive analytics, data visualization, and
forecasting rank high on the list of data skills
of moving to digital is to maximize efficiency.
Those who don’t transform run the risk of falling
behind the competition. The primary tactic? AI and IoT top the list of computer
Incorporate leading technologies like AI, data- science skills
driven blockchain, and IoT. An investment in
these strategies helps across the board, from Top business skills in engineering include
production to managing inventory through quality control and lean manufacturing
predictive models for timely production. And
there’s more to come as companies experiment See more top skills and trends in the Essential
with new distribution methods such as Skills Map for Manufacturing below.
automated trucks with the goal to drastically
reduce shipping time. Related courses: Digital Transformation by BCG
& University of Virginia, and High Performance
Manufacturing processes are getting smarter, Collaboration: Leadership, Teamwork, and
which means the products they’re producing Negotiation
are, too. A new and improved breed of intelligent
products are becoming increasingly connected.
9. “Worldwide Digital Transformation Spending Guide.” IDC.
Take, for example, an HVAC unit. What was
Six Sigma Project Management Marketing Accounting Consumer Behaviour Sales Strategy
Innovation
Business Quality Control Presentation Project Management Financial Modeling Digital Marketing Business Analytics Performance Analysis
Skills Change Management
Lean Manufacturing A/B Testing Validated Learning Financial Markets Brand Management Sales Prospecting
Python Programming Python Programming Sensitivity Analysis Data Analysis Predictive Analytics Forecasting Analytics
Data Domain-Driven Data
SQL Machine Learning Forecasting Forecasting Data Virtualization Forecasting
Skills Mining
Linear Algebra Time Series Data Mining Data Virtualization Tableau Software Tableau Software Sensitivity Analysis
Next steps
As emerging technologies and big data continue to transform our economies, the theme of a T-shaped workforce
with strengths across business, technology, and data science is clear. Organizations that are intentional and
successful in identifying and measuring where to upskill or reskill their workforce are the ones that will thrive in
this era of digital transformation.
At Coursera for Business, we work with over 2,000 organizations around the world to help drive
skills acquisition for the work that tomorrow needs. We’ve learned that cross-functional
collaboration to deeply understand the skills landscape by function and geography is the first
critical step. Here are four more steps that we’ve found essential in developing learning
transformation plans with our customers.
As part of our enterprise offering, our Professional Services team can help you design a learning value proposition, map skills to employee
populations, and design engagement strategies that drive true skill acquisition. Get in touch with us today at business@coursera.org.