The Concept

The Crystal is located in East London, a destination of extreme regeneration, 10 minutes from the
Olympic Park, London City Airport and next to the recently launched Emirates Cable Car. The
location is becoming as attractive as the building with a host of leisure, retail and residential projects
emerging with the Excel, Westfield Shopping Centre and 02 leisure district within easy reach.
The Crystal
• £30million investment from Siemens, who own a market share
worth of £300bn in the Water, Energy, Power, Transport and
Healthcare industries

• BREEAM AND LEED international assessments for energy efficient

buildings

• The Key Partners in the creation of the building were

Pringle Brandon, Arup, Wilkinson Eyre, Event

Communications, ISG and Turner & Townsend

• Building is a Think Tank for ideas, home of Siemens Centre of

Competence, focusing on building global sustainable partnerships

• The Mayor of London Boris Johnson opened the building in

September
10 Facts on The Crystal
• Ground Source Heat Pumps supply 100% of The Crystal’s heating
and most of its cooling

• Not a drop of water is wasted due to everything being recycled or

reused

• Linked to Smart Building System, intelligent lighting means levels

will be automatically adjusted

• Connecting to a smart grid enables Siemens to actively cooperate

with the UK Low Carbon Initiative

• A dedicated on site waste storage area with separate units ensures

recycling of paper, plastics, metals and organic waste
10 Facts on The Crystal
• A green roof has been developed to provide local species with a
valuable habitat

• The Siemens Building Management System will run 12000 control

points, therefore maximising efficiency

• Six Electric car charge stations are on site and available to the
public

• Safety and Security are operated throughout the building with

intelligent technology

• The Crystal Key uses Siemens Radio Frequency Identification

which allows them to collect personal data, tailored experience and
send the information to their own email address
• A green roof has been developed to provide local species with a valuable habitat
• The Siemens Building Management System will run 12000 control points, therefore maximising efficiency
• Six Electric car charge stations are on site and available to the public
• Safety and Security are operated throughout the building with intelligent technology
• The Crystal Key uses Siemens Radio Frequency Identification which allows them to collect personal data, tailored experience and send
the information to their own email address
One of the most sustainable
buildings in the world

Outstanding Platinum
Meet the highest Meet the highest
local standards for global standard for
a sustainable a sustainable
building
building
Marketing
Key Principles
• Rate Card and corporate information provided
on PDF email format and USB version
• Social Media sites such as Facebook and Twitter
used to message and inform
• PR campaign strategic in identified sectors such
as design, sustainability, events and innovation
• Any printable items done so on recycled paper
Web: Facebook:
thecrystal.org facebook.com/thecrystalorg

Twitter:
@thecrystalorg
The Exhibition
The Big Three

T
EN
NM
1. Resource efficiency
2. Make information available

RO
3. Ensure air, water quality

VI
4. Abate CO2 emission

EN

EC
GOVERNANCE

ON
1.Efficiency

O
2.Policies

M
IC
3.Leadership

CO
M
PE
QUALITY OF LIFE

TI
1.Chance to have say 1. Make city compete

TI
2.Implement suitable infrastructure 2. Job opportunities

VE
3.Access to quality 3. Attract skilled workforce
4.Good education resources

NE
4. Municipal finances

SS
Macro experiences
THE WONDER
INFORM
CHALLENGES
CONTEXTUALISE

ATTRACTOR FOR
THE MACRO TOPIC MULTIPLE TEST VISITORS
PROBLEM SOLVE
SOLUTIONS
ENCOURAGE PARTICIPATION

REFERENC
RESULTS
E

INSPIRE THEM SHOW BEST CASE REFERENCES FROM

PRESENT POSSIBLE FUTURES GLOBAL ARCHETYPE CITIES
OFFER POSITIVE OUTLOOK
Exhibition walkthrough
• Personalized experience
• Programming devised in line with
National Curriculum
• Layered content, in order to reach
multiple levels of demographic
• Focuses on issues that affect all
• Free service
Meetings, Events and
Conferences
The Auditorium
•270 Seater Capacity

•HD Quality Screen

•Bose Sound System

•Video Conference Facility

Events Spaces
•Unique and adaptable

•Networking and breakout

•Power and lighting

solutions

•Projection and sound

•Intelligent Technology
The Meeting Rooms
•6 Rooms

•80” LCD Screen

•Bose Sound System

•Tele Conference Facility

•Multiple Set Ups

•Desk Top Power

• Natural Day Light

Sustainable Catering
•Café open 7 days

•Local sourced produce

•In house menus

•Fine Dining to Coffee

Breaks
Sustainable Clients
• Host to 2013 Sustainable Events Summit
• The Green Building Council UK
• British Marketing Association
• Newham Council
• Metropolitan Police
• KPMG
• PWC
• TFL
• Cross Rail
• Marks and Spencer
Sustainable Venues
• Use of Intelligent
technology – Ipad
registration, biog
uploads, smart booking
system
• Recycling facility within
rooms
• Locally sourced and
homemade produce
• Re-cycled water
• Building Services
Management to ensure
efficiency with lighting,
heating and cooling
systems
What else can we do?
• Recommend paperless
meetings
• Recommend alternative
catering options
• Use SMART Board technology
rather than flip charts
• Simply turn lights off after
using meeting room
• Use public transport to get to
meeting, event
• Look at types of give away,
goody bags – do you need that
brochure?