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INDIVIDUAL PROJECT WORK

JUNE SEMESTER 2020

BACHELOR OF COMPUTER SCIENCE (HONS.)


(IN COLLABORATION WITH IUKL)

BASIC MARKETING
(MKTG 1010)

LECTURER’S NAME : GAURAV OJHA

GENERAL INSTRUCTIONS

1. This question booklet consists of 2 pages including this page.


2. There is one SECTION in this question booklet.
3. Please submit assignment solution in SOFT COPY FORMAT in A4 size paper.

Page 1 of 2
1. Define marketing and describe marketing process.
(10 marks)

2. Briefly compare and contrast between need, wants and demand using suitable
examples.
(10 marks)

***End of Questions***

Page 2 of 2

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