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Strategy Resume - 7 8
Strategy Resume - 7 8
EDUCATION
NORTHWESTERN UNIVERSITY, Medill School of Journalism and Integrated Marketing Communications Evanston, IL
Bachelor of Science in Journalism, Certificate in Integrated Marketing Communications, Double Major in Legal Studies
Cumulative GPA: 3.78/4.00 | Dean’s List: 8 of 10 quarters March 2019
Honors: LSA Undergraduate Student Paper Prize, Thesis of Distinction (Legal Studies), Departmental Honors (Legal Studies)
RELEVANT EXPERIENCE
Sales Finance and Strategy Analyst, Enterprise (Rotation 1/2) July 2019-February 2020
• Execute GTM launch of Select, a sales initiative to drive profit on luxury assets: conduct market research, create business plans,
define pricing strategy, lead internal trainings, analyze weekly performance, and coordinate between sales, finance, and marketing
• Analyze market and P&L data to overhaul pricing strategy in Denver and streamline the selling process across finance and portfolio
sales, constructing an interactive pricing and market overview tool that is now being scaled to markets across the United States
• Partner with key internal and external stakeholders around the globe to execute an end-to-end sales process – from creating initial
pitch collateral to modeling out pricing and risk analysis to determining negotiation strategy to crafting final deal materials
• Underwrite and structure commercial real estate transactions for enterprise businesses, generating $8M+ total contract value to date
• Project manage the deployment of Highspot, a sales enablement tool, to a team of 400+ people: map workflows, design information
architecture, lead trainings, track feedback, and quantitatively analyze pitch performance in partnership with sales marketing team
INSTAGRAM Remote
Freelance Content Producer, @shop April 2019-Present
• Interview small business founders and write weekly Feed/Stories copy for Instagram Shopping’s marketing channel (260K reach),
driving 5x the buyer conversion rate of the average shoppable Instagram post
SKILLS
• Skills: Excel SQL Salesforce Snowflake Tableau Looker PowerBI Jira SPSS Statistics HTML/CSS Google
AdWords Qualtrics Adobe Premiere Pro/InDesign/XD/Photoshop Microsoft Office G Suite