ASSIGNMENT

ENTERPRENEURSHIP DEVELPOEMENT

TOPIC: CHALKING OUT A BUSNIESS PLAN

SUBMITTED BY:

Bhumika .J. Pawar

1ST YEAR MBA ‘A’ SEC

GSSIETW, Mysuru.

SUBMITTED TO;

Mr Kotresh Patel

Assistant Professor

Department of MBA

GSSIETW, Mysuru.
 AHS Enterprises LTD

Automatic Hand Sanitizer Machine

AHS is preparing to introduce a new AUTOMATIC HAND SANITIZER MACHINE to the

healthcare industry, IT sectors, Colleges, Schools etc. The product will be innovative, unique
and efficient, adhering to national and international standards regarding hand hygiene.

Executive Summary

Problem

Whole world is suffering from CORONA pandemic and India also included in it but our
government has awaken early and instantly decided to Lockdown so with effect of that we
are controlled CORONA and still it’s been seen that cases rises gradually. So we Indians
have decided to stop this kind of spreading infections by sanitizing. Throughout any given
workday, everyone use their hands to write up a report, shake hands with a new client,
open doors and much more. All of these activities expose hands to harmful germs and
bacteria . Proper hand hygiene compliance can reduce spreading of virus and bacteria.

 Wasing hands with soap bar are the best way to ensure hands are properly washed and rid
of germs; it isn’t always a viable option. However there is simple solution; Hand
Sanitizer. Sanitizer could seem like a more high-tech approach than a lowly bar of soap, and
sanitizers with very high ethanol content can act in a similar way to soap and interfere with
the lipid membrane. By placing hand sanitizer in strategic locations throughout the office,
and other high traffic areas, you can encourage employees to improve their hand hygiene
and make the office a healthier working environment.

Concept
This hand sanitizer machine uses infrared sensor to detect motion in its area of operation
(area in front of the spray holes). A pressurized container is placed into a slot in the hand
sanitizer; this container will contain sanitizing liquid inside it. Once a hand is placed in front
of the hole a motion sensor is activated sending an electric signal to the rest of the mechanism
activating the release trigger and a valve to release the pressurized containers contents.
This product differs from other products on the market in a number of ways:
1) There is no physical contact between the user and the product. The sanitizer detects a
hand and will release the spray upon detection. Thereby, eliminating physical
contamination by, cancelling out all physical interaction.
2) It is faster to clean your hands using this product as the product is designed to apply
the cleaning chemical to the hand.
3) Less time consuming because the need to rub your hands is eliminated.

Picture as to how the Machine might look

Target Markets
The target market that our company wishes to penetrate is the hygiene sector and with the
main buyers being hospitals, IT sectors, Colleges, Schools etc

SWOT Analysis
Strengths:
 Our product is an innovative and sleek design
 The material used keeps the device bacteria free.
 There is very little waste due to the spray instead of a pump dispense.
 Ease to use.
 Hands free.
 Large target market- nationally and internationally
Weaknesses
 People are resistant to change.
 People don’t clean their hands with current hand sanitizers
 It will be very costly to implement in hospitals.
 You have to refill the solution which may be seen as a nuisance.
 Lack of brand name/identity.

Opportunities:

 Due to high profile of bad hygiene in hospitals they are looking for a change.
 Pandemic that as created awareness as well as importance of hygiene
 It will rectify a huge problem at the moment
 Government assistance is available.
 Room to expand target market.
Threats:
 The new levy on finical institutions
 Up and coming businesses
 Current hand sanitizer products on the market

Promotional Strategy
 Create print advertisements
 Demonstrations of product in primary care canters.
 Translate all the information of the product to the local language.
 Packaging design to encourage purchase
 Point of sale displays
 Create a publication on the internet through official website information’s and
advantages of the product, available in English and other languages.

Price
The market price of the product is 10,000 + 18% GST, which is the reasonable price for
the buyers to buy this product.