A PROJECT REPORT

ON INDUSTRIAL
MARKETING

SUBMITTED TO: SUBMITTED

MR.ANIKET SHARMA BY:
PRADUM
YADAV
BBA DEPARTMENT 171476339
 CERTIFICATE
It is certified that PRADUM YADAV student of BBA
Final year has successfully completed the project work on
INDUSTRIAL MARKETING under my guidance. He has shown
sincere effort and keen intrest towards his work.
I have carefully gone through the contents of the
project work and I am fully satisfied the work carried out by the
candidate.

Guide/Supervisor
Aniket Sharma
(BBA Department)
 DECLARATION
I hearby declare that submission is my own work and that, to the best
of my knowledge and belief,it contains no material previously
published or written by anthor person which to a substantial extent has
the award of any other degree of diploma of the university or other
institute of higher learning except where due acknowledgement has
been made in the next.

PRADUM YADAV
(JC17001316)
FINAL YEAR B.B.A.
(MARKETTING)
 ACKNOWLEDGEMENT
It is a great pleasure to present this project report on
“INDUSTRIAL MARKETING”in partial fulfillment of
BBA programmeaffiliated to jiwaji university,Gwalior.at the
outset,I would like to express my immense gratitude to my project guide
“Ankit Sharma” I am falling short of words for expressing my feelings
of gratitude towards him for extending their valuable guidance about
market and support for literature,critical reviews of my project report
and above all the moral support he had provided me with all stages of
this project.

PRADUM YADAV
(JC17001316)
(MARKETTING)
 ABSTRACT

INDUSTRIAL MARKETING is the discipline of applying advanced

analytical methods to help make better decisions. By using
techniques such as mathematical modeling to analyze complex
situations, INDUSTRIAL MARKETING gives executives the power to
make more effective decisions and build more productive systems.