Local TV

Appearance
Valuation
New York

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 it’s about people

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 7,000+

IT’S ABOUT PEOPLE Number of Segments

Produced by BrandStar

About
BrandStar 2005 124

• State-of-the-art, owned-and-
operated production studios BrandStar Founded Millions of
Households
• Programming 100% brand funded + Businesses
• Campaigns with over 4,000 brands We Reach
• 500+ original hours of annual 141 6
award-winning network TV
programming
• Multiple new shows currently being Number of National TV
packaged and developed Number of Telly
Awards Won Shows in Syndication
• Multiple series moving into local
syndication
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 BrandStar
Originals
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 ORIGINALS

BRANDSTAR ORIGINALS

Our Award-

Winning Shows

We created six educational-

themed award-winning shows
currently seen on Lifetime and
Fox Business.

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 BRANDSTAR ORIGINALS
The Balancing Act is a nationally recognized daily morning show
The Balancing Act that brings valuable solutions for today’s on-the-go, modern
woman to help balance and enrich her life. Energetic co-hosts
Olga Villaverde and Julie Moran jump start your day with
segments featuring expert guests discussing everything from
delicious recipes, style makeovers and dream vacation getaways
to parenting tips and the latest news in health and wealth.

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 BRANDSTAR ORIGINALS
Designing Spaces is a nationally recognized award-winning
Designing Spaces home improvement show that travels the country to remodel,
redecorate and redesign the spaces we call home. The show
features innovative decorating ideas, do-it-yourself projects and
step-by-step transformations that inspire women everywhere to
tackle home improvement challenges and decorating dilemmas.
From mortgage tips to bathroom overhauls, Designing
Spaces covers the whole house, soup to nuts.
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 BRANDSTAR ORIGINALS
Inside the Blueprint is a fast-paced series that takes a sweeping
Inside the Blueprint look at innovations in commercial construction and the design
space, chronicling ideas and products that impact how we
live, work and play. ITB focuses on exciting innovations in
the hospitality, healthcare and education fields, as well as
advancements in municipal construction and the burgeoning
green, or sustainable, building movement.

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 BRANDSTAR ORIGINALS

National

Brand Partners

Here are a few of the brand

partners that have collaborated
with us as participants on
our award-winning shows
to provide solutions-based
educational content for
everyday living through
seamless and purposeful brand
integrations.

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 BRANDSTAR ORIGINALS

Now LOCAL

We are excited to announce

that our national TV shows
(The Balancing Act and
Designing Spaces) have been
picked up in syndication in the
New York market which means
big opportunities for our local
Brand Partners.

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 VALUE EXPLAINED

Our Local
Shows Add
Value to Your
Local Brand
The media, production and
promotional value-add of an
appearance on our local shows
has an estimated value of $65K.

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 VALUE EXPLAINED APPROX.

Viewership
6M
LOCAL HOUSEHOLDS

APPROX.

560K $15K IMPRESSIONS MEDIA VALUE

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 VALUE EXPLAINED

Digital Media Market Value

UP TO

$5K

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 VALUE EXPLAINED

Broadcast Original Content

UP TO
Production Value

$25K

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 VALUE EXPLAINED

Talent Endorsement +

Universal Licensing Rights Value

$10K
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 VALUE EXPLAINED

Co-Branded Media

As a featured local Brand

Partner, your appearance
will be included in our social
media, digital and publicity
campaigns for the TV show.

$5K
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 VALUE EXPLAINED

OTT Distribution

As a featured local Brand STIRR BRANDSTAR.TV

Partner, your segment STIRR is a 24/7 streaming
will also be distributed service, owned by Sinclair
Broadcast Group OTT Network,
through our OTT (Over
available on the web and via
The Top) Distribution apps. STIRR provides audiences
Partnerships. the ability to easily watch live
BrandStar.TV is BrandStar’s own
24/7 streaming OTT network,
featuring all of the BrandStar
Originals (national and local
branded educational content)
on a live linear stream, Video On

$5K
local and national channels, as Demand (VOD) and connected
well as a wide selection of on- TV Apps (Roku, Amazon Fire,
demand TV series and movies. Apple TV and Android TV).

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 VALUE EXPLAINED

Total Segment Value

$65K
YOUR TOTAL COST: $9.7K PRE-PRODUCTION SCHEDULING FEE

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 DISTRIBUTION + VIEWERSHIP /
VALUE CPM
MARKETING IMPS
Regional DMA Broadcast Broadcast Value Broadcast CPM
Viewership:
16.779 avg audience x (8) spots = 134.232 x 563,774 IMPS $15,000 $17.21
VALUE EXPLAINED 4.2 Q-score = 563,774 IMPS

Digital Distribution: Viewership / IMPS Marketing Value CPM

Total Value Synopsis / segment on website home page

during airings, episode page linking to
dedicated segment page
Depends on
Dedicated landing page with featured video objectives, mix and up to $5,000 $5 - $10
content, logo, url link
content
BrandStar Originals Feature and digital videos distributed on
social media and YouTube

Segment Valuation PRODUCTION + ADDED VALUE INCLUDED Production Value CPM

3-5 min. branded integration feature Broadcast Content Production: 3-5 min feature segment $25,000
Talent Endorsement + Universal Licensing Rights: all produced content in
YOUR TOTAL COST: $9,700 perpetuity: show/’airing on’ network tag $10,000
PRE-PRODUCTION SCHEDULING FEE Co-Branded Media: content activation on our digital assets and platforms $5,000
OTT Distribution: on STIRR and BrandStar.tv $5,000

Total Project Value + CPM for 3-5 min $65,000 $6.47

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 VALUE EXPLAINED

Distribution

Now airing regionally in the metro New York market

to approx. 6 million homes

6,824,120 5,909,400 86.6%

Households Wired Cable Households Cable Penetration

#1 19,611,863
National TV Market Ranking Persons Age 2+

1,572,160 8,879,169 6,660,915

Age 12-17 Age 18-49 Age 50+

7,346,986 8,193,098
Men 18+ Women 18+
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 VALUE EXPLAINED

Reach by Geography
A18+ NET REACH A18+ % REACH
New York DMA 2,799,224 18.6%
New York City 1,147,299 19.2% Long Island 563,788 27.4%
Kings (Brooklyn) 408,357 22.3% Suffolk 303,979 28.9%
Queens 298,010 17.9% Nassau 259,809 25.9%
Bronx 234,163 25.8%
Northern NJ 415,304 13.4%
NY (Manhattan) 146,625 12.7% • WLNY reaches a monthly
Bergen 142,880 22.2
Richmond (SI) 60,144 14.7%
Morris 91,044 21.2 audience of 2,799,224 adults
Northern Suburbs 337,066 15.2% Hudson 72,600 15.9 in the NY DMA!
Westchester 114,206 15.7% Union 45,995 11.7 • 18.6% of all adults in the NY
Fairfield (CT) 94,186 14.3% Passaic 34,402 10.3 DMA watch WLNY monthly!
Orange 43,577 17.9% Essex 28,383 4.7
Ulster 31,384 20.2%
• WLNY reaches 1,147,299 adults
Dutchess 18,167 11.2%
Central NJ 335,767 19.2% in New York City’s 5 Boroughs!
Middlesex 135,184 20.2%
Rockland 17,204 9.4% • 19.2% of all adults in the NYC’s
Ocean 69,906 19.2%
Putnam 9,505 28.0% 5 Boroughs watch WLNY
Monmouth 58,058 14.1%
Sullivan 8,837 18.8%
Somerset 49,885 24.5%
monthly!
Source: Nielsen Local TV View, 9/2/18-9/29/18, Live +
Same Day; Total 4-Week Reach, M-Su 3a-3a Hunterdon 22,734 24.2%

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 Over
100
Telly
Awards
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 CLIENT TAKEAWAY

Contact
BrandStar HQ
o. 1.844.200.2525
3860 North Powerline
Road, Deerfield Beach,
FL 33073
BrandStar.com

Website

People • Brands • Life

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