Scribd Logo
Upload

Welcome to Scribd!

  • 312 CRM PDF

    Uploaded by

    Rubina Mansoori
    38 views1 page
    The document outlines the questions that will be asked on a 50-mark exam about Customer Relationship Management. It includes questions about relationships, customer types, database attributes, networks, and organizational roles as they relate to strategic, operational, analytical and collaborative CRM. Specifically, it asks students to define relationship quality, discuss new vs existing customers, customer value and how to increase it, desirable database attributes, data integration and warehousing, business networks, and strategic CRM goals and organizational roles.

    Original Description:

    Original Title

    312 CRM.pdf

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document outlines the questions that will be asked on a 50-mark exam about Customer Relationship Management. It includes questions about relationships, customer types, database attributes, networks, and organizational roles as they relate to strategic, operational, analytical and collaborative CRM. Specifically, it asks students to define relationship quality, discuss new vs existing customers, customer value and how to increase it, desirable database attributes, data integration and warehousing, business networks, and strategic CRM goals and organizational roles.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    38 views1 page

    312 CRM PDF

    Uploaded by

    Rubina Mansoori
    The document outlines the questions that will be asked on a 50-mark exam about Customer Relationship Management. It includes questions about relationships, customer types, database attributes, networks, and organizational roles as they relate to strategic, operational, analytical and collaborative CRM. Specifically, it asks students to define relationship quality, discuss new vs existing customers, customer value and how to increase it, desirable database attributes, data integration and warehousing, business networks, and strategic CRM goals and organizational roles.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    312MKT: Customer Relationship Management

    Total Marks: 50 Marks

    Q1.What is a relationship? Explain the term Relationship Quality. Discuss in brief Strategic
    CRM, Operational CRM, Analytical CRM, Collaborative CRM.

    Q2. What is a new customer? What is Customization. Elaborate the term Customer Value. How
    Customer value can be increased?

    Q3.Discuss what is Desirable Database Attributes. Explain in brief Data Integration and Data
    Warehousing.

    Q4. What is a Network? Explain in detail Business Networks and CRM.

    Q5. Discuss in detail the Organizational roles and CRM. What are the strategic goals of CRM,

    You might also like