LIST BUILDING

BLUEPRINT
The EXACT Step-By-Step
Process Used To Generate
More Than 4 Million Leads &
Over $100 Million In Sales
By Ryan Levesque New Market

Existing Market

hine
t

c
in

a
o New Product

M
gP

g
tin

in
ar

Build
St Existing Product
e ry

t
ov

is
sc

L
Di

wn
r
ou

Your O
Y Language Patterns
Enter the conversation going
on in your prospect’s mind
Deep Dive Survey
Discover
Find out what people want Segments
Identify your 3-5 most important
groups of people in your market

Di
sc
ov Demographic &
er
ke Psychographic Analysis
y
in dimensionalize your perfect avatar
si
gh
ts
Product Demand
what to launch next?

Path (A) Path (A) Path (A) External

Lead Capture Outcome Unique Language
Supplementary Supplementary Supplementary for use in copy
Path A
Question 1 Question 2 Question 3 Path A

Welcome Branching
Page Question

A B
B
Path (B) Path (B) Path (B) External
Supplementary Supplementary Supplementary Lead Capture
Outcome
Question 1 Question 2 Question 3 Path B
Path B
 LIST BUILDING BLUEPRINT

Welcome to Your
List Building Blueprint
This is the EXACT Step-By-Step Process I used to generate over 4
million leads and more than $100 million in sales.

Better still, it’s a REPEATABLE system I was able to apply in

market after market, successfully entering 23 different niches
as diverse as Scrabble Tile Jewelry, Orchid Care, Memory
Improvement, Business Consulting and Golf Instruction.

It’s also the system I have been fortunate enough to teach to

more than 100,000 students, who have used this Blueprint to
enter thousands of markets, all over the world.

And I can’t wait to share it with you!

Let’s go…

Ryan Levesque
Inc. 500 CEO, Best-selling Author
and Creator of The ASK Method.

PAGE 2
 LIST BUILDING BLUEPRINT

The “Secret Sauce”

The real “Secret Sauce” of this List Building Blueprint is the combination of two
under-utilized, but incredibly powerful, Psychological Triggers:

Micro-Commitments
World-renowned UCLA Behavioral
Scientist, Dr Robert Maurer, found that
any sort of change a person experiences,
good or bad, is perceived as a threat
by the brain and can stop them taking
action. Therefore, the ideal way to avoid
triggering that fear response is to make
the perceived change so small that it is
literally impossible for someone to fail
at it. This, at its most basic level, is a
micro-commitment - a small incremental
step someone can take to move forward
without feeling fear around their action.
Self-Discovery
Your List Building process will be highly
attractive and magnetic if you can provide
someone with an opportunity to learn
something interesting about themselves..
This is because we all have an inbuilt desire
for self-discovery. It doesn’t matter what you
sell or what market you’re in...the favorite
subject everyone wants to learn MORE about
is… themselves.

One of the BEST ways to combine these two powerful (but often overlooked) triggers is
through the use of:
• Quizzes
• Diagnostics
• Assessments
• Other question-based approaches that lead people through a series of micro-
commitments to an outcome that offers self discovery in the form of a diagnosis or
another kind of self-awareness.

PAGE 3
 LIST BUILDING BLUEPRINT

This is the basis for what I call, The ASK Method.

The ASK Method is like rocket fuel for your List Building because it not only gets a high
number of people joining your list… it does so in a way that automatically segments those
people, so you can send much more targeted and messages that solve their specific
problems and are relevant to their specific needs.

When you can get this kind of strategic and automatic segmentation, you have the
“List Building Trifecta”

People STAY on your list They actually WANT to And they’re more
longer (say goodbye to get your emails (say hello prepared to BUY what you
high unsubscribes) to higher open rates) are offering (finally!)

Throughout these pages you will not only learn how these Psychological Triggers can
turn a simple quiz, assessment or diagnostic into into a List Building Machine using The
ASK Method...you will also get the Step-By-Step Blueprint to apply this process to YOUR
business.

This is the same process that has helped people like…

Peter Li to generate up to 1200
leads a day for his small business
in the Astrology niche, earning
him tens of thousands of dollars
and turning his business around
in the process.
Ryan Mackenzie to get 20,000
leads, 1,176 customers and
$26,000 in revenue in the hiking
and survival niche, within just 5
weeks.
Marina Kogler to grow her “side
business” while working full time,
generating a reliable income
(including her first ever 5-figure
month!) that enabled her to leave
her day job.

PAGE 4
 LIST BUILDING BLUEPRINT

Why Quizzes
and Questions?
List Building is hard.

And getting harder.

With the convergence of paid traffic into two main sources (Google and Facebook) there is
more competition than ever for the attention of your ideal customers, as advertisers flock
to these platforms.

You MUST do something different to stand out.

And because they provide that unique combination of micro-commitments and self
discovery, Quizzes, Diagnostics and Question-based List Building Funnels are your ideal
way to stand out, attract attention and get more qualified prospects opting in to your list.

Many of the brands with the biggest lists on the planet use this approach.

Think Strengthsfinder (7 million people have taken the Strengthsfinder quiz), Proactive
(more than 20 million people have take the Proactiv Skin Quiz) and RealAge (more than 40
million people have taken the RealAge Test).

And it’s not just for big businesses, either.

Will Hamilton of fuzzyyellowballs.com has used quizzes and

diagnostics to create massive growth in his tennis instruction
business, generating $63,434 and 11,242 new email subscribers
a month.

PAGE 5
 LIST BUILDING BLUEPRINT

How To Use
This Blueprint
This Blueprint has been divided into four sections:

Mindmap
Gives you a big-picture visual overview of the thinking behind the Blueprint,
including the central ideas and related branches of information.

Mindmap Written Description

A brief written explanation of the key ideas outlined in the Mindmap.

Funnel Diagram
Steps you through the chronological sequence your List Building process can follow
by providing 3 examples of List Building Funnels.

Questions & Next Steps

Helpful answers to frequently asked questions and what you can do to get more help
creating your own List Building Funnel using The ASK Method.

PAGE 6
 LIST BUILDING BLUEPRINT

List Building
Blueprint Mindmap
Use this Mindmap as a visual overview of your List Building approach following the
3 core ASK Method stages: Discover, Segment, Launch.

Discover
Find out what people want

Segment
ASK METHOD Give people what they want

Launch
Reach more people and scale

PAGE 7
 LIST BUILDING BLUEPRINT

New Market

Existing Market

nt
Poi
New Product
ng
rti
ta

Existing Product
yS
er
ov
sc
Di
ur
Yo

Language Patterns
Enter the conversation going
Deep Dive Survey on in your prospect’s mind
Discover
Find out what people want Segments
Identify your 3-5 most important
groups of people in your market
Di
sc

Demographic &
ov
er

Psychographic Analysis
Ke

dimensionalize your perfect avatar

y
In
sig
ht
s

Product Demand
what to launch next?

Unique Language
for use in copy

PAGE 8
 LIST BUILDING BLUEPRINT

Pure vs Perceived

4 Ways to Segment

Journey
ts
Challenge
en
gm

Situation
Se

Hybrid
ur
Yo
te
ea
Cr

Micro-Commitments

The 4 Psychological Self-Discovery

Segment
Give people what they want Triggers Curiosity

Desire
Yo
ur
Fu
nn
el
St

Welcome Page
ru
ct
ur

Segmentation Questions
e

Lead Capture Page

Outcome Page

PAGE 9
 LIST BUILDING BLUEPRINT

Buy Leads Mindset

Narrow + Deep
Facebook
Two Primary Sources
Google Adwords
ROAS %
c
affi
Tr

Conversion Benchmarks CTR %

Optimization
Launch Split Testing Framework Conversion %
Reach more people and scale
Analytics to Pay Opt-in %
Attention to
Completion %
5
W
ay
s
to

Funnel Stacking
Sc
a
le

Traffic Expansion

Going Deep

Rinse & Repeat

The 3 R’s

PAGE 10
 LIST BUILDING BLUEPRINT

Lucidchart

Google Docs

n
sig
De

z
ui
el

bucket.io
nn

/Q e
ge
Fu

ar
Pa tw
ing S of
nd el Infusionsoft
La n n
Fu
Aweber

Tools & Email Service

GetResponse
Resources Providers
Mailchimp

ActiveCampaign
An
al
yt

Ontraport
ic
s,
Tr
ac
ki
ng
,S

Google Analytics
pl
it
Te

Wicked Reports
st
in
g

Visual Website Optimizer

Google Docs

Hotjar

PAGE 11
 LIST BUILDING BLUEPRINT

Mindmap Written Description

Here is a brief explanation of the KEY ideas in the Mindmap you need to understand
in order to implement your List Building Funnel.

This is the preparation part of the process. Where you

learn about your market through SURVEYS.

The ASK Method is all about asking your market the right
questions to figure out exactly what they want to buy, and
exactly how to sell it to them… BEFORE you finalize your
products, ads and web pages.

This gives you a huge advantage because you’re no longer

guessing what your customers want…now you know what
they want…

Language Patterns
What specific language is your market using? You may be turning people off with your
message simply because you are using one word instead of another. When you can speak
the language of your market you will get more attention, more trust and attract more
people to your list.

Segments
You may have your most profitable markets hiding in plain site. Use your survey data to
identify your 3-5 most important groups of people in your market to target and add to
your list.

Avatar
The Discover phase helps you understand WHO your ideal client is and how they think. By
gaining this understanding your traffic strategies will be more effective; you will grow your
list faster and more cost effectively; and your ad copy, emails and other marketing will
virtually “write itself” as you use the language of your Avatar.

PAGE 12
 LIST BUILDING BLUEPRINT

Mindmap Written Description

Segment
Give people what they want
Once you have discovered your most important customer
groups in the Discover phase, now you can hyper-target
each segment, and massively grow your list using the
winning combination of micro-commitments and self-
discovery in the form of quizzes, assessments, diagnostics
and other question-based funnels.

Segmentation funnels & quizzes are the fastest and

most reliable way to generate leads and build a
massive email list inexpensively.

You can generate leads on Facebook & Google at a fraction of the cost. Plus, quizzes are
hugely attractive and and extremely shareable - which means they can go - taking your list
building to the next level.

The 4 Psychological Triggers

There are 4 specific Psychological Triggers you can activate to get more people joining
your list:

1. Micro-commitments (small, incremental steps that fly under the “fear” radar)

2. Self-Discovery (innate human desire people have to learn about themselves)

3. Curiosity (quizzes and other questions create powerful “open loops” people want to
close, which move them forward, opting in to your list)

4. Desire (once people know Self-Discovery is possible you tap into powerful innate
desires that motivate people to join your list)

When you use a quiz, assessment or other question-based funnel, you tap into these
powerful triggers

PAGE 13
 LIST BUILDING BLUEPRINT

Mindmap Written Description

Launch
Reach more people and scale
Once you have completed the Discover and Segment
phase you have a List Building Machine ready to drive
leads and grow your database.
It is at this point you are ready to ramp things up, by
driving as much traffic as you can to your funnels.

Traffic
Buy Leads Mindset
My List Building Blueprint has a very specific mindset. I call it the “Buy Leads Mindset”. And
this approach has helped me generate tens of thousands of leads PER DAY at times.

When you have a high converting funnel, it’s like having a beautiful designed and powerful
sports car. And to make it go, you need to add fuel. Buying traffic gives you that fuel and
accelerates your growth.

Narrow & Deep

In addition to your “Buy Leads Mindset” you want to focus narrow and deep when it
comes to your traffic sources. Instead of spreading your attention and resources thin over
multiple lead sources, you want to focus on two very specific channels where you can get
the most leverage.

Two Primary Sources

The two primary sources you want to go “Narrow & Deep” into when it comes to buying
leads are Facebook and Google. Between these two platforms you can reach the
majority of your market. In fact, Facebook and Google account for more than 50% of ALL
advertising spend, worldwide. By focusing on these two powerhouses you can grow your
list quickly and inexpensively, when you have the right List Building Blueprint in place.

PAGE 14
 LIST BUILDING BLUEPRINT

Mindmap Written Description

Get the right resources for the job

There are a range of tools you can use to implement your

Tools & List Building Blueprint.

Resources Two of the most important resources are your Landing

Page and Quiz Building Software and your Email Service
Provider.

Landing Page / Quiz Software

When I first started, I used to have to piece together several different tools in a
“patchwork” fashion to get my list building funnels working. But now there is ONE tool that
will do EVERYTHING I need - from creating my Welcome Page through to complex quiz and
assessment capability, hyper-targeted re-marketing and analytics. That tool is bucket.io

ESP Software
There are several great email service providers in the market and some of those resources
have been listed in the earlier mindmap. You need to find the software that matches your
level of need and your budget.

PAGE 15
 LIST BUILDING BLUEPRINT

Funnel Diagram
Here are 3 examples of how you can structure your List Building Funnel to combine
Micro-Commitments and Self-Discovery for maximum impact and growth:

Example 1 - Simple Segmentation

Your List Building Funnel does not have to be a complex quiz. It can be a simple funnel
that asks one primary Segmentation Question prior to Lead Capture, as per this diagram
below:

PAGE 16
 LIST BUILDING BLUEPRINT

Funnel Diagram
Example 2 - Branching List Building Funnel
The Branching List Building Funnel allows you to run an engaging survey, quiz or
diagnostic, asking different questions to different segments of your market. This is
particularly useful if you need to collect different data points depending on the specific
segment someone belongs to.

It does this by letting you split (or branch) different users onto different paths, based on
their answers to previous questions. This means you can ask more relevant and specific
questions based on the path each user takes AND offer different Lead Capture and
Outcome Pages to different users based on their results.

PAGE 17
 LIST BUILDING BLUEPRINT

Funnel Diagram
Example 3 - Quiz List Building Funnel
The Quiz List Building Funnel allows you to ask a series of quiz-related questions, each one
accumulating a score or determining the outcome. Based on a user’s unique score, they
will see one of a predetermined set of Lead Capture and Outcome Pages.

This is the basis for all of the popular quizzes currently online. There are more advanced
quiz features using Branching Logic (where different questions show based on previous
answers) and Skip Logic (where certain questions can be skipped based on previous
answers), however this Quiz List Building Funnel gives you a good foundation to start
from.

PAGE 18
 LIST BUILDING BLUEPRINT

Funnel Diagram
Description of Steps Featured in the
List Building Funnel Examples
Welcome Page
Your Welcome Page is optional (you can skip this page and send traffic directly to your
Segmentation Question from your Facebook/Google Adwords ads). If you decide to have a
Welcome Page, it acts as your Landing Page from whatever external traffic source you are
using and it restates your Ethical Bribe (which is, ideally, one of our top 3 recommended
Ethical Bribe formats - Mindmap, Just Pay Shipping Offer or Quiz).

A Segmentation Question
B
C
This is a question that offers multiple answer options, of which people may only select the
one that is most relevant to them.

Once a person has answered this question you now know which of your pre-determined
segments they below to and you can tailor the rest of your funnel, or your follow up email
sequences, to that segment (for example, if your segments were “beginner”, “intermediate”
or “advanced” you could send different content to each group specifically related to their
skill level).

A
B
A Branching Question
B
This is a question where the answer will change the course a person takes through the rest
of your List Building Funnel. For example, if one person answers they are a “Beginner” golfer
they will see a different next question to someone who answered that same question that
they were an “Expert” golfer.

PAGE 19
LIST BUILDING BLUEPRINT

Quiz Questions
These are questions specifically related to a quiz that help determine the score or outcome a
person will see at the end of the process.

Supplementary Questions
Using path-specific Supplementary Questions makes your users feel that you’re truly
listening to their needs, making the process engaging and interactive. This typically results in
higher conversions and properly segmented and tagged leads in your CRM. Supplementary
Questions also allow you to build laser-targeted audiences by integrating Facebook and
Google Analytics within your funnel.

Lead Capture Page

This is where you ask people to provide their details and optin to take the next step with
you. At this point you are MOST at risk of losing someone from your List-Building Funnel, so
you want to make it as compelling as possible and ask for as little information as possible.
You can do this with
• Problem/solution Headline
• Reminder of the Ethical Bribe
• Request minimal data (suggest you ask for email address only)
• Prominent clickable button

Outcome Page
This is where you show people the outcome of the List Building Funnel Process they have
just been through. In the case of a quiz, this would be the page where a person received
their results. You can have one Outcome Page or multiple Outcome Pages per List Building
Funnel. A funnel with multiple Outcome Pages can provide a more customized “diagnosis”
of a person’s needs/problems and recommend more specific next steps.

PAGE 20
 LIST BUILDING BLUEPRINT

Questions & Next Steps

Here are some Frequently Asked Questions relating to the List Building Blueprint:

How many questions and what order should my

questions be in?
There is a science to the question order and process. In addition to ensuring each question
is a micro-commitment that will lead to a degree of self-discovery for the user, there are
some questions that are more important than others. For example, the Segmentation
Question is an essential question.

For more information on how to structure your questions,

go here to register for The FREE ASK Method Online Workshop

This technology sounds complicated. How can I

implement some of the more complex functionality,
like Branching?
When I first started creating List-Building Funnels, I had to patch together a bunch of
different tools and it WAS difficult (and expensive!). Now, there is one software tool that
does the entire process for you, all in one easy-to-use interface. Everything from landing
pages and surveys to complex quizzes and analytics. That tool is bucket.io.

PAGE 21
 LIST BUILDING BLUEPRINT

Questions & Next Steps

continued...
Won’t my conversion rates go down if
I add more steps?
It’s a widely held belief that adding steps to your online lead acquisition process will result
in lower conversions. However, the List Building Blueprint challenges that idea. Having
done dozens of split tests in 23 different markets, I have found that adding incremental
micro-commitment questions into your List Building funnel can actually INCREASE optins.
And then you have highly engaged, segmented leads you can serve at a much deeper level
on your list... and get more sales.

For more information on micro-commitments click here

to register for The FREE ASK Method Online Workshop

What should I say in my Facebook ads?

A key part of The ASK Method is the initial survey known as your Deep Dive Survey. This
process, when done correctly, will give you all the information you need regarding the
hook for your Facebook ad, what kind of images to use and what language to include.

PAGE 22