STARTING

FACEBOOK
ADS

Get Started

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2 Basic Tools in Running
Facebook Ads
Business Page/ Fanpage - A public profile created for commercial
purpose. Pages do not gain "friends," but “fans" which are people
who choose to like a page. It is also the media for putting the posts
which can be display to public as an advertisement.

Facebook Ad Account – Tool containing features to run ads in

Facebook & Instagram.

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Why Business Page Is Important?

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 Facebook Ad Account
Facebook Ad Account has the features to run ads & explore ads
report the way advertisers expect.

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 Every single facebook account may only own 1 ad account.

Is it possible to have more ad accounts

under the same facebook account?

Yes, by signing up for Facebook Business Manager

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Business Manager
Facebook Business Manager is Facebook’s tool designed to put
Facebook Pages and multiple Ad Accounts under the same business
manager account. It also allows advertiser to invite team members
or agencies for working on ad accounts.

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Business Manager vs Ad Account

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FACEBOOK BUSINESS
MANAGER

Get Started

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Business Manager Allows You To Do :

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Business Manager Other Features :
Adding team members to Business Manager

Sharing Business Manager’s assets with partners

agencies (Other Business Managers)

Create Business Pages

Create Multiple Ad Accounts

Connecting Apps from Facebook Developer

Connecting IG Account For Business Purpose

Organizing Ad Accounts and Pages Under Projects

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Business Manager Other Features :
Create Catalogs of Products

Create and organize pixels

Create offline event, such as customer data

Create Multiple custom conversions

Group Pixels, Apps, Offline Event Sets and Pages

to view customers' complete journey across touch
points.
Sharing Audiences among ad accounts or between
Business Managers

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BUSINESS PAGE
Get Started

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Creating Business Page

Click here to start

creating a business
page

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Add Page - To add fanpages you Request Access - Claim someone else’s pages to join
own into the business manager your Business Manager
Add Page - Create a new business page

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Create A New Page

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Your Page is Ready!
Click here and go to your business page

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Add Profile Picture Add Cover Picture

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Add Another Business Page
To Add a new page please go to All Tools Business
Setting – Pages - Add

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Click here to Add a new page

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FACEBOOK AD
ACCOUNT

Get Started

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Creating Ad Account

Click here to start

creating an ad account

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Add Ad Account - To add Request Access - Claim someone Create Ad Account - Create a
your old personal ad account else’s ad account to work on it new ad account
in your Business Manager

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 Add An Ad Account You Own

If a facebook user has ever created an ad account

instead of business manager, then they can later
import the ad account into the business manager.

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Add An Ad Account You Own

Insert your old personal

ad account ID

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 Add Someone Else’s Ad Account

A Business Manager can request access to someone

else’s ad account as a partner. This feature can only work
between two business managers. (Your partner ad account
must be associated with a business manager)

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Add Someone Else’s Ad Account

Insert the ad
account ID

or

Follow these
steps

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 Create A New Ad Account
Before create a new ad account, we need to define :

Ad Account Name – The name for your ad account

Timezone – The Timezone used in running ads

(mostly used in scheduling and set rules to ads)

Currency – the currency used to pay Facebook

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Create A New Ad Account

1. Type the ad account

name you want

2. Choose the timezone

3. Choose the currency

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Add another Ad Account
To Add a new ad account please go to All Tools Business Setting – Ad Account - Add

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Click here to Add a new Ad Account

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PAYMENT
METHOD

Get Started

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Payment Method

Every facebook ad account needs to be connected to a payment

method. Payment method is important in order to let Facebook
know how to charge advertisers for the ads they run.

Facebook receive either manual payment, debit card, credit card

or Paypal to be the payment method.

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When Will You Pay For Your Ads?

Automatic payments
Ad accounts using PayPal or most credit and debit cards to purchase ads
will be automatically charged when it reach a certain amount (known as
billing threshold) and again on your monthly bill date for any leftover costs.

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 Manual payments

Ad accounts using manual method will be charged by deducting

the ad spend from that amount that has been deposited to the ad account.

The deduction will keep going as the ads still run from time to time.

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Adding Payment Method To Ad Accounts

01 Go to one of the ad account – view payment

method – add

02 Ad Account can also use Paypal as the

payment method

03 Paypal can be added as a payment method

only for USD currency ad account

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View Payment Methods

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Saving Your Payment Method
To save payment methods in a business manager, please go to
Business Setting – Payment - Add

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Fill Your
Card Details

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By saving the payment method, we don’t need to fill
the card details every time an ad account activate a
payment method.

Every saved payment method can be chosen directly

from Business Manager Payment feature

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 Choose the payment
method you saved
here

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ADDING YOUR TEAM
MEMBERS

Get Started

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Add Team Members to
Business Manager
Business Manager has the feature to add other people into it.
There’re 2 roles that can be given to the person invited to the
business manager :

Admin Employee

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Admin vs Employee

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Add People To A Business Manager

01 To add people to a business manager, go the

home page and add people or go to Business
Setting – Users – People
02 Choose the role given to the people

03 Assign them to any page, ad account & catalog

that they will work on

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Add People From Home Page

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Add People From Business Setting

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 Choose The Role

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CREATE YOUR
FACEBOOK PAGE

Get Started

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3 Simple Steps to Promote Your Products
on Facebook:

01 Create a Facebook Page.

02 Post Your Content on the Page.

03 Run Ads to Promote the Post.

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CREATE YOUR
FACEBOOK
POST
Get Started

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3 Simple Steps to Promote Your Products
on Facebook:

01 Create a Facebook Page.

02 Post Your Content on the Page.

03 Run Ads to Promote the Post.

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Two Types of Post You can Create:

1. Promotional Post

2. Value Post

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Example Forms of Posts:

Photo Link

Video Text

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 Link post Video post

Photo post

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Tools :
01 Canva.com - Create amazing graphic design
for free. 

02 Image Text Check - determine how much text
is in your ad image.
https://www.facebook.com/ads/tools/text_overlay

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CREATE YOUR
FIRST AD

Get Started

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3 Simple Steps to Promote Your Products
on Facebook:

01 Create a Facebook Page.

02 Post Your Content on the Page.

03 Run Ads to Promote the Post.

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Go to Ads Manager
business.facebook.com/ads/manager

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UNDERSTAND
CAMPAIGN
OBJECTIVE

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Campaign Structure

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Types of Campaign Objectives

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Types of Campaign Objectives

1 Page Post Engagement (Engagement)

2 Click to Website (Traffic)

3 Website Conversion (Conversion)

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UNDERSTAND YOUR
AUDIENCE

Get Started

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3 Types of Audience Temperature

CUEK TERTARIK NGEBET

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Why Do You Need to Understand
Audience Temperature?

“You CANNOT ask

someone to marry
you on the first date.”

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Why Do You Need to Understand
Audience Temperature?

“You SHOULD NOT go straight for sales on the first encounter.”

You cannot offer solutions to people who don’t know you yet.

Maybe they are not even aware they might have a problem.

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 Audience Temperature
CUEK TERTARIK NGEBET

Customer Journey through different audience temperatures

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 Audience Temperature

CUEK TERTARIK NGEBET

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 Types of Audiences

CUEK TERTARIK NGEBET

CORE AUDIENCE CUSTOM AUDIENCE

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TARGET YOUR IDEAL
AUDIENCE

Get Started

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There are over
2.20 billion
monthly active
users on Facebook.

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How does Facebook
decide whom to
show your ads
to?

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 … by you telling
Facebook the
detail of the
targeting.

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Targeting Options on Facebook
DEMOGRAPHICS
Age Languages

Gender Parents

Location Relationship

Live Events

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Targeting Options on Facebook
INTEREST
Hobbies & Activities Shopping and Fashion

Fitness & Wellness Sports & Outdoors

Entertainment Technology

Business & Industry Food & Drink

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Targeting Options on Facebook
BEHAVIOURS
Automotive Purchase Behaviour

Mobile Device User Expat

Digital Activities etc

Travel

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 Interests Targeting
Interest-based targeting is an amazing resource.

It allows you to do a very detailed targeting.

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How Does Facebook “Know”
Your Interests?

1. By you liking the fan pages.

2. By Facebook’s algorithm doing the prediction.

Check your interests here:

https://www.facebook.com/ads/preferences/edit/

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Best Practice to Target Interests

For eg:
You want to sell golf equipment.

Which interests should you target?

“Golf” ? / “Tiger Woods” ?

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Some keyword ideas to help you find
interests for your audience on Facebook:

1. Associations 5. Products

2. Magazines 6. Brands

3. Books 7. Movies

4. Websites 8. Public Figures

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USE DIFFERENT TYPES
OF PLACEMENTS

Get Started

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 Ad Placements

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USE DIFFERENT TYPES
OF AD FORMATS

Get Started

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A lot of ad formats to choose…

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Get inspired here at
Creative Hub
https://www.facebook.com/ads/creativehub/gallery/

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BUILD YOUR CUSTOM
AUDIENCE

Get Started

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 Audience Temperature

CUEK TERTARIK NGEBET

Customer Journey through different audience temperatures

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 Types of Audiences

CUEK TERTARIK NGEBET

CORE AUDIENCE CUSTOM AUDIENCE

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You Need to Warm Up Your
Cuek Audience
Before Selling Them.

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How to Increase Your Conversion Rate?
Three Steps :

1. Create value content. Then promote this value content

to cold audience.
2. Create Custom Audience of people who have consumed
the value content.
3. Next, sell your product only to people who have
consumed your value content (Custom Audience).

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Value Content Promotional Content

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1. Create value content for your cuek audience.

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… then run ads to promote this content to
cuek audience.

CORE AUDIENCE

Cuek Audience

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 The purpose of the value content is to:

01 Educate them so that they aware they might

need the product you will promote later.

02 Introduce yourself or your brand, show that you are

authority in this industry and you know what you are
talking about.

03 Filter which audience are the passionate ones.

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 2. Create Custom Audience of people
who have consumed the value content.

CORE AUDIENCE CUSTOM AUDIENCE

Cuek Audience Tertarik Audience

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 3. Sell your product only to people who
have consumed your value content.

CORE AUDIENCE CUSTOM AUDIENCE

Cuek Audience Tertarik Audience

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PROMOTE TO
YOUR CUSTOM
AUDIENCE

Get Started

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 Sell your product only to people who
have consumed your value content.

CORE AUDIENCE CUSTOM AUDIENCE

Cuek Audience Tertarik Audience

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Run Ads and target your
Custom Audience (Retargeting)

CUSTOM AUDIENCE

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