Brochure - Architectural Coatings Market - Global Forecast To 2023 PDF

Architectural Coatings Market - Global Forecast to 2023
CHEMICALS & MATERIAL
ARCHITECTURAL COATINGS MARKET

GLOBAL FORECAST TO 2023
BY RESIN TYPE (Acrylic, Alkyd), Technology (Waterborne,
Solventborne, Powder), USER TYPE (DIY, Professional),
Coating Type (Interior, Exterior), APPLICATION (Residential,
Non-Residential) and REGION
INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
To analyze and forecast the size of the global architectural coatings market, in terms of value and volume
To define, describe, and forecast the architectural coatings market by resin type, technology, coating type, user type,
application, and region
To forecast the architectural coatings market size with respect to five main regions, namely, North America, Europe, Asia
Pacific (APAC), the Middle East & Africa, and South America
To provide detailed information about the key factors (drivers, restraints, opportunities, and challenges) influencing the
growth of the market
To strategically analyze micromarkets with respect to individual growth trends, growth prospects, and their contribution
to the overall market
To analyze the opportunities in the market for stakeholders and provide a competitive landscape for the market leaders
To analyze competitive developments, such as mergers & acquisitions, new product launches, and investments &
expansions, in the architectural coatings market
To strategically profile the key players and comprehensively analyze their market shares and core competencies
sales@marketsandmarkets.com www.marketsandmarkets.com 1
INTRODUCTION
1.2 MARKET DEFINITION

Architectural coatings are used by end users on the interior or exterior surfaces of residential, commercial, institutional
or industrial buildings, and applied at room temperatures. These coatings can be categorized based on their usage
for aesthetics and protective purposes. They include surface preparatory products, such as putties, primers, and the
aesthetics and protective products; namely top coat, and base coat. Weather resistance, wash-ability, low VOC, anti-
fungal, and anti-dampening are certain properties which the top coat and base coat impart to the surface.
Architectural coatings can be mainly classified into waterborne, solventborne, and powder coating technologies. The
major resins used in these coatings are acrylic, alkyd, polyurethane, and vinyl.
1.3 MARKET SEGMENTATION
ARCHITECTURAL COATINGS MARKET
RESIN TYPE APPLICATION TECHNOLOGY
 Acrylic  Residential  Waterborne

 Alkyd • New construction  Solventborne
 Vinyl • Remodel and repaint  Powder coating
 Polyurethane  Non-residential
 Others1
COATING TYPE USER TYPE REGION
 Interior  Professional  APAC

 Exterior  DIY  North America
 Others2  Europe
 Middle East & Africa
 South America
Notes: Others1 include PVB, polyester, fluoropolymers, and epoxy.

Others2 include flooring, roofing, and wood.
INTRODUCTION
NORTH EUROPE APAC MIDDLE EAST SOUTH

AMERICA & AFRICA AMERICA
 US  Germany  China  Saudi Arabia  Brazil

 Canada  Russia  India  South Africa  Colombia
 Mexico  UK  Japan  Rest of Middle  Rest of South
 France  Australia & New East & Africa*** America****
 Italy Zealand
 Spain  Indonesia
 Turkey  Thailand
 Rest of Europe*  Malaysia
 Rest of APAC**
Notes: *Rest of Europe includes the Netherlands, Switzerland, Greece, Hungary, Romania, Croatia, Bulgaria, Denmark, Finland, Norway, Austria, and Ukraine.
**Rest of APAC includes South Korea, Taiwan, Singapore, the Philippines, Pakistan, Sri Lanka, and Myanmar.
***Rest of the Middle East & Africa includes Algeria, UAE, Iran, Iraq, Nigeria, Egypt, Kenya, and Morocco.
****Rest of South America includes Argentina, Chile, Uruguay, Ecuador, and Paraguay.
1.3.1 YEARS CONSIDERED FOR THE STUDY
2023
2018
2017
2016
HISTORICAL YEAR BASE YEAR ESTIMATED YEAR PROJECTED YEAR
Note: The base year used for company profiles is 2017; where the information was not available for the base year, the previous year was considered.
INTRODUCTION
1.4 CURRENCY
The currency used in the report is the United States Dollar (USD), with the market size indicated only in USD million.
For companies reporting their revenue in USD, the revenues were taken from their annual reports.
For companies reporting their revenues in other currencies, the average annual currency conversion rate was used to
convert the value to USD.
The USD exchange rates for company profiles vary according to the financial years of the respective companies.
1.5 UNIT CONSIDERED

For market size, in terms of volume, the unit used is kiloton (KT).
1.6 STAKEHOLDERS
Manufacturers of coating, architectural coatings, and other raw material manufacturers
Traders, distributors, and suppliers of architectural coatings
Regional manufacturers’ associations and general coating resin associations
Government and regional agencies and research organizations
RESEARCH METHODOLOGY
2.1 RESEARCH DATA

This research report involves the use of extensive secondary sources, directories, and databases, such as Bloomberg,
BusinessWeek, Factiva, ICIS, and OneSource to identify and collect information useful for the technical, market-
oriented, and commercial study of the architectural coatings market. The primary sources for this report mainly include
industry experts from core & related industries, preferred suppliers, manufacturers, distributors, service providers, and
organizations related to all segments of the value chain of this industry. In-depth interviews were conducted with various
primary respondents, including key industry participants, subject matter experts (SMEs), C-level executives of key market
players, and industry consultants, among other experts, to obtain and verify critical qualitative and quantitative information
as well as to assess growth prospects of the market.
Figure 1 ARCHITECTURAL COATINGS MARKET: RESEARCH DESIGN
HISTORIC DATA RESIN TYPE TECHNOLOGY COATING TYPE

INTRODUCTION
FOR ARCHITECTURAL ANALYSIS ANALYSIS ANALYSIS
COATINGS MARKET
PORTER’S FIVE
COMPETITIVE USER TYPE APPLICATION
FORCES
LANDSCAPE ANALYSIS ANALYSIS
ANALYSIS
DRIVERS: OPPORTUNITIES:
 Increasing demand from the construction industry  Opportunities in less
 Environmentally friendly coating systems regulated regions
INFLUENCING
 Durable coatings with better performance and aesthetics  Investment in emerging
FACTORS markets
(Market Trends  Rising per capita paint consumption in APAC0
and Dynamics)
CHALLENGES:
 Investments & Expansions
 Stringent and time-  New Product Launches
consuming regulatory REGIONAL ANALYSIS
 Mergers & Acquisitions
policies  Joint Ventures
MARKET SIZE & FORECAST:

 By Resin Type
 By Technology ARRIVE AT THE MARKET SIZE, SHARE,
FORECAST AND CAGR OF ARCHITECTURAL
 By Coating Type
(2018-2023)
 By User Type COATINGS
 By Application
 By Region
2.1.1 SECONDARY DATA

As a part of the secondary research process, various secondary sources have been referred to for identifying and collecting
information for this study. The secondary sources include annual reports, press releases & investor presentations of
companies, white papers, journals, certified publications, and articles from recognized authors, authenticated directories,
and databases.
Secondary research was mainly conducted to obtain key information about the industry’s supply chain, the market’s
monetary chain, the total pool of players, market classification, and segmentation according to industry trends to the
bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.
As a part of the primary research process, various primary sources from both the supply and demand sides have been
interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side
include industry experts, such as CEOs, vice presidents, marketing directors, technology & innovation directors, and
related key executives from various key companies and organizations operating in the architectural coatings market. The
primary sources from the demand side include lab technicians and sales/purchase managers of the architectural coatings
industry.
After the complete market engineering (which includes calculations for market statistics, breakdown, size estimations, and
forecasting & data triangulation), extensive primary research was conducted to gather information and verify and validate
the critical numbers arrived at. Primary research was also conducted to identify the segmentation types, industry trends,
Porter’s Five Forces analysis, key players, competitive landscape of different market players, and key market dynamics,
such as drivers, restraints, opportunities, challenges, industry trends, and strategies of the key players.
As a part of the complete market engineering process, both top-down and bottom-up approaches were extensively used,
along with several data triangulation methods to estimate the market size and forecast all segments and subsegments
listed in this report for the next five years (2018–2023). Extensive qualitative and quantitative data is analyzed to list key
information/insights throughout the report.
2.1.1.1 KEY DATA FROM SECONDARY SOURCES
PARAMETER SOURCE
 Company Financials
 Magazines
 Journals
MARKET SIZE
 Press Releases
 Paid Databases
 MarketsandMarkets Data Repository
 Annual Reports
 Company Websites
REVENUE OF COMPANIES
 Public Databases
 Company Websites
QUALITATIVE INFORMATION  Annual Reports
(Market Dynamics and Trends)  Press Releases
2.1.2 PRIMARY DATA

Experts from both the supply and demand sides were interviewed to obtain qualitative and quantitative information and
validate the data for this report. Primary sources from the supply side include industry experts, such as CEOs, vice
presidents, marketing directors, technology and innovation directors, and related key executives from various companies
and organizations operating in the architectural coatings market.
2.1.2.1 KEY DATA FROM PRIMARY SOURCES
TYPE PARAMETER KEY DATA
 Overall market and subsegments

in 2017  The global architectural coatings market,
REGIONAL
by region, namely, North America, Europe, APAC,
SPLIT  CAGR of each region during the South America, and the Middle East & Africa
forecast period (2018–2023)
 The global market size for 2017

GLOBAL  The global architectural coatings market,
 CAGR for the forecast period by volume and value
MARKET SIZE
(2018–2023)
Architectural coatings market,

 Acrylic, alkyd, vinyl, polyurethane, and others
 By resin type
 Waterborne, solventborne, and powder coatings
MARKET  By technology
 Interior, exterior, and powder coating
SPLIT  By coating type
 Professional and DIY
 By user type
 Residential and non-residential
 By application
2.1.2.2 KEY INDUSTRY INSIGHTS
“
“
“
“
Major uses of architectural
Acrylic and alkyd resins
coatings is in residential
construction, globally. are expected to lead the market.
– A leading coating manufacturer

– Key expert, supply side
“ High growth can be seen in many

regions, especially in Asian countries
such as India and China and the
Southeast Asian countries.
“
“ Waterborne coatings technology
“
is expected to register the highest
growth rate.
–Consultant in paints & coating

– End user, demand-side
association
2.1.2.3 BREAKDOWN OF PRIMARY INTERVIEWS
BY COMPANY TYPE BY DESIGNATION BY REGION
9%
27% 27% 9%
46%
55% 55% 18%
18% 18%
18%
Tier 1 Tier 2 Tier 3 C-Level Executives Directors Others APAC North America
Europe South America
MEA
Notes: Companies are classified based on their revenue Tier 1 = >USD 7 billion, Tier 2 = USD 500 million to USD 7 billion, and Tier 3 = <USD 500 million.
Others include sales, marketing, and product managers.
2.2 MARKET SIZE ESTIMATION

Both the top-down and bottom-up approaches have been used to estimate and validate the architectural coatings market
size for various applications in each region. The research methodology used to estimate the market size includes the
following details:
The key players in the market were identified through secondary research, and their market shares in respective regions
have been determined through primary and secondary research.
All percentage shares, splits, and breakdowns were determined by using secondary sources and verified through
primary sources.
All possible parameters that affect the submarkets covered in this research study were accounted for, viewed in
extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This
data was consolidated and added with detailed inputs and analysis from MarketsandMarkets and presented in this
report.
2.2.1 BOTTOM-UP APPROACH
Figure 2 ARCHITECTURAL COATINGS MARKET: BOTTOM-UP APPROACH
Total market size (USD Billion)
Summation of A X B of all regions
Average selling price (ASP) per region for each type of architectural coatings (B)
Regional split for total volume sold (A)

BOTTOM-UP
Total volume sold for each market segment, globally APPROACH
2.2.2 TOP-DOWN APPROACH
Figure 3 ARCHITECTURAL COATINGS MARKET: TOP-DOWN APPROACH
Global architectural coatings market size (USD billion)
Percentage split for all segments of the architectural coatings TOP-DOWN

APPROACH
Regional split
Regional and country-wise market for each subsegment
The overall market size was used in the top-down procedure to estimate the size of other individual markets mentioned in
the segmentation via percentage splits derived using secondary and primary sources.
For the calculation of each type of specific market segment, the size of the most appropriate and immediate parent
market was considered for implementing the top-down approach. The bottom-up approach was also implemented for data
extracted from secondary research to validate the market sizes obtained for each segment. The exact values of the overall
parent and each individual market were determined and confirmed through the data triangulation procedure, and the data
were validated through primary interviews. The data triangulation procedure implemented for this study is explained in the
next section.
2.3 DATA TRIANGULATION

After arriving at the overall market size from the estimation process explained above, the total market was split into
several segments and subsegments. In order to complete the overall market engineering process and arrive at the exact
statistics for all segments and subsegments, the data triangulation and market breakdown procedures were used wherever
applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides. In
addition, the market was validated using both top-down and bottom-up approaches. It was then verified through primary
interviews. Hence, for every data segment, there are three sources—the top-down approach, the bottom-up approach,
and expert interviews. Only when the values arrived at from the three points matched, the data is assumed to be correct.
Figure 4 ARCHITECTURAL COATINGS MARKET: DATA TRIANGULATION
PRIMARY SOURCES SECONDARY SOURCES
INTERVIEWS WITH:  Coatings World

 R&D Technicians and  National Paint & Coatings
DEMAND SIDE
Technologists Association (NPCA)

 Purchase Managers in  American Coatings
Architectural Coatings Association (ACA)
Provider Organizations  Canadian Paint & Coatings
 Architectural Coatings Association (CPCA)
Manufacturers  World Paint & Coatings Industry
MnM KNOW*
Association (WPCIA)
 British Coatings Federation
INTERVIEWS WITH:
 China National Coatings Industry
 CEOs Association (CNCIA)
DATA
 Vice Presidents TRIANGULATION
PRIMARY
SUPPLY SIDE
 Marketing Directors
SOURCE
 Technology and Innovation  Annual Reports
Directors and Related Key SECONDARY  Presentations
Executives from Various SOURCE  Company Websites
Companies and  Press Releases
Organizations Operating in  News Articles
the Architectural Coatings  Journals
Market INFORMATION SOURCED  Paid Databases
Key Players Competitive Landscape Opportunities/ Challenges Market Size (2017)
Drivers/Restraints Forecast Regional Analysis
MnM KNOW* stands for MarketsandMarkets’ 'Knowledge Asset Management' framework. In this context, it stands for existing
market research knowledge repository of over 5,000 granular markets, our flagship competitive intelligence and market research
platform “Knowledge Store", subject matter experts, and independent consultants. MnM KNOW acts as an independent source that
helps us validate information gathered from primary and secondary sources.
2.4 ASSUMPTION
PARAMETER ASSUMPTION
 A stable economic situation is assumed to continue in all the regions till

ECONOMY the end of 2023.
 Inflation is assumed for forecasting the market size.
 The projected growth rate for all regions is assumed on the basis of
GROWTH RATE historical trends and the current use of resins in the coatings industry,
based on a conservative approach.
 Exchange rate fluctuation is assumed not be significant enough to affect

the market forecast.
EXCHANGE RATE
 Average rate for each year has been taken from the respective period
data.
2.5 LIMITATION
PARAMETER LIMITATION
The quantitative information for some of the market segments is kept

PRIMARY INTERVIEWS, confidential by industry experts. Hence, qualitative insights gathered during
BY KEY PLAYER the period of the study have been used to arrive at the market size for such
segments.
There are limited number of industry experts in the Middle East & Africa and
South America. In such cases, the regional market size is derived on the
PRIMARY INTERVIEWS,
basis of the weightage assigned to these markets, the qualitative insights
BY REGION
from the global industry experts, and the technology adoption trends
observed in these regional markets.
The numbers might not add up as the total due to decimals round off
DECIMAL ROUND OFF
criteria.
TABLE OF CONTENTS
1 INTRODUCTION.....................................................................................................................................17
1.1 OBJECTIVES OF THE STUDY...........................................................................................................................................................17
1.2 MARKET DEFINITION.......................................................................................................................................................................17
1.3 MARKET SEGMENTATION................................................................................................................................................................18
1.3.1 YEARS CONSIDERED FOR THE STUDY.........................................................................................................................19
1.4 CURRENCY......................................................................................................................................................................................19
1.5 UNIT CONSIDERED..........................................................................................................................................................................19
1.6 STAKEHOLDERS...............................................................................................................................................................................19
2 RESEARCH METHODOLOGY.................................................................................................................20
2.1 RESEARCH DATA..............................................................................................................................................................................20
2.1.1 SECONDARY DATA........................................................................................................................................................21
2.1.1.1 KEY DATA FROM SECONDARY SOURCES................................................................................................21
2.1.2 PRIMARY DATA..............................................................................................................................................................22
2.1.2.1 KEY DATA FROM PRIMARY SOURCES......................................................................................................22
2.1.2.2 KEY INDUSTRY INSIGHTS.........................................................................................................................23
2.1.2.3 BREAKDOWN OF PRIMARY INTERVIEWS.................................................................................................23
2.2 MARKET SIZE ESTIMATION.............................................................................................................................................................24
2.2.1 BOTTOM-UP APPROACH..............................................................................................................................................24
2.2.2 TOP-DOWN APPROACH................................................................................................................................................24
2.3 DATA TRIANGULATION.....................................................................................................................................................................25
2.4 ASSUMPTION..................................................................................................................................................................................26
2.5 LIMITATION......................................................................................................................................................................................26
3 EXECUTIVE SUMMARY..........................................................................................................................27
4 PREMIUM INSIGHTS.............................................................................................................................31
4.1 ATTRACTIVE OPPORTUNITIES IN THE ARCHITECTURAL COATINGS MARKET...............................................................................31
4.2 ARCHITECTURAL COATINGS MARKET GROWTH, BY RESIN TYPE.................................................................................................31
4.3 APAC ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY AND COUNTRY..........................................................................32
4.4 OVERVIEW OF ARCHITECTURAL COATINGS MARKET....................................................................................................................33
4.5 ARCHITECTURAL COATINGS MARKET: DEVELOPED VS. DEVELOPING COUNTRIES.....................................................................33
TABLE OF CONTENTS
4.6 ARCHITECTURAL COATINGS MARKET: GROWING DEMAND FROM APAC....................................................................................34
5 MARKET OVERVIEW..............................................................................................................................35
5.1 INTRODUCTION...............................................................................................................................................................................35
5.2 MARKET DYNAMICS........................................................................................................................................................................35
5.2.1 DRIVERS........................................................................................................................................................................35
5.2.1.1 INCREASING DEMAND FROM THE CONSTRUCTION INDUSTRY.............................................................35
5.2.1.2 ENVIRONMENTALLY-FRIENDLY COATING SYSTEMS...............................................................................36
5.2.1.3 DURABLE COATINGS WITH BETTER PERFORMANCE AND AESTHETICS................................................36
5.2.1.4 RISING PER CAPITA PAINT CONSUMPTION IN APAC..............................................................................37
5.2.2 OPPORTUNITIES............................................................................................................................................................37
5.2.2.1 OPPORTUNITIES IN LESS REGULATED REGIONS.....................................................................................37
5.2.2.2 INVESTMENTS IN EMERGING MARKETS..................................................................................................37
5.2.3 CHALLENGES................................................................................................................................................................37
5.2.3.1 STRINGENT AND TIME-CONSUMING REGULATORY POLICIES...............................................................37
5.3 PORTER’S FIVE FORCES ANALYSIS.................................................................................................................................................38
5.3.1 THREAT OF NEW ENTRANTS.........................................................................................................................................38
5.3.2 THREAT OF SUBSTITUTES.............................................................................................................................................39
5.3.3 BARGAINING POWER OF BUYERS.................................................................................................................................39
5.3.4 BARGAINING POWER OF SUPPLIERS...........................................................................................................................39
5.3.5 INTENSITY OF COMPETITIVE RIVALRY.........................................................................................................................39
5.4 MACRO INDICATOR ANALYSIS........................................................................................................................................................40
5.4.1 INTRODUCTION.............................................................................................................................................................40
5.4.2 TRENDS AND FORECAST OF GDP.................................................................................................................................40
5.4.3 TRENDS AND FORECAST OF THE GLOBAL CONSTRUCTION INDUSTRY.....................................................................42
6 ARCHITECTURAL COATINGS MARKET, BY RESIN TYPE.......................................................................44

6.1 INTRODUCTION...............................................................................................................................................................................45
6.2 ACRYLIC RESIN...............................................................................................................................................................................46
6.2.1 ACRYLIC RESINS ARE THE LARGEST CATEGORY OF BINDER RESINS USED IN ARCHITECTURAL COATINGS..........46
TABLE OF CONTENTS
6.3 ALKYD RESIN...................................................................................................................................................................................48
6.3.1 SOLVENTBORNE ALKYD COATINGS ACCOUNT FOR A LARGER MARKET SHARE THAN
WATERBORNE ALKYD COATINGS.................................................................................................................................48
6.4 VINYL RESIN....................................................................................................................................................................................49
6.4.1 VINYL COPOLYMERS PRODUCE AIR-DRYING COATINGS THAT HAVE EXCELLENT TOUGHNESS
AND GOOD RESISTANCE TO WATER AND CHEMICALS...............................................................................................49
6.5 POLYURETHANE RESIN...................................................................................................................................................................50
6.5.1 INTERIORS & FURNITURE COATING IS ONE OF THE MAJOR END-USE INDUSTRIES OF
POLYURETHANE COATINGS..........................................................................................................................................50
6.6 OTHERS............................................................................................................................................................................................52
6.6.1 EPOXY RESIN.................................................................................................................................................................52
6.6.2 UNSATURATED POLYESTER RESIN...............................................................................................................................52
6.6.3 SATURATED POLYESTER RESIN....................................................................................................................................52
7 ARCHITECTURAL COATINGS MARKET, BY TECHNOLOGY....................................................................54

7.1 INTRODUCTION...............................................................................................................................................................................55
7.2 WATERBORNE COATINGS................................................................................................................................................................56
7.2.1 INCREASING RESIDENTIAL CONSTRUCTION AND IMPROVED HOME REMODELING PRACTICES ARE
EXPECTED TO DRIVE THE WATERBORNE COATINGS MARKET IN THE DEVELOPING COUNTRIES OF APAC.............56
7.3 SOLVENTBORNE COATINGS............................................................................................................................................................59
7.3.1 OWING TO LOWER ENVIRONMENTAL REGULATIONS, APAC TO REGISTER THE HIGHEST CAGR IN THE
SOLVENTBORNE ARCHITECTURAL COATINGS MARKET..............................................................................................59
7.4 POWDER COATINGS........................................................................................................................................................................61
7.4.1 LOWER OPERATING COSTS, HIGH OPERATING EFFICIENCIES, NO VOC EMISSIONS, NON-FLAMMABILITY,
AND LOW SPARK HAZARDS ARE SPURRING THE DEMAND FOR POWDER COATINGS..............................................61
8 ARCHITECTURAL COATINGS MARKET, BY COATING TYPE...................................................................63

8.1 INTRODUCTION...............................................................................................................................................................................64
8.2 INTERIOR..........................................................................................................................................................................................65
8.3 EXTERIOR.........................................................................................................................................................................................65
8.4 OTHERS............................................................................................................................................................................................65
8.4.1 FLOORING......................................................................................................................................................................65
8.4.2 ROOFING........................................................................................................................................................................66
TABLE OF CONTENTS
8.4.3 WOOD............................................................................................................................................................................66
9 ARCHITECTURAL COATINGS MARKET, BY USER TYPE........................................................................67

9.1 INTRODUCTION...............................................................................................................................................................................68
9.2 DIY...................................................................................................................................................................................................69
9.2.1 IMPROVED AESTHETIC REQUIREMENTS ARE SHIFTING THE DEMAND FROM DIY TOWARD
PROFESSIONAL COATERS.............................................................................................................................................69
9.3 PROFESSIONAL...............................................................................................................................................................................70
9.3.1 EASY AVAILABILITY OF PROFESSIONALS IS INCREASING THE DEMAND FOR PROFESSIONAL COATERS................70
10 ARCHITECTURAL COATINGS MARKET, BY APPLICATION.....................................................................71

10.1 INTRODUCTION...............................................................................................................................................................................72
10.2 RESIDENTIAL...................................................................................................................................................................................73
10.2.1 BETTER ECONOMIC GROWTH AND HIGHER INCOMES ARE BOOSTING THE DEMAND FOR
RESIDENTIAL ARCHITECTURAL COATINGS..................................................................................................................73
10.2.2 NEW CONSTRUCTION...................................................................................................................................................73
10.2.3 REMODEL AND REPAINT...............................................................................................................................................73
10.3 NON-RESIDENTIAL..........................................................................................................................................................................76
10.3.1 INCREASED COMMERCIAL AND INDUSTRIAL DEVELOPMENTS TO DRIVE THE MARKET..........................................76
10.3.2 COMMERCIAL...............................................................................................................................................................76
10.3.3 INDUSTRIAL...................................................................................................................................................................76
10.3.4 INFRASTRUCTURE.........................................................................................................................................................76
11 ARCHITECTURAL COATINGS MARKET, BY REGION..............................................................................78

11.1 INTRODUCTION...............................................................................................................................................................................79
11.2 APAC................................................................................................................................................................................................81
11.2.1 CHINA............................................................................................................................................................................86
11.2.1.1 FOREIGN INVESTMENT TO DRIVE THE ARCHITECTURAL COATINGS MARKET.......................................86
11.2.2 INDIA..............................................................................................................................................................................87
11.2.2.1 A BOOM IN THE REAL ESTATE INDUSTRY TO DRIVE THE ARCHITECTURAL COATINGS MARKET..........87
11.2.3 JAPAN............................................................................................................................................................................87
11.2.3.1 INVESTMENTS IN RESIDENTIAL AND INFRASTRUCTURAL MARKETS BY PUBLIC AND PRIVATE

SECTORS ARE EXPECTED TO BOOST THE DEMAND...............................................................................87
TABLE OF CONTENTS
11.2.4 AUSTRALIA & NEW ZEALAND.......................................................................................................................................88
11.2.4.1 INCREASED ACTIVITIES IN THE RESIDENTIAL CONSTRUCTION AND RENOVATION SECTORS

ARE DRIVING THE MARKET.......................................................................................................................88
11.2.5 INDONESIA....................................................................................................................................................................88
11.2.5.1 AVAILABILITY OF CHEAP RAW MATERIALS AND LABOR IN COMPARISON TO OTHER

APAC COUNTRIES.....................................................................................................................................88
11.2.6 THAILAND......................................................................................................................................................................88
11.2.6.1 INCREASING CUSTOMER AWARENESS ABOUT AESTHETICS AND FUNCTIONALITIES OF

DECORATIVE COATING PRODUCTS TO BOOST THE DEMAND FOR ARCHITECTURAL COATINGS.........88
11.2.7 MALAYSIA......................................................................................................................................................................89
11.2.7.1 STRONG CONSTRUCTION ACTIVITIES TO DRIVE THE GROWTH OF THE

ARCHITECTURAL COATINGS MARKET.....................................................................................................89
11.2.8 REST OF APAC...............................................................................................................................................................89
11.3 NORTH AMERICA.............................................................................................................................................................................90
11.3.1 US..................................................................................................................................................................................94
11.3.1.1 INCREASING RESIDENTIAL AND NON-RESIDENTIAL CONSTRUCTIONS TO BOOST

THE ARCHITECTURAL COATINGS SEGMENT...........................................................................................94
11.3.2 CANADA.........................................................................................................................................................................94
11.3.2.1 CONSTRUCTION INDUSTRY TO BE THE MAJOR CONTRIBUTOR TO ARCHITECTURAL

COATINGS MARKET GROWTH..................................................................................................................94
11.3.3 MEXICO.........................................................................................................................................................................95
11.3.3.1 NEW CONSTRUCTION IN THE RESIDENTIAL SEGMENT TO DRIVE THE ARCHITECTURAL

COATINGS MARKET..................................................................................................................................95
11.4 EUROPE............................................................................................................................................................................................96
11.4.1 GERMANY....................................................................................................................................................................101
11.4.1.1 FAVORABLE ECONOMIC ENVIRONMENT FOR THE CONSTRUCTION SECTOR COUPLED WITH
RISING DEMAND FOR NEW HOMES FROM NEW MIGRANTS TO DRIVE THE MARKET.........................101
11.4.2 RUSSIA........................................................................................................................................................................101
11.4.2.1 GROWING POPULATION IS LEADING TO A RISE IN THE APPLICATIONS OF

THE ARCHITECTURAL COATING.............................................................................................................101
11.4.3 UK................................................................................................................................................................................101
11.4.3.1 THE GROWING CONSTRUCTION SECTOR ALONG WITH GOVERNMENT SPENDING WILL
BOOST THE DEMAND FOR ARCHITECTURAL COATINGS......................................................................101
TABLE OF CONTENTS
11.4.4 FRANCE.......................................................................................................................................................................102
11.4.4.1 REVIVING ECONOMY COUPLED WITH AN INVESTMENT IN INFRASTRUCTURE IS

EXPECTED TO BOOST THE DEMAND FOR ARCHITECTURAL COATINGS..............................................102
11.4.5 ITALY............................................................................................................................................................................102
11.4.5.1 NEW PROJECT FINANCE RULES AND INVESTMENT POLICIES IN THE CONSTRUCTION
SECTOR TO DRIVE THE MARKET............................................................................................................102
11.4.6 SPAIN...........................................................................................................................................................................102
11.4.6.1 GROWTH IN THE RESIDENTIAL CONSTRUCTION SECTOR TO SPUR THE DEMAND FOR
ARCHITECTURAL COATINGS..................................................................................................................102
11.4.7 TURKEY........................................................................................................................................................................103
11.4.7.1 RAPID URBANIZATION, RISING MIDDLE-CLASS POPULATION, INCREASING PURCHASING

POWER, AND THE GROWING HOUSING SECTOR WILL CREATE STRONG DEMAND
FOR COATINGS........................................................................................................................................103
11.4.8 REST OF EUROPE........................................................................................................................................................103
11.5 MIDDLE EAST & AFRICA...............................................................................................................................................................104
11.5.1 SAUDI ARABIA.............................................................................................................................................................107
11.5.1.1 MEGA HOUSING PROJECTS ARE EXPECTED TO BOOST THE ARCHITECTURAL

COATINGS DEMAND...............................................................................................................................107
11.5.2 SOUTH AFRICA............................................................................................................................................................108
11.5.2.1 THERE IS A SUBSTANTIAL DEMAND FOR ARCHITECTURAL COATINGS IN BUILDING PROJECTS.......108
11.5.3 REST OF MIDDLE EAST & AFRICA..............................................................................................................................108
11.6 SOUTH AMERICA...........................................................................................................................................................................109
11.6.1 BRAZIL.........................................................................................................................................................................113
11.6.1.1 RISING HOME OWNERSHIP AND LIVING STANDARDS, AND EASIER CREDIT AVAILABILITY
ARE EXPECTED TO FUEL THE DEMAND FOR ARCHITECTURAL COATINGS..........................................113
11.6.2 COLOMBIA...................................................................................................................................................................113
11.6.2.1 INCREASE IN POPULATION AND IMPROVED ECONOMIC CONDITIONS ARE EXPECTED

TO LEAD TO A HIGH DEMAND FOR ARCHITECTURAL COATINGS.........................................................113
11.6.3 REST OF SOUTH AMERICA..........................................................................................................................................113
12 COMPETITIVE LANDSCAPE.................................................................................................................114
12.1 OVERVIEW......................................................................................................................................................................................114
12.2 COMPETITIVE LEADERSHIP MAPPING, 2018...............................................................................................................................116
TABLE OF CONTENTS
12.2.1 VISIONARY LEADERS..................................................................................................................................................116
12.2.2 INNOVATORS...............................................................................................................................................................116
12.2.3 DYNAMIC DIFFERENTIATORS.....................................................................................................................................116
12.2.4 EMERGING COMPANIES.............................................................................................................................................116
12.3 COMPETITIVE BENCHMARKING....................................................................................................................................................118
12.3.1 STRENGTH OF PRODUCT PORTFOLIO........................................................................................................................118
12.3.2 BUSINESS STRATEGY EXCELLENCE...........................................................................................................................119
12.4 MARKET RANKING OF KEY PLAYERS............................................................................................................................................120
12.5 COMPETITIVE SITUATION & TRENDS...........................................................................................................................................120
12.5.1 INVESTMENTS & EXPANSIONS..................................................................................................................................120
12.5.2 MERGERS & ACQUISITIONS.......................................................................................................................................121
12.5.3 NEW PRODUCT LAUNCHES........................................................................................................................................122
12.5.4 JOINT VENTURES........................................................................................................................................................123
13 COMPANY PROFILES...........................................................................................................................124
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
13.1 THE SHERWIN‐WILLIAMS COMPANY...........................................................................................................................................124
13.2 PPG INDUSTRIES, INC...................................................................................................................................................................128
13.3 AKZO NOBEL N.V...........................................................................................................................................................................131
13.4 BASF SE.........................................................................................................................................................................................136
13.5 ASIAN PAINTS LIMITED.................................................................................................................................................................139
13.6 KANSAI PAINT CO., LTD.................................................................................................................................................................142
13.7 NIPPON PAINT HOLDINGS CO., LTD.............................................................................................................................................146
13.8 MASCO CORPORATION.................................................................................................................................................................151
13.9 JOTUN GROUP...............................................................................................................................................................................152
13.10 RPM INTERNATIONAL INC.............................................................................................................................................................154
13.11 OTHER COMPANIES......................................................................................................................................................................157
13.11.1 HEMPEL A/S................................................................................................................................................................157
13.11.2 TIKKURILA OYJ............................................................................................................................................................157
13.11.3 DAW SE........................................................................................................................................................................158
13.11.4 CROMOLOGY (FORMERLY MATERIS PAINTS)............................................................................................................158
13.11.5 DULUXGROUP LTD......................................................................................................................................................159
TABLE OF CONTENTS
13.11.6 DIAMOND-VOGEL PAINT COMPANY..........................................................................................................................159
13.11.7 BENJAMIN MOORE & CO............................................................................................................................................159
13.11.8 KELLY-MOORE PAINTS................................................................................................................................................160
13.11.9 BRILLUX GMBH & CO. KG...........................................................................................................................................160
13.11.10 BERGER PAINTS INDIA LIMITED.................................................................................................................................160
13.11.11 CARPOLY CHEMICAL GROUP CO., LTD......................................................................................................................161
13.11.12 CLOVERDALE PAINT INC.............................................................................................................................................161
13.11.13 STO CORP....................................................................................................................................................................162
13.11.14 LANCO PAINTS............................................................................................................................................................162
13.11.15 PINTUCO......................................................................................................................................................................162
13.11.16 GUANGDONG MAYDOS BUILDING MATERIALS CO., LTD..........................................................................................163
13.11.17 H-I-S COATINGS AND PAINT MANUFACTURING CO..................................................................................................163
13.11.18 FUJIKURA KASEI CO., LTD..........................................................................................................................................163

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 APPENDIX............................................................................................................................................164
14.1 DISCUSSION GUIDE......................................................................................................................................................................164
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL....................................................................................167
14.3 AVAILABLE CUSTOMIZATIONS......................................................................................................................................................169
14.4 RELATED REPORTS........................................................................................................................................................................169
14.5 AUTHOR DETAILS..........................................................................................................................................................................170
LIST OF TABLES
TABLE 1 ARCHITECTURAL COATINGS MARKET SNAPSHOT, 2018 VS. 2023..................................................................................................... 27
TABLE 2 MAJOR PLAYERS PROFILED IN THIS REPORT...................................................................................................................................... 28
TABLE 3 GDP PERCENTAGE OF KEY COUNTRIES, 2018–2023........................................................................................................................... 40
TABLE 4 TRENDS AND FORECAST OF THE CONSTRUCTION INDUSTRY IN NORTH AMERICA, BY COUNTRY,
2015–2022 (USD BILLION).................................................................................................................................................................... 42
TABLE 5 TRENDS AND FORECAST OF THE CONSTRUCTION INDUSTRY IN EUROPE, BY COUNTRY, 2015–2022 (USD BILLION).................... 42
TABLE 6 TRENDS AND FORECAST OF THE CONSTRUCTION INDUSTRY IN APAC, BY COUNTRY, 2015–2022 (USD BILLION)........................ 42
TABLE 7 TRENDS AND FORECAST OF THE CONSTRUCTION INDUSTRY IN THE MIDDLE EAST & AFRICA, BY COUNTRY,
2015–2022 (USD BILLION).................................................................................................................................................................... 43
TABLE 8 TRENDS AND FORECAST OF CONSTRUCTION INDUSTRY IN SOUTH AMERICA, BY COUNTRY, 2015–2022 (USD BILLION)............ 43
TABLE 9 ARCHITECTURAL COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2023 (USD MILLION)................................................................ 45
TABLE 10 ARCHITECTURAL COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2023 (KILOTON)........................................................................ 46
TABLE 11 PROPERTIES AND APPLICATIONS OF ACRYLIC RESINS...................................................................................................................... 46
TABLE 12 ACRYLIC ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)....................................................... 47
TABLE 13 ACRYLIC ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (KILOTON)............................................................... 47
TABLE 14 PROPERTIES AND APPLICATIONS OF ACRYLIC RESINS...................................................................................................................... 48
TABLE 15 ALKYD ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)........................................................... 48
TABLE 16 ALKYD ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (KILOTON)................................................................... 49
TABLE 17 PROPERTIES AND APPLICATIONS OF VINYL RESINS........................................................................................................................... 49
TABLE 18 VINYL ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)............................................................ 50
TABLE 19 VINYL ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (KILOTON).................................................................... 50
TABLE 20 PROPERTIES AND APPLICATIONS OF POLYURETHANE RESINS.......................................................................................................... 51
TABLE 21 POLYURETHANE ARCHITECTURAL COATINGS MARKET SIZE, BY REGION,2016–2023 (USD MILLION)............................................ 51
TABLE 22 POLYURETHANE ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (KILOTON)................................................... 51
TABLE 23 OTHER ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)........................................................... 53
TABLE 24 OTHER ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (KILOTON)................................................................... 53
TABLE 25 ARCHITECTURAL COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)............................................................. 55
TABLE 26 ARCHITECTURAL COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (KILOTON)..................................................................... 56
TABLE 27 WATERBORNE: ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION).............................................. 58
TABLE 28 WATERBORNE: ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (KILOTON)...................................................... 59
LIST OF TABLES
TABLE 29 SOLVENTBORNE: ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION).......................................... 60
TABLE 30 SOLVENTBORNE: ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (KILOTON).................................................. 60
TABLE 31 POWDER COATINGS: ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION).................................... 62
TABLE 32 POWDER COATINGS: ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (KILOTON)............................................ 62
TABLE 33 ARCHITECTURAL COATINGS MARKET SIZE, BY COATING TYPE, 2016–2023 (USD MILLION)........................................................... 64
TABLE 34 ARCHITECTURAL COATINGS MARKET SIZE, BY COATING TYPE, 2016–2023 (KILOTON)................................................................... 64
TABLE 35 ARCHITECTURAL COATINGS MARKET SIZE, BY USER TYPE, 2016–2023 (USD MILLION)................................................................. 68
TABLE 36 ARCHITECTURAL COATINGS MARKET SIZE, BY USER TYPE, 2016–2023 (KILOTON)......................................................................... 68
TABLE 37 DIY ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)................................................................ 69
TABLE 38 DIY ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (KILOTON)........................................................................ 69
TABLE 39 PROFESSIONAL ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)............................................ 70
TABLE 40 PROFESSIONAL ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (KILOTON).................................................... 70
TABLE 41 ARCHITECTURAL COATINGS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION).............................................................. 72
TABLE 42 ARCHITECTURAL COATINGS MARKET SIZE, BY APPLICATION, 2016–2023 (KILOTON)..................................................................... 72
TABLE 43 ARCHITECTURAL COATINGS MARKET SIZE IN RESIDENTIAL, BY REGION, 2016–2023 (USD MILLION)............................................ 74
TABLE 44 ARCHITECTURAL COATINGS MARKET SIZE IN RESIDENTIAL, BY REGION, 2016–2023 (KILOTON).................................................... 74
TABLE 45 NEW CONSTRUCTION ARCHITECTURAL COATINGS MARKET SIZE IN RESIDENTIAL, BY REGION, 2016–2023 (USD MILLION)....... 74
TABLE 46 NEW CONSTRUCTION ARCHITECTURAL COATINGS MARKET SIZE IN RESIDENTIAL, BY REGION, 2016–2023 (KILOTON)............... 75
TABLE 47 REMODEL AND REPAINT ARCHITECTURAL COATINGS MARKET SIZE IN RESIDENTIAL, BY REGION,
2016–2023 (USD MILLION)................................................................................................................................................................... 75
TABLE 48 REMODEL AND REPAINT ARCHITECTURAL COATINGS MARKET SIZE IN RESIDENTIAL, BY REGION,
2016–2023 (KILOTON)........................................................................................................................................................................... 75
TABLE 49 ARCHITECTURAL COATINGS MARKET SIZE IN NON-RESIDENTIAL, BY REGION, 2016–2023 (USD MILLION)................................... 77
TABLE 50 ARCHITECTURAL COATINGS MARKET SIZE IN NON-RESIDENTIAL, BY REGION, 2016–2023 (KILOTON)........................................... 77
TABLE 51 ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)....................................................................... 80
TABLE 52 ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (KILOTON)............................................................................... 80
TABLE 53 APAC: ARCHITECTURAL COATINGS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)......................................................... 83
TABLE 54 APAC: ARCHITECTURAL COATINGS MARKET SIZE, BY COUNTRY, 2016–2023 (KILOTON)................................................................. 83
TABLE 55 APAC: ARCHITECTURAL COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2023 (USD MILLION)..................................................... 84
TABLE 56 APAC: ARCHITECTURAL COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2023 (KILOTON)............................................................. 84
LIST OF TABLES
TABLE 57 APAC: ARCHITECTURAL COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION).................................................. 84
TABLE 58 APAC: ARCHITECTURAL COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (KILOTON).......................................................... 85
TABLE 59 APAC: ARCHITECTURAL COATINGS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION).................................................. 85
TABLE 60 APAC: ARCHITECTURAL COATINGS MARKET SIZE, BY APPLICATION, 2016–2023 (KILOTON).......................................................... 85
TABLE 61 APAC: ARCHITECTURAL COATINGS MARKET SIZE, BY USER TYPE, 2016–2023 (USD MILLION)...................................................... 86
TABLE 62 APAC: ARCHITECTURAL COATINGS MARKET SIZE, BY USER TYPE, 2016–2023 (KILOTON).............................................................. 86
TABLE 63 NORTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)...................................... 91
TABLE 64 NORTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY COUNTRY, 2016–2023 (KILOTON)............................................. 91
TABLE 65 NORTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2023 (USD MILLION).................................. 92
TABLE 66 NORTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2023 (KILOTON).......................................... 92
TABLE 67 NORTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)............................... 92
TABLE 68 NORTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (KILOTON)....................................... 92
TABLE 69 NORTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)............................... 93
TABLE 70 NORTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY APPLICATION, 2016–2023 (KILOTON)....................................... 93
TABLE 71 NORTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY USER TYPE, 2016–2023 (USD MILLION)................................... 93
TABLE 72 NORTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY USER TYPE, 2016–2023 (KILOTON)........................................... 93
TABLE 73 EUROPE: ARCHITECTURAL COATINGS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION).................................................... 97
TABLE 74 EUROPE: ARCHITECTURAL COATINGS MARKET SIZE, BY COUNTRY, 2016–2023 (KILOTON)............................................................ 97
TABLE 75 EUROPE: ARCHITECTURAL COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2023 (USD MILLION)................................................. 98
TABLE 76 EUROPE: ARCHITECTURAL COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2023 (KILOTON)......................................................... 98
TABLE 77 EUROPE: ARCHITECTURAL COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION).............................................. 99
TABLE 78 EUROPE: ARCHITECTURAL COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (KILOTON)..................................................... 99
TABLE 79 EUROPE: ARCHITECTURAL COATINGS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION).............................................. 99
TABLE 80 EUROPE: ARCHITECTURAL COATINGS MARKET SIZE, BY APPLICATION, 2016–2023 (KILOTON).................................................... 100
TABLE 81 EUROPE: ARCHITECTURAL COATINGS MARKET SIZE, BY USER TYPE, 2016–2023 (USD MILLION)................................................ 100
TABLE 82 EUROPE: ARCHITECTURAL COATINGS MARKET SIZE, BY USER TYPE, 2016–2023 (KILOTON)........................................................ 100
TABLE 83 MIDDLE EAST & AFRICA: ARCHITECTURAL COATINGS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)........................ 104
TABLE 84 MIDDLE EAST & AFRICA: ARCHITECTURAL COATINGS MARKET SIZE, BY COUNTRY, 2016–2023 (KILOTON)................................ 104
TABLE 85 MIDDLE EAST & AFRICA: ARCHITECTURAL COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2023 (USD MILLION)..................... 105
LIST OF TABLES
TABLE 86 MIDDLE EAST & AFRICA: ARCHITECTURAL COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2023 (KILOTON)............................ 105
TABLE 87 MIDDLE EAST & AFRICA: ARCHITECTURAL COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)................. 105
TABLE 88 MIDDLE EAST & AFRICA: ARCHITECTURAL COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (KILOTON)......................... 106
TABLE 89 MIDDLE EAST & AFRICA: ARCHITECTURAL COATINGS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION).................. 106
TABLE 90 MIDDLE EAST & AFRICA: ARCHITECTURAL COATINGS MARKET SIZE, BY APPLICATION, 2016–2023 (KILOTON).......................... 106
TABLE 91 MIDDLE EAST & AFRICA: ARCHITECTURAL COATINGS MARKET SIZE, BY USER TYPE, 2016–2023 (USD MILLION)...................... 107
TABLE 92 MIDDLE EAST & AFRICA: ARCHITECTURAL COATINGS MARKET SIZE, BY USER TYPE, 2016–2023 (KILOTON)............................. 107
TABLE 93 SOUTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION).................................... 109
TABLE 94 SOUTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY COUNTRY, 2016–2023 (KILOTON)........................................... 110
TABLE 95 SOUTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2023 (USD MILLION)................................ 110
TABLE 96 SOUTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2023 (KILOTON)........................................ 110
TABLE 97 SOUTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)............................. 111
TABLE 98 SOUTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (KILOTON)..................................... 111
TABLE 99 SOUTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)............................. 111
TABLE 100 SOUTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY APPLICATION, 2016–2023 (KILOTON)..................................... 112
TABLE 101 SOUTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY USER TYPE, 2016–2023 (USD MILLION)................................. 112
TABLE 102 SOUTH AMERICA: ARCHITECTURAL COATINGS MARKET SIZE, BY USER TYPE, 2016–2023 (KILOTON)......................................... 112
TABLE 103 INVESTMENTS & EXPANSIONS (2014–2018)..................................................................................................................................... 120
TABLE 104 MERGERS & ACQUISITIONS (2014–2018).......................................................................................................................................... 121
TABLE 105 NEW PRODUCT LAUNCHES (2014–2018)........................................................................................................................................... 122
TABLE 106 JOINT VENTURES (2014–2018)........................................................................................................................................................... 123
LIST OF FIGURES
FIGURE 1 ARCHITECTURAL COATINGS MARKET: RESEARCH DESIGN................................................................................................................ 20
FIGURE 2 ARCHITECTURAL COATINGS MARKET: BOTTOM-UP APPROACH........................................................................................................ 24
FIGURE 3 ARCHITECTURAL COATINGS MARKET: TOP-DOWN APPROACH......................................................................................................... 24
FIGURE 4 ARCHITECTURAL COATINGS MARKET: DATA TRIANGULATION............................................................................................................ 25
FIGURE 5 ACRYLIC RESIN ACCOUNTED FOR THE LARGEST SHARE OF THE ARCHITECTURAL COATINGS MARKET, 2017............................... 28
FIGURE 6 WATERBORNE TECHNOLOGY ACCOUNTED FOR THE LARGEST SHARE OF THE ARCHITECTURAL COATINGS MARKET, 2017......... 29
FIGURE 7 RESIDENTIAL COATINGS WAS THE LARGEST APPLICATION IN 2017.................................................................................................. 29
FIGURE 8 APAC ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2017....................................................................................................... 30
FIGURE 9 ARCHITECTURAL COATINGS MARKET TO WITNESS MODERATE GROWTH DURING THE FORECAST PERIOD.................................. 31
FIGURE 10 ACRYLIC TO BE THE FASTEST-GROWING SEGMENT BETWEEN 2018 AND 2023................................................................................ 31
FIGURE 11 CHINA AND WATERBORNE COATINGS SEGMENT ACCOUNTED FOR THE LARGEST SHARE IN THE APAC
ARCHITECTURAL COATINGS MARKET IN 2017.................................................................................................................................... 32
FIGURE 12 INDIA TO EMERGE AS A LUCRATIVE MARKET FOR ARCHITECTURAL COATINGS DURING THE FORECAST PERIOD......................... 33
FIGURE 13 DEVELOPING MARKETS TO GROW FASTER THAN DEVELOPED MARKETS......................................................................................... 33
FIGURE 14 CHINA TO ACCOUNT FOR THE LARGEST MARKET SHARE.................................................................................................................. 34
FIGURE 15 DRIVERS, OPPORTUNITIES, AND CHALLENGES IN THE ARCHITECTURAL COATINGS MARKET......................................................... 35
FIGURE 16 PORTER’S FIVE FORCES ANALYSIS: ARCHITECTURAL COATINGS MARKET........................................................................................ 38
FIGURE 17 ACRYLIC RESINS ACCOUNTED FOR THE LARGEST MARKET SHARE(VALUE) IN 2017....................................................................... 45
FIGURE 18 WATERBORNE COATINGS SEGMENT ACCOUNTED FOR THE LARGEST SHARE IN THE OVERALL ARCHITECTURAL
COATINGS MARKET (VALUE) 2017........................................................................................................................................................ 55
FIGURE 19 WATERBORNE COATINGS: TYPES......................................................................................................................................................... 57
FIGURE 20 DRIVERS AND RESTRAINTS: WATERBORNE COATINGS....................................................................................................................... 58
FIGURE 21 POWDER COATINGS: TYPES................................................................................................................................................................. 61
FIGURE 22 DRIVERS AND RESTRAINTS: POWDER COATINGS................................................................................................................................ 61
FIGURE 23 INTERIOR ACCOUNTED FOR THE LARGEST SHARE OF THE OVERALL ARCHITECTURAL COATINGS
MARKET (VALUE) IN 2017..................................................................................................................................................................... 64
FIGURE 24 PROFESSIONAL SEGMENT ACCOUNTED FOR THE LARGER SHARE IN THE ARCHITECTURAL COATINGS
MARKET (VALUE), 2017......................................................................................................................................................................... 68
FIGURE 25 RESIDENTIAL ACCOUNTED FOR THE LARGER SHARE IN THE OVERALL ARCHITECTURAL COATINGS
MARKET (VALUE), 2017......................................................................................................................................................................... 72
FIGURE 26 INDIA TO REGISTER THE HIGHEST CAGR BETWEEN 2018 AND 2023.................................................................................................. 79
LIST OF FIGURES
FIGURE 27 APAC: ARCHITECTURAL COATINGS MARKET SNAPSHOT................................................................................................................... 82
FIGURE 28 APAC: MAJOR ARCHITECTURAL COATING PLAYERS........................................................................................................................... 83
FIGURE 29 NORTH AMERICA: ARCHITECTURAL COATINGS MARKET SNAPSHOT................................................................................................ 90
FIGURE 30 NORTH AMERICA: MAJOR ARCHITECTURAL COATING PLAYERS........................................................................................................ 91
FIGURE 31 EUROPE: ARCHITECTURAL COATINGS MARKET SNAPSHOT............................................................................................................... 96
FIGURE 32 EUROPE: MAJOR ARCHITECTURAL COATING PLAYERS....................................................................................................................... 97
FIGURE 33 SOUTH AMERICA: MAJOR ARCHITECTURAL COATING PLAYERS...................................................................................................... 109
FIGURE 34 COMPANIES ADOPTED MERGER & ACQUISITION AS THE KEY STRATEGY BETWEEN 2014 AND 2018............................................ 115
FIGURE 35 ARCHITECTURAL COATINGS MARKET: COMPETITIVE LEADERSHIP MAPPING, 2018...................................................................... 117
FIGURE 36 THE SHERWIN‐WILLIAMS COMPANY: COMPANY SNAPSHOT.......................................................................................................... 124
FIGURE 37 THE SHERWIN‐WILLIAMS COMPANY: SWOT ANALYSIS.................................................................................................................... 127
FIGURE 38 PPG INDUSTRIES, INC.: COMPANY SNAPSHOT................................................................................................................................. 128
FIGURE 39 PPG INDUSTRIES, INC.: SWOT ANALYSIS........................................................................................................................................... 130
FIGURE 40 AKZO NOBEL N.V.: COMPANY SNAPSHOT.......................................................................................................................................... 131
FIGURE 41 AKZO NOBEL N.V.: SWOT ANALYSIS................................................................................................................................................... 135
FIGURE 42 BASF SE: COMPANY SNAPSHOT........................................................................................................................................................ 136
FIGURE 43 BASF SE: SWOT ANALYSIS.................................................................................................................................................................. 138
FIGURE 44 ASIAN PAINTS LIMITED: COMPANY SNAPSHOT................................................................................................................................ 139
FIGURE 45 ASIAN PAINTS LIMITED: SWOT ANALYSIS.......................................................................................................................................... 141
FIGURE 46 KANSAI PAINT CO., LTD.: COMPANY SNAPSHOT............................................................................................................................... 142
FIGURE 47 NIPPON PAINT HOLDINGS CO., LTD.: COMPANY SNAPSHOT........................................................................................................... 146
FIGURE 48 MASCO CORPORATION: COMPANY SNAPSHOT................................................................................................................................ 151
FIGURE 49 JOTUN GROUP: COMPANY SNAPSHOT.............................................................................................................................................. 152
FIGURE 50 RPM INTERNATIONAL INC.: COMPANY SNAPSHOT........................................................................................................................... 154
SAMPLE TABLES
TABLE 1 ARCHITECTURAL COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2023 (USD MILLION)
RESIN TYPE 2016 2017 2018 2023 CAGR (2018–2023)
Acrylic XX.X XX.X XX.X XX.X XX.X%
Alkyd XX.X XX.X XX.X XX.X XX.X%
Vinyl XX.X XX.X XX.X XX.X XX.X%
Polyurethane XX.X XX.X XX.X XX.X XX.X%
Other XX.X XX.X XX.X XX.X XX.X%
TOTAL XX.X XX.X XX.X XX.X XX.X%
Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis
TABLE 2 ARCHITECTURAL COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)
TECHNOLOGY 2016 2017 2018 2023 CAGR (2018–2023)
Waterborne coatings XX.X XX.X XX.X XX.X XX.X%
Solventborne coatings XX.X XX.X XX.X XX.X XX.X%
Powder coatings XX.X XX.X XX.X XX.X XX.X%
TABLE 3 ARCHITECTURAL COATINGS MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
REGION 2016 2017 2018 2023 CAGR (2018–2023)
APAC XX.X XX.X XX.X XX.X XX.X%
Europe XX.X XX.X XX.X XX.X XX.X%
North America XX.X XX.X XX.X XX.X XX.X%
Middle East & Africa XX.X XX.X XX.X XX.X XX.X%
South America XX.X XX.X XX.X XX.X XX.X%
APPENDIX
KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL

Knowledge Store contains MarketsandMarkets’ unique market insights. As a subscriber you have access to all of the published titles
and any new ones added over the course of the subscription period. You can subscribe to specific number of reports or domains of
your interest.
KNOWLEDGE STORE ENABLES YOU TO:

• View & download all subscribed reports from a single, online platform
• Contact our analysts to answer any questions related to our reports or request a custom research
• Share comments on specific reports with the other users of your organization
• Suggest titles/topics to our research teams that you would like us to cover in our future reports
• Identify reports published on the high growth markets within your industry
Get started now by requesting a demo and learning more about Knowledge store - https://www.mnmks.com
MARKETSANDMARKETS KNOWLEDGE STORE, CHEMICALS & MATERIAL SNAPSHOT
RELATED REPORTS
SR. NO. REPORT TITLE PUBLISHED DATE
COATING RESINS MARKET - GLOBAL FORECASTS TO 2022

By Resin Type (Acrylic, Alkyd, Polyurethane, Vinyl, Epoxy), Technology (Waterborne, Solvent-
01 JAN 2019
borne, Powder, High Solids), Application (Architectural, General Industrial, Automotive),
and Region
PAINTS & COATINGS MARKET - GLOBAL FORECASTS TO 2022

02 By Resin (Acrylic, Alkyd, Epoxy, Polyurethane, Polyester), Technology (Waterborne, MAY 2017
Solventborne, High Solids, Powder), Application (Architectural & Industrial), and Region
ABOUT MARKETSANDMARKETS
TM
MarketsandMarkets™ is the world’s largest revenue impact company, serving over 7500 customers. 80% of top 2000 companies
globally rely on us for identifying new high growth and niche revenue opportunities.
In the face of constant technology innovation and market disruption, we help organizations plan and operationalize their future
revenue mix decisions by identifying over 30,000 high growth opportunities ranging from $1B to $500B across 90+ industry trends
and markets. Organizations choose MarketsandMarkets™ to stay ahead of the curve and accelerate their revenue decisions and
implementations by 6 – 12 months, giving them a unique, first-mover advantage.
Our revenue impact methodology provides quantified and actionable insights on converged, granular and connected market
eco-systems that result from disruptive technologies and high-growth markets. We provide an extended lens on not only what will
impact our client’s revenue but also what will impact their clients’ revenues, continually uncovering latent opportunities.
We work across all major B2B industries with C-level executives in functions such as Strategy, Marketing, Sales, R&D, Product, and
M&A. MarketsandMarkets™ brings exclusive high-growth markets intelligence generated by over 850 SMEs and analysts along with
its proprietary Revenue Impact platform (Knowledge Store).
Copyright © 2019 MarketsandMarkets™
All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets™.
No part of it shall be circulated, copied, quoted, or otherwise reproduced without the prior written approval of MarketsandMarkets™.
DISCLAIMER:
MarketsandMarkets™ provides strategic analysis services to a select group of customers in response to orders. Our customers
acknowledge when ordering that these strategic analysis services are solely for internal use and not for general publication or
disclosure to any third party.
MarketsandMarkets™ does not endorse any vendor, product, or service profiled in its publications. MarketsandMarkets’™ strategic
analysis constitutes estimations and projections based on secondary and primary research and are therefore subject to variations.
MarketsandMarkets™ disclaims all warranties, expressed or implied, with respect to this research, including any warranties of
merchantability or fitness, for any particular purpose.
MarketsandMarkets™ takes no responsibility for incorrect information supplied to it by manufacturers or users.
Trademarks, copyrights, and other forms of intellectual property belong to MarketsandMarkets™ or their respective owners and are
protected by law. Under no circumstance may any of these be reproduced, copied, or circulated in any form, without the prior written
approval of MarketsandMarkets™ or its owner—as the case may be.
No part of this strategic analysis service may be given, lent, resold, or disclosed to any third party, without express permission from
MarketsandMarkets™.
Reproduction and/or transmission in any form and by any means, including photocopying, mechanical, electronic, recording, or
otherwise, without the permission of MarketsandMarkets™, is prohibited.
FOR INFORMATION REGARDING PERMISSION, CONTACT:

1-888-600-6441

Brochure - Architectural Coatings Market - Global Forecast To 2023 PDF

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Brochure - Architectural Coatings Market - Global Forecast To 2023 PDF

Uploaded by

Copyright:

Available Formats

Architectural Coatings Market - Global Forecast to 2023

CHEMICALS & MATERIAL

ARCHITECTURAL COATINGS MARKET

1.2 MARKET DEFINITION

1.3 MARKET SEGMENTATION

ARCHITECTURAL COATINGS MARKET

RESIN TYPE APPLICATION TECHNOLOGY

 Acrylic  Residential  Waterborne

COATING TYPE USER TYPE REGION

 Interior  Professional  APAC

Notes: Others1 include PVB, polyester, fluoropolymers, and epoxy.

NORTH EUROPE APAC MIDDLE EAST SOUTH

 US  Germany  China  Saudi Arabia  Brazil

1.3.1 YEARS CONSIDERED FOR THE STUDY

HISTORICAL YEAR BASE YEAR ESTIMATED YEAR PROJECTED YEAR

1.5 UNIT CONSIDERED

2.1 RESEARCH DATA

Figure 1 ARCHITECTURAL COATINGS MARKET: RESEARCH DESIGN

HISTORIC DATA RESIN TYPE TECHNOLOGY COATING TYPE

MARKET SIZE & FORECAST:

2.1.1 SECONDARY DATA

2.1.1.1 KEY DATA FROM SECONDARY SOURCES

2.1.2 PRIMARY DATA

2.1.2.1 KEY DATA FROM PRIMARY SOURCES

TYPE PARAMETER KEY DATA

 Overall market and subsegments

 The global market size for 2017

Architectural coatings market,

2.1.2.2 KEY INDUSTRY INSIGHTS

– A leading coating manufacturer

“ High growth can be seen in many

–Consultant in paints & coating

2.1.2.3 BREAKDOWN OF PRIMARY INTERVIEWS

BY COMPANY TYPE BY DESIGNATION BY REGION

2.2 MARKET SIZE ESTIMATION

2.2.1 BOTTOM-UP APPROACH

Figure 2 ARCHITECTURAL COATINGS MARKET: BOTTOM-UP APPROACH

Total market size (USD Billion)

Summation of A X B of all regions

Regional split for total volume sold (A)

2.2.2 TOP-DOWN APPROACH

Figure 3 ARCHITECTURAL COATINGS MARKET: TOP-DOWN APPROACH

Global architectural coatings market size (USD billion)

Percentage split for all segments of the architectural coatings TOP-DOWN

Regional and country-wise market for each subsegment

2.3 DATA TRIANGULATION

Figure 4 ARCHITECTURAL COATINGS MARKET: DATA TRIANGULATION

PRIMARY SOURCES SECONDARY SOURCES

INTERVIEWS WITH:  Coatings World

Technologists Association (NPCA)

Key Players Competitive Landscape Opportunities/ Challenges Market Size (2017)

Drivers/Restraints Forecast Regional Analysis

 A stable economic situation is assumed to continue in all the regions till

 Exchange rate fluctuation is assumed not be significant enough to affect

The quantitative information for some of the market segments is kept

1.2 MARKET DEFINITION.......................................................................................................................................................................17

1.3 MARKET SEGMENTATION................................................................................................................................................................18

1.3.1 YEARS CONSIDERED FOR THE STUDY.........................................................................................................................19

1.5 UNIT CONSIDERED..........................................................................................................................................................................19

2.1.1 SECONDARY DATA........................................................................................................................................................21

2.1.1.1 KEY DATA FROM SECONDARY SOURCES................................................................................................21

2.1.2 PRIMARY DATA..............................................................................................................................................................22

2.1.2.1 KEY DATA FROM PRIMARY SOURCES......................................................................................................22