TOPIC – CONSUMER BUYING PREFERENCES FOR MAGAZINES

OBJECTIVE
1. To know the preference of magazine over the internet, newspaper and other
informative sources.
2. To study consumer buying behaviour that affecting consumer buying
preference for magazine.
3. To know what factors influence consumer preference towards magazine.
4. To analyse consumer needs regarding the magazine.

SCOPE OF THE STUDY

1. In the highly competitive media market. The outcome of this study will help
the organization to understand the consumer preferences along with to
providing better services and to serve them in a better way.
2. The research focuses on the several features of the magazines, suggestions
among the customers, which may help the company in further development
of the magazine .
3. As the project mainly deals with the reader’s demographic profile about
magazines and its competitors, the organization may utilize this work to
focus its readers with greater perfection.
QUESTIONNAIRE
TOPIC – CONSUMER BUYING PREFERENCES FOR MAGZINES

Q1. Gender
Female
Male
Other

Q2. Age
20-25
26-30
31-35
36-40
41-45+

Q3. Occupation ?
Student
govt employee
Private employee
Homemaker
Others

Q4. In which way do you keep yourself updated?( you can choose more tha n
one option)
Newspaper
Television
News apps
Magazine
Others

Q5. How often do you read magazines?

Rarely
Regular reader
Once in a week
Others (For education purpose / work purpose)

Q6. What kind of magazines do you read? ( can choose more than one )
Politics
Travelling
Sports
Technology
Health
Fashion
Cooking
Business
Other

Q7. Which brand magazine do you generally prefer?( you can choose more than
one )
India today
Times of India
OUTLOOK
Business today
Others

Q8.What attaracts you most towards the magazine ?

Cover page
Content

Q9. Who / what infuences the purchase of decision ?

Family
Myself
Friends
Colleagues
Peers
Interest
Nobody

Q10. What do you prefer while buying magazine ? (you can choose more than
one option )
Price
Brand name
Quality of the magazine
content
Others

Q11.Would you prefer recommending magazines to others ?

YES
NO
Q12. Do you prefer reading E- magazines ?
Yes
No