Introduction to

Quantitative Method
Part 1

Week 02
Definition
Emphasize objective measurements
and statistical, mathematical, or
numerical analysis of data collected
through polls, questionnaires, and
surveys, or by manipulating
pre-existing statistical data using
computational techniques
Characteristics
The data is usually
gathered using Research Instruments?
structured These are designed to obtain data on your
research research study. Examples: questionnaire,
instruments. observation, experimental approach,
evaluation approach, etc.

1
Characteristics
The data is usually Structured?
gathered using A structured questionnaire (research tool)
structured consists of standardized questions with a fixed
research scheme. Uses closed-ended type of question.
instruments. A closed-ended question limits the
responses of the respondents.

1
Characteristics
The results are
based on larger A good sample size is usually 10% of the
sample sizes that population.
are representative Example:
of the population. Population - 5,000 (10% of 5,000)
Sample size - 500

2
Characteristics
The research
study can usually During the collection of data (using structured
be replicated or research materials), there are fewer chances
repeated, given its of getting vague or wrong information from the
high reliability. participants.

3
Characteristics
Researcher has a
clearly defined
research question Research questions?
to which objective It is a question that a research project sets out
answers are to answer.
sought.

4
Characteristics
All aspects of the
study are carefully Researchers have to identify the purpose and
designed before objectives of the study, the problems, and
data is collected. prepare all necessary information needed for
data collection.

5
Characteristics
Data are in the
form of numbers
and statistics, Representing data using graphs, tables, or
often arranged in charts helps clients or readers of the study to
tables, charts, and understand the data better and quickly.
figures.

6
Characteristics
Project can be The outcome of quantitative research methods
used to generalize is quite reliable, as participants of the research
concepts more face closed questions. The outcome can also
widely, predict be generalised easily for the whole population
future results, etc. because it is conducted on a large
sample of the population.

7
Characteristics
Researcher uses
tools, such as
questionnaires, to Is everything clear? Then proceed to the next
collect numerical topic.
data.

8
HOW TO CONDUCT
Quantitative Research
1 2
3
Focus of Research
Hypothesis
study question
 3 Research Question:
Hypothesis
Does the gender of a student impact the number of
times a college professor calls on his/her students?

Hypotheses:

1. Instructors call on female students less often than

male students.
2. Instructors call on students of their same sex.

Source: https://courses.lumenlearning.com/introductiontocommunication/chapter/quantitative-methods/
HOW TO CONDUCT
Quantitative Research
4 5 6
Collect Analyze Interpret
data data data
 5
3
Analyze
Hypothesis
data

Photo Credits: https://en.wikipedia.org/wiki/SWOT_analysis

 Introduction

Basic ● Usually written in the present tense and

Research from the third person point of view
Design for ● Covers the following information: research
Quantitative problem, studies or theories that are
Studies
relevant to your study, background
information
 Methodology

Basic ● Describe the tools and methods used to

Research collect information
Design for ● Describe the procedures for processing
Quantitative and analyzing the data
Studies
● Presented in past tense
 Results

Basic ● The finding of your study should be written

Research objectively and in a precise format.
Design for ● In quantitative studies, it is common to use
Quantitative graphs, tables, charts, and other
Studies
non-textual elements to help the reader
understand the data.
● Results should be presented in past tense.
 Discussion

Basic ● Interpretation of results

Research ● Highlight key findings based on the overall
Design for results and note findings that you believe
Quantitative are important
Studies
● State the limitations
 Conclusion

Basic ● Summary of findings, describe what was

Research learned that you didn't know before
Design for conducting the study
Quantitative ● Provide recommendations or actions to be
Studies
taken in practice
● Note the need for future research that
were not addressed in your study
Let’s review!
Give at least 3 What are the In quantitative
characteristics of steps to conduct research design,
quantitative quantitative what information
method. research? must you include
in the
introduction?
References
● Research Guides:
https://libguides.usc.edu/writingguide/quantitative
● Quantitative Methods:
https://courses.lumenlearning.com/introductiontocommunic
ation/chapter/quantitative-methods/
● Research Instruments:
https://lib.dmu.edu/db/cinahl/instruments
References
● Research Question:
https://en.wikipedia.org/wiki/Research_question#:~:text=a%
20thesis%20statement.-,Types%20and%20purpose,study%
20or%20paper%20will%20address
● Characteristics of Quantitative Research:
https://www.marketing91.com/characteristics-of-quantitati
ve-research/