Create a Customer Persona and

Journey
Target Audience
Craft a target audience for your selected business

Target Audience Name: Saad Sagheer

Needs
Get a fast-new flower subscription. Joy the scent of fresh
blossoms. Get a feeling of association with your flowers. I do not
trust any local supplier of foreign flower services.

Demographics

Age: 20-60
Gender:
Both
Household
80K – 350K
Income:
Education/
Student, graduate or employed
Place image here
Occupation:
Anywhere in Pakistan
Location:

Interest Behaviors

Gardening, Reading, Flowers Active social media user, busy at college

and prefer online shopping over shopping
at store.

aptly.co
Map Your Customer’s Journey
Answer the questions below for each phase of the customer journey using the
target audience you developed for your selected business

Phase
Awareness Saad is more likely to purchase the subscription we sell while it is on sale,
so we want to ensure that we bring it to light a few weeks before delivery.

Interest The subscription is enjoyable and built for all ages but depending on what
Saad needs and what suits into his lifestyle, it can require either little time
or a lot of work.

Desire As part of our ad, we want to display some examples of people of common
experiences and conditions to Saad, so he can see that our product
blends very well into his life.

Conversion We want to highlight the initial selling of the subscription, maybe a chance
to try it before investing, so that Saad has the versatility but can appreciate
the subscription 's enjoyment.

Advocacy We want to have the best possible customer support after Saad continues
using the subscription to reach out for testimonials. We still want to give
him a chance with his peers to exchange codes and promos.

aptly.co