URDANETA CITY UNIVERSITY

COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY

Academic Year 1st Semester 2020 - 2021

Course Code: Entrep 2 Credit: 3 units

Course Title: Fundamentals of Entrepreneurship Pre-requisite: Entrep 1

A. Course Description: The course is intended to provide basic understanding of the entrepreneurial or
new venture process. Students will discuss the critical role that opportunity and creation play in
that process. Students also examine how entrepreneurs and investors create, find, and differentiate
money-making and robust opportunities from “good ideas”.

B. Objectives: At the end of the course, the student should be able to:
a) describe the key concepts in the making of an entrepreneur and discuss the factors to develop
entrepreneurial activity;
b) discuss the development of entrepreneurship, the qualities, characteristics and skills necessary in
developing an entrepreneur;
c) discuss the role of employment and education as contributory factor in economic development;
d) discuss how the government help the small and medium industries and identify the contributions of the
entrepreneur in economic development;
e) know the factors to consider in venturing new business and identifying business opportunities in the
countryside;
f) explain the important characteristics of the entrepreneur and the knowledge to prepare a project
feasibility study;
g) identify the various forms of business organizations, understanding the basic steps in establishing
business and realizing the importance of being an entrepreneur;
h) understand the product planning that effects company’s success;
i) discuss what is price and its importance, the types of consumer in relation to pricing and its strategies;
j) describe the nature of distribution planning and its importance, the strategy to distribute the products;
k) discuss the nature of promotional and choosing the best promotional tool in order to gain profit; and
l) define the meaning of ethics and social responsibility, the role of entrepreneur in dealing with the
stakeholders and how we can help rebuild ethical standards in our society.

C. General Learning Outcomes:

At the end of the course, the students must be able to:
1. Cognitive
2. Affective
3. Psychomotor

D. Subject Outline and Time Allotment:

Chapter Topics/Activities Schedule

1 Orientation: Distribute Syllabus Week 1
Defining Entrepreneurship (3 hours)
The Entrepreneur
Factors that Develop Entrepreneurial Activities
The Making of a Filipino Entrepreneur
The Challenges for Entrepreneurship
The Starting Point to Entrepreneurial Success
Entrepreneurial Management Demands
Profile of a Successful Entrepreneur
Assessment Week 2
(3 hours)
2 Philippine Economic Landscape in the Present Time Week 3
Factors in Determining Economic Growth (3 hours)
Entrepreneur and Socio-Economic Development
Entrepreneurial Management Demand
Managerial Skills that Makes a Successful Entrepreneur
Characteristics of an Entrepreneur
Organizing the Business Enterprise
Entrepreneurial Studies
Assessment Week 4
(3 hours)
 URDANETA CITY UNIVERSITY
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY
Academic Year 1st Semester 2020 - 2021

3 Environmental Scanning Weeks 5

Strengths, Weaknesses, Opportunities, and Threats (SWOT) (3 hours)
The Identification of Business Opportunity
Tips in Choosing the Business Name
Organizing the Business Enterprise
The Event Formation Process for Entrepreneurs
Business Plan
Basic Phases of Business Plan
General Format of a Comprehensive Business Plan
Micro Business Plan
Assessment/Prelim Examination Week 6
(3 hours)
4 Description of the Target Market Week 7
New Consumer Realities in 2016 (3 hours)
Identify the Market Problem
Problem-Identification Research
Market Need Analysis
Market Analysis
Barriers to Entry
Assessment Week 8
(3 hours)
5 Brand Name Week 9
Product Branding (3 hours)
Branding Strategies for Producers and Middleman
Criteria for Choosing a Brand Name
The Structure of Product Description
Product Satisfying Features
Prototype Usefulness for Licensing
Patenting
Production Feasibility and Time Frame
Evaluation of Prototype
Output
Three General Approaches
Analysis of the Results
Assessment Week 10
(3 hours)
6 Types of Product Weeks 11
Characteristics of Services (3 hours)
Industrial Products
Types of Research
Methods of Gathering Data
Sampling Techniques
Assessment/Midterm Examination Week 12
(3 hours)
7 Manpower Requirement Week 13
Recruitment (3 hours)
Selection
Training/Retraining
Compensation
Organizational Policies
Business Model
Legal Requirements
Assessment Week 14
(3 hours)
8 Financial Plan Week 15
Preparation of the Projected Financial Statements (3 hours)
Financial Analysis
Break-even Analysis
Capital Recovery
 URDANETA CITY UNIVERSITY
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY
Academic Year 1st Semester 2020 - 2021

Net Present Value Approach

Sensitivity Analysis
Financial Statements
Evaluating Financial Performance
The Income Statement
Basic Accounting Equation
Forecasting Revenue and Growth
Cost Control Strategies
Calculate Net Profit
Margin Return Model
Strategies to Maximize Profits
Assessment Week 16
(3 hours)
9 Business Operations Elements Week 17
Business Operations Analysis (3 hours)
Management Systems
Types of Records for Accounting and Tax Purposes
Trademark Registrations and Patents
Specific Types of Accounting Records
Origin of Bookkeeping
Bookkeeping Systems
Business Implementation
Importance of Business Implementation
Business Implementation Strategies
Projected Timetable
Sample Gantt Chart
Overall Report on the Activity
Assessment/Final Examination Week 18
(3 hours)

E. Textbook: Entrepreneurial Management

Entrepreneurship Principles and Practices

F. References:
Acierto, Marife A. (2019) Entrepreneurial Management. Intramuros Manila: Unlimited Books Library
Services & Publishing Inc.

Acierto, Marife A. (2019) Entrepreneurship Principles and Practices. Intramuros Manila: Unlimited Books
Library Services & Publishing Inc.

Real/ Pereda/ Acierto - EntrePinoy 2012

Canpungan, Jorge – Entrepreneurship for Modern Business 2006

Banastao, Cristina/ Frias, Solita – Entrepreneurship 2008

Mc – GRAW HILL International Edition – Entrepreneurship Seventh Edition 2008

G. Internet Source/s: www.unlimitedbooksph.com

H. Grading System:

Final Grade is computed as follows:

FG = (PG + MG + TFG)/3

where:

 FG refers to the Final Grade

 PG refers to the Prelim Grade
 URDANETA CITY UNIVERSITY
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY
Academic Year 1st Semester 2020 - 2021

 MG refers to the Midterm Grade

 TFG refers to the Tentative Final Grade

The Prelim Grade is computed as (1st CS) + (Prelim Exam)

The Midterm Grade is computed as (2nd CS) + (Midterm Exam)
The Tentative Grade is computed as (3rd CS) + (Final Exam)

 CS refers to Class Standing which is 60% composed of Quizzes (20%)+ Recitation (20%) + Term
Paper (20%)
 Recitation includes participation in discussion prompts for online classes and discussion activities
for offline classes.
 Major Exams = 40%

I. Academic Honesty:

All students are expected to be academically honest. Cheating, lying, and other forms of unethical
behavior will not be tolerated. Any student found guilty of cheating in examinations or plagiarism in
submitted course requirements will receive an F or failure in the course requirement or in the course.
Cheating refers to securing help in a test; copying test, assignments, reports or term papers; collaborating
with other students during an examination or in preparing academic work that has not been designated as
collaborative activity; signing another student’s name on an attendance sheet; or otherwise practicing
scholastic dishonesty.

POLICY ON ATTENDANCE

1. In view of the challenges brought about by the COVID-19 pandemic on the educational landscape, the
university is modifying its policy on attendance for this semester.
2. Every student is required to attend his classes for every week of the course.
3. For online-based mode of learning, the student attendance shall be monitored based on learner’s
participation in an interactive online study group or discussion prompt, student’s submission of outputs
(assignments, activities, exams and quizzes), or a documentation showing that the student-initiated
contact with a faculty member to ask a question about an academic subject related to the course.
4. For correspondence-based mode of learning, the student attendance shall be monitored based on
learner’s accomplishment of outputs (assignments, activities, exams and quizzes), or a documentation
showing that the student-initiated contact with a faculty member to ask a question about an academic
subject related to the course.

J. Expectations from Students:

The student’s responsibility is to attend to each online class prepared. He/she is expected to
work on the Activity Sheets honestly and conscientiously and to take all examinations and quizzes on
the date scheduled.

K. Contact Information:
Faculty Information Email Address Consultation Hours
Jonathan B. Lastimado lastimado.jonathan@yahoo.com MW 10:30-12:00
F 1:00-5:00
Virginia L. Bongolan virgiebongolan@gmail.com MW 3:00-4:30
F 10:30-12:00
Noel C. Ramirez noelcramirez25@gmail.com F 1:00-5:00

Prepared by:

JONATHAN B. LASTIMADO, MBA

Instructor II

VIRGINIA L. BONGOLAN, M.A. Ed.

Instructor III

NOEL C. RAMIREZ, MBA

Instructor III
 URDANETA CITY UNIVERSITY
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY
Academic Year 1st Semester 2020 - 2021

Checked by:

EDMON M. FERNANDEZ, MBA

Program Head – BSBA Department

Approved:

PELILIA C. VELOSO, CPA, DBA, LLB

Dean, College of Business Management and Accountancy