Professional Documents
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The University of Chicago Press Bard Graduate Center
The University of Chicago Press Bard Graduate Center
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case studies. Anne Massey’s essay, for instance,
on the design of ocean liners, provides a detailed
select bibliography that provide a rich source of
information to any student wishing to learn more.
Cold War on the Home consumerism versus communism as a Cold War con-
struct.3 In its place, he reveals the complex relation-
exposé of the complex and collective design process With one hundred illustrations and an engagingly Front: The Soft Power of ship of consumption, domesticity, and midcentury
involved, while Alison Clarke’s essay, examining the
home furnishing choices of a retired couple, high-
lucid text, Designing the Modern Interior should be
essential reading for such students. While some
Midcentury Design modernism with the self-representation of both the
East and the West.
lights the transitory nature of a domestic interior and of the essays and issues raised might leave those Greg Castillo As Marshall Plan organizers sought to sway for-
the way in which stylistic aspirations and biographic more familiar with the subject desirous of longer and eign citizens with the pleasures of privatized capital-
memories structure its evolution. Like Clarke, Pat more extended analyses, this should not be read ist consumption, Eastern Bloc governments hoped to
Kirkham’s essay on the Eames House in Pacific as a criticism; rather it is an acknowledgment that counter the allure through domestic displays of their
Palisades, California, also emphasizes the active the subject of this quality work warrants further own. Castillo relies on archival materials, as well as
and ongoing construction of interior spaces by their investigation and publication. on German and American period journals, maga-
inhabitants as she analyzes the way in which the zines, and fiction, and convincingly applies political
couple used their home to entertain. In this, both scientist Joseph Nye’s dichotomy of “hard” and “soft”
Clarke’s and Kirkham’s essays exemplify the influ- 1 Quoted in Anne Massey, Interior Design Since 1900, rev. ed. power as his organizing methodology. According
(London: Thames & Hudson, 2008), 161.
ence of material culture studies, noted by Keeble in to Nye, hard power controls and coerces through
2 Alice T. Friedman, Women and the Making of the Modern House
his introductory essay, as the interior is viewed as a overt displays and tactics, such as occupation and
(New York: Harry N. Abrams, 1998).
performative setting, which is an ongoing process trade embargos, while soft power beckons and
3 For example, see David Bell and Joanne Hollows, eds., Ordinary
requiring constant work. Lifestyles: Popular Media, Consumption and Taste (Maidenhead,
beguiles through intangibles, such as culture and
What is less evident in the anthology is the UK: Open University Press, 2005). Minneapolis: University of Minnesota Press, 2010. belief systems. The allure of soft power rests in its
way in which material culture studies has sought to 4 Penny Sparke, The Modern Interior (London: Reaktion, 2008). 312pp.; 97 b/w ills. capacity for appropriation and adaptation by foreign
uncover the normative practices that structure the Paper $24.95 recipients, who, while promoting their own interests,
5 See, for example, Suzie Attiwill’s criticism that design history
domestic interior.6 While Keeble suggests, correctly, provides inadequate analysis of the temporal and spatial nature also promote the interests of the generating nation.
ISBN: 9780816646920
that much of this work ignores the importance of interior design because it privileges the visual aspects of the For Castillo, then, the home, as exhibited throughout
interior and views it in terms of enclosure and containment rather
of style and aesthetics, and can tend toward a the postwar period, was a “Trojan House” (p. 139) of
than recognizing the more contingent and conceptual nature of
synchronic analysis of the interior, there are some what an interior might be. Suzie Attiwill, “Towards an Interior sorts, leading to the fateful exchange in the American
notable examples where the demands of both are History,” IDEA Journal 1 (2004): 1–8. Scholars have long recognized the centrality of the kitchen between Vice President Richard M. Nixon
interwoven with excellent results. Judy Attfield’s 6 For example, see Tony Chapman and Jenny Hockey, eds., Ideal home in Cold War discourse. They have also broad- and Premier Nikita Khrushchev at the 1959 American
seminal essay “Inside Pram Town: A Case Study of Homes?: Social Change and Domestic Life (London: Routledge, ened research into the Cold War by looking at design National Exhibition in Moscow. That exchange, held
1999); Sarah Pink, Home Truths: Gender, Domestic Objects, and
Harlow House Interiors, 1951–1961,”7 for example, Everyday Life (Oxford: Berg, 2004); Elizabeth Shove, Matthew
and daily life behind the iron curtain. David Crowley, amid washing machines, hi-fi units, and other prod-
explored the ways in which women responded Watson, Martin Hand, and Jack Ingram, eds., The Design of Susan E. Reid, and others have brought the design ucts of capitalist labor, Castillo argues, represented
to “modern” open plan living and the strategies of Everyday Life (Oxford: Berg, 2007). and material culture of the Eastern Bloc to the fore, not the inception but rather the culmination of an
resistance they developed as a means to appropriate 7 In Judy Attfield and Pat Kirkham, eds., A View from the Interior: and the Victoria and Albert Museum’s exhibition Cold ongoing ideological battle about the relative merits
“modernity to their own designs [my italics].”8 A little Women and Design, 2nd ed. (London: Women’s Press, 1995). War Modern: Design, 1945–1970, curated by Crowley of consumption. Its legacy is nothing less than the
more analysis of such “ordinary” interiors would have 8 Judy Attfield, “Bringing Modernity Home: Open Plan Living in the and Jane Pavitt with contributions by Reid and Greg single globalized economy we live in today.
British Domestic Interior,” in At Home: An Anthropology of Domestic
been a welcome addition. Castillo, dedicated a significant portion of the exhibi- After the Second World War, citizens of both
Space, ed. Irene Cieraad (Syracuse, NY: Syracuse University Press,
Of course an anthology must draw its 1999), 73–81. A more recent work that takes up some of Attfield’s tion and its catalogue to designs from Eastern Eu- East and West Germany perceived the heritage of
boundaries somewhere, and Designing the Modern findings is Lesley Johnson and Justine Lloyd’s Sentenced to rope.1 In Cold War on the Home Front: The Soft Power the avant-garde as increasingly irrelevant, and even
Everyday Life: Feminism and the Housewife (Oxford: Berg, 2004),
Interior pulls together essays that both extend of Midcentury Design, architectural historian Greg retrograde. By the 1950s the Existenzminimum home
which—although written from the perspective of the social
and refine existing (albeit dispersed) works of sciences—examines the new “visuality of home-making” in the Castillo continues this trend, offering an informed was replaced in the socialist East by a distrust of
historiographic significance as well as essays that postwar era through an analysis of advice literature, magazines, reading of the interiors and material artifacts exhib- modernism and an embrace of neoclassicism. In the
and advertisements, making it highly relevant to the study of the
present new research, providing a stimulating and ited at trade fairs and exhibitions held in divided Ger- West, the introduction of the deutschmark and the
modern interior.
authoritative introduction to the history of the many and elsewhere. He situates the Cold War home lifting of price controls in Marshall Plan Europe made
modern interior. Indeed, the quality of research— and its material culture at the center of the ideological available, according to the latter day Werkbund, a
Emma Gieben-Gamal
in particular the detailed archival research—is battle between the United States and the Soviet “false abundance” of goods and styles. With the U.S.
excellent throughout, and where the anthology is Union, and reinforces Beatriz Colomina’s argument government locked in an increasingly bitter ideological
particularly successful is in its “spatialization” of Emma Gieben-Gamal is lecturer in design history and that “everything in the postwar age was domestic.”2 struggle with the Soviet Union, the home and its ma-
visual culture at Edinburgh College of Art.
history, which, as Sparke claims, leads to a more Castillo elaborates on the work of historian Robert terial goods emerged as the offensive front lines. The
complex and nuanced understanding of the subject. H. Haddow and expands our understanding of trade “contest between freedom and despotism,” according
This is backed up by extensive endnotes and a fairs and exhibitions by breaking down the polemic of to Paul G. Hoffman, a Marshall Plan administrator,