British University College

Higher Diploma in Business

Assessment Kit
BUSINESS STRATEGY

MODULE TITLE: BUSINESS STRATEGY

ASSESSMENT KIT CONTENTS:

Company Case Study Report

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 ASSESSMENT SUMMARY

ASSESSMENT TASK WEEK MARKS

Company case report – Individual TBA 60

Class test TBA 40

Total 100

Internal Assessment tasks are designed to assist students to achieve the learning
outcomes of the Module. They are an integral part of the teaching and learning
process and should be attempted by all students.

In order to achieve a pass in this module, students must achieve 40% of overall
marks.

BUC WILL TAKE SERIOUS ACTION AGAINST ANY FORMS OF

PLAGIARISM. STUDENTS ARE ADVISED TO CONTACT RESPECTIVE
LECTURER FOR GUIDANCE ON HOW TO AVOID PLAGIARISM.

BUSINESS STRATEGY

TITLE: Company case report (written document)

STATUS: Individual Assignment
MARK: 60 marks (including 6 marks for references)
VALUE: 60%
WORD LIMIT: 2,500 words (+/-10%; excluding appendices a
reference list) n

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DUE DATE: October 6, 2020 at 5:00 pm

Purpose of the Task

Industry: Clothing brands that will dominate the industry

“.The apparel industry is getting increasingly competitive. As fast-fashion companies usurp
traditional retailers, the landscape is continually shifting. To get an idea of which clothing brands
will thrive over the next several years, it’s smart to look at where teens are spending their
money…….”

Business Insider, Singapore. OCT. 15, 2015,

You are to select a leading clothing manufacturer such as Nike, Ralph Lauren, Old Navy, Gap,
Levi Strauss & Co, Michael Kors. Coach or Tommy Hilfiger to undertake your research.

You are required to conduct a detailed research on the chosen organisation and prepare
an essay to answer to the following questions:

1. Provide a brief introduction of the chosen clothing company and describe its business.
You are required to research your chosen company specifically on the following;
1. Company background (vision & mission, listing status and location)
2. Main products and services.
3. Key overseas markets
4. Market share (including major competitors) –
5. Sales and revenue performance for last 3 years. (2017,2018,2019)
(5 marks)

2a. Good corporate governance boils down to three basic core elements. Discuss the
three core elements and suggest two (2) ways your chosen company may adopt in
order to practise good corporate governance to protect the interest of its
stakeholders. (8 marks)

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2b. Outline four (4) points to explain Key Success Factors of an industry. Provide
three (3) examples to show how your chosen company is able to achieve its
competitive edge in target markets. KEY SUCCESS FACTOR
(7 marks)

3. Using Porter’s 5-forces model, analyse any four (4) forces that affect the success
of your chosen company. Provide two (2) reasons to explain the attractiveness of
the company. SESSION 3 (10 marks)

4. Main concern facing industry leaders today is when companies reach its mature
stage of growth. Discuss any five (5) characteristics which, in your opinion, can
best describe your chosen company. (10 marks)

5a. Outline any four (4) corporate strategies (acquisitions, integration, joint venture,
strategic alliance and diversification) for international expansion. Identify one
corporate strategy that your chosen company may adopt in its future market
expansion. (5 marks)

5b. Identify the leadership style used in your chosen company. Discuss two (2) ways
used to motivate the company’s employees. (3 marks) Positive marking
(6 marks)

Harvard style of referencing (6

marks)
Note: Students are to cite at least three (3) reference sources - published sources
including but not limited to books, newspaper and journal; printed and electronic version.
No internet reference such as Wiki or company web-site that is subject to constant
changes is allowed). Assignments will be returned for revision if insufficient or wrong
reference is given.

Instructions:

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1. For your report, you do not need to follow the question structure precisely but you
must ensure that your report include each answer for the questions. Your report must
be in a correct format.

2. Sub-headings are encouraged and will be useful to guide your reader/ marker.

3. Please use the ‘Spelling & Grammar’ function in Microsoft Word to ensure that there
is no spelling or grammar error. Use simple sentences, as they are easy to read and
to understand.

4. Your report’s technical aspects must adhere to:

• Times New Roman font type
• 12 font size
Justified alignment/ text
• 1 ½ spacing
• all pages must be numbered appropriately

5. Staple the assignment sheet on the top left hand corner. Please do not use any
folders.

6. You must use in-text citations and an end-text reference list based on Harvard style
of referencing format. Assignments without citations and/or a reference list will not be
accepted. Assignments with more than 40% of direct quotes (with or without analysis)
will not be accepted.

7. This assessment must be submitted in softcopy (attached) together with the

plagiarism report (TurnItIn) directly to academicteambuc@buc.edu.mm by making
CC to your lecturer’s email address on or before the due date.

8. The word count does not cover the executive summary, appendices and reference
list.

9. You are to provide a word count at the end of your assignment (2,500 words +/-
10%). If the word count exceeds 10% of the stated word limit, 10% of the total marks
of the paper will be deducted from the total marks obtained.

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- End of the assignment -