Area/Topic i the

Study: ............................................................
Title of the
Project: ..............................................................
.................................................
Submitted by
Name of the Student: ......................................
C.U. Registration
No : .................................................................
........... C.U. University Roll
No......................................................................
....... College Details of the Student College
Roll
No.: ........................................Shift: ...............
..............
Supervised by Name of the Supervisor:
Prof. ...................................... College : S A
JAIPURIA COLLEGE
or Under the guidance of
Prof. ...................................... S A JAIPURIA
COLLEGE
Year of Submission: 2016
 Supervisor's Certificate

This is to certify that

Mr./Ms ................................................................. a
student of B.Com. Honours in Accounting &
Finance / Marketing / of S A JAIPURIA
COLLEGE under the University of Calcutta has
worked under my supervision and guidance for
his/her Project Work and prepared a Project Report
with the
title ...........................................................................
...........................................................................
which he/she is submitting, is his/her genuine and
original work to the best of my knowledge.

Signature of the Supervisor Place:

Name: Date:
Designation:
Name of the CollegeCERTIFICATE
 Acknowledgement

It is a matter of great pleasure to present this

project on

I take this opportunity to thanks our respected

Principal ....................... for giving me an
opportunity to work on this field. I am eagerly
grateful to our Head of the Department
PROF................... without whom this project
would not have been successful one. I am very
thankful to my supervisor PROF........................ for
her full support in completing this project work.
Finally, I am gratefully acknowledge the support of
my family/friends/ ..... and would also like to thank
to [employees of different banks] which I had
visited during my survey/work who had given me
full support and co-operated with me to carry out
these research work and help with me for the
project work by filling up the questionnaire/report.

Name of Student
 DECStudent's Declaration

I hereby declare that the Project Work with the title (in block
letters) ........................................................................................
.................... submitted by me for the partial fulfilment of the
degree of B.Com. Honours in Accounting & Finance /
Marketing under the University of Calcutta is my original
work and has not been submitted earlier to any other
University /Institution for the fulfilment of the requirement for
any course of study. I also declare that no chapter of this
manuscript in whole or in part has been incorporated in this
report from any earlier work done by others or by me.
However, extracts of any literature which has been used for
this report has been duly acknowledged providing details of
such literature in the references.

Signature of Student
Name:.................................... C. U. Registration
No. ............................ C.U. Roll No (Part
III) ................................
College Roll No. (3rd Year). ...... Place: Shift:
Morning/Day/Evening LARATION
Index
 Executive summary

Put simply, customer acquisition refers to gaining new consumers. Acquiring new
customers involves persuading consumers to purchase a company’s product and or
services. Companies and organizations consider the cost of customer acquisition as an
important measure in evaluating how much value customers bring to their business.

This study is aimed to analyse the acquisition programme of recently launched reliance
industry’s telecomm-“jio”. Reliance Jio crossed the fifty million subscriber mark in less
than three months after its full fledged 4G launch. According to source jio’s liberal data
packs ,unlimited voice calls and nationwide roaming has had a definite impact ,having
already garnered 72 million subscriber . Jio is also far ahead of market leader airtel and
Vodafone in bandwidth speed.

Hence, keeping all this in mind it is very important to understand the reasons behind jio’s
huge success and its marketing strategy. A solid customer acquisition strategy is a
component of any successful business.

1.

CHAPTER-1

INTRODUCTION
1. Introduction
1.1 Overview of the industry as a whole

Reliance Industries Limited (RIL) is an Indian conglomerate holding company

headquartered in Mumbai, Maha HYPERLINK
"https://en.wikipedia.org/wiki/Mumbai,_Maharashtra"rashtra, HYPERLINK
"https://en.wikipedia.org/wiki/Mumbai,_Maharashtra"India. Reliance owns businesses
across India engaged in energy, petrochemicals, textiles, natural resources, retail, and
telecommunications. Reliance is the third most profitable company in India, the second-
largest publicly traded HYPERLINK
"https://en.wikipedia.org/wiki/Publicly_traded_company"company HYPERLINK
"https://en.wikipedia.org/wiki/Publicly_traded_company"in India by market HYPERLINK
"https://en.wikipedia.org/wiki/Market_capitalization" HYPERLINK
"https://en.wikipedia.org/wiki/Market_capitalization"capitalization, HYPERLINK
"https://en.wikipedia.org/wiki/Market_capitalization"and the second largest company in
India as measured by revenue after the government-controlled Indian Oil Corporation.
HYPERLINK "https://en.wikipedia.org/wiki/Indian_Oil_Corporation"The company is
ranked 215th on the Fortune Global HYPERLINK
"https://en.wikipedia.org/wiki/Fortune_Global_500" HYPERLINK
"https://en.wikipedia.org/wiki/Fortune_Global_500"500 HYPERLINK
"https://en.wikipedia.org/wiki/Fortune_Global_500"list of the world's biggest corporations
as of 2016.
It is ranked 8th among the Top 250 Global Energy Companies by Platts HYPERLINK
"https://en.wikipedia.org/wiki/Platts"as of 2016.

HISTORY:
1960–1980

The company was co-founded by Dhirubhai Ambani and his brother Champaklal Damani in
1960s as Reliance Commercial Corporation. In 1965, the partnership ended and Dhirubhai
continued the polyester HYPERLINK "https://en.wikipedia.org/wiki/Polyester"business of
the firm. In 1966, Reliance Textiles Industries Pvt Ltd was incorporated in Maharashtra. It
established a synthetic fabric HYPERLINK
"https://en.wikipedia.org/wiki/Synthetic_fiber"s HYPERLINK
"https://en.wikipedia.org/wiki/Synthetic_fiber"mill in the same year at Naroda
HYPERLINK "https://en.wikipedia.org/wiki/Naroda"in Gujarat. HYPERLINK
"https://en.wikipedia.org/wiki/Gujarat"In 1975, the company expanded its business into
textiles, with "Vimal" becoming its major brand in later years. The company held its Initial
public offering HYPERLINK "https://en.wikipedia.org/wiki/Initial_public_offering"(IPO)
in 1977. The issue was over-subscribed by seven times. In 1979, a textiles company Sidhpur
HYPERLINK "https://en.wikipedia.org/wiki/Reliance_Industries"]
Mills was amalgamated with the company.
HYPERLINK "https://en.wikipedia.org/wiki/Reliance_Industries" HYPERLINK
"https://en.wikipedia.org/wiki/Reliance_Industries"In 1980, the company expanded its
polyester yarn business by setting up a Polyester Filament Yarn Plant in Raigad,
HYPERLINK "https://en.wikipedia.org/wiki/Raigad_district"Maharashtra with financial
and technical collaboration with E. I. du Pont de HYPERLINK
"https://en.wikipedia.org/wiki/E._I._du_Pont_de_Nemours_and_Company" HYPERLINK
"https://en.wikipedia.org/wiki/E._I._du_Pont_de_Nemours_and_Company"Nemours
HYPERLINK
"https://en.wikipedia.org/wiki/E._I._du_Pont_de_Nemours_and_Company"&
HYPERLINK "https://en.wikipedia.org/wiki/E._I._du_Pont_de_Nemours_and_Company"
Co., HYPERLINK
"https://en.wikipedia.org/wiki/E._I._du_Pont_de_Nemours_and_Company"U.S.
1981–2000

In 1985, the name of the company was changed from

Reliance Textiles Industries Ltd. to Reliance Industries
Ltd. During the years 1985 to 1992, the company
expanded its installed capacity for producing
HYPERLINK
"https://en.wikipedia.org/wiki/Polyester"polyester
HYPERLINK "https://en.wikipedia.org/wiki/Polyester"
HYPERLINK "https://en.wikipedia.org/wiki/Polyester"y
HYPERLINK "https://en.wikipedia.org/wiki/Yarn"arn
HYPERLINK "https://en.wikipedia.org/wiki/Yarn"by
over 145,000 tonnes per annum.

The Hazira petrochemical plant was commissioned in

1991–92.
In 1995/96, the company entered the telecom
HYPERLINK
"https://en.wikipedia.org/wiki/Telecommunication"industry
through a joint venture with NYNEX, USA and promoted
Reliance Telecom Private Limited in India. In 1998/99,
RIL introduced

packaged LPG HYPERLINK

"https://en.wikipedia.org/wiki/Liquefied_petroleum_gas"in
15 kg cylinders under the brand name Reliance Gas. The
years 1998–2000 saw the construction of the integrated
petrochemical complex at Jamnagar HYPERLINK
"https://en.wikipedia.org/wiki/Jamnagar_Refinery"in
 Gujarat, HYPERLINK
"https://en.wikipedia.org/wiki/Gujarat"the largest refinery
in the world.

2001 Onwards

In 2001, Reliance Industries Ltd. and Reliance Petroleum

Ltd. became India's two largest companies in terms of all
major financial parameters. In 2001–02, Reliance
Petroleum was merged with Reliance Industries. In 2002–
03, RIL purchased a majority stake in Indian
Petrochemicals Corporation Ltd. (IPCL), India's second
largest petrochemicals company, from Government of
India. IPCL was later merged with RIL in 2008... In 2006,
Reliance entered the organised retail market in India with
the launch of its retail store format under the brand name of
'Reliance Fresh'. In 2010, Reliance entered Broadband
services market with acquisition of Infotel Broadband
Services Limited, which was the only successful bidder for
pan-India fourth-generation (4G) spectrum auction held by
Government of India. In the same year, Reliance and BP
HYPERLINK
"https://en.wikipedia.org/wiki/BP"announced a partnership
in the oil and gas business. Reliance also formed a 50:50
joint venture with BP for sourcing and marketing of gas in
India. In 2012,
RIL set up a joint venture HYPERLINK "https://en.wikipedia.org/wiki/Joint_venture"with
Russian Company Sibur HYPERLINK "https://en.wikipedia.org/wiki/Sibur"for setting up
a Butyl HYPERLINK "https://en.wikipedia.org/wiki/Butyl_rubber" HYPERLINK
"https://en.wikipedia.org/wiki/Butyl_rubber"rubber HYPERLINK
"https://en.wikipedia.org/wiki/Butyl_rubber"plant in HYPERLINK
"https://en.wikipedia.org/wiki/Jamnagar"Jamnagar, HYPERLINK
"https://en.wikipedia.org/wiki/Jamnagar" HYPERLINK
"https://en.wikipedia.org/wiki/Jamnagar"G HYPERLINK
"https://en.wikipedia.org/wiki/Gujarat"ujarat. HYPERLINK
"https://en.wikipedia.org/wiki/Gujarat"The plant was scheduled to be operational in 2015.

1.2 ABOUT THE COMPANY

Reliance JIO : Introduction

Reliance Jio promises to shape the future of India by providing end-to-end digital solutions
for businesses, institutions and households and seamlessly bridging the rural-urban divide.

Home to the world’s second largest population of 1.2 billion, India is a young nation with
63% of its population under the age of 35 years. It has a fast growing digital audience with
800 million mobile connections and over 200 million internet users. Reliance thoroughly
believes in India’s potential to lead the world with its capabilities in innovation. Towards
that end, Reliance envisages creation of a digital revolution in India.

Reliance Jio aims to enable this transformation by creating not just a cutting-edge voice and
broadband network, but also a powerful ecosystem on which a range of rich digital services
will be enabled – a unique green-field opportunity.

The three-pronged focus on broadband networks, affordable smartphones and the

availability of rich content and applications has enabled Jio to create an integrated business
strategy from the very beginning, and today, Jio is capable of offering a unique combination
of telecom, high speed data, digital commerce, media and payment services.

A Vision That Touches All

Reliance’s vision for India is that broadband and digital services
will no longer be a luxury item. Rather, Reliance envisions an India
where these are basic necessities to be consumed in abundance by
consumers and small businesses alike, as much in far-flung villages
as in our largest cities. The initiatives are truly aligned with the
Government of India's ‘Digital India’ vision for our nation.

Products and Services

4G Broadband

The company launched its 4G broadband services throughout

India on September 2016. It was slated to release in December
2015 after some reports said that the company was waiting to
receive final permits from the government. Mukesh Ambani,
owner of Reliance Industries Limited (RIL) whose Reliance Jio is
the telecom subsidiary, had unveiled details of Jio's fourth-
generation (4G) services on 12 June 2015 at RIL's 41st annual
general meeting. It offers data and voice services with peripheral
services like instant messaging, live TV, movies on demand, news,
streaming music, and a digital payments platform.

The company has a network of more than 250,000 km of fiber

optic cables in the country, over which it will be partnering with
local cable operators to get broader connectivity for its broadband
services. With its multi-service operator (MSO) licence, Jio will
 also serve as a TV channel distributor and will offer television-on-
demand on its network.

LYF Smartphone

In June 2015, Jio tied up with domestic handset maker Intex

HYPERLINK
"https://en.wikipedia.org/wiki/Intex_Technologies"to supply 4G
handsets enabled with voice over LTE (VoLTE) feature.
Through this, it plans to offer 4G voice calling besides rolling out
high-speed Internet services using a fiber network, in addition to
the 4G wireless network.
However, in October 2015, Jio announced that it would be launching its own mobile handset
brand named LYF.

On 25 January 2016, the company launched its LYF smartphone HYPERLINK

"https://www.mylyf.com/"series starting with Water 1, through its chain of electronic retail
outlets, Reliance Retail. HYPERLINK
"https://en.wikipedia.org/wiki/Reliance_Retail"Three more handset models have been
released so far, namely Water 2, Earth 1, and Flame 1.

Jionet WiFi ( JIOFI)

Prior to its pan-India launch of 4G data and telephony services, Jio has started providing
free HYPERLINK "https://en.wikipedia.org/wiki/Wifi"Wi- HYPERLINK
"https://en.wikipedia.org/wiki/Wifi" HYPERLINK "https://en.wikipedia.org/wiki/Wifi"F
HYPERLINK "https://en.wikipedia.org/wiki/Wifi"i HYPERLINK
"https://en.wikipedia.org/wiki/Wifi"hotspot services in cities throughout India including
HYPERLINK "https://en.wikipedia.org/wiki/Surat"Surat, HYPERLINK
"https://en.wikipedia.org/wiki/Surat" HYPERLINK
"https://en.wikipedia.org/wiki/Surat"A HYPERLINK
"https://en.wikipedia.org/wiki/Ahmedabad"hmedabad HYPERLINK
"https://en.wikipedia.org/wiki/Ahmedabad"in Gujarat,

and Visakhapatnam HYPERLINK "https://en.wikipedia.org/wiki/Visakhapatnam"in

HYPERLINK "https://en.wikipedia.org/wiki/Andhra_Pradesh"Andhra Pradesh,
HYPERLINK "https://en.wikipedia.org/wiki/Andhra_Pradesh" HYPERLINK
"https://en.wikipedia.org/wiki/Andhra_Pradesh"I HYPERLINK
"https://en.wikipedia.org/wiki/Indore"ndore, HYPERLINK
"https://en.wikipedia.org/wiki/Indore" HYPERLINK
"https://en.wikipedia.org/wiki/Indore"J HYPERLINK
"https://en.wikipedia.org/wiki/Jabalpur"abalpur, HYPERLINK
"https://en.wikipedia.org/wiki/Jabalpur" HYPERLINK
"https://en.wikipedia.org/wiki/Jabalpur"D HYPERLINK
"https://en.wikipedia.org/wiki/Dewas"ewas HYPERLINK
"https://en.wikipedia.org/wiki/Dewas"and Ujjain HYPERLINK
"https://en.wikipedia.org/wiki/Ujjain"in Madhya HYPERLINK
"https://en.wikipedia.org/wiki/Madhya_Pradesh"Pradesh, HYPERLINK
"https://en.wikipedia.org/wiki/Madhya_Pradesh" select locations of Mumbai
HYPERLINK "https://en.wikipedia.org/wiki/Mumbai"in HYPERLINK
"https://en.wikipedia.org/wiki/Maharashtra"Maharashtra, HYPERLINK
"https://en.wikipedia.org/wiki/Maharashtra" HYPERLINK
"https://en.wikipedia.org/wiki/Maharashtra"K HYPERLINK
"https://en.wikipedia.org/wiki/Kolkata"olkata HYPERLINK
"https://en.wikipedia.org/wiki/Kolkata"in HYPERLINK
"https://en.wikipedia.org/wiki/West_Bengal"West Bengal, HYPERLINK
"https://en.wikipedia.org/wiki/West_Bengal" HYPERLINK
"https://en.wikipedia.org/wiki/West_Bengal"L HYPERLINK
"https://en.wikipedia.org/wiki/Lucknow"ucknow in Uttar
 HYPERLINK "https://en.wikipedia.org/wiki/Uttar_Pradesh"Pradesh, HYPERLINK
"https://en.wikipedia.org/wiki/Uttar_Pradesh" HYPERLINK
"https://en.wikipedia.org/wiki/Uttar_Pradesh"B HYPERLINK
"https://en.wikipedia.org/wiki/Bhubaneswar"hubaneswar HYPERLINK
"https://en.wikipedia.org/wiki/Bhubaneswar"in HYPERLINK
"https://en.wikipedia.org/wiki/Odisha"Odisha, HYPERLINK
"https://en.wikipedia.org/wiki/Odisha" HYPERLINK
"https://en.wikipedia.org/wiki/Odisha"M HYPERLINK
"https://en.wikipedia.org/wiki/Mussoorie"ussoorie HYPERLINK
"https://en.wikipedia.org/wiki/Mussoorie"in Uttarakhand, HYPERLINK
"https://en.wikipedia.org/wiki/Uttarakhand"Collectorate's Office in HYPERLINK
"https://en.wikipedia.org/wiki/Meerut"Meerut HYPERLINK
"https://en.wikipedia.org/wiki/Meerut" HYPERLINK
"https://en.wikipedia.org/wiki/Meerut", HYPERLINK
HYPERLINK "https://en.wikipedia.org/wiki/Meerut"]
"https://en.wikipedia.org/wiki/Meerut" HYPERLINK
"https://en.wikipedia.org/wiki/Jio" HYPERLINK
"https://en.wikipedia.org/wiki/Jio"and at MG Road in Vijayawada HYPERLINK
"https://en.wikipedia.org/wiki/Vijayawada"among others.

In March 2016, Jio started providing free Wi-Fi HYPERLINK

"https://en.wikipedia.org/wiki/Wi-Fi"internet to spectators at six cricket stadiums hosting
the 2016 ICC World Twenty20 HYPERLINK
"https://en.wikipedia.org/wiki/2016_ICC_World_Twenty20"matches. Jionet was made
available in Wankhede

Stadium HYPERLINK "https://en.wikipedia.org/wiki/Wankhede_Stadium"(Mumbai),

Punjab Cricket Association IS Bindra Stadium HYPERLINK
"https://en.wikipedia.org/wiki/Punjab_Cricket_Association_IS_Bindra_Stadium"(Moh
ali),
Himachal Pradesh HYPERLINK
"https://en.wikipedia.org/wiki/Himachal_Pradesh_Cricket_Association_Stadium"
HYPERLINK
"https://en.wikipedia.org/wiki/Himachal_Pradesh_Cricket_Association_Stadium"Crick
et Association Stadium HYPERLINK
"https://en.wikipedia.org/wiki/Himachal_Pradesh_Cricket_Association_Stadium"(Dhar
amshala), Chinnaswamy
Stadium HYPERLINK "https://en.wikipedia.org/wiki/Chinnaswamy_Stadium"(Bengaluru),
Feroz Shah HYPERLINK "https://en.wikipedia.org/wiki/Feroz_Shah_Kotla"
HYPERLINK "https://en.wikipedia.org/wiki/Feroz_Shah_Kotla"Kotla HYPERLINK
"https://en.wikipedia.org/wiki/Feroz_Shah_Kotla"(Delhi), and Eden Gardens
HYPERLINK "https://en.wikipedia.org/wiki/Eden_Gardens"(Kolkata) in India.
Jio apps

In May 2016, Jio launched a bundle of multimedia apps on Google Play HYPERLINK
"https://en.wikipedia.org/wiki/Google_Play"as part of its upcoming 4G services. While the
apps are available to download for everyone, a user will require a Jio SIM HYPERLINK
"https://en.wikipedia.org/wiki/SIM_card" HYPERLINK
"https://en.wikipedia.org/wiki/SIM_card"card HYPERLINK
"https://en.wikipedia.org/wiki/SIM_card"to use them. Additionally, most of the apps are in
beta HYPERLINK "https://en.wikipedia.org/wiki/Beta"phase.
Following is a list of the apps:

• MyJio - Manage Jio Account and Digital Services associated with it

• JioTV - A live TV channel service

• JioCinema - An online HD video library

• JioChat Messenger - An instant messaging app

• JioMusic - A music player

• Jio4GVoice (earlier JioJoin) - A VoLTE phone simulator

• JioMags - E-reader for magazines

• JioXpressNews - A news and magazine aggregator

• JioSecurity - Security app

• JioDrive - Cloud-based backup tool

• JioMoney Wallet - An online payments/wallet app

• JioSwitch - Transfer content

Affordable 4G Phones

Reliance Jio has teamed up with Google to manufacture affordable

4G handsets. These phones will run exclusively on Jio network.
The two companies are also working on developing a software for
smart-TV services. Both are expected to launch in 2017.

JioFi

Jio has also launched Wi-Fi routers by the name JioFi

 Branding and Marketing

On December 24, 2015, Bollywood actor Shah Rukh Khan

HYPERLINK
"https://en.wikipedia.org/wiki/Shah_Rukh_Khan"was appointed as
Jio's brand ambassador.

Reception of Jio Prime

By 1st April 72.2 million Jio Customers had opted for Jio Prime.
The last date for registration to Jio Prime membership was 31 March
2017. But, it was further extended till 15 April 2017 along with an
introduction of new offer, "Jio Summer Surprise" which gave
customers 3 months complimentary services free of cost. On 6 April
2017, TRAI advised Jio to withdraw this offer.
1.3 COMPETITORS INFORMATION
Competitors of reliance are:-
• Airtel
• Vodafone
• Idea
• BSNL
• Aircel

1. AIRTEL
Bharti Airtel Limited is an Indian global telecommunications services company
based in New Delhi, India. It operates in 20 countries across South Asia and
Africa. Airtel provides HYPERLINK
"https://en.wikipedia.org/wiki/GSM_network"GSM HYPERLINK
"https://en.wikipedia.org/wiki/GSM_network", HYPERLINK
"https://en.wikipedia.org/wiki/3G" HYPERLINK
"https://en.wikipedia.org/wiki/3G"3G HYPERLINK
 "https://en.wikipedia.org/wiki/3G", HYPERLINK
"https://en.wikipedia.org/wiki/4G_LTE" HYPERLINK
"https://en.wikipedia.org/wiki/4G_LTE"4G LTE HYPERLINK
"https://en.wikipedia.org/wiki/4G_LTE" and HYPERLINK
"https://en.wikipedia.org/wiki/VoLTE"VoLTE HYPERLINK
"https://en.wikipedia.org/wiki/VoLTE"mobile services, fixed line broadband and
voice services depending upon the country of operation. Airtel had also rolled out
its HYPERLINK "https://en.wikipedia.org/wiki/Voice_over_LTE"VoLTE
HYPERLINK "https://en.wikipedia.org/wiki/Voice_over_LTE" technology across
eight telecom circles namely Mumbai, Maharashtra and Goa, Madhya Pradesh,
Chhattisgarh, Gujarat, Andhra Pradesh & Telangana, Karnataka, Tamilnadu,
Kolkata, Kerala and Odisha in India and should roll out the technology in rest
circles by end of August 2018.

2. VODAFONE

V odafone Group plc is a British HYPERLINK

"https://en.wikipedia.org/wiki/Multinational_corporation"multinational
HYPERLINK "https://en.wikipedia.org/wiki/Multinational_corporation"
HYPERLINK
"https://en.wikipedia.org/wiki/Telecommunications"telecommunicatio
HYPERLINK "https://en.wikipedia.org/wiki/Telecommunications"ns
HYPERLINK "https://en.wikipedia.org/wiki/Telecommunications" congolomerate,
with headquarters in London. It predominantly operates services in the regions of
HYPERLINK "https://en.wikipedia.org/wiki/Asia"Asia HYPERLINK
"https://en.wikipedia.org/wiki/Asia", HYPERLINK
"https://en.wikipedia.org/wiki/Africa" HYPERLINK
"https://en.wikipedia.org/wiki/Africa"Africa HYPERLINK
"https://en.wikipedia.org/wiki/Africa", HYPERLINK
"https://en.wikipedia.org/wiki/Europe" HYPERLINK
"https://en.wikipedia.org/wiki/Europe"Europe HYPERLINK
"https://en.wikipedia.org/wiki/Europe", and HYPERLINK
"https://en.wikipedia.org/wiki/Oceania"Oceania HYPERLINK
"https://en.wikipedia.org/wiki/Oceania". Among HYPERLINK
"https://en.wikipedia.org/wiki/List_of_mobile_network_operators"mobile operator
groups HYPERLINK
"https://en.wikipedia.org/wiki/List_of_mobile_network_operators" globally,
Vodafone ranked second (behind HYPERLINK
"https://en.wikipedia.org/wiki/China_Mobile"China Mobile HYPERLINK
"https://en.wikipedia.org/wiki/China_Mobile") in the number of mobile customers
(535 million) as of 2018. Vodafone owns and operates networks in 25 countries, and

has partner networks in 47 further countries. Its HYPERLINK

"https://en.wikipedia.org/wiki/Vodafone_Global_Enterprise"Vodafone Global
Enterprise HYPERLINK
"https://en.wikipedia.org/wiki/Vodafone_Global_Enterprise" division provides
HYPERLINK
"https://en.wikipedia.org/wiki/Telecommunications"telecommunications
HYPERLINK "https://en.wikipedia.org/wiki/Telecommunications" and IT services
to corporate clients in 150 countries.
3. IDEA
Idea Cellular Limited (commonly referred to as simply Idea, and stylised as !dea)
is an Indian HYPERLINK
"https://en.wikipedia.org/wiki/Mobile_network_operator"mobile network operator
HYPERLINK "https://en.wikipedia.org/wiki/Mobile_network_operator" based at
HYPERLINK "https://en.wikipedia.org/wiki/Mumbai"Mumbai HYPERLINK
"https://en.wikipedia.org/wiki/Mumbai", HYPERLINK
"https://en.wikipedia.org/wiki/Maharashtra" HYPERLINK
"https://en.wikipedia.org/wiki/Maharashtra"Maharashtra HYPERLINK
"https://en.wikipedia.org/wiki/Maharashtra". Idea is a pan-India integrated GSM
operator offering 2G, 3G and 4G mobile services. Idea has 220.00 million
subscribers as of June 2018 Idea Cellular started its journey in 1995 as Birla
Communications Limited with GSM licenses in Gujarat and Maharashtra circles.

4. BSNL
Bharat Sanchar Nigam Limited (abbreviated BSNL) is an Indian HYPERLINK
"https://en.wikipedia.org/wiki/State-owned"state HYPERLINK
"https://en.wikipedia.org/wiki/State-owned"owned HYPERLINK
"https://en.wikipedia.org/wiki/State-owned" HYPERLINK
"https://en.wikipedia.org/wiki/Telecommunications"telecommunications
HYPERLINK "https://en.wikipedia.org/wiki/Telecommunications" company
headquartered in HYPERLINK "https://en.wikipedia.org/wiki/New_Delhi"New
Delhi HYPERLINK "https://en.wikipedia.org/wiki/New_Delhi". It was incorporated
on 15 September 2000 and assumed the business of providing telecom services and
network management from the erstwhile Central Government Departments of
 Telecom Services (DTS) and Telecom Operations (DTO) as of 1 October 2000 on a
going-concern basis.

5. AIRCEL
Aircel Ltd. is a defunct HYPERLINK
"https://en.wikipedia.org/wiki/Mobile_network_operators_of_India"Indian mobile
network operator HYPERLINK
"https://en.wikipedia.org/wiki/Mobile_network_operators_of_India" headquartered
in HYPERLINK "https://en.wikipedia.org/wiki/Gurgaon"Gurgaon HYPERLINK
"https://en.wikipedia.org/wiki/Gurgaon" that offered voice and HYPERLINK
"https://en.wikipedia.org/wiki/2G"2G HYPERLINK
"https://en.wikipedia.org/wiki/2G" and HYPERLINK
"https://en.wikipedia.org/wiki/3G"3G HYPERLINK
"https://en.wikipedia.org/wiki/3G" data services. HYPERLINK
"https://en.wikipedia.org/wiki/Maxis_Communications"Maxis
Communications HYPERLINK
"https://en.wikipedia.org/wiki/Maxis_Communications" held a 74% stake and
Sindya Securities and Investments held the remaining 26%. Aircel was founded by
Chinnakannan Sivasankaran and commenced operations in HYPERLINK
"https://en.wikipedia.org/wiki/Tamil_Nadu"Tamil Nadu HYPERLINK
"https://en.wikipedia.org/wiki/Tamil_Nadu" in 1999. It was once a market leader in
HYPERLINK "https://en.wikipedia.org/wiki/Tamil_Nadu"Tamil Nadu
HYPERLINK "https://en.wikipedia.org/wiki/Tamil_Nadu" and had considerable
presence in HYPERLINK "https://en.wikipedia.org/wiki/Odisha"Odisha
HYPERLINK "https://en.wikipedia.org/wiki/Odisha", HYPERLINK
"https://en.wikipedia.org/wiki/Assam" HYPERLINK
"https://en.wikipedia.org/wiki/Assam"Assam HYPERLINK
 "https://en.wikipedia.org/wiki/Assam" and North-East HYPERLINK
"https://en.wikipedia.org/wiki/Telecom_circle"telecom circles HYPERLINK
"https://en.wikipedia.org/wiki/Telecom_circle".

1.4 SWOT ANALYSIS

SWOT analysis is a framework used to evaluate a company's competitive position by
identifying its strengths, weaknesses, opportunities and threats. Specifically, SWOT analysis
is a foundational assessment model that measures what an organization can and cannot do,
and its potential opportunities and threats.

Elements of a SWOT Analysis

When using SWOT analysis, an organization needs to be realistic about its good and bad
points. The organization needs to keep the analysis specific by avoiding gray areas and
analyzing in relation to real-life contexts. For example, how do the organization’s products
and services compare to those of competing firms? SWOT analysis should be short and
simple, and should avoid complexity and over-analysis because much of the information is
subjective. Thus, companies should use it as a guide and not a prescription.

• Strengths describe what an organization excels at and separates it from the

competition: a strong brand, loyal customer base, a strong balance sheet, unique
technology and so on. For example, a HYPERLINK
"https://www.investopedia.com/terms/h/hedgefund.asp"hedge fund HYPERLINK
"https://www.investopedia.com/terms/h/hedgefund.asp" may have developed a
proprietary HYPERLINK "https://www.investopedia.com/terms/t/trading-
strategy.asp"trading strategy HYPERLINK
 "https://www.investopedia.com/terms/t/trading-strategy.asp" that returns market-
beating results. It must then decide how to use those results to attract new investors.

• Weaknesses stop an organization from performing at its optimum level. They are
areas where the business needs to improve to remain competitive: higher-
thanindustry-average turnover, high levels of debt, an inadequate HYPERLINK
"https://www.investopedia.com/terms/s/supplychain.asp"supply chain
HYPERLINK "https://www.investopedia.com/terms/s/supplychain.asp" or lack of
HYPERLINK "https://www.investopedia.com/terms/c/capital.asp"capital
HYPERLINK "https://www.investopedia.com/terms/c/capital.asp".

• Opportunities refer to favorable external factors that an organization can use to give
it a competitive advantage. For example, a car manufacturer can export its cars into
a new market, increasing sales and HYPERLINK
"https://www.investopedia.com/terms/m/marketshare.asp"market share
HYPERLINK "https://www.investopedia.com/terms/m/marketshare.asp", if a
country cuts HYPERLINK "https://www.investopedia.com/terms/t/tariff.asp"tariffs
HYPERLINK "https://www.investopedia.com/terms/t/tariff.asp".

• Threats refer to factors that have the potential to harm an organization. For example,
a drought is a threat to a wheat-producing company, as it may destroy or reduce the
crop yield. Other common threats include things like rising costs for inputs,
increasing competition, tight labor supply and so on.
Advantages of SWOT Analysis

A SWOT analysis is a great way to guide business-strategy meetings. It's powerful to have
everyone in the room to discuss the company's core strengths and weaknesses and then move
from there to defining the opportunities and threats, and finally to brainstorming ideas.
Oftentimes, the SWOT analysis you envision before the session changes throughout to
reflect factors you were unaware of and would never have captured if not for the group’s
input.

A company can use a SWOT for overall business-strategy sessions or for a specific
HYPERLINK "https://www.investopedia.com/terms/s/segment.asp"segment HYPERLINK
"https://www.investopedia.com/terms/s/segment.asp" like HYPERLINK
"https://www.investopedia.com/terms/m/marketing.asp"marketing HYPERLINK
"https://www.investopedia.com/terms/m/marketing.asp", production or sales. This way, you
can see how the overall strategy developed off the SWOT analysis will filter down to the
segments below before committing to it. You can also work in reverse with segment-specific
SWOT analysis that feeds into an overall SWOT analysis.

STRENGTHS

1. Low tariff: - Company has launched its 4G service with highly competitive
or rather very low tariff. Company has strong financial capacity to withstand initial
losses 2. Very wide network:-Company has created wide national network
with a huge investment of around $20 billon. The company has used latest
technology and hence capable to give quality service.
3. Brand Name: - Brand Value of company is very high.

WEAKNESSES

• Late entry into telecommunication sector: - The telecom sector had grown
exponencially in its initial phases which started around two decades earlier. Presently
 market has seen only modest growth and it has become highly competitive due to
entry big players such as Vodafone, Idea etc.

• Operation of Mobile Number Portability Still not smooth:- Nowadays mobile

number has become identity of a person and hence it is difficult for anyone to change
his mobile number.MNP takes many days for its implementation and it is hard to
manage this transition period. MNP is crucial for Jio as a large number of customer
is expected through migration from existing service providers.

• Highly dependent upon data consumption: - As per the current trend around 60
to 70 percent of revenue comes from voice calling and hence there is a huge potential
loss for making voice calling free. This loss can be offset only when consumption of
data increases manifold.

OPPORTUNITIES

• Large scale availability of smart phones: In last 2 decades the number of people
using Smartphone has increased manifolds. If company is able to provide quality
service at competitive rate it can quickly grab large number of customers.

• Increasing rate of data consumption: In its earlier phase almost entire revenue of
the mobile service provider was from voice calling. However since last two years the
proportion of revenue from data users is increasing exponentially which has resulted
in almost 30-40% of the total revenue. Lower data tariff may further increase data
consumption and thus contribute more to the revenue of company.

• International market:-There is huge opportunity in many developing countries

THREATS

• Saturated market:- The initial phase of rapid increase in subscriber is now over. A
new entrant like Jio needs a large customer base to cross breakeven point.
 • Highly competitive market:- After the entry of big players like Vodafone,Idea etc
the market has become highly competitive.

• Changing Government Policy: The changing government policy like cancelling of

2G licences ,imposition of tax with retrospective effect(on Vodafone), refund for call
drop etc, has created uncertainty in the market causing adverse impact on the
investment sentiment.

• Rapid upgradation in Technology:- From 2G to 3G and 3G to 4G changes have

occurred in very short span of time. Even next generation 5G is approaching shortly.

CHAPTER– 2

RESEARCH METHODOLOGY
2. RESEARCH METHODOLOGY

Research methodology is the specific procedures or techniques used to identify, select,

process, and analyze information about a topic . in a research paper, the methodology section
allows the reader to critically evaluate a study’s overall validity and reliability.

2.1 Statement of the problem

The basic problem of this particular research to be conducted is, the customer satisfaction
after using the Jio, this research is carried mainly to focus on the existing customer and there
satisfaction. Service industry is a large chunk so we cannot give 100 percent assurance to
the service we provide all the time. So rectify the minor problems which may happen after
the purchase, these thing are being critically analysed with the help of the questionnaire.

2.2 Objectives of research problem:

• To understand the Satisfaction level of the customer using Reliance Jio To determine
the future expectation towards services provide by Reliance Jio.
• To analyse demographic factors of Reliance Jio users.
• To determine the performance of the services provided by Reliance Jio.

• Scope of the study:

This is an initiative in order to connect with people who are related to the organisation i.e.
Customers. The organisation had difficulties to connect with the people related to the
problems which the clients face so the research is based on the satisfaction level of the
customers and there feedback being recorded for the improvement of the service and the
company.
• Significance of the study:
This study is conducted to analyse the effectiveness of Customer satisfaction with reference
to Cluster Sampling. A study like this can attempt to guide the future plan for organization
which will lead to the growth of the company and the increase of market share

2.5 Types of Research and Research Design

In every aspect of project which is designed on the basis of some observation and research
is made with adapting particular methods and techniques. while doing the research it is
necessary that every information should be unbiased and not prejudiced based on truth and
veracity.

So, for every project a proper methodology should be used which can minimize our efforts
and give us the maximum output with optimal use of the resources.

Type 1: Qualitative Market Research

Qualitative research helps to understand customers and their needs

Qualitative research is used to help us understand how people feel about company and
products. And help to find out why they feel as they do. It is concerned with collecting
indepth information asking questions related to product. Samples collected for this method
are smaller. Depth interviews gives good information related to research. Question asking
related to product quality, services provided by the company, related to customer satisfaction
and market potential.

TYPE 2: Quantitative Market Research

Quantitative research helps to segmenting customers.

Quantitative research is used to measure how many people feel, think or act in a similar
manner about company and products. These surveys tend to include large samples.
Structured questionnaires are usually used incorporating mainly closed questions - questions
with set responses. There are various vehicles used for collecting quantitative information
but the most common are personal interviews.

Research design specifies the methods and procedures for conducting a particular study.
A research design is the arrangement of conditions for collection and analysis of the data
in a manner that aims to combine relevance to their search purpose with economy in
procedure.
Research design is broadly classified into three types as:

• Exploratory Research Design

• Descriptive Research Design

• Causal Research Design

Descriptive Research Design

Descriptive research studies are those studies which are concerned with described the
characteristics of individual. In descriptive as well as in diagnostic studies, the researcher
must be able to define clearly, what he wants to measure and must find adequate methods
 for measuring it along with a clear-cut definition of population he want to study. Since
the aim is to obtain complete and accurate information in the said studies, the procedure
to be used must be carefully planned. The research design must make enough provision
for protection against bias and must maximize reliability, with due concern for the
economical completion of the research study.

2.6 Sampling Procedure:

• Sample Size: 4

• Type of research: Descriptive Research

• Sampling Technique:
The sampling techniques used in this project are Convenience sampling.

Sampling Area: Patna, Bihar

2.7 Source of data collection:

Primary data:
Primary data is collected from existing and prospective customers by:

• Questionnaire:
A well-structured questionnaire was used as a tool for asking a set of standardized
questions to know the effectiveness of different channels of marketing for their
response. The data was collected by continuous field survey during the internship
period.

• Interview:
The next step involved in collecting primary information was done by discussion with
people. Thus valuable information was gathered through informal friendly talks with
the people.
2.8 Limitations of study

• The limitation which I faced during my study was that most of the client hadn’t
entertain me.

• And when I was calling dealers for meeting at that time they hadn’t showing interest.

• The location was not specified clearly I had to randomly go to the different societies
for my survey.

CHAPTER – 3

CONCEPTUAL DISCUSSION
3. CONCEPTUAL DISCUSSION

3.1 Review of Literature

Jio is the telecommunication company owned by reliance ltd. It emerges growing fastest
telecom operator in india as data published in a review of literature jai Bhatia economic &
political weekly October8,2016 vol ll no 41.Jio came up with a vision to generate huge
revenue by providing quality service at a cheaper rate using the latest technology.
Initially ,its growth is high.in the Indian market, it is the first mover advantage for jio with
a biggest 4G network coverage infrastructure all across 22 telecom circles in India. None
of its competitors is having such biggest infrastructure for infrastructure.

As we saw in the year 2012-13, india is 150th in the world in mobile broadband
presentation as well as quality and Jio has really been conceived to change this position,
“ the Indian billionre said.
Jai Bhatia, avail rao palepu in their paper reliance, predatory pricing or predatory
behaviour (October 8,2016) says that Jio can also be understood by predatory pricing
strategy to some extent in the beginning. Jio is also followed the same strategy which made
their competitors think about their pricing process they all have tried to reduce and match
with the pricing level of jio price.

According to the data published www.paulasset.com,reliance jio is good for the Indian
market because it is giving best quality on lower price .the data also explains that presently
jio data traffic is higher (TRAI DATA) compared to its competitors .Jio is also threatening
“ as it is expected that it will kill more than 30 business within next 5 to
10years”,according to poulasset jio will acquire and will hold a major number of market
shares in the following areas.
Mobile (local/STD+SMS), MOBILE DATA (3G/4G),CABLE
TV/D2H/MAGAZINE/NEWSPAPER ,CLOUD STORAGE,MOVIE
DOWNLOAD/WATCHING / NEWS READING APP ,MOBILE WALLET/QUICK PAY
& OTHERS.

The analytical data shows that it has captured maximum no of market shares within the
shortest period of time .it can also be conclude that the people who are having the jio
service at present , among them 70 to 80% of the users are happy with its service .this
number is higher in rural areasand lesser in the urban areas.by the end of 2017it was
expected that there will be 30 to 40 crore subscribers or more than that. The free app will
be no longer be free,later on the consumer will be spending 6 to10 thousand in a year.it
will genererate huge revenue.

3.2 New development of company:-

FTTx ( fibre to the X)

FTTx is a crucial part of jio’s telecom business which involve laying lakhs of kilometres
of optic fibre to take broadband to subscribers ,be is retail or enterprise customer at
residence or office building ,among others.
 Jio merchant
By using jio merchant “ customer can use their jio money wallets to pay merchants from
their bank accounts ,and merchants can use the jio-money merchant app to accept these
payments directly into their bank account .
Using the jio money merchant app, merchants can also make supplier payments, transfer
money between his bank account and use digital petty cash.

3.3 current issue-

• Deployment of new sites

• Sale of jio phone

Chapter – 4

Data Analysis and Data

Interpretation
4.1 Data Analysis

Data analysis is a practice in which raw data is ordered and organized so that useful
information can be extracted from it. The process of organizing and thinking about data is
key to understanding what the data does and does not contain. There are a variety of ways
in which people can approach data analysis, and it is notoriously easy to manipulate data
during the analysis phase to push certain conclusions or agendas. For this reason, it is
important to pay attention when data analysis is presented, and to think critically about the
data and the conclusions which were drawn.

Raw data can take a variety of forms, including measurements, survey responses, and
observations. In its raw form, this information can be incredibly useful, but also
overwhelming. Over the course of the data analysis process, the raw data is ordered in a
way which will be useful. For example, survey results may be tallied, so that people can
see at a glance how many people answered the survey, and how people responded to
specific questions.

In the course of organizing the data, trends often emerge; modeling the data with the use of
mathematics and other tools can sometimes exaggerate such points of interest in the data,
making them easier for the researcher to see. Charts, graphs, and textual writeups of data
are all forms of data analysis. These methods are designed to refine and distill the data so
that readers can glean interesting information without needing to sort through all of the
data on their own.

4.2Data Analysis process

Once the necessary data collected, the next task is to aggregate the data in a meaningful
manner. A number of tables are prepared to bring out the main characteristics of the data.
The researcher should have a well thought out framework for processing and analyzing
data, and this should be done prior to the collection.

It includes the following activities:

1. Editing

The first task in data processing is the editing. Editing is the process of
examining errors and omissions in the collected data and making necessary
corrections in the same.

2. Coding

Coding is necessary to carry out the subsequent operations of tabulating and

analyzing data. If coding is not done, it will not be possible to reduce a large
number of heterogeneous data into meaningful categories with the result that the
analysis of data would be weak and ineffective, and without proper focus.

3. Tabulation

Tabulation comprises sorting of the data into different categories and counting the
number of cases that belong to each category. This is also called universal
 tabulation. The analysis based on just one variable is obviously meager. Where
two or more variables are involved in tabulation, it is called vicariate or
multivariate tabulation.

4. Analysis

After the all three above steps, the most important step is analysis of the data.

Interpretation: As per the research 57.6% of users are male and 42.4% are female.
Inference:: From the given data we can analyze that majority of the people using the
services providing by the Reliance Jio are male.
Interpretation: As per the data found that 84.80% of users are lay in the age scale between
21-30 years, and other 15.20% users lay in the age group of 31-40 years. That indicate that
the users of Reliance Jio are majority of the young generation.
Inference:: As per the research the age of the users of the services providing by the Reliance
Jio. The data shows that majority of the users are the youth

Interpretation :From the above chart it can be interpreted that the research on the
effectiveness of different customers to ask about their profession, by seeing the response we
can say that more than 87 % people have responded were the students though 12.9% people
are working person so we should work on student oriented plans and schemes.
From the above chart it can be interpreted that the research on the effectiveness of different
customers to ask about their profession, by seeing the response we can say that more than
87 % people have responded were the students though 12.9% people are working person so
we should work on student oriented plans and schemes.
Inference : As per the research we find out majority of the Reliance Jio user are the students
as per the profession then the working professional.

4. Product using:-

Interpretation : As per the diagram we should get affair idea that people using sim card
more than the Jiofy. So we should modify the plans and advertise it more to improve the
selling.

Inference : As per the study done majority of the Reliance Jio users are using the simcard.
 5. Satisfaction towards calling quality.

Interpretation : As per the above diagram 25%, people are very satisfied with the quality
of the call, 22% respondents are satisfied, 29% respondents are neutral, 19 % respondents
are not satisfied, 5% respondents are unsatisfied, so we should work on the maintain the
calling quality standard and improve the calling quality standard.
Inference : As per the study done,majority of the Reliance Jio users are neutral as per
satisfaction level of the calling quality.

6. Satisfaction towards network availability

Interpretation : As per above diagram 9% are very satisfied with the network
availability, 51% respondents are satisfied, 22% respondents are neutral, 19% are
unsatisfied, and nobody is very unsatisfied so we should less work on network but we
should maintain this position.
Inference: As per the research majority of the Reliance Jio users are satisfied as per
satisfaction level of the network availability.

7. Satisfaction towards data connection

Interpretation : As per above diagram 19% are very satisfied with the data connection,
54% respondents are satisfied, 6% respondents are neutral, 16% are unsatisfied, 5% are
very unsatisfied so we should less work on network but we should maintain this position.
Inference : As per the study done majority of the Reliance Jio users are satisfied as per
satisfaction level of the data connection.

Interpretation : AS per above diagram 48% are very satisfied with the price factor, 29%
respondents are satisfied, 16% respondents are neutral, 6% are unsatisfied, 1% are very
unsatisfied so we should more work on price factor and we should maintain this as an
strength.
Inference : As per the study done majority of the Reliance Jio users are very satisfied as per
satisfaction level of the price.
 9. Satisfaction towards customer service

Interpretation : As per above diagram 22% are very satisfied with the customer service,
29% respondents are satisfied, 32% respondents are neutral, 9% are unsatisfied, 8% are
very unsatisfied so we should but we should work on customer service and retain the
existing customers.
Inference : As per the study done majority of the Reliance Jio users are neutral as per
satisfaction level of the customer service.

10.Awareness about the future products of Reliance Jio

Interpretation : As per the available data 38.7% of the respondent know about the future
product, 41.9% not know, 19.4% are doubtful about the product. So as per the analysis we
find out people are engage with us and waiting for the future products.
Inference : As per the study done majority of the Reliance Jio users are unaware about the
future products of Reliance Jio.
 My contribution to the body of
knowledge

My contribution to the body of knowledge at the time of my internship at reliance jio

infocom limited is:-

• Jio sathi program

• Cold calling

• Contribution to student learning program through digital championship.

• Meeting with clients for jio connection.

• Getting deals by selling phones.

• Update leads generated by RSE.

• Advertisement for jio championship program.

• Competitive analysis

• Focused on rural area for selling phones.

• Corporate visits

FINDINGS, SUGGESTIONS AND

CONCLUSIONS
Findings:

• As per the above research done majority of the Reliance Jio customers are male.
• Research done majority of the Reliance Jio customers are 21-30 years old.
• Above research done majority of the Reliance Jio customers are students.
• As per the above research done majority of the Reliance Jio customers are using the
service for the purpose of the study.
• Majority of the Reliance Jio customers are aware about the services through the
Internet.
• As per the above research done majority of the Reliance Jio customers are using the
simcard.
• Majority of the Reliance Jio customers are satisfied as per satisfaction level of the
network availability.
• As per the above research done majority of the Reliance Jio customers are are neutral
as per satisfaction level of the calling quality.
• Reliance Jio customers are satisfied as per satisfaction level of the data connection.
 • Research done majority of the Reliance Jio customers are very satisfied as per
satisfaction level of the price.
• As per the above research done majority of the Reliance Jio customers are neutral as
per satisfaction level of the customer service.
• As per the above research done majority of the Reliance Jio customers are unaware
about the future products of Reliance Jio.

Suggestions:

• To launch special schemes for the students.

• To maintain price level customer friendly.

• To build customer friendly services.

• To work on customer care services.

• To provide the services in remote areas.

• To provide services as per the customer expectation.

• Maintain the plans and network quality.

• Increase the reachability towards the remote areas.

• Make prime with low subscription fee and have plans suitable to usage
.
• Improve the calling quality.

Conclusions:
This study undertaken by me is an attempt to understand, and appreciate the plans and
processes involved in acquiring customers in case of Jio. Through Jio, I have identified
various channels of acquisition, their different respective approaches. This study helped me
in understanding that how subscriber data and voice usage are tracked with the help of
technical tools like – “Jio Analytics” . An analysis of competitors of Jio and their various
plans have been compared in this project that provided me with a deeper understanding of
the differentiation strategy undertook by Jio. Jio has entered the telecom sector recently.
Hence, choosing this project involved an insight into the development of a marketing plan.

Customer acquisition will always be a driver for businesses, which is the main reason
inbound marketing is such a rapid growth industry right now. Inbound tools are ideal for
attracting qualified potential clients and converting them into sales.

This project also includes a study of the telecom sector as a whole and through Jio, this
project provides a brief introduction and idea about the basics of telecom industry.

A good business is the one which is win-win for all parties involved, and Jio is doing it pretty
well. Data is the oxygen of digital life. Jio is more than just a business

APPENDIX AND
BIBLIOGRAPHY

Appendix

Questionnaire
• Gender

• Male
• Female
• Age
• Less than 20
• 21-30
• 31-40
• 41-50
• 50 and above
• What is your profession ?

• Student ii)
Working professional
iii) Business personal
iv) Other (then mention)………………………

• Are you using Reliance Jio?

• Yes ii) No

• Which product do you use?

• Sim card
• Jiofi

• Rank the following options from 1 to 5. There 1 (highest) and 5 (least).

• Service
• Plans iii) Quality iv)
Network
v) Data speed

• Newspaper

• Internet
 • Tv/Radio iv) Other

(specify) ……………..

9. Are you aware about the future products and services that will be launching soon?

• Yes

• No

Bibliography:

• Websites:
• TARI website www.tari.in
• Reliance Jio official website www.jio.com
• Reliance official website www.ril.com
• www.iimidr.ac.in
• gadgets.ndtv.com/tags/reliance-jio/articles
• economictimes.indiatimes.com/topic/Reliance-Jio
• indianexpress.com/about/reliance-jio/
• www.business-standard.com/topic/reliance-jio-16
• www.thehindu.com/business/reliance-jio-admits-to-systems HYPERLINK
"http://www.thehindu.com/business/reliance-jio-admits-to-systems".
• www.moneycontrol.com › NEWS › BUSINESS
• Books and Journals:
• Philip kotler(author)
• Times of India journals.
• Free press journal.
• IIM – Rohtak journal.