Shiksha Mandal’s

Department of Advanced Management Studies,

G.S.College of Commerce, Wardha
MBA Semester III
Marketing Specialisation Paper III
Assignment 3 of Integrated Marketing Communication

1) Who are IMC partners? What is their significance in building marketing communication?
Ans- Integrated marketing communication plays an integral role in communicating brand
message to a larger audience. Integrated Marketing communication helps in integrating all
essential components of marketing to communicate similar message to potential and existing
end-users.
IMC partners are integrated marketing partners their are 5 categories
 Advertiser which are client
 Advertising agency
 Media Organization
 Marketing communication & Specialized organization
 Collateral services
Advertiser or client are the key partner they have product of services for marketing.
They provide the fund for our advertising and promotion, also they look after
advertising & promotion.
Advertising & agency advertiser is in house setup and outside setup so will higher
agency look after marketing programs they will create, they will press communication
messages provide there services facilitate ur marketing promotion process to the
potential customers.
Media organization are another Mejor participant the integrated marketing
communication process provide information to their Subscriber or Readers second
one is they provider invorment and firms. Marketing communication message they do
some program content Aditorial content, trac ur customer and which will benefit to
get conversation. So media organization work in these area.
Marketing organization potential customers focus on the real communication as to be
with them they develop ur website, they help do Cunstruct there offers and discounts
 plans. Direct marketing agency sales person Gose to you & they convey the plans to
them.
Supposed we talk intergrat agency to compage on social media to another agency.
They can higher to look after on social media.Collateral agency are which provider
provide the advertiser so various media organization specialized marketing which can
provide collateral service.

2. In the “I’m Loving it” campaign, McDonald’s needed a theme that was wide enough
and broad enough to speak to all its various audiences both in USA and around the
World. This is classic brand building campaign. Read about the campaign online and
write about the effectiveness of this effort in your words.

a) What are the strong point

Ans
McDonald's serves about 70 million customers daily.The company purchases raw
materials in bulk, which helps achieve economies of scale and eventually benefits the
customers through low-cost food options.
A huge global brand, McDonald’s
The company’s management estimates an impact of about $0.35 on its Annual
McDonald’s generally borrows on a long-term basis and is exposed to the impact of
interest rate changes and foreign currency fluctuations.Debt maturing in 2019 is
approximately $2.1 billion. In 2019.
b) Are there any points of criticism?
Ans- McDonald's unhealthy food McDonald's french fries. In 1990, when
McDonald's announced it would no longer cook fries in beef fat, but rather in
vegetable oil, this led many people to believe the fries were vegetarian. Later,
vegetarians and Hindus were shocked to learn that the fries contain beef flavoring and
sued. In 2001, investigative journalist Eric Schlosser made waves with his book "Fast
Food Nation