it oe Intelligent Business CoursebookIntelligent Business Coursebook & a Pe “ Pre-Intermediate Business EnglishPearson Education Limited Edinburgh Gate Harlow Essex CM20 2)E England and Associated Companies throughout the world. ‘wonwiongmancom © Pearson Education Limited 2006 ‘The right of Christine Johnson to be identified asthe author ofthis ‘Work has been asserted by her in accordance with the Copyright, Designs and Patents Act 1968 [AI rights reserved; no part of this publication may be reproduced, Store in a reieval sytem, oF tamed in any fore oe by any ‘ean elecironic, mechanical, photocopying, recording, or otherwise ‘without the prior written permission of the Publishers First published 2006 ISBNS: 978.0582 548016 ISBN0: 0-82-848016 Set in Economist Roman 105 /125 Printed in Spain by Graficas Estella ‘Acknowledgements The author would like wo thank the editors, Stephen Nicholl, Bemie Hayden and Clare Nielsen-Marsh for their exellent help and suppor; and also the following people and organisations for their valuable contributions Irene Foster, Paul Gardner, Gavin Floyd, Peul Saunders i Lambert and the Virgin Mobile Marketing team, and the staff and students of LTS Training & Consulting, Bath. ‘The publishers would like to thank the following people for theie helpful comments on the manuscript for this book: Louise Bulloch, Intercom Language Services GmbH; Steve Bush, The British tnstitute, Florence; William Cocley, Open Schools of Languages, Madrid; Peter Dunn, Groupe ESC, Dijon, Bourgogne; Jolanta Korc-Migof, Warsaw University of Techriology, Louise Fle; UK. “The publishers would like to thank the following people for their help in piloting and developing this course: Irene Barral, UK; Richard ‘Booker and Karen Ngeow, University of Hong Kong; Adolfo Escuder, EU Estudios Empresariales, University of Zaragoza; Wendy Farrar, Universiti Cattolica del Sacro Cuore, Piacenza; Andrew Hopgood, Linguarams, ‘Hamburg; Ann-Marie Hadzima, Dept of Foreign Languages, National Taian Universicy, Taiwan: Samuel C M. Hsieh, English Department, Chinese Culture University, Taipei: Laura Lewis, ABS international, ‘Buenos Aires; Maite Padrés, Universitat de Barcelona; Giulete Aymard Ramos Siqueita, Sio Paulo; Richmond Stroupe, World Language Center, Soka University, Tokyo; Michael Thompson, Centro Linguistco Universita Commerciale L Bocconi, Milan; Krisatina Tull, Europai Nyelvek Stiga, Budapest. ‘The publishers are grateful to The Economist for permission to adapt copyright material on pages 17 (© 2008), 35 (© 2008), 6 (© 2008), 69 (© 2004), 87 (© 2003), 90 (© 2003), 108 (° 2008), a3 (© 2001} 129 (© 2000, All articles copyright of The Economist Newspaper Limited. All rights reserved. We are also grateful to the following for permission to reproduce copyright material: BBC News Online for permission to reproduce extracts adapted from “Office workers ‘admit to being rude’ 9 June 2008 and ‘Modern gadgets raise work stress’ 3 june 2003 published on newsibbccowk; BEC "News Online and Lynn Robson for permission to repreduce an extract from ‘Move over game boys’ by Emma Smith published on rnewsbbc.couk; NI Syndication Limited for an extract adapted from “Turing a healthy passion into pure undiluted profit’ by Zoe Brennan published on businesstimesonlinecouk 21 June 2008 © NI Syndication, London 2004; Guardian News Services Limited for an extract adapted from ‘When the right job puts you on the road to cheap cover by Sean. Coughlan published in The Guardian 14 August 2008 © Guardian Newspapers Limited 2008; and Kogan Page for extracts taken from The Leaders Guide to Lateral Thinking Skills by Paul Sloane published by Kogan Page 2003. Im some instances we have been unable to trace the owners of copyright ‘material and we would appreciate any information that would enable us to do s0. Photograph acknowledgements ‘The Publishers are grateful to the following for their permission to reproduce copyright photographs: Advertising Archives: pg 37; AKGimages: pg 119; Alamy: pg 8 (ts) (David Crausby), pe 11 (2) mage 100), pg 1 (0) (image 10}, pe 34 tl) (Hugh “Thrclfall, pg 38 (i) ImageDI, pe 44 (Mark Boulton) pe 5) (Phovofusion Picture Libram bs 6S Blend Images pa 70 Josech lawrence Name) pg 87 (Phototusion Picture Libra p92 () The Photolibrary, Wales), pg 107 (Dynamic Graphics Group/T Stock Freeh pe 134 () (Umage State); AOL: pg 8 (nl Canon UK Lid: pg 80; CapitalOne: 125; Rick Chapman: p 100; Corbis: pg 9 (Tim Pannell, pg. 2 (Royalty Freeh p27 (m) (Roger Ressmeyerh pe 27 &) (Simon Warren, pe 36 (Frank Trapper) pa 45 Jose Luis Felaez, Inc), pg 59 Jose Fuste Raga) pe 68 () (LWADann Tardif, pg 81 (Owen Franken), pg 10 (Royalty Fee) pe it (Terry W Eggers: Dartington Caystal: pe 6; Digital Stock: pg 128, (Diversity in Business CD DX Images: pe 27 () (Michael Moran}, pe 38 {) Gudith Miller Archives/Somlo Antiques pé 120 () (Kim Taylor & Jane ‘Burton; eBay Ine: pe 22 (9; The Economist: px 90; Empics: pe 127 (aPyeystone/Peter Lauth; European Pressphoto Agency: pe 3; Getty: pe 7, BEB I) pa Bb, pe 39%), pe 3, B 4, 5 (0s Be 56 Pa 85 92 (pe 99, pg 106; Golkcorp Ine: e126 (th pe 12 (bl, [KEA: a 34 (te), pa; Image Sate: pe 68) Fest Ligh); Kae Petes: 6 (FSP: Kos Picture Source: pe 76; London Mariott Hotel Grosvenor Square: pe 108; Microsoft®: pe 8 (mb): Monstecom: 'a 67, p69; NASA: pg 49 (Marshall Space Flight Center), pg 50 () {ohnson Space Center); Gary Neil: pe 5; Nespresso: p78 Nokia: pa 34 (a; Panos: pg 22(b) (Chris Stowers PC World: px 39 ( © Pearson Education Lid by Gareth Boden: pa 7; Philips Design: ' 55: PhotoDis: pg 82 (mobile phone; PJ Smoothie: p43; Panchstok: ‘12 (Digital Vision), pg 6 (2) Rubberball), pg 16 () (Bananastock, pe 16 () (Brand 2 pg 1 Digital Vision), pe 21 () (Photodisc Green}. pe 21 (0 (Creatas) pg 41 (Stockbyte), p50 (m) (Comstock 63 (Bananastock), EB (Bananastock, p78 (Digital Vision}, pg 7 (Digital Vision), pg 8° (Bonanastock), pg 5 (Image Source), pg 96 (Comstock) x 105 (Image Source) pg 108 (image Source), pg 17 (PhotaAlto}, pe 8, (Image 100) pe 120 () (Digital Vision), pe 12 (mage Source. pe 182 (Bananastock) pg 34 (b) (Digital Vision}, © Purestock: pg 25; Red Bull pg 75 (Richie Hopson); Rex: pg 8 (nh PE 30, p34 (im), pg 34 (lh pe 34 (or) 3,3 os Brew Ryder: pg 13; Salty Dog Crisps: pp 46; Seience Photo Library: p50 () (NASA) px 1; Sony UK: pg ty Supertoc: pg 48 (Age Ftostock pe 133 (Good Shoot) Virgin Mobile: pe 82 ogo}: Zefa: pe 39 () (A Inden) Front cover images supplied by Gety (le, Goldcorp Ine (centre) and Punchstock (Comstock (eighth Contents images supplied by European Pressphoto Agency (op le, -Monstercom (bottom leR) and Corbis (Royalty Free) (ght). Page 5 supplied by Empics (AP/Keystone/Peter Lauth). Picture Research by Hilary Luckcock, Every effort has been made to trace the copyright holders and we apologise in advance for any unintentional omissions. We would be pleased to insert the appropriate acknowledgement in any subsequent edition ofthis publication. IMlustation acknowledgements Kathy Baxendale for 1s, 86, 31,10, 19, 49 and 146; John Bradley 124 Jace at Debut Art 18 and 72: Kevin Kallauhe (KAU) fo 23,93, 97 and 102; Richard Moms 6, 6 and 1 John Stanton for 40 and 30. Project managed by Bernie Hayden.ey i 5 23 Image 2 Fashion’s favourite What is the pofnt of fashion shows? a They are very expensive and few people want to buy the dresses, which may cost $100,000 or more. But a 49 show generates a lot of publicity and helps to sell cheaper products with the ssame brand name. Fashion is big business and brings economic benefit to many, Page 35. many. Page 5 67 15 85 93 101 Job-see The online job-market Lots of people now use the internet to find jobs. The bigest online job- search site is monster.com, founded by Jef Taylor, The monster image and Jeff Taylor's unusual ideas fr marking have made the company a huge success. 18 not only offers a fast and efficient service but is fun to use as well. Page 60. Bookmap Unit 1 Activities Playing the game Unit 2 Data No privacy Unit 3 Etiquette Bad manners at work Review 1 Unit 4 Image Creating a buzz Unit 5 Success Passion into profit Unit 6 Future Going up? Review 2 Unit 7 Location Field of dreams Unit 8 Job-seeking A monster success Unit 9 Selling Hard to reach Review 3 Unit 10 Price Pushing down prices Unit 14 Insurance Honesty is the best policy Unit 12 Service A complaint is a gift Pre ang Business SOU MCS Maco Le ET) Review 4 111 Unit 13 Productivity Fighting back 119 Unit 14 Creativity How to be a brilliant thinker 127 Unit 15 Motivation Having fun at work Review 5 137 Pairwork 147 Glossary 155 Glossary test 157 Grammar reference 162 Audioscripts Service Getting better service Americans complain more than the British and, a a result, it seems they get better service. British companies don't get much feedback from their customers, £0 they dont know what they should do to impreve service and often perfor badly. American companies have developed better systeme for dealing with complaints. Page 103. Learning to write wel in a foreign language is one of the most difficult challenges facing the language leacnet. This pocket-sized style quide wil help you find the right words, use an appropriate style and write effectively. See inside the back cover.