Introduction

Prothomalo.com started its journey back in 2006 and today is the

largest and most widely read Bangla language website in the world
across all segments and categories.

Prothomalo.com #1 website in Bangladesh, offers wide range of dynamic and

interactive advertising solutions in different sizes and formats. We help
marketers capitalize on the growing trend of curating and showcasing branded
content across mobile, web and other platforms as well as optimally reaching
out to audiences. We offer different content buckets for you to reach the right
users at the right time, in the right format.

We help each brands in reaching their marketing goal weather it is to launch a

new product or service, drive online traffic, expand business or build brand
awareness.

Our readers are from all walks of life. More importantly they are decisive,
educated and influencers. Reach a highly qualified audience that has a sphere of
influence by placing your ad today with us.

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 Overview of Prothom Alo Digital
 Prothomalo.com Scenario

12.5+ Million 260+ Million

Average Monthly Users Average Monthly Pageviews

 Daily Unique Users 1+ Million

 On an average a user spends 10+ Minutes daily on our website &
on an average a user reads 4+ pages.
 Average returning visitors 70% & New visitors 30%
 40% users visit our site more than 100 times monthly.

 Prothom Alo Mobile Apps

 Downloaded 1+ Million
 Active Monthly Users 0.4 + Million
 Monthly Pageviews 30 + Million


 Scenario of Prothom Alo Social Channels

 14.9 + Million Followers

 Average Daily Post Engagement 1+ Million
 Daily Average Post Reach 1.5 + Million
 Highest Engagement Page In Bangladesh

 Active Subscriber 2 + Million

 Besides, Prothom Alo has a large number of followers on official Twitter and Viber.

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 Working Method
 CPM Method: Cost per thousand, where CPM term used to denote the
price of 1,000 impressions or views. If as a publisher Prothom Alo
Charges BDT 75 CPM, which means an advertiser will pay BDT 75 for
1,000 impressions or views.

Content Bucket & Campaign Targeting Option

News/ েবর
(বাাংলানদশ, আন্তজজাক্তিক ও
মিামি)

Feature/ Sports/
ক্তিচার খেলাধুলা

 SECTION WISE TARGETING

OPPORTUNITY
Business/ Lifestyle/
বযবসা জীবনযাপন

Entertainment Technology
/ ক্তবননাদন / প্রযুক্তি

 GEO WISE TARGETING OPPORTUNITY

 DEMOGRAPHIC TARGETING
 USER FREQUENCY CAPPING
 DEVICE TARGETING

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 Regular Advertising Placement_Home Page

T1 Position_970x90 Pixel T1 Position 320x100

R1 Position
Super Premium Positions 300x250 R1 Position
Pixel 300x250
CPM In BD TK 75
Pixel
& International: TK 100

B1 Position
B1 Position_970x250 or 970x90 Pixel 300x250
Pixel

R2 Position
300x250
Premium Positions Pixel R2 Position
CPM In BD TK 60 300x250
& International: TK 80 Pixel

B2 Position_970x250 or 970x90 Pixel

B2 Position
300x250
Pixel
R3 Position
300x250
Pixel
R3 Position
300x250
Pixel

CPM In BD TK 90
Sticky Ad_970x90 or 728x90_Pixel Anchor Ad_360x60 Pixel

DESKTOP VIEW_HOME PAGE Mobile VIEW

HOME PAGE
Special Premium Positions

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 Regular Advertising Placement_Article Page

T1 Position_970x90 Pixel T1 Position_320x100

R1 Position
300x250
Pixel In Article_1
Position
300x250
In Article_1 Position
970x250 or 970x90 Pixel

All Are Premium Positions In Article_2

CPM In BD TK 60 Position
300x250
& International: TK 80

In Article_2 Position
970x250 or 970x90 Pixel
R2 Position
300x250
Pixel

B2 Position
970x250 or 970x90 Pixel
B2 Position
300x250
Pixel

CPM In BD TK 70
Sticky Ad_970x90 Pixel Anchor Ad

Mobile VIEW
DESKTOP VIEW_ARTICLE PAGE
ARTICLE PAGE
Special Premium Positions
 With scroll down, after one article again new article will be visible with new ad units.

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 Desktop Screen View_Home & Article Details Page

DESKTOP HOME PAGE VIEW DESKTOP ARTICLE PAGE VIEW

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 Regular Products of Prothom Alo Digital

01. Banner Ads

 Served CPM based by rotation.
 Super Premium CPM in BD TK 75
International TK 100
 Premium CPM in BD TK 60
International TK 80

 Banner ads run on Mobile Apps as sponsored position.

02. Interstitial/ Pop-up

 Hourly basis with frequency
Ad:
capping/ per user from all devices.
 Home page TK 15,000/ Hour.
(2 frequency capping)
 Article page TK 10,000/ Hour.
(1 frequency capping)
 Minimum requirement 04 hours.
 Creative’s dimensions: 660x440 &
320x480 pixel.

 Each creative’s weight must be below 100 KB for banner & Interstitial/
Pop-up Ads with JPEG, PNG or GIF format.
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 Special Products of Prothom Alo Digital

03. Rich Media Ads

 Hourly basis with 2 times
frequency capping/ per user
from all devices.
 Home page TK 15,000/ Hour.
 Minimum requirement 04 hours.
 Creative’s Format: HTML5 with
transparent background
 Creative’s dimensions: 1350x600
& 336x500 pixel.

04. Desktop Sticky Ads

 Campaign run with CPM basis from
desktop only.
 Home page CPM TK 90
 Article page CPM TK 70
 Minimum requirement 04 hours.
 Creative’s Format: JPEG/ PNG
 Creative’s dimensions: 970x90

05. Round Ad
 Campaign run with CPM basis & it
will be run on article pages rectangle
position from both
devices.
 CPM Cost TK 150
 Creative’s Format: HTML

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 06. Mobile Panaroma Ads
 Served CPM based in article page mobile
device only.
 CPM rate TK 200
 Creative’s dimension: 728x90 Pixel

07. Parallax Ads

 Campaign run with CPM basis article pages from
both devices.
 CPM Cost TK 150
 Creative’s Format: JPEG/ PNG
 Creative’s dimensions: 660x440 & 300x600 pixel

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08. Facebook Live Show
 FB live on selected topic &
placement on Palo Website,
YouTube channel.
 Sponsored with mnemonic, logo,
sting, and backdrop, pre-post and
other possible branding scopes.

09. Facebook Story Sponsorship

 Palo FB stories sponsorship
 Per story duration 10 second
 Per story optimum reach 100 K
 Minimum sponsorship 20 stories

10. Facebook GPI Sponsorship

 Facebook GPI branding with brand Logo &
Slogan with Prothom Alo Facebook post image.
 It can be category-based news post for targeting
 Minimum sponsorship 20 GPI post

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 11. Web/ YouTube Video
Branding
 Sponsored video content branding.
 Brand Name & Logo, banner, social
post with brand tagged and other
possible branding scopes.
 Promotional channel will be Web,
Facebook & YouTube platform.

12. Advertorial Campaign

 Paid article looks like editorial
content.
 Published on prothomalo.com &
pinned for 24 hours at home page.
 Two banner position sponsorship of
the article.
 Palo social share & optimum reach 1+
Million/ advertorial.

13. Mobile Streambox Ads

 CPM based campaign with HTML5 transparent
clickable creative from Mobile article pages.
 CPM TK 150
 Creative making cost TK 50,000 (Approx.)

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 14. Live Event & program coverage
 We coverage any Event or Program like,
University Orientation Program as live from
Prothom Alo Facebook Page.
 Pre announcement will be placed on Prothom
Alo Print along with online in presence of
brand visibility.
 Content will be shared on Prothom Alo web &
YouTube also.

15. Online Product Launching

 Product launching from Prothom Alo
Facebook Page & making a review
on the product.
 A feature article on prothomalo.com
& the review video is embedded there.

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 Ad Guideline

Prothomalo.com does not allow any ads with the following content:

 Alcohol, tobacco, drugs

 Sexually provocative material (including
nudity in creative)
 Arms or explosives
 Any form of violence
 Gambling promotions
 Abusive language or racial remarks
 Offensive visuals or text
 Anything prohibited by respective
country law
Reach Us
 Advertisements promoting racism
Prothom Alo Digital

Pragati Insurance Bhaban (1st Floor), 20-21, Karwan Bazar
Dhaka – 1215, Bangladesh.
Tel: +88-02-818-0078

Email
Email: adsales@prothomalo.com

K. M. Aminur Rahman (Deputy Manager, Ad Sales):

Email: aminur.rahman@prothomalo.com
Mobile: 01730265883

Mohammad Manjur Morshed Lincon (Asst. Manager, Ad Sales):

manjur.lincon@prothomalo.com
Mobile: 01717808849

Md. Zamshed-Ul Islam (Asst. Manager, Ad Sales):

zamshed.islam@prothomalo.com
Mobile: 01771309616

Kaosar Mahmud (Senior Executive, Ad Sales):

kaosar.mahmud@prothomalo.com
Mobile: 01955552043
End
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