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com

CLIENT’S WEBSITE BRIEF

Brand name  

 
Background  

INTRODUCTION  

Vision

Mission

Care homes

Care home staff

TARGET
AUDIENCET Carers (not care home, but community)

Individuals who pay for their care at home (not care home)

WEBSITE Please describe the major objectives for the site, as well as the activities
ACTIVITIES & you would like users to perform.
OBJECTIVES

The website will be a job platform which links various employers to

potential employees in the care industry.

Users can create their profiles that allow other site members to learn more
about their background, their requirements/ experience; connect through
trusted introductions.

From there, users also can see blog posts and other useful resources
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Search for jobs: Users search employment listings through searching

system which allow them to find a suitable job

Hire new employees: Employers can use the website to find the potential
candidate.

It is free for basic account, its options are limited. If they want more
powerful features, they will need to upgrade to premium membership (gold
and platinum) which allow them to view more search results, access
analysis, discounts on training courses…

Please outline the website menu structure, divided into main menu and
sub menu items.
NAVIGATION
STRUCTURE

MVP – holding/landing page (temporary while construction is on)

- About us, mission, what we do

- Various calls to action –
Sign up (and we will notify you with a discount when we launch)
- Chat support
- Navigation to blogs, resources, other attractive features
- An example will be like this https://www.plentific.com/

Main web app

6 sub-sections sections:
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1) Main home page:

- User will choose ‘care home’ section or ‘private’ section
- Navigation to our mission, what we do
- Navigation to testimonials
- Navigation to blogs, resources, other attractive features
- Call to action buttons
- Navigation to other appropriate sections of the website
- An example will be like this https://www.plentific.com/
- etc

2) Home page for care home job seekers

- After navigating from main home page, user arrives at this care
home job seekers home page
- Register (sign up) or login
Page will be a display of job offers if member signs in
- Sign up (has a standard profile card for basic profiles, and more
advanced for paid accounts)
- Navigation to blogs, ‘hiring entertainment page’, other resources,
podcasts and other attractive features
- Filter by …
- etc

3) Home page for care home job offers (care home employers)
- After navigating from main home page, user arrives at this care
home ‘job providers’ home page
- Register (sign up) or login
Page will be a display details user’s job listing, trends etc if
member signs in
- Sign up (has a standard profile card for basic profiles, and more
advanced for paid accounts)
- Navigation to blogs, resources, podcasts and other attractive
features
- Navigation to ‘hiring entertainment page’
- Filter by …
- etc
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4) Hiring entertainment page – where care homes can find information on

hiring entertainment for residents.

5) Home page for carers (not care home) but private carers (job seekers)
- After navigating from main home page, user arrives at this private
care job seekers home page
- Register (sign up) or login
Page will be a display of job offers if member signs in
- Sign up (has a standard profile card for basic profiles, and more
advanced for paid accounts)
- navigation to blogs, resources, podcasts and other attractive
features
- Filter by …
- etc

6) Home page for not care home job offers (private employers)

- After navigating from main home page, user arrives at this private
(not care home) care job offers home page
- Register (sign up) or login
- Page will display intelligence/trend on user’s post if member signs in
- Sign up (has a standard profile card for basic profiles, and more
advanced for paid accounts)
- navigation to blogs, resources, podcasts and other attractive
features
- Filter by
-etc

Please outline the special features required for the site. Please include
reference links where possible.
WEBSITE
FEATURES
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- Register/ create account and upload documents

- Searching system for vacancies/ applicants

- Browse profiles:

- Rating and reviewing system

- Messaging system to communicate between members

- Payment function: via bank account/paypal/stripe

- Resources/ news/ blogs/ podcasts to access to.

- Chat support

-social sign in

-capacity to grow required as site will have hundreds of thousands of

users

- some features are on this site as discussed

https://jungleworks.com/husky/

 Please outline reference websites and what you like / dislike about their
sites.
COMPETITOR
WEBSITES https://www.hampshirepafinder.org.uk/home

https://www.liveincarefriends.co.uk/

https://www.independentlives.org/Pages/Category/jobs-for-personal-assistants?
Take=24
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Not competitors but have similar features to what is required:

https://www.childcare.co.uk/

https://www.childcare.co.uk/webinars

https://www.childcare.co.uk/information/checking-childcarer-documents

likes – webinars, gold membership details, document uploads

dislikes – home page seems quite crowded.

https://www.plentific.com/

like- landing page clear and effective with navigation links to other
sessions

Please provide a short brief on the design direction of the site. This will
help us estimate photography and illustration needs for the site. 

Colours:

Green - R146 G208 B80

DESIGN White

Grey

Black

Shades/variations of these can be changed as suitable.

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Please outline hosting requirements, as well as any security and

accessibility standards that need to be met.

- Personal data will be stored in profiles so high security required

- Web app will take on hundreds of thousands of users. The app will
need to be built cater for this, and to keep growing.
- etc

OTHER
REQUIREMENTS