Scribd Logo
Upload

Welcome to Scribd!

  • Bottom of The Funnel (BOFU) Content Marketing

    Uploaded by

    Ibban Javid
    4 views2 pages
    The document discusses developing bottom-of-the-funnel (BOFU) content marketing strategies. It recommends providing demos, free trials, customer stories, comparison sheets, webinars, and mini-classes to help leads decide between options and make purchases. It notes that companies like Salesforce provide customer stories to prove their product can solve a lead's needs. Customer success stories are highlighted as effective BOFU content that converts leads into customers.

    Original Description:

    Original Title

    ultimate-guide-to-digital-marketing-26

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses developing bottom-of-the-funnel (BOFU) content marketing strategies. It recommends providing demos, free trials, customer stories, comparison sheets, webinars, and mini-classes to help leads decide between options and make purchases. It notes that companies like Salesforce provide customer stories to prove their product can solve a lead's needs. Customer success stories are highlighted as effective BOFU content that converts leads into customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    4 views2 pages

    Bottom of The Funnel (BOFU) Content Marketing

    Uploaded by

    Ibban Javid
    The document discusses developing bottom-of-the-funnel (BOFU) content marketing strategies. It recommends providing demos, free trials, customer stories, comparison sheets, webinars, and mini-classes to help leads decide between options and make purchases. It notes that companies like Salesforce provide customer stories to prove their product can solve a lead's needs. Customer success stories are highlighted as effective BOFU content that converts leads into customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    Chapter 02: Developing a Content

    Marketing Strategy

    Bottom of the Funnel (BOFU) Content Marketing


    OK, it’s point of sale time.

    What types of content will your new lead need to make an informed purchase
    decision?

    Here are a few…

    • Demos/Free Trials

    • Customer Stories

    • Comparison/Spec Sheets

    • Webinars/Events

    • Mini-Classes

    Your lead may be reading your blog and downloading lead magnets (and it
    will help convert her), but you’ll need content that helps her decide between
    you and your competitor to move her through to purchase. 

    Notice how Salesforce supplies leads in the bottom of the funnel with
    plenty of customer stories to prove that their product can handle that lead’s
    circumstances…

    51
    Chapter 02: Developing a Content
    Marketing Strategy

    Customer success stories are smart BOFU content.

    Salesforce.com has dozens of these customer stories—one for every major


    industry, product offering, and size of business.

    Customer stories are content that converts, and they are the responsibility of
    the content marketing team.

    52

    You might also like