Avinash Menon End of Sept 20 review

Tasks Done Comment

Research ● Include a ​wide range​ of example adverts for Think about the
inspiration type of appeal and
● Look for similarities and differences between persuasive
the adverts e.g all place product image small techniques being
at bottom right or all use humour, most use used
celebrities etc…..are the adverts stereotypical
for the product type?

Detailed advert ● One advert

analysis ● Analyse the style & persuasive techniques
● Comment on the deliberate use of colour
● Explain the narrative or theme
● WHat order is the information delivered in?
● Is an image of the product included, where is
it placed?
● Is the price included?
● Celebrity endorsement?
● Branding, logo, slogan or house style?

Comparing ● Magazine advert conventions I have added this

platforms ● Billboard advert conventions section.
● Social media banner conventions
Think about orientation, landscape, portrait, size of
text, amount of copy (text), slogans, image choices
etc. Think about how and when the information is
received. Think in general, not just about your product.

Target ● Age(s)
Audience ● Gender
● Social economic background
● Aspirations

Moodboard ● Images
ideas ● Colours
● Typography, text styles & colour

Brand name & ● Connotations Touched on in

Slogan ● Aspirations your initial
● Colour Mindmap ideas,
● Font now needs a more
● Placement & size detailed section on
● 4 - 6 possible ideas its own to develop
your ideas further

Logo & text ● Colour Touched on in

● Placement & size your initial
● How it links to the product Mindmap ideas,
● Market research - ask friend and family which now needs a more
they prefer & why detailed section on
its own to develop
 your ideas further

Location ● 2-3 different possible locations

● Which location did you pick and why?
● Access/permission?
● How busy?
● Natural light at different times of the day
● Logistics - getting model(s) and equipment
there

Models, ● Pictures
makeup and ● Description of their ‘look’ and why they might
clothes be a good fit for the product and brand
● Very brief bio, any modelling experience or
confidence in front of a camera
● Make up - ‘look’ and who will do
● Clothes, type and who will provide
● Casting documents/release forms
● Final choice and why

Props & ● Props and who will provide. Why are they
Equipment needed?
● DSLR/tripod/lights/reflectors/greenscreen etc.
Include a full list with images

Photos & Draft ● Some unedited photos Your photos are

edits ● Photos from any second photoshoots fabulous! Great
● First rough edits to decide on placement of use of lighting.
images and text etc You need to
● Refined edits as your ideas develop explain how you
● Final adverts took them!
(MAGAZINE/BILLBOARD/SOCIAL MEDIA
BANNER)

Focus group ● Which adverts do the focus group prefer?

● Pie chart and/or bar graph to show results
● Quotes from feedback

Evaluation ● Your own final evaluation of WWW and TIF

Comment

Avinash, I know you have done quite a lot of this work and I also know that you have tried to sort your
blog out. Please ask Mr Moul for help with this. In the meantime can you put all of your work in to one
folder and share the fold with me so that I can give you some feedback. Thanks

22.9.20

Avinash,
This is really starting to come together now, I LOVE your photos, very well done. You should be able to
see which sections I have updated above as I have added colour to the bullet point section now as well
as the ‘done’ column.

Can you include more adverts in your initial moodboard research - is it possible to get some social
media adverts for your product type? - What about screen shots of ‘In -Game’ adverts?? This would be
so good if they did them?!

Keep going - every section you add to will improve your mark.