Professional Documents
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Snack Chat Last Na GRR
Snack Chat Last Na GRR
CHAPTER I
PROJECT SUMMARY
C. STORE LOCATION
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Arellano University-Andres Bonifacio Campus
THE FEASIBILITY STUDY OF ESTABLISHING SNACK CHAT IN
PINAGBUHATAN, PASIG CITY
Figure 1
#115 Snt. Noemi St.Pinaladroad. Centennial II Pinagbuhatan Pasig City.
Figure 1.2
Outside Look of the Business Location
The proposed business location for the first Snack Chat food stall will be
in a place near both of Nagpayong Elementary School and Nagpayong High
school. This is the perfect location to serve the target markets which are students.
Mostly students buy their foods either inside or outside of the school premises and
often times students get sick of canteens and the food that they offer. This will
give an opportunity for Snack Chat to be patronized by more students. It's a
perfect location because it will be easier for them to reach our business because
it's just outside the school premises.
D. DESCRIPTION OF THE LOGO
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THE FEASIBILITY STUDY OF ESTABLISHING SNACK CHAT IN
PINAGBUHATAN, PASIG CITY
Figure 2
Snack Chat Logo
Snack Chat symbolizes food service that is fresh, premium, made to order
snacks with its unique side of healthy ingredients. It symbolizes the food and the
place where the business will be established. The speech bubble in the middle
corresponds with the word "SNACK CHAT" representing the business name and also
means of having a conversation with someone while waiting for the food to be serve.
The burger and drinks beside the speech bubble represents the type of food products
that we will be serving. The color yellow in the background symbolizes the people
behind this business. Yellow is a warm and happy color which creates a sense of
cheerfulness and playfulness, it is optimistic, uplifting, illuminating and brightening
people's spirit. The text color is orange because color orange is considered as fun,
light color with appetizing and delicious qualities. It also increases mental creativity.
The color black as an outline is favored by the youth because of its sophistication and
rebelliousness. Thus, this color is a strong, contained, and formal on the way it looks.
This project will help the students to have time for them. Its potential worth
would be small at first but as the project grows and propagate it could worth even
bigger. The importance will cover the customers specially, the millennials who really
love to spend their time eating and enjoying their meal. Also, its major importance is
that it could give the customers free access to Wi-Fi connection if they will be our
loyal customers so they could find answers to their assignments and give them time to
chat or message their loved ones. This business could gain popularity and attract more
customers in the future.
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THE FEASIBILITY STUDY OF ESTABLISHING SNACK CHAT IN
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Last December 12, 2017, the proponents decided to do brainstorming to
come up with the idea of having or building an effective business that will
showcase their creativity and imagination. So, the team decided that it should
venture out in the food business/industry. With the variety of food products that
the team can sell, it comes about the snacks, desserts and drinks that will click on
different people, on different ages and different genders. The menu is a wide-
range of snacks like Street foods, Nachos, desserts like Graham Balls and
different smoothie like mango or strawberry flavor. The group also decided to
provide Wi-Fi connection for loyal customers by giving them a loyalty card that
they can have by consecutively buying in our store five or more times. The
proponents are also looking forward on achieving its success when the time pass
by as the business develops and grow more into even larger location.
F2.Nature of Industry
F3.Mode of Financing
Thirty percent (30%) of the money that we will use for the capital will be
coming from the proponents own savings. Thirty-five (50%) will come from their
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Arellano University-Andres Bonifacio Campus
THE FEASIBILITY STUDY OF ESTABLISHING SNACK CHAT IN
PINAGBUHATAN, PASIG CITY
parents and the other (20%) will come from the money that they ask for friends
which they will use as their capital.
F4.Investment Costs
This project or business will need at least 40,000 pesos as a start-up capital
to buy the necessary supplies and equipments in making this small business. This
funds will be allocated in Ingredients and Supplies (30%), equipments (25%),
stall furnitures (20%) and (25%) on other expenses.
To provide satisfaction to the customers by giving them a delicious food with its
affordable price.
1. To be able to prove that the proposed business will provide benefits to people.
2. Obtain financing to expand the business every year.
3. Increase revenues by at least 10% each year.
4. Obtain financing to expand the business every year.
5. Increase revenues by at least 10% each year.
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THE FEASIBILITY STUDY OF ESTABLISHING SNACK CHAT IN
PINAGBUHATAN, PASIG CITY
CHAPTER II
MARKETING STRATEGY
A. PRODUCT DESCRIPTION
These names are mostly based from the filters that can be found in Snap
Chat application:
Street foods:
• Early bird (Nachos) - the proponents named it as the easiest thus making it
earlier to make. It is the most convenient to prepare and serve to customers.
Desserts:
Refreshers:
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• Shake (Brooklyn) - the proponent decided to name the product Brooklyn and it
reflects to a famous place in New York, America. We can connect this place as
famous as the shakes that we sell like how people patronize it.
• Lemonade (Tropical) - We named the fruit as tropical because the fruit can be
found in the tropics and essentially gives the tropical vibe when people drink it.
Street foods:
Nachos- made from Potato Chips, with different flavor powder such as cheese
powder, barbeque powder and salted plain chips.
Calamares-it is freshly made from squid tails, as the main ingredient. Breading
mix with egg that will serve as the batter to make Calamares crispy.
Kwek-kwek - the main ingredient would be boiled quail eggs. Dip in flour with
water and food coloring to give kwek-kwek the color.
Desserts:
Cupcake - this is made from flour, vibrant coloring powder to make it colorful. It
is also finished with saccharine icing that we can make or buy in the market.
Refreshers:
Fruit shakes- it will use different fruits just like banana, mango, guyabano, dragon
fruit and melon. It will also use sweeteners such as sugar or honey to make it sweeter.
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Crushed ice will be also used to make it cooler then condense milk to add the flavor
and smoothness in texture.
Lemonade- Lemonade is made from fresh lemons that can be bought in the
market. Using honey or sugar to make it sweeter and ice cubes. Adding some leaves
in the top of the glass to make it more presentable.
Buko Juice- as the name suggests, it is mainly made from the juice extracted from
the coconut fruit. Artificial sweeteners won't be used because it already has its unique
sweet after taste. Coconut meat will then be added so there's some chunk that they
could chew while drinking. Lastly, adding ice cubes to add the coldness in it.
Street foods- Street foods in these days are an important source of affordable and
ready-to-eat food available to everyone. It can satisfy the hunger of someone while
walking in the streets when restaurants and their homes are far from them. It also
gives happiness to someone while experiencing its delicious taste.
Desserts- Eating dessert is important and how it can help you to improve your
health. The tradition of eating a dessert after having a meal is being followed by many
cultures across the globe. This delectable dish served at the end of a dinner signifies
completion of the meal and creates a sense of goodness within you.
Refreshers- Aside from quenching your thirst, this refreshers improve your mood
and very useful especially during hot season when heat stroke is common. It also
helps you to also get hydrated every day.
The majority of people who will use the products that the Snack Chat will
offer are the people living near the schools and houses specially the students and
teens. Nowadays, students and teens are most likely to patronize the product since it
is much affordable and very satisfying for their taste buds.
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Since the business is newly introduced in the market so there's only one
branch that will be produced and is located between Nagpayong Elementary School
and Nagpayong High school.
SURVEY
QUESTIONNAIRE
MAPPINGS
The location of the store will be placed in front of our group mate’s house
and in the near distance of both Nagpayong Elementary School and High school.
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C. DEMAND
Demand is how many goods and services are brought at various prices
during a certain period of time. Demand is the consumer's need or desire to own the
product or experience the service. It is constrained by the willingness and ability of
the consumer to pay for the good or services at the price offered.
The business target market is the people who are residing near Nagpayong
Elementary and Nagpayong High school specifically the students who are studying in
the said schools. It aims to sustain the will of the student to get and afford the best
product of company and also to get relaxed in the good ambiance. The business
serves the customer with high expectations and pleasure of satisfaction and
enjoyment.
The business will be offered for teen’s age from 13 to 19 years old but is
also available for adults that just want to have fun while eating foods from Snack
Chat. It is also segmented for anyone men and women. Foods and drinks are mostly
low cost so anybody can buy it because its price is affordable for the youngsters. The
products are also made for low and middle class group. Snack Chat is also
geographically segmented in the urban area specifically in Pasig City where the
climate is wet and dry. It segmented its product to the people who are leading an
active yet easy go lucky oriented lifestyle. The behavior of the students who are price
sensitive will be also segmented because they are always looking for cheap or
affordable product prices. The prices that is attainable for someone who doesn’t have
a job.
Domestic demand is the total amount of money that is spent on goods and
services by the people, companies, and government within a particular location, or
that would be spent if the goods and services were available. The domestic demand
forecast for the products of Snack Chat will be on Nachos (10%), Calamares (15%),
Kwek-kwek (20%), Graham Balls (15%), Cupcake (6%), Fruit shakes (14%), Buko
Juice (13%) and Lemonade (8%).
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D. SUPPLY
Supply can relate to the amount available at a specific price or the amount
available across a range of prices if displayed on a graph. This relates closely to the
demand for a good or service at a specific price; all else being equal, the supply
provided by producers will rise if the price rises because all firms look to maximize
profits.
The direct competitors of Snack Chat in the market are the local street food
stalls near the target area. The size of most competitors as just the same as Snack
Chat. Most of them are also in small type of business. Assessing the quality, most of
the competitors are in middle or low quality section because most of them are on the
street with low cost budget so it can’t really assure the customer that the products are
the same as those in restaurant. These stalls are located in Nagpayong area. Most of
them have already established business compare to Snack Chat which is just starting.
The type of competition is a perfect competition since competitors offered the same
type of products like street foods, desserts and shakes.
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from their domestic base. Most of the foreign market that have transactions in the
Philippines are the countries in the Southeast Asian region such as Vietnam,
Thailand, Malaysia, Singapore and Indonesia. The Japan External Trade Organization
(JETRO) reported that Philippines become favored country for Japanese
manufacturers given its low production costs. The Jusco Co. Ltd that provides a wide
selection of organically grown and natural foods.
F1. DEMAND
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parent’s income increases, the demand in the economy increases and as well as when it
decreases, the demand return will also decreases. When an individual salary increased
his/her capacity to buy or his/her purchasing power will also increase. Since demand is
the willingness of a costumer to buy a commodity at a given price, the purchasing
power increased thus the people have more money to spend with resulting in a higher
demand and vice - versa.
F2. SUPPLY
The cost of production influences the supply because if the price of raw
materials increases, the capacity to buy those raw materials will then decrease. The
output of the company or its supply will decreased as a result of the increase price of
its cost of production to cope with this kind of dilemma. The businesses have to
increase its price. The reverse effect will then happen if the cost of production
decreases. The amount supplied will is effect increase. So in relation with the business
"Snack Chat" If the cost of fruits, eggs and other ingredients that the business had will
increase the supply will decrease and if the ingredients price decrease the supply or the
output will increase.
In market, profits are most valuable incentives to expand and exits new
business. When, a new business enter to industry it response to increased industry
profits. The process of reducing production in response to business will cease
production and sustained pattern of losses called exit. The business should measure to
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determine if it is gaining profit or not. If the other business fails it is maybe because
they haven't good supply to produce the needs or wants of the costumers. It will fade
away by revising a process. And as long as the profits are still earning profits it will
stay with industry. The government policy should not be taken for granted. The
proponents must provide all the requirements needed so that it doesn't affect the future
of the business.
F3. PRICE
Price is the amount of money or costs to buy goods or services. When the
raw materials increased the cost from a manufacturing company, the suppliers will
also increase their price in order to gain profit and avoid market failures. Price controls
are government-mandated legal minimum or maximum prices set for specified goods
to manage the affordability of a certain goods. When the legal price is below the
market equilibrium price, the government sets price ceiling. So the suppliers can set
price at the legal maximum price (products or services) goods. And there is a shortage
when producing products. When the supply exceeds and the legal price is above the
market equilibrium price, it sets to price floor. The suppliers are willing to supply
more goods and set the price at a minimum price. In Department of Trade and
Industry, they have policy called “Suggested Retail Price” (SRP). It means that this is
a way to stabilize or keep the goods to be affordable to the consumers.
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G. MARKETING STRATEGIES
Product
The business chooses “calamares” as one of the best product because squid and
octopus is with unique taste and flavor. They impart something like compression of
chewing a chewing gum. They will transform this by using an exceptional breading mix
to make it crunchier and more flavorful.
“Buko juice”, there are some health benefits to drinking coconut water is a natural
way to be hydrated, cut sodium and add potassium to diets.
“Graham Balls” also one of the best product for desert because some brands of
graham crackers contain whole grain ingredients which can help you stay full while
trying to lose weight.
Positioning
Packaging
Figur
e 3Kwekkwek (Packaging)
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Figure 3.1
Calamares (Packaging)
Figure 3.2
Nachos (Packaging)
Figure 3.3
Graham Balls (Packaging)
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THE FEASIBILITY STUDY OF ESTABLISHING SNACK CHAT IN
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Figure 3.4
Cupcakes (Packaging)
Figure 3.5
Fruit shakes (Packaging)
Figure 3.6
Lemonade (Packaging)
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THE FEASIBILITY STUDY OF ESTABLISHING SNACK CHAT IN
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Figure 3.7
Buko Juice (Packaging)
Politics
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THE FEASIBILITY STUDY OF ESTABLISHING SNACK CHAT IN
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People
The proponents target market is the teenagers, students and also the people
that is near the location of the business because of its affordable prices, we make
sure that it will click on the customers not just the teenagers but also in all ages.
This business is focusing more on teenagers because most people living in the
vicinity of Snack Chat location are teenager students. Teenagers are also type of
people who doesn’t really care on the food that they eat and just enjoy their life
without restricting themselves to a certain diet.
H. SWOT ANALYSIS
Strengths
The Snack Chat provides good and delicious snacks when it comes to food
and drinks. The prices of each product are affordable compared to other stores.
The location of the business is accessible enough to meet the target market. The
staffs are very accommodating with the customers and the ambiance of the store
is very relaxing so that they will feel at home. The business has a Wi-Fi
connection which can help them to stress out while they are waiting for their
order. The business also has a special offer during public holiday e.g. Christmas
day, Valentine’s Day.
Weaknesses
The business’s space is too small for the customers who will come to the
store with their friends and spend their time together. The business is new to the
market. To meet the supply and demand to make a product due to the endless
needs and wants of a customer.
Opportunities
The wide range of target market will be the opportunity to increase the
profit of the business. To be creative and design that is new to the taste of the
customer in the food and drinks the business offer. In today's society people are
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THE FEASIBILITY STUDY OF ESTABLISHING SNACK CHAT IN
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becoming more environmentally aware and it has become a trend to purchase
products that are more environmentally friendly. The Snack Chat has a “No
Straw Day” during Wednesday to help the environment.
Threats
The threats of the business are typically external. The product related to
industry that competitors sell the same product as Snack Chat. The increasing
number of competitions makes it harder for the business to grow more
exponentially. The business will be new in the market, it may easily have good
market standing but it may encounter difficulty in terms of sustaining demand of
the customers that may lead to its saturation point or declining stage.
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THE FEASIBILITY STUDY OF ESTABLISHING SNACK CHAT IN
PINAGBUHATAN, PASIG CITY
CHAPTER III
TECHNICAL STUDY
A. THE PRODUCT/SERVICE
The products that will be offered by Snack Chat are variety of food
products from nachos, calamares, kwek-kwek, graham balls, cupcake, lemonade,
buko juice and fruit shake. These products are served to satisfy the hunger of the
customer who will buy food products from Snack Chat. The types of products are
popular among the teenagers where it’s not costly but is surely have the taste that
will click for the customers.
Figure 4
Kwek-kwek
Ingredients:
• 1 dozen eggs, choose quail or chicken.
• Corn flour for coating.
• Bamboo skewer.
• Oil for deep frying.
•Batter.
• 1 cup plain flour.
•1/2 cup water.
• Salt and pepper to taste.
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Procedures:
1. Place the cornstarch in a container and dredge the boiled quail eggs. Set aside.
2. In a mixing bowl, combine flour, salt, and pepper then mix thoroughly.
3. Dilute the annatto powder in warm water then pour-in the mixing bowl with the
other ingredients. Mix well.
4. Place all the quail eggs in the mixing bowl and coat with the batter.
5. Heat the pan and pour the cooking oil.
6. When the oil is hot enough, deep-fry the quail eggs by scooping them from the
mixing bowl using a spoon. Make sure that each is coated with batter.
7. After a few minutes, remove the fried quail eggs from the pan and place in a
serving plate.
8. Serve with vinegar or fish ball sauce while still crispy.
9. Share and Enjoy!
One order of kwek-kwek costs Php15 (5 pieces) or 3 pieces each and arrives as
four little orange-colored eggs on a disposable paper plate. Ladle out a generous amount
of the spicy vinegar (found in a tall plastic container at the side of the cart) and take a
pointy stick to use as skewer. Truth be told, these kwek-kwek were a little stale from
being fried earlier in the day; anything coated with batter and fried would suffer the same
fate. But the quail eggs inside were still flavorful, and the spicy-sour vinegar did its job
and made up for the unimpressive batter. Our verdict? Not bad for cheap food on the run.
Judging from the number of people who went up to the stall at 4pm, kwek-kwek and its
kin are totally acceptable fillers for the sprint between office and dinner at home.
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Figure 4.1
Calamares
Ingredients:
• 2 1⁄4 lbs medium sized squid.
• 2 pieces eggs.
• 1 cup plain flour (all-purpose)
• 1 cup oil.
• 30 ml fresh lime juice (calamansi juice)
• 1⁄2 teaspoon salt.
• 1⁄2 teaspoon pepper.
• Mayonnaise, for dip.
Procedures:
1. Combine squid, salt, and ground black pepper then mix well. Let stand for 10
minutes.
2. Heat a cooking pot the pour-in cooking oil.
3. Dredge the squid in flour then dip in beaten egg and roll over breadcrumbs.
4. When the oil is hot enough, deep-fry the squid until the color of the coating
turns brown. Note: This should only take about 2 to 3 minutes in medium heat.
Do not overcook the squid.
5. Remove the fried squid from the cooking pot and transfer in a plate lined with
paper towels.
6. Serve with sinamak or Asian dipping sauce.
7. Share and enjoy!
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Breaded squid rings that are deep fried. This is very famous to Filipinos
since they use it for pulutan or dry finger food that accompany alcohol .that the
one reason why calamares sell 3 php because of higher prizes of squid that for 2
pesos and for 50%cent is for sour 50%is for the food color .
Figure 4.2
Nachos
Ingredients:
• 500 g lean lamb or beef mince.
• 420 g can Wattie'sChilli Beans Mild.
• 400 g can Wattie's Mexican Style Tomatoes.
• Nacho cheese corn chips.
• 1 handful grated cheese.
• ½ cup lite sour cream (optional)
• 1 Tbsp chopped chives or spring onions (optional)
Procedures:
1. Preheat oven to 350 degrees. Lay tortillas on rimmed baking sheet and brush
with oil on both sides. Stack them up and cut 3 ways making 6 pieces.
2. In a medium sized bowl, mix together Parmesan, chili powder, smoked paprika,
and salt. Toss the sliced tortillas in the spice mix and lay them in a single layer on
the baking sheet.
3. Bake for 15-20 minutes or until crisp. Serve when cooled and enjoy
immediately.
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Since tortilla chips are a component of nachos, it is obvious that nachos will
always cost more than a similar serving of the tortilla chips alone. It is because, in the
case of chips you simply have to consider the price of the chips, but for nachos, you also
have to keep in view, the prices of all of the other ingredients that you desire to use as
toppings. It is, therefore, no surprise that the price tag on nachos can far exceed the
expense of little tortilla chips. The tortilla chips can be found in the supermarket for as
little as 2.
Figure4.3
Graham Balls
Ingredients:
• 2 (200g) M.Y. San Graham Crushed.
• 1 can Condensed Milk.
• 1 250 ml. Nestle Cream.
• Chocolate candies / sprinkles (for toppings)
Procedures:
1. In a large bowl, add the crushed Grahams, condensed milk, and nestle cream.
Make sure to save some crushed grahams.
2. Stir until all the ingredients blends well.
3. Get a graham mixture with a spoon to make a ball in your hand.
4. Roll the graham ball to the crushed grahams to prevent them from sticking to
each other.
5. Put the chocolate candies or sprinkles on top of the graham ball.
6. Chill and Enjoy!
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If you price this product at P5 per piece, you'll be earning a little over 3 times the
amount of your cost. You can wrap these graham balls up in cellophane (like little
candies!) or place them into small boxes or plastic containers for bulk orders. Not bad for
a first timer.
Figure4.4
Cupcakes
Ingredients:
• 2 cups flour.
• 1⁄2 teaspoon salt.
• 2 teaspoons baking powder.
•1⁄2 cup butter, softened.
• 1/4 cup sugar (if you like your cupcakes very sweet, add a little more.)
• 2 eggs.
• 1 cup milk.
• 1 teaspoon vanilla essence (optional)
Procedures:
1. Set the oven to 190C, gas 5.
2. Tip the butter into a bowl and beat it until softened. Add the sugar, flour, salt,
eggs and milk and whisk until the mixture is smooth.
3. Use a traditional-style ice-cream scoop, or spoon, to divide the mixture
between all the paper cases.
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4. Place both muffin tins in the oven and bake for 15 minutes, then swap over the
position of the tins over and bake for a further 3-7 minutes, until both trays of
cupcakes are a light golden colour.
5. Remove the tins from the oven. Leave the cupcakes to cool in the tins for a few
minutes, and then transfer them to a wire rack to cool.
The cupcakes are best eaten on the day that they're baked, but if necessary, once
cooled, they can be wrapped in freezer bags and frozen for up to 1 month. They will
defrost in about 1 hour.And the prizes of the cupcakes is 6php because this kind of
cupcake is sow affordable the this kind of product is really favorite of children then why
choose this product not only for children and others but to afford of everyone , that thing
5 pesos is contently eating in the half time .
Figure4.5
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Figure 4.5
Fruit Shakes
Ingredients:
1 ripe mango
1 1/2 cup ripe papaya
tablespoon sugar
1/2 cup water
2 cups crushed ice
Procedures:
1. Put the ripe mango and papaya in the blender and pulse 4 times.
2. Add the sugar and crushed ice and water. Mix in the blender until all
ingredients are smooth.
3. Pour on glass, serve and enjoy!
Figure 4.6
Lemonade
Ingredients:
- 1 cup white, granulated sugar (can reduce to 3/4 cup)
- 1 cup water (for the simple syrup)
- 1 cup lemon juice
- 2 to 3 cups cold water (to dilute)
Procedures:
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1. First make “simple syrup”. Place the sugar and water in a small saucepan and
bring to a simmer. Stir so that the sugar dissolves completely and remove from
heat.
2. While the water is heating for the simple syrup, juice your lemons. Depending
on the size of the lemons, 4 to 6 of them should be enough for one cup of juice.
3. Pour the juice and the simple syrup sugar water into a serving pitcher. Add 2 to
3 cups of cold water and taste. Add more water if you would like it to be more
diluted (though note that when you add ice, it will melt and naturally dilute the
lemonade). If the lemonade is a little sweet for your taste, add a little more
straight lemon juice to it.
Figure4.7
Buko Juice
Ingredients:
2 young coconuts
ice cubes
coconut meat
2 tbsp. sugar, (optional)
Procedures:
Prepare 2 young coconuts that are already cracked and clean by coconut
vendor. Pour coconut/buko juice through a strainer into a glass to get rid any
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particles. Scrap coconut/buko meat with a spoon from the shell and add in the
juice. Stir in sugar if you’re using one and add ice cubes and serve with straw.
COST OF PRODUCTS
B. LAYOUT OF UNIFORM
The uniform represents the Snack Chat food stall business wherein the employee
should wear this during working hour. The color of shirt symbolizes the logo of the
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Snack Chat which can be easily identified by the right side of shirt together with the
name of employee.
Figure 5
Layout of Uniform
Table 2
Schedule of Wearing Uniform
Every employee who is hired, they should pay for their uniform the day of
their contract. They should also wear black pants and any closed shoes that make
them comfortable. Wearing slippers is not allowed during work hours
The proponents of the Snack Chat will go to rent an establishment near the
target location. The rent will cost 2,500 per month and pay an advance payment
for 1 month.
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C.1.FLOOR PLAN
Figure 6
Floor Plan of Snack Chat
C.2. FACILITIES
Snack Chat needs facilities inside the establishment to make the business
more captivating. The 62 square meter land that the proponents will going to
build, the layout below shows what are the facilities inside the store. It is
composed of kitchen, where the food is going to prepare, cook and serve; the
counter is where the customer order and pays his food and this is also where the
food is serve; the comfort room, where they can wash their hands before and after
eating and urinate. The dining area is where the customers eats the food they
ordered or just wait until the food is ready. They can eat alone, share and talk with
their friends; the manager’s office where a manager directs or controls the store
and if there are complaints about the service, food or even in the facilities, the
manager takes the responsibility to do an immediate action.
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Figure 7
Interior Design of Snack Chat
Figure 7.1
Exterior Design of Snack Chat
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Refrigerator 1 Is used to
keep things
(such as
foods and
drinks) cold
TOTAL P1,910
Table 3
Machineries
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location to
another
Strainer P50 1 P50 A kitchen
device that is
used to strain
liquids away
from other
ingredients
Funnel P20 2 P40 Is a cone with
a hole in the
bottom. It is
used to
transfer items
into containers
with narrow
tops
Colander P30 1 P30 It is used to
drain liquid of
a solid,
whereas a
strainer
focuses on
getting a solid
out of liquid
Mixing Bowl P89 1 P89 Is a large bowl
used in
cooking for
mixing
ingredients
TOTAL P1,258
Table 3.1
Equipment
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-apple
P10/pc 1kg P60
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Tissue P40 2 sets P80 To remove the
food stain in
the face
TOTAL P1,642
Figure 3.2
Supplies
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TOTAL P7,935
Table 3.3
Furniture
TOTAL COST:
MACHINERIES P1,910
EQUIPMENTS P1,258
SUPPLIES P1,642
FURNITURES P7,935
TOTAL P12,745
Table 3.4
Total Cost of Machineries, Equipment, Supplies and Furniture
E. UTILITIES REQUIREMENT
WATER
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The water supply is important specially in establishing the business.
From a healthy and safety perspective, it is important to have access to water for first
aid and basic hygiene especially in urban areas or metropolitan part of the
Philippines. Planning to connect a water pump to your office, will be one of the
choices. But for an easier connection, the best option would be a connection in
Manila Water for the water supply.
ELECTRICITY
WIFI CONNECTION/TELECOMMUNICATIONS
In today’s generation, most businesses will group their
telecommunications utilities in one convenient bill. To make the utilities in
telecommunications run smoothly the Snack Chat will avail a plan (Globe
Telecommunications) for monthly fees/ connection. Together with the plan are a
pocket Wi-Fi and a cell phone model.
F. WASTE DISPOSAL
Snack Chat will implement a waste segregation system inside the business store.
The trashes or discarded materials will be separated from: Biodegradable, Non-
biodegradable and other solid wastes will be placed in different containers. Every
Monday, Wednesday and Friday will be the time for the collection of trashes and used
supplies while other dirt will be collected every Tuesday and Thursday. Every 4 hours of
a day will be the time for cleaning; this will imposed to ensure the cleanliness is always
needed to attract more customers. Weekly, general cleaning is also one of the plans of the
business. As always, “cleanliness is next to godliness”, the situation of the business will
reflect those people who works and operates the business.
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G. LABOR REQUIREMENT
The proponents will hire 3 people because as a small enterprise we do not much
need to hire more employees. The proponents themselves will be the one who will
manage the everyday operation of the business.
Cook/Chef - Cook/chef of course. They are the creative minds behind some of the
greatest dishes ever created. Everyone has to eat, and people want to eat good food.
Chefs/Cooks have the capability to provide that. That is why chefs are important. They
turn something we have to do, eating, into something that we want to do.
Cashier- plays very important role in the business. The job of cashier includes
many things and it is job of accuracy. They have to interact with customer on daily basis
for solving queries, handling money etc. Checking daily cash accounts, Guiding and
solving queries of customer, providing training and assistance to new joined cashier,
maintaining monthly, weekly and daily report of transactions.
Utilities- janitors play a huge role in protecting the health of building occupants.
They prevent the spread of illness and infection, control indoor air quality, and protect the
indoor environment
ACTIVITIES MONTH
JANUARY FEBRUARY MARCH APRIL MAY JUNE
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Processing of
legal requirements
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Processing the
lease of contract
Purchasing and
installation of
requirements
Hiring and
training of
personnel
Preparing all the
operation material
Business operation
proper
Table 4
Gantt Chart
CHAPTER IV
MANAGEMENT STUDY
A. BUSINESS PROCESS
The outcome of business operation is the way of harvesting of value
from assets owned by a business. The belongings in the business can be physical
or intangible. The effort involved in "harvesting" this value is what constitutes
business operations cycles. A business that can harvest a significant amount of
value from its assets but cannot demonstrate an ability to sustain this effort is not
viable business.
The business will normally open from 7:30 in the morning and will close
down in 7:30 in the evening. As soon as the door was opened, the janitress will
clean the store. With the help of other employee chairs, tables and other
equipment will be set-up. After the things were been settled, the cashier will go to
her designated place. Two lines will be administrated on the cashier’s side for the
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costumers to make an order. After the day had been finished, another clean-up
will be made to ensure the cleanliness and the door will be tightly closed to assure
the security of the business.
B. FORM OF OWNERSHIP
The type of business that the proponents have is sole proprietorship. Sole
Proprietorship is owned by one person or a business that can stand on its own
without a business partners or the help of others. To consider as a legit business
the proponents need to comply all the future it would not affect the business. The
proponents will submit Sanitary Permit, Mayors Permit, Business Permit, BIR
and DTI permit as a proof of the legalization of the business.
SANITARY PERMIT
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Figure 8
Sanitary Permit
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MAYOR’S PERMIT
Figure 8.1
Mayor’s Permit
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BUSINESS PERMIT
Figure 8.2
Business Permit
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BIR PERMIT
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Figure 8.3
BIR Permit
DTI PERMIT
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Figure 8.4
DTI Permit
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VISION
To fulfilled enough to believe and being courageous and kind to treat the
community with delight that compact in our business.
MISSION
CORE VALUES
S-trenuos
N-ew
C-heerful
K-ind
C-arefree
H-onest
A-stounding flavor
T-rustworthy
D. ORGANIZATIONAL CHART
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Cook Janitor/Janitress
Cashier
Figure 9
Organizational Chart
E. MANPOWER REQUIREMENT
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Cashier Receive and disburse *DUTIES:
money usually involves Receive payment by cash,
use of electronics scanners, check, credit cards, vouchers
cash registers or related or automatic debits.
equipment. Ensure that Issue receipt, refunds,
each and every customer is credits, or exchange due to
served in a friendly, costumer.
professional and timely Count money in cash
manner. drawers at the beginning of
shifts to ensure that amounts
are correct and that there is
adequate change.
Process merchandise returns
and exchange.
Compute and record totals
of transactions.
*KNOWLEDGE:
The structure and content of
the English Language.
Principles and processes
providing customer and
personal services.
*QUALIFICATION:
At least high school
graduate Have pleasing
personality
Cook Prepare, season, and cook *DUTIES:
foods. May order supplies, Clean food preparation areas
keep records and accounts, as determined by law and
price items on menu, or company policy.
plan menu. Prepares food to the
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specifications of the clients.
Order ingredients and spices
as needed.
Devises new recipes.
Offers a creative menu.
*SKILLS AND
ABILITIES:
Cleaning skills.
Able to prepare and cook a
full range of meals to meet
the needs of the service user.
Carry out monitoring
checks.
Organizing work routines
for self and others.
Able to communicate with
managers, staff and service
users.
*KNOWLEDGE:
Safe working practices, safe
food hygiene and safe
personal hygiene practices.
Strong knowledge of proper
food handling procedures.
*QUALFICATIONS:
High school diplomas.
At least 2 years’ experience
as a cook.
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Commercial Cooking NCII
Certificate.
*SKILLS AND
ABILITIES:
Operating manual and
power tools.
Repairing mechanical
equipment.
Completing basic
maintenance tasks
Installing new equipment
Understand and carry out
verbal and written
instructions.
Work effectively with
others.
*KNOWLEDGE:
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Knowledge of safety and
overall general maintenance
and repair of methods and
equipment.
Proficiency in operating
hand tools and power
equipment.
*QUALIFICATION:
High school diploma
2 years’ experience
TESDA Certificate of
competency.
Table 5
Manpower Requirement
F.1. EMPLOYMENT
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- Application Form
- SSS I.D
Transcript of Records
- NBI Clearance
-Barangay Clearance
-Police Clearance
Figure 10
Transcript of Records (SAMPLE)
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Figure 10.1
NBI CLEARANCE (SAMPLE)
Figure 10.2
BARANGAYCLEARANCE (SAMPLE)
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Figure 10.3
POLICE CLEARANCE (SAMPLE)
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Figure 10.4
SSS I.D (SAMPLE)
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Figure 10.5
Application Form (Resume)
1. Appointment
2. Compensation
3. Regularization of Employment
By or before, the end of the six-month probationary period,
depending on the recommendations of the immediate
supervisor/manager. Employee will become regular employee
of the respondents entitled to all benefits and privileges by
regular employee.
4. Vacation and Benefits
5. Hours of Work
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Employee shall render a minimum of 8 hours of work per
day and report for work at least 5 days per week.
Table 6
Work Schedule
Position Monday Tuesday Wednesday Thursday Friday
General Manager OP-MS RD OP-MS MS-CL OP-MS
Legend:
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F4. COMPENSATION AND BENEFITS
F.4.1. Salaries
- The employee take overtime, they will receive an additional 60 pesos per
hour succeeding the regular hours of work.
- NewYear’s Eve
- New Year’s Day
- Chinese New Year
- EDSA People Power Anniversary
- Maundy Thursday
- Good Friday
- Labor Day
- Independence Day
- Ninoy Aquino Day
- National Heroes Day
- All Saints Day
- All Souls Day
- Bonifacio Day
- Feast of Immaculate Conception
- Christmas Eve
- Christmas Day
- Rizal Day
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-The employee will receive double pay every holiday.
- The 13th month pay of employee will be paid as the same as their salary
for the whole month
-If one employee have or do conceive a child she will get a salary even
they are out of work 10% of their salary will be given as soon as they get back to
work. This rule also applies for paternity leave.
- They will be given proper benefits in accordance of the laws ruled in the
court
All employees must be well-groomed, wear proper company uniform and always
maintain cleanliness. The term "well-groomed" means to have a proper haircut, cut
fingernails, cleaned and wash their hands regularly.
All employees must keep all their personal belongings during work hours,
regardless of the position in the company. It is strictly prohibited to use the personal
belongings of the employees while they are on duty. If found questionable items in
his/her possession, this shall be reported to the manager on- duty immediately for proper
action.
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Employees must come early or before work hours. Three late are equivalent to
one absent and three consecutive absents will receive a warning report.
In accordance with the due process requirements of the Labor Code, as amended,
all employees found or reported to have committed a violation of the company rules and
regulations shall be given a written notice to explain and shall be given the opportunity to
explain why no disciplinary action should be imposed against him/her. Thereafter, any
disciplinary action to be imposed by the management shall again be indicated in writing
and duly furnished to the affected employee.
Kinds of Penalties
A. Written Report of Warning (WR) is the notice calling all the attention to the offenses
against repetition of such violations in the future.
B. Suspension if a worker committed offense for the second or third time; he/she is
subjected to suspension.
C. Termination (TR) will be given to employees who have committed a major offense.
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CHAPTER 5
FINANCIAL STUDY
A. COMPENSATION
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Food Server 1 P512.00 20 P10,240.00 P10,240.00
P173,660.00
Table 7
Compensation
B. FIXED COST
C. SALES FORECAST
Total of SR = 2,467,080
Total of Cost= 1,879,680
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NAME OF PRODUCT QUANTITY /per Raw Material Cost Selling Price
MONTH
Nachos 180 7 10
Calamares 550 2 3
Kwek-kwek 600 2 3
Graham Balls 450 3 5
Cupcake 180 4 6
Shakes
S 120 7 10
M 110 13 15
L 100 16 20
Buko Juice
S 110 3 5
M 100 8 10
L 90 10 12
Lemonade
S 100 3 5
M 90 8 10
L 80 10 12
D. INCOME STATEMENT
For six month ended
June 2018 (in pesos)
Revenue 2,467,080
Cost (1,879,680)
Profit 587,400
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Expenses
Salaries 173,660
Utilities 4,742
Advertising 1,500
Table 10
Income Statement
E. BALANCE SHEET
BALANCE SHEET
ASSETS
Current Assets
Cash 6, 955
Inventories 9, 852
Non-current assets
Equipments 1, 258
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Furnitures& Fixtures 7, 935
LIABILITIES
Current Liabilities
Loans 1, 000
OWNER’S EQUITY
Table 11
Balance Sheet
F. FINANCIAL ANALYSIS
Table 12
Financial Analysis
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CHAPTER VI
SOCIO-ECONOMIC STUDY
A. CONTRIBUTION TO THE PHILIPPINE ECONOMY
The Philippines is one of the emerging markets and is the sixth richest in
the Southeast Asia by GDP per capita values, after the regional countries of
Singapore, Brunei, Malaysia, Thailand and Indonesia. In food industry just like Snack
Chat, will be one of the contributing factors in the economy. Food industry is a
complex, global collective of diverse businesses that supplies most of the food
consumed by the world population.
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country as a whole. The small contribution of the economy, if combined will be a
significant proportion to the situation of the economy as a whole.
B. EMPLOYMENT GENERATION
C. ENVIRONMENT CONSERVATION
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APPENDICES
Arellano University
AndresBonifacio Campus
Age:
This questionnaire is intended to collect data about the perception of the buyers about the
business that will be established in the vicinity of Nagpayong, Pasig City. Any
information obtained in the connection with the study that can be identified with you will
remain confidential.
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Sex: MALE FEMALE
Directions: Please fill in the blanks or check mark next to the word or phrase that best
matches your response. You can check twice.
Yes Sometimes
No
At school At malls
Sweet Spicy
Sour Savory
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Desserts or Fruit Shakes Others, Pls. specify: ________
Survey Results
Table 13Ages of the Respondents
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The Table 13 shows the highest number of age of the respondents and
mostly the respondents who answered the questionnaires are 17 years old who got 24%.
Second is the 16 years old who got 18% followed by the 15 and 18 years old who got
16%; 10% for the 12 years old and 8% for 11 years old. Lastly, 2% is for the 7, 9, 13 and
19 years old..
Figure 11
Age of the
Respondents
7 9 11 12 13 15 16 17 18 19
The Table
13.1 shows that among the
total number of
respondents who
Male
Female
answered the
questionnaires, the highest
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gender of the respondents is the females who got 72% while the Male respondents
only got 28%.
Figure 11.1
Sex of the Respondents
No 0 0% 3
Maybe 7 14% 2
Total 50 100%
The Table 13.2 shows the perception of the respondents when it comes to
snacks. The respondents answered yes that got the highest percentage of 86%,
followed by maybe that got 14% and no got 0%.
Figure11.2
Yes
Respondents’ perception
No
about snack
Maybe
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Total 50 100%
The Table 13.3 shows how much money the respondents spend on snacks.
The respondents spent P50-90 on snacks and that got 48% while P30-40 that got 28%,
followed by P100 above (14%) and the remaining 10% for the P20 below.
Figure 11.3
Less than 20
The amount of money
30-40
respondents spend on Snacks
50-90
More than 100
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Figure 11.4
Location where respondents bought snacks
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More than 1 hour 3 6% 4
Total 50 100%
Table 13.5 Amount of time spend in eating snacks
The Table 13.5 shows the amount of time the respondents spend to eat
their snacks. Respondents answered less than 10 minutes that got the highest percentage
of 36%. Next, is 20 minutes that got 36%, 14% for the 30 minutes and 6% for more than
1 hour.
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Spicy 20 40% 1
Savory 5 10% 4
Others 0 0% 5
Total 50 100%
Dessert 11 22% 3
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Nachos 13 26% 2
Others 0 0% 4
Total 50 100%
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Contract of Employment
WHEREAS, the Employer desires to obtain the benefit of the services of the
Employee, and the Employee desires to render such services on the terms and
conditions set forth.
1. Employment
The Employee agrees that he will at all times faithfully, industriously, and to the best
of his skill,
Ability, experience and talents, perform all of the duties required of his position. In
carrying out these duties and responsibilities, the Employee shall comply with all
Employer policies, procedures, rules and regulations, both written and oral, as are
announced by the Employer from time to time.
It is also understood and agreed to by the Employee that his assignment, duties and
responsibilities and reporting arrangements may be changed by the Employer in its
sole discretion without causing termination of this agreement.
2. Position Title
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(b) - Follow the duties and assigned tasks that were given by the employer
(d) – Avoid misconduct and /or improper behavior that may result in harm in the
business
(e) Other duties as may arise from time to time and as may be assigned to the
employee.
3. Compensation
(a) As full compensation for all services provided the employee shall be paid at the
rate of 512 pesos (minimum wage) per day . Such payments shall be subject to
such normal statutory deductions by the Employer.
(b) (May wish to include bonus calculations or omit in order to exercise discretion).
(d) All reasonable expenses arising out of employment shall be reimbursed assuming
same have been authorized prior to being incurred and with the provision of
appropriate receipts.
4. Vacation
5. Benefits
The Employer shall at its expense provide the Employee with the Health Plan that is
currently in place or as may be in place from time to time.
6. Probation Period
It is understood and agreed that the first ninety days of employment shall constitute a
probationary period during which period the Employer may, in its absolute discretion,
terminate the Employee's employment, for any reason without notice or cause.
7. Performance Reviews
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THE FEASIBILITY STUDY OF ESTABLISHING SNACK CHAT IN
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The Employee will be provided with a written performance appraisal at least once per
year and said appraisal will be reviewed at which time all aspects of the assessment
can be fully discussed.
8. Termination
(a) The Employee may at any time terminate this agreement and his employment by
giving not less than two weeks written notice to the Employer.
(b) The Employer may terminate this Agreement and the Employee’s employment at
any time, without notice or payment in lieu of notice, for sufficient cause.
(c) The Employer may terminate the employment of the Employee at any time
without the requirement to show sufficient cause pursuant to (b) above, provided the
Employer pays to the Employee an amount as required by the Employment Standards
Act 2000 or other such legislation as may be in effect at the time of termination. This
payment shall constitute the employees entire entitlement arising from said
termination.
(d) The employee agrees to return any property of the company at the time of
termination.
9. Non- Competition
10. Laws
The Employee acknowledges that the Employer has provided the Employee with a
reasonable opportunity to obtain independent legal advice with respect to this
agreement, and that either:
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(a) The Employee has had such independent legal advice prior to executing this
agreement, or;
(b) The Employee has willingly chosen not to obtain such advice and to execute this
agreement without having obtained such advice.
This agreement contains the entire agreement between the parties, superseding in all
respects any and all prior oral or written agreements or understandings pertaining to
the employment of the
13. Severability
The parties hereto agree that in the event any article or part thereof of this agreement
is held to be unenforceable or invalid then said article or part shall be struck and all
remaining provision shall remain in full force and effect.
________________________________________
[Name of employee]
________________________________________
[Signature of Employee]
________________________________________
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THE FEASIBILITY STUDY OF ESTABLISHING SNACK CHAT IN
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CURRICULUM
VITAE
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