FOUNDATION OF PUBLIC RELATIONS

Quiz-Multiple Choice
Instructions:
1 Use a black or blue ballpoint pen.
2 Write as clearly as you can.
3 Read the questions carefully.
4 Answer the questions by marking fields on the answer sheet.
5 Read the questions carefully.
6 Each item contains 2 points.
7 Mark only those boxes that correspond to question numbers i n the question item.
8 Only one answer is correct per numbered item.
9 Mark one field only per question.
10 Mark the relevant field like this:
o ☒ Writing outside the designated field is not permitted
o Other correction method ( e.g. use of eraser, correcting fluid etc.,are not
permitted.)

Questions:
1. According to__________, “Public relations” is the management function that identifies,
establishes, and maintains mutually beneficial relationship between an organization and
the various publics on whom its success or failure depends.
a. Sandra Veinberga
b. Professor Glen. T. Cameron
c. Scott M. Cutlip, Allen H. Center, Glen Broom

2. According to__________, defines public relations as competitiveness and conflict

strategy management that works to meet the interests of the enterprise and, when
possible, the interests of the target audience.
a. Sandra Veinberga
b. Professor Glen. T. Cameron
c. Scott M. Cutlip, Allen H. Center, Glen Broom

3. According to__________, public relations are a specific management function the aim of
which is to ensure many-sided communication including understanding, acceptance and
cooperation between an establishment and public.
a. Sandra Veinberga
b. Professor Glen. T. Cameron
c. Scott M. Cutlip, Allen H. Center, Glen Broom
4. Public relations is much more than mere persuasion (as it is often viewed). Public
relations should promote open, two – direction communication and mutual understanding
on condition that a company/enterprise is ready to change its attitude and behavior. This
statement explained

a. Sandra Veinberga
b. Professor Glen. T. Cameron
c. Scott M. Cutlip, Allen H. Center, Glen Broom

5. Public Relations (PR) takes responsibility to provide with management activities,

synchronizing them with public thought, ensures the prevision of possible reaction. PR
uses scientifically discovered, clarified and systematized communication technique as its
main working tool. This statement is explained by:
a. Sandra Veinberga
b. Professor Glen. T. Cameron
c. Scott M. Cutlip, Allen H. Center, Glen Broom