Max Advertising

Assistant Creative Service Advertising Manager Production

Capabilities Proficiency Interest Proficiency Interest Proficiency Interest Proficiency Interest
Ability of Influency 3 4 4 4
Communication 2 4 4 4
Building Trust 4 4 4 4
Negotiation 2 4 4 4
Customer Focus 2 4 4 4
Critical Thinking 3 4 3 4

Proficiency level Interest

0 = No capability 0 = Has no interest in applying this capability
1 = Basic level 1 = Is interested in applying this capability
2 = Intermediate level
3 = Advanced level

Ability to Influency :
Assistant I gave scale of 3 beacause they do not required much as they do what is said but they and develops suggestions of others.
Other 3 I gave scale of 4 which is highest as it is very necessary for them in order to influence their product to customer in few mintutes with a catchy lines and ideas.

Communication :
Assistence I gave 2 because he communicate only to people below him and says only what he is ask to
Other I gave 4 because in adverstising communication skill is must because when u market any goods or service you must be creative and if you have effective commu

Building Trust :
All I gave 4 because in advertising industry trust is main ingrediant to sale and brand loyalty. When customer trust you then only they are likely to buy your product an
Negotiation
Assistant I gave 2 because he mostly don’t negotiate untile ther are told to
where as other I gave 4 as they need to do it to seek to win-win solution throught a give-and-take process that identify each companys core need also they brainstrom

Customer Focus :
Assistant I gave 2because they do not have to deal with them but they need to know their intrest
General manager I gave 3 because they seeks to understan customer, educate them and build collaborative relationship
Other I gave 4 as they take action to meet customer needs and concerns and set up customer feedback system along with understand them educate them

Critical Thinking :
Assistance and Manager I gave 3 because they make complex plan and analysis
where as other I gave 4 as they establish basis as well as multiply realtionship, occasionally create concepts along with making complex plan and analysis

Job Description for Production manager

1. Advance understanding of advertising production and procedures
2. The advertising production manager muct be creative, proactive, detail-oriented and has ability to work independently and as a team leader even in stressful enviro
3. Coordinating activities needed in preparing ads for print or broadcaste, supervising works throught campaign, selecting the style of ads based on design, sketches, la
4. Identifies processes that can improve project efficiency and act as a change agent for them.
5. Support the team on all integrations and proposals.
6. Contributes to long- and short-form integration proposals and topline concepts
7. Ensures internal department workflow and tracking documents up to date.
8. Ensures internal department workflow and tracking documents up to date.
9. Clearly defines all workflows, communicates documented processes, and ensures all practices are being refined and tuned with learnings.
10. Provides regular status reports and capacity plan updates with the team and with studio management.

Key Performance Indicator

1. Utilization Summary
2. Timesheet Summary
3. Jobs by Company Summary
4. Jobs Summary
 General Manager
Proficiency Interest
4
4
4
4
3
4

ith a catchy lines and ideas.

if you have effective communication skills you come up with innovative ideas when dealing with customers.

ikely to buy your product and in these competitive era where there are many products it is likely to build trust to keep your comany alive.
e need also they brainstrom come up with alternative actions and evaluate them fairly

m educate them

an and analysis

ader even in stressful environment and while meeting deadlines.

based on design, sketches, layout etc