India E Learning Market (K 12 supplement and Test Preparation ) Outlook, 2024

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India E Learning Market (K 12 supplement and Test

Preparation ) Outlook, 2024

Description

The report titled “India E-Learning Market By Value & Volume, By Segment ( K-12 supplement and
Test Preparation ), By Class ( Kinder garden to 4th, 5th to 10th, 11th and 12th ), By Test Type (
Government Service, Civil Services, Banking, Engineering, Medical, GMAT/MBA, Others ), By Device
Preference ( Mobile/Tablet, Desktop/Laptop ), By Payment Period ( One Time, Instalment ), By
Companies, By Brand ( Byjus, Extramark, Vedantu, Gradeup, Test book ) By Demographics ( Tier 1,
Tire 2, Other ), By Mode ( online, offline ), Outlook ( Trends & Forecast ), 2024” for detailed
discussions about the online, ELearning and E-commerce gives a completed evaluation of the
prospects in present market. This report provides an all-round complete description of the market
with a comprehensive historical and forecasted analysis of the demand and needs of the market.
Currently, the Indian Formal education system is facing issues like skill-gap, outdated syllabus, lack
of hands-on practical experience, lack of quality educators and many more. This report basically
focuses on the system changes and E-Learning starts-up and gaining popularity among students
from KG- 12th Grades even Graduates, Postgraduates and many professionals who are seeking the
help of online learning and working for their betterment. As the culture of E-learning and re-skillet is
gaining popularity the students will find a more effective and efficient way of gaining education
where they would learn any skill online and along with help of practical internship can hit the sweet
spot they aim for in life. The 2000s saw a sensual internet revolution across different sectors and
fields from home delivery of clothes, ordering food from home, hailing a cab or rickshaw. The same
effect was seen even in the field of the education sector. At the same time, the forecast of
researchers on online education predicts the CAGR to reach up to 16% during the next year
2020-2025. The report tries to clarify many aspects as Courses offered online can be used to
supplement old classroom education and even substitutes for tuition.
On the one hand, teachers use the internet in their classrooms to make learning interesting for
students and on the other hand, students use the internet to do more in-depth research on subjects
of their interest with proper guidance from mentors all over the world. The report also shows how E-
learning is seen as an imparting mode that facilities knowledge on media, electronic devices like
DVDs, Laptops, Desktops, tablets, etc. It has totally drifted the method of learning imparted to the
students. Unlike the conventional or formal method of training of chalkboard and classrooms,
eLearning makes giving and receiving simpler, prolific, and productive. Shortly, it is the method of
teaching purely through technology. This report basically emphasizes the E-Learning’s effectiveness
and powerful tool for education etc. The report helps you to understand how online education can be
sync with modern learners. The report shows how the K-12 Supplemental market is a supplement to
school learning for students enrolled in primary and secondary classes in school. Byju's Learning
App, Vedantu, Extramarks, Topper Learning, Gradeup, Testbook, etc are major players for K-12
Supplementary education. The report also helps to understand how online classes help for
knowledge-based exam preparation, be it IIT-JEE, PMT or even Civils, a lot of onus lies on the faculty
and his/her elegance of innovatively presenting the subject matter to the students. This report
explains how the K-12 segments are divided as per the value and size of the market. The class
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 India E Learning Market (K 12 supplement and Test Preparation ) Outlook, 2024

segment, device preference, payment mode and period is also given in detail with the actual study
by experts. The Online text preparations are explained with a type of test courses along with device
preferred. The effects of such online classes on the cities of Tier 1 and Tier 2. How along with the
time cities of Tier 3 and Tier 4 are also covered with the help of developed infrastructure which
supports the high scale demand of such courses is also covered in these reports. Through the
challenges of Online education major topics like Virtual Reality and Augmented Reality (VR and AR)
is also highlighted. Their effects on future scopes, development in the education sector, the
difference between the two and the focus of various organizations on these topics are also explained.

Major Players:
The major organizations dominating these fields are BYJU'S, Extramarks, Vedantu, Toppers
Learning, etc. BYJU’s is one of the top eLearning companies in India which is headquartered in
Bangalore, India. The test preparations have major players also Greycells, Grade Stack Education,
Olive Board Comptech Private Limited, Ankalan Web Solutions Private Limited, etc.
Key and Aspects points covered in this report:
• Market Size and Volume shared by different organizations in Online Education
• Indian Education Overview
• India’s Demographics summary
• India’s E-Learning Market strategies
• India’s online market share by volume and size.
• Online K-12 Supplementary Market strategies
• The Market size, volume and device preferences, and other factors
• Key players and their contributions
• Online Test Preparations Market Strategies
• Market share depending upon the classes, courses, and cities.
• Indian Students opting devices and payments modes and periods
• Market drives and challenges faced
• Market trends and developments
• Indian market competitive Five factors
• Major Company profiles
• Strategy Recommendations

The approach of the report

The information contained in the report "India E-Learning Market By Value & Volume, By Segment (
K-12 supplement and Test Preparation ), By Class ( Kinder garden to 4th, 5th to 10th, 11th, and 12th
), By Test Type ( Government Service, Civil Services, Banking, Engineering, Medical, GMAT/MBA,
Others ), By Device Preference ( Mobile/Tablet, Desktop/Laptop ), By Payment Period ( One Time,
Instalment ), By Companies, By Brand ( Byjus, Extramark, Vedantu, Gradeup, Test book ) By
Demographics ( Tier 1, Tire 2, Other ), By Mode ( online, offline ),
Outlook ( Trends & Forecast ), 2024" are obtained from complete analysis through secondary and
primary research. Secondary research includes the information obtained from third-party sources,
various press releases, government-generated reports, data from government databases, company
annual reports and listing down the major companies present into the market. After gathering the
data from secondary sources primary research was conducted by making telephonic interviews with
the local players about how the market is functioning at the ground level and verifying the details
obtained from secondary sources. After completion of all the research process value data of the
market were analyzed and forecasted for the future years.

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 India E Learning Market (K 12 supplement and Test Preparation ) Outlook, 2024

Table of Contents

Table Of Content
1. Executive Summary
2. Research Methodology
3. India Demographics Summary
4. India Education Overview
5.1. India Primary and Secondary Enrolment
5.2. India Higher Education Enrolment
5.3. India Distance Learning Enrolment
5. India E-Learning Market Outlook
6.1. Market Size
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share
6.2.1. By Category By Value
6.2.2. By Category By Volume
6.2.3. By Device Preference (Mobile/ Laptop)
6.2.4. By Payment Period
6.2.5. By Payment Mode
6. OnlineK-12Supplemental Market Outlook
7.1. Market Size
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share
7.2.1. By Class Segment
7.2.2. Higher Secondary By Stream wise
7.2.3. By Device Preference
7.2.4. By Payment Period
7.2.5. By Payment Mode
7.2.6. By Brand
7. OnlineTest Preparation MarketOutlook
8.1. Market Size
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share
8.2.1. By Test Courses Type
8.2.2. By Tiers
8.2.3. By Device Preference
8.2.4. By Payment Period
8.2.5. By Payment Mode
8. Market Dynamics
9.1. Key Driver
9.2. Key Challenges
9. Market trends and Development
9.3. Micro Learning
9.4. Artificial Intelligence
9.5. Adaptive learning
9.6. Freemium Model
9.7. Video and animation
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 India E Learning Market (K 12 supplement and Test Preparation ) Outlook, 2024

9.8. Gamification
10. Economic Snapshot
11. Competitive Landscape
12.1. Five Forces
12.2. Company Profile
12.2.1. Think and Learn Private Limited
12.2.2. Extra marks Education India Private Limited
12.2.3. Vedantu Innovations Private Limited
12.2.4. Greycells Media Limited
12.2.5. Grade Stack Learning Private Limited
12.2.6. Test Book Edu Solutions Private Limited
12.2.7. Neostencil India Private Limited
12.2.8. Olive Board Comptech Private Limited
12.2.9. Ankalan Web Solutions Private Limited
12.2.10.Edukriti Learning Solutions Private Limited
12. Strategy Recommendation
13. Disclaimer

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 India E Learning Market (K 12 supplement and Test Preparation ) Outlook, 2024

List of figures & tables

List of Figures
Figure 1: India Population 2015-2019 ( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India E- Learning Market Size By Value 2014-15 To 2018-19 (INR CRORE)
Figure 5: India E- Learning Market Size By Value 2019-20F To 2024-25F (INR CRORE)
Figure 6: India E- Learning Market Size By Volume 2014-15 To 2018-19
Figure 7: India E- Learning Market Size By Volume 2019-20F To 2024-25F
Figure 8: India E-learning Market By Category By Value 2014-15 To 2018-19 (INR Crore)
Figure 9: India E-learning Market By Category By Value 2019-20F To 2020-24F
Figure 10: India E-learning Market By Category By Volume
Figure 11: India E-learning Market By Category By Volume 2019-20F To 2023-24(IN LACKS)
Figure 12: India E-learning Market Share By Device Preferences In Volume Terms
Figure 13: India E-learning Market Share By Payment Period In Volume Terms
Figure 14: India E-learning Market Share By Payment Mode In Volume Terms
Figure 15: Online K-12 Supplemental Market Size By Value 2014-15 To 2018-19(INR CRORE)
Figure 16: Online K-12 Supplemental Market Size By Value 2019-20F To 2023-24F(INR CRORE)
Figure 17: Online K-12 Supplemental Market Size By Volume 2014-15 To 2018-19
Figure 18: Online K-12 Supplemental Market Size By Volume 2019-20F To 2023-24F
Figure 19: Online K-12 Supplemental Market Share By Class (In Value Terms)
Figure 20: Online K-12 Supplemental Market Share By Class (In Volume Terms)
Figure 21: Online Higher Secondary By Stream wise Market Share (In Value Terms)
Figure 22: Online Higher Secondary By Stream wise Market Share (In Volume Terms)
Figure 23: Online K-12 Supplemental Market Share By Device Preferences in Volume Terms
Figure 24: Online K-12 Supplemental Market Share By Payment Period in Volume Terms
Figure 25: Online K-12 Supplemental Market Share By Payment Mode (InVolume Terms)
Figure 26: Online K-12 Supplemental Market Share By Brand in Value Terms
Figure 27: Online Test Preparation Market Size By Value 2014-15 To 2018-19(INR CRORE)
Figure 28: Online Test Preparation Market Size By Value 2019-20FTo 2023-24F(INR CRORE)
Figure 29: Online Test Preparation Market Size By Volume 2014-15 To 2018-19
Figure 30: Online Test Preparation Market Size By Volume 2019-20FTo 2023-24-F
Figure 31: Online Test Preparation Market Share By Test Courses Type
Figure 32: Online Test Preparation Market Share By Test Courses Type
Figure 33: Online Test Preparation Market Share By Device Preferences
Figure 34: Online Test Preparation Market Share By Payment Mode
Figure 35: Online Test Preparation Market Share By Payment Mode
Figure-36: Porter's Five Forces Meter of Indian Mattress Industry

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Press Releases

The world is getting transformed so as the mode of learning, the reality of

learning is transforming into virtual reality.

Have we ever imagined what would be the future of e-commerce with the innovations faced through
virtual reality and its presence? These days e-commerce is the fastest growing sector though the
outbreak of coronavirus widely spreading in China.Virtual Reality is not new in the market since
2006, we have been using as part of our daily life through headset and other gadgets. But those
were not given equal level of importance due to latency and imperfect performances of those tools. .
As internet is becoming bigger and bigger these days, the innovative tools are bound to become our
assistants in all fields. The fact is that VR enables users to experience different things that few
decades ago were only part of sci-fi literature books.
Due to developments made by e-studios around the world, it is difficult not to couple with the
learning products developed and launched in today’s market. As per recent database shared many
investors like Samsung, Sony Facebook and Microsoft have launched many hardware products that
now promise of an effective and accessible virtual reality. Due to its present engagement and reality
it is really difficult not to be impressed by virtual reality. The tools totally impressive in these fields
for revolutions in education sectors are cloud computing, big data, wearable, VR headsets, drones,
artificial intelligence sharing and machine learning. The growing adoption of 5G technology — the
next wireless revolution — is creating further opportunities. While entertaining May still be the
primary step for use of VR, there is great future potential growth for e learning industry. The market
is expected to grow $26.89 billion till 2022 year. E Learning is expanding quickly, thanks to
technological advancements. Improvements in voice recognition apps make it easier to learn
remotely and VR are forecasted to go a long way too. Although these technologies are still on the
stage on growth, it has made a record making growth investment of $3 billion in 2017 which is three
times higher than of 2015. As the cost for hardware and software decreases, the technology is going
to become more accessible for educational institutions and start-ups. We can even see the growths
in leveraging the existing tech like smartphones to deliver more affordable, widespread options for
VR. For most companies now is not the right time to go on roll but just test the innovations through
test projects and learn how to work with smartphones into their learning and training programmes.
Even smart and early studies that demonstrates some of the additional benefits VR has have for
education. Well-honed interpersonal skills increase cooperation and collaboration, building an
organization’s safety, resilience, wellness, and ultimately its productivity. In learning and
development, an estimated $60 billion is spent on such soft skills training.
The challenge recently faced by any educational strategy is the investment of time and money. This
is only the beginning. Innovative approaches to help learners acquire and refine empathy,
compassion, and understanding are making solid progress. VR has been called the “Ultimate
empathy machine” by Chris Milk.
IMPACT OF VR ON ONLINE EDUCATIONS:
Virtual reality isn’t a new word buzz in the field of online education. Though it is presented held as
long held science fiction which is been brought to life rapidly. This is something unquestionably
exciting about the project of impressive interactive environment that you can experience without
leaving the comfort of your cosy rooms. While the mainstream current technologies are making the
headway VR cannot be far behind.
Though online educators are sensing the possibilities of growth through VR. It seems very clear that
the early adaptors who are ready and eager to adopt this technology through creative means of
employing this technology in education have an opportunity to move ahead of and stand out from
competitions. It is at most important for the creators to understand the technology and mainly the
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hurdles faced to cross to use it in a course during daily teaching. The ways that would benefit the
organisation for indulging in VR courses.
VR refers also to an experience wherein the user is transferred to immersed interactive computer
generated environment. Currently all the experiments or launches are based on sensory or audio
supports. Under VR interaction may also be limited to a certain extent taken to the present system of
education. The student needs to be allowed to walk around a room virtually created with a VR
headset on, where the knowledge is taught through teachers giving guidance about any experiments
in Chemistry or physics, or any dimensional clarifications about any mathematical problem sums.
Though the interactive sessions are created and very detailed virtual world is created, but as long as
the students does not engages or understands the actual teachings it’s not a successful innovations
for educational sectors.
The problem is also faced for marketing such products where price range is also reaching the sky
wherein average earning parents or consumers may not be ready to purchase such high ranged
products or courses. On the other but the training at corporation levels who are willing to invest in
virtual classes or courses can expect huge results by adapting such technologies. It would mean a
huge budget development but the payoffs may include a better retention rate of information with
latest inputs and much better preparation of the training sessions.
Now for practical implications of VR I have jotted down practical applications:
1. Virtual Classrooms: It may happen that the students may sometimes feel disconnected from their
teachers and fellow mates. Sometimes they may also lose interest in the courses or even lack of
concentrations on the subject and their topics. There the VR seriously helps in such cases through
by bringing the formal classrooms to their houses through VR.

2. Virtual Field Trips: To create more exciting view for the sessions or topics VR helps to create an
environment of any mountain or natural scenarios in their rooms. The more leaners can explore and
engage with the environment the greater the benefits for remembrances.
3. Scenarios and Practical Training: Such tech even helps in times of public speaking training or
corporate emergency training with visual effects and implementations. Such courses also provide
life changing or saving trainings for learners.

Standing in your room or anywhere in the house you can use the tool of VR technology called Google
cardboard once or many times to view the last vacation pictures of places travelled with visual
effects as if we were present at that place. However it is not obvious that the user will buy the
external gear or download an app, this can be even done by easily sharing the short video clip.
However this current application of VR technology for online education can be treated as a
supplementary teaching tool, not a primary teaching platform.
Though the conclusion can be made that presently VR technology is a risky investment for the
ongoing courses but still can keep an eye for future prospects

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