BUSINESS

ANALYTICS
FOR STRATEGIC
DECISIONS
Overview
Learn how to leverage
analytics capabilities to drive
change within your
organisation.
With big data technologies becoming more For organisational goals to be met, analytical
affordable and accessible, more and more maturity must be improved through the
companies are innovating how business is continual assessment of data.
done. And as they innovate, more data piles
up. Business analytics helps organisations to From predictive models used for business
leverage their data to gain insights and make forecasting to the ins and outs of causal
informed decisions. That’s why analytics to the privacy and security of
understanding these analytics is a vital first datasets, participants will be exposed to big
step for professionals who are looking to data applications, artificial intelligence (AI)
develop a strategic advantage and technologies, real-world case studies, and
competitive edge in the market. insight into the analytics tools that can help
bring agility to your organisation and enable
In order to build and implement the most data-driven decision-making.
effective business strategies, you must first
identify the analytics-related barriers in your
organisation and industry.

Analytics leaders are nearly twice as Nearly 50 percent of businesses say big
likely as others to report enacting a data and analytics have fundamentally
long-term strategy to respond to changed business practices in their
changes in core business practices. sales and marketing departments.

Source - McKinsey Analytics, 2018 Source - Forbes, 2018

Who Is This
Programme For
Professionals, who are
looking to improve functional
performance through
analytics or build business
analytics capabilities to
transform their organisation,
will benefit most from this
programme.
Understanding big data is an invaluable asset
that can serve professionals in a variety of
roles, including but not limited to:

• Director/Head of Operations
• Vice President
• CXO
• Business, Data, or Financial Analyst
• Business, Project, or Strategy Manager
• Business, IT, Data, or Marketing Consultant

The programme requires no formal education

in data or analytics; in other words, you don’t
need advanced technical knowledge to
benefit from this programme.

Top performing organisations across a wide

range of industries can leverage on analytics.
That’s why this programme does not focus
on any particular industry or firm. Examples
will be drawn from both B2B and B2C firms,
small businesses and Fortune 1000 firms,
multicultural firms, product and services
firms, etc. The programme assumes a global
and diverse participant body, with a wide
range of experiences.
Modules
MODULE 1: Creating Organisational Value Through Data Analytics
Identify strategic, managerial, and/or organisational problems related to analytics in your
organisation or industry
Assess your organisation’s level of data analytical maturity
Articulate a plan for generating organisational value through improved analytical maturity

MODULE 2: Exploring Your Data

Identify high-value data analytics problems and use cases with your organization
Leverage existing and yet untapped data sources for your organisation
Evaluate your organisation’s data quality
Identify data summaries and visualizations relevant to your organizational needs and/or
analytics goals

MODULE 3: Predicting Business Outcomes

Identify factors that are important to consider in predicting a given business outcome
Identify the best analytical model to utilize for a given set of key outcomes and predictors
Evaluate most suitable accuracy metrics for your predictive analytics models
Specify ways to improve the accuracy of a model predicting a given business outcome
Evaluate organizational needs for data science personnel and data analytics infrastructure
Includes a Predictive Analytics Lab, where the faculty will walk participants through how to use an
automated machine learning platform called DataRobot on a loan dataset

MODULE 4: Inferring Causal Impact of Business Decisions

Articulate differences between causal and predictive analytics
Identify causal analytics problems relevant to your organisation
Identify suitable cause and effect variables as well as confounding factors that could bias results
Learn about key models and methods to infer causal relationships among key business predictors
and outcomes

MODULE 5: Privacy, Ethics, and Risk in the Data Economy

Identify pertinent AI risks for your organisation and regulations in your industry sector relevant to
these risks
Evaluate the current data protection infrastructure of your organisation
Identify factors that could compromise your organisation’s data integrity or model transparency

* This programme will be delivered via recorded video lectures by faculty.

What Will This Programme Do
For You?
Here are some specific data analytics challenges you will better be able to address after taking the
programme:
Identifying analytics challenges and untapped
data sources in your organisation or industry
Evaluating and improving your organisation’s
analytical maturity and quality
Assessing how measurements, people, and
technology can be leveraged to meet
organisational goals
Identifying accuracy metrics and factors that
are vital to predicting specific business
outcomes
Evaluating organisational needs for data
science personnel and analytics technological
infrastructure
Articulating differences between causal and
predictive analytics
Identifying suitable cause and effect
variables and factors that could create
biased results
Pinpointing pertinent AI risks for your
organisation and industry sector regulations
relevant to these risks
Evaluating the current data protection
infrastructure of your organisation
Recognising factors that could compromise
your organisation’s data integrity or model
transparency
Programme Highlights
This programme can help you gain a deeper understanding of big data and the analytics that can
lead to stronger, more effective strategic decisions in an increasingly competitive marketplace.

Video Discussion Crowd-Sourced

Lectures Boards Activities

Assignments Quizzes Polls

Playbook

Industry Discussion Boards

Discussion threads have been set up to enable peer-to-peer interaction and networking. During these
discussions, class participants can share ideas, opinions, research, and current events with their
peers as they discuss how data analytics will impact various industry sectors.
The Business Analytics Playbook
Participants will apply the learnings of the programme with the help of the Business Analytics
Playbook. Here is an overview of what you can expect:

Each week, participants must complete the corresponding module’s application exercise in
the Playbook

There will be optional polls, discussions, crowd-sourced activities, try-it exercises, and
industry Q&As participants are encouraged to engage with

Participants must complete 4 out of the 5 weeks of the Business Analytics Playbook in full
in order to receive their certificate

The Playbook and application assignments are designed to seamlessly guide you through each
module. Any questions you may have as you work through the Playbook can be addressed during
the weekly Live Session's assignment debrief.

Business Analytics
for Strategic Decisions:
A Playbook
Faculty
Jussi Keppo
Faculty at the NUS Business School

Associate Professor Keppo teaches risk management and analytics

courses, and directs analytics executive education programmes at
NUS Business School. He is also Research Director of the Institute
of Operations Research and Analytics at NUS. Previously, he taught
at the University of Michigan.

He has several publications in the top-tier journals such as Journal of Economic Theory, Review of
Economic Studies, Management Science, Operations Research, and Journal of Business on topics
such as investment analysis, banking regulation, learning, and strategic incentives. His research has
been featured also in numerous business and popular publications, including The Wall Street
Journal and Fortune.

Associate Professor Keppo’s research has been supported by several Asian, European, and US
agencies such as the National Science Foundation. He serves on the editorial boards of
Management Science, Mathematics of Operations Research, Journal of Risk, Production and
Operations Management, and Journal of Energy Markets. He has consulted several start-ups,
Fortune 100 companies, and financial institutions.

Prasanta Bhattacharya
Faculty at the NUS Business School

Prasanta is an Adjunct Assistant Professor with the Department of

Analytics and Operations (NUS Business School). He holds a PhD in
Information Systems from the Department of Information Systems
and Analytics, National University of Singapore, where he studied
computational social science with a special focus on predictive and
inferential methods in large social networks.

His current research agenda aims at understanding the role of big data in emerging social and
business applications like digital marketing, micro-finance, healthcare, and urban systems.
He actively collaborates and consults with leading industry partners from around the world, and
regularly presents his research in major computer science, information systems, and marketing
conferences worldwide.
Certificate
Upon successful completion of the Programme, participants will be awarded a verified digital
certificate by the NUS Business School.
 Learning Journey
Orientation Week
The first week is orientation week. During this week you will be introduced
to the other participants in the class from across the world and you will
learn how to use the learning management system, discussion boards, the
Business Analytics Playbook, and other learning tools provided.

Weekly Goals
Each week, you will be required to complete
one assignment. Weekly assignments will be
outlined in your Business Analytics Playbook.

Clarifying Doubts
During the programme, the Programme Leader is available to help
participants clarify their doubts pertaining to the content. The Programme
Leader will review key topics and trends from the discussion boards, share
a generalised feedback and have a Q&A session on the Playbook.

Follow-Up
EMERITUS Programme Support Team follow-up
over email and phone calls with learners who are
unable to submit their assignments.
Programme Details
2 months USD 1,400 + GST
4 — 6 hours/week *Singapore residents who wish to enrol
for this programme will be charged GST.

27 August 2020

About NUS Business School

For more than 50 years, NUS Business School has offered a

rigorous, relevant and rewarding business education to
outstanding students from across the world.

Founded in the same year that Singapore gained

independence, NUS Business School stands today among
the world’s leading business schools. It is distinctive for
offering the best of global business knowledge with deep
Asian insights, preparing students to lead Asian businesses
to international success and to help global businesses
succeed in Asia.

The School attracts a diversity of smart and talented

students to our broad portfolio of academic programmes,
including BBA, MBA, Executive MBA, MSc, and PhD
programmes in addition to our customised and open
enrolment Executive Education courses. Admission to NUS
Business School is highly competitive, and we are proud of
the exceptional quality of our students.
About Emeritus
NUS Business School is collaborating with online education
provider Emeritus to offer a portfolio of high-impact online
programmes. Working with Emeritus gives NUS Business
School the advantage of broadening its access beyond their
on-campus offerings in a collaborative and engaging format
that stays true to the quality of NUS Business School.

Emeritus’s approach to learning is built on a cohort-based

design to maximise peer-to-peer sharing and includes video
lectures with world-class faculty and hands-on
project-based learning.

More than 50,000 students from over 160 countries have

benefitted professionally from Emeritus’ courses.
 www.emeritus.org

Apply for the programme here

APPLY NOW

E-mail: info@emeritus.org
Call: +65 3138 5595 (11:30 AM - 6:30 PM SGT)
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