Recommendations

For ALDO’s better Social Media Presence

Key Points
Improving Multichannel approach

Regular Blogging

Use of Analytics to track presence

Keeping up with Millennials

What can ALDO do more?
FACEBOOK
Increase the frequency of posts and organize
contests to engage more with customers and to
keep them entertained. Also focusing more on events
related /happening in the UAE and creating relevant
content may help humanize the brand and thus
increase the number of followers.

TWITTER
Increase the number of hashtags and maintain
consistency in posting. Creating a page unique to
GCC can also be done wherein we can talk about 6th
Street too. We should gain attention of influencers
who would re-tweet our posts. Re-tweeting people’s
posts and varying the type of tweets we publish from
time to time might help in increasing our reach.
Twitter videos and ads should also be utilized.

LINKEDIN
Optimizing the existing page by incorporating more
keywords, sharing more content , sharing brand
stories more often and creating linkedin ad
campaigns. We can also get employees and
managers of the brand on board and make them
share valuable content and interact with followers.
What can ALDO do more?
INSTAGRAM
Creation of a page especially dedicated to the Middle
East customers might be beneficial. Posting stories
regularly and customizing the content according to
our target audience can help. Re-posting whenever
tagged and also posting about various offers can
boost traffic. More interaction can be done with
customers through comments.

YOUTUBE
Upload short and creative videos to make the
channel attractive. We should be creating a niche
first and promote the channel to increase
subscribers.

OTHERS
Tap into platforms like SnapChat, try to get positive
reviews on online shopping sites by encouraging
customer feedback. Also increasing visibility in the
home pages of various sites can enhance brand
awareness. Improving the Pinterest sites by
optimizing pins and linking facebook and twitter
accounts can maximise promotion.
 Blog

Take advantage of blog!

1 Will give us high chance to bring back people to our websites.

Can help us boost brand exposure by sharing content to

2 targeted audience.

Combining Social Media platforms with blogging can enhance

3 content quality.

Adding social sharing buttons can help reach out to more

4 people.
 Use of Analytics
Facebook Analytics
Can help track what actually works, how people
respond and thus improve results over time.

Twitter Analytics Blog Performance

Can be used to find effectiveness of By using Google Analytics, we can see
various tweets. Graphs can help how our blog is really performing and
understand data clearly. grow traffic by improving blog strategy.

Instagram Analytics Tools

LinkedIn Analytics
Monitoring data like follower growth,
To connect better with the audience, we
engagement, hashtag activity, competitor
can look at traffic metrics, performance of
accounts and click-through rates can
updates and follower gains.
provide real-time insights.
 Millennials & Social Media
Purchasing Power
As they form majority of the
consumer market, millennials
are synonymous with social
media too.
User-generated content
Social media can create this
and digital marketing can be
leveraged.
Specific Values
They seek trust, authenticity,
involvement and validation. Its
important to convey messages
to them and connect as well.
Purchase Decisions
They make decisions to buy
products on the basis of online
research, testing products in
stores and reviews on multiple
platforms.
Thank You