4)) LISTENIN CD1.

9 Listen to Svend Hollensen, Professor of International Marketing at the

G University of South Denmark, and answer these questions.
1 Which two marketing strategies does he mention?
How to
That you have one product and you sell in the same format
market
Is that you adapt your product a different cultures
internationall
y
2 What does he say about a) the OneCafé company, and b) Lux?

4)) CD1.10 Darrell Kofkin is Chief Executive of the Global Marketing

Network, a training organisation which offers qualifications in international
marketing. Listen to the interview and complete the gaps in these two
extracts.
2

a new curriculum that enables . worldwide to have the latest , the latest
3 and , to enable them to become 5 marketers.

So our students are asked to write a , develop a , develop a

Svend Hollensen write a 9, present an 10 —just as they
would do in the workplace. Because we know in talking to employers that they
want marketing professionals that have the
12 and skills required of today's demanding
13

environment.

Darrell Kofkin

17
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