Name: _________________________________ Age: ___

Section: _________________________________

A Qualitative Study about Understanding the Preferences on Commercial Genres of Grade 12 ABM

Students in NU-NS

1. Which of the following fast-food chains have you already tried?

 Angelica Von - Jollibee

 Elaine Bendaña – Jollibee, Mang Inasal, Red Ribbon

 Numielle G. Felipe – Jollibee

 Seve Linis – Jollibee, Mang Inasal, Red Ribbon

 Mang Inasal

 Red Ribbon

How often do you consume their product? (average days in a Month or state specific

occasions)

2. How does the commercials of each company affect the way you view their product?

 I am persuaded to buy a product

 I become curious about a product

 I consider the products in the commercials as choices whenever I buy

 I want to try the products promoted

 I criticize which products are better based on the commercial

 Others: _____________________________________________
 3. Why do you think that advertisements, specifically TV Commercials, play as key role in

the success of a product/business? Explain your answer.

4. When watching TV commercials, what features of the advertisement do you look out for?

5. Which among these well-known TV Commercials do you like the most?

A. Jollibee

 Jollibee Valentine’s Series (The Vow)

 Burger Steak: The Musical (Linamnam Ulam)

 Langhap – Sarap Jollibee Yumburger JoshLia Commercial

Reason:

B. Mang Inasal

 Mang Inasal Pork Sisig

 Pinoy Halo – Halo Angel Locsin Commercial

 Ihaw na Nga Coco Martin Commercial

Reason:

C. Red Ribbon

 Toni Gonzaga and Family Commercial

 Butter Mamon (Milky Butter Mamon Song)

Reason:

6. Does the commercial meet your expectations towards the products? In what way?
7. Do you start a conversation with your friends regarding a product you saw on

commercials? Discuss how.

8. Do you still watch other commercials when you find it boring? Why or why not?

9. Does the commercial affect your perception on the product? In what way?

 I consume more of the product when their commercial leaves a mark in my mind

 I consume less of the product because the commercials worn out my interest on it

 I easily recognize a product because of its commercial

 Others: __________________________________________________

10. How do you feel towards the commercials released by these companies?

 I am excited to see more of their commercials in the future

 I am disappointed when they release a dull commercial compared to the last one

 I am only entertained with the commercials of the same genre

 Others: _________________________

11.