ALICAFE (ASHITABA) COFFEE

ROXETTE ESPIRITU
FAITH BOREJON
ANGLE VILLANUEVA
EVONY PABLEO
11 & 12-ABM (GROUP I)
 HISTORY
Our story began with a smile thought. To stop people from thinking instant coffee was
terrible. And to transform taste buds with one sachet of Alicafe, one mug and hot water. Born in
1999 in Johor bahru, Malaysia we wanted to share this vision of great instant coffee & tea. And
so, we took our products inspired by the herbs of the rainforest, Eurycoma Longifolia Jack
(Tongkat Ali) and Labisia Pumilia (Kacip Fatimah) to 48 countries around the world and in 2006,
to the Middle East.

Driven by our passion lift the Taboo from instant coffee, we dreamed. Invented, Created,
Invested, Transform. And finally, we succeeded. With a rich aroma and great taste that captures
the hearts of busy coffee lovers everywhere. We did this by picking only the best roasts for our
products, whether Arabica, Columbia or Robusta and making sure our process from purchase to
raw materials, packaging to delivery meets the highest standards of perfection. As important as
investing in our people.

With around 600 employees worldwide, we have nurtured them into putting their heart
into Alicafe with a deep consciousness of quality and safety. So with every sip, enjoy the rich
stories and heritage of Alicafe that will leave your taste buds longing for more.

DESCRIPTION
The coffee that we made was ASHITABA COFFEE. Ashitaba is used for
“heartburn”(gastroesophageal reflux disease, GERD), stomach ulcer, high blood, pressure, high
cholesterol, gout, constipation and hay fever. It also used for cancer, smallpox, fluid, retention,
blood clots, and food poisoning. Women used it to increase the flow of breast milk.

FEATURES
ASHITABA is herbaceous, perennial plant growing to a height of 50 to 120 centimeters.
Roots are stout, conic, or cylindric. Flowers are hermaphrodite (having both male and female
organs). Plants are self-fertile and regenerative.
 BENEFITS
The benefits of this coffee was listed below:

 Stomach ulcer

 High blood pressure

 High Cholesterol

 Constipation

 Allergies

 Cancer

COMPETITION
Here are the advantages of Ashitaba Coffee:

 It help us to prevent from catching colds, flu, cough and etc.

 Preventing us from different kind of diseases like high blood pressure, stomach ulcer
and etc.

 This coffee would taste like Milk tea wish some of the teenagers would like.

 It is less from sugar and caffeine.

ALICAFE PRODUCTS
Procedure:
1. Put Alicafe 3 in 1 coffee in a cup.
2. Put 1 tablespoon of ashitaba leaves (dried and grinned).
3. Put 1 tablespoon of white or brown sugar
4. Put hot water and stir.
5. Drink it while it’s hot.

Costing:
Alicafe (3in1)

Coffee 36.55 aed

x13.8 (convert to pesos)

= ₱504.39

/ 35 (pcs per pack)

=₱14.41 per stick

ASHITABA LEAVES P100/Plant

P20/pack (35pcs)
=₱0.57/pc

SUGAR P38/Kilo
80 Tablespoon=1 kilo
=₱0.48/tablespoon

WATER P13/Liter 1 cup=235 ml

1L=1000 ml 235ml x P0.013
=P 0.013/ml
=₱3.10/ml

GAS P3.88/Liter 0.59 liters of gas per hour

1 cup of water= 3 minute to boil the water 0.010 minute/Liter
of gas
 =₱0.030/ 3 minutes

CUP P86/10 pcs 8oz cup with lids

=₱8.6/ cup with lid

TOTAL CONSUMPTION: 27.19 per cup

Target Market and Price:

Our target markets are the teenagers, young adults and adults. Ranging the ages
of 16 and above. Anyone who drinks coffee are allowed to drink this ashitaba coffee and
to be a beneficiaries of preventing to have a cough, flu and etc. This coffee will be
priced as ₱35 with the explained costing above.