Dominates Discourse: Summer-Autumn Issue 2017

CONNECT TCS Customer Newsletter
t
Slug
Summer-Autumn Issue 2017
dominates
discourse
the
The Army Chief visits the TCS Pavilion at the CPEC Road Show in Islamabad
www.tcs.com.pk 1
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Contents
Editorial 03
Messages 04
Letters 05
Vision and Mission 06

CPEC Dominates the 07
Discourse
Keep on truckin’! 11
TCS Opens International 13
Gateway Facility In 13
Pakistan Powered
By UPS Network
Seeking Customer 25
Meet our 17 Engagement
Frontline Staff
Heavyweight 26
TCS Fleet inducts new 21 Champion Series
Japanese assembled
Hiace vans TCS Sponsored 28
Hajis return
Celebrating High 24
Achievers TCS troopers take 29
road trip to moola
chotak waterfalls
21
Sohail Iqbal Shaikh 30
Saadia Awan 31

16th Young Leaders 35 31
Conference
Parco 7th Roshan Khan 36

Open Squash Man on a Mission, 38
Championship 2017 Mushtaq Chhapra
Meet the Coach, 41

Nadeem Hussain
Khalid Awan at the 44

Marketing Association
Dr. José Cordeiro’s 48

Exponential Organizations
Disruption 50
– mother of re-invention
24
2 Summer – Autumn Issue 2017
EDITORIAL
Publication of the Marketing &

Public Affairs Division, TCS. Higher, Swifter, Stronger
Welcome to a fresh edition of TCS CONNECT, the Customer Magazine of
Pakistan’s most recognizable and preferred courier, logistics and e-commerce
provider TCS that has been cultivating your trust by providing seamless end-to-
Summer-Autumn Issue 2017 end services over the past 34 years and more.
– Vol16 – Issue–2 In these turbulent times TCS keeps steady and upwardly mobile Pakistan’s
trade, commerce, industry and government by providing express connectivity
that perpetuates the pace of progress not withstanding external and internal
pressures to the contrary. This issue we take a close look at the phenomenon
that is CPEC, and study the opportunities of a lifetime that present themselves
both for TCS and the nation as a whole.
We carry in this issue a rich variety of content, from a pictorial revisit of

Editorial Board the UPS visit to the TCS Head Office, to the launch of the TCS Loyalty Card
that will take our engagement with our most valued customers to the next level
and beyond; to profiles of our dynamic frontline staff, and a candid talk with
Editor Sohail Shaikh, our point-man on customer service and innovation. Gujranwala
emerged as the TCS Heavyweight Champion, and kudos to their high perform-
Naiyar M. Saifi ing team, and our Overland Express people got into high gear during Ramazan,
breaking records. New Japanese assembled vans have been inducted into our
Director Marketing inter-city fleet, and TCS has signed MoUs with the Sindh and Indus universities
& Public Affairs to further add value to their students’ enabling environment.
Four powerful and very successful people express their thoughts in this issue
Members of Editorial of TCS CONNECT. Saadia Awan has combined homemaking and entrepreneur-
Committee ship right through her married life, and speaks to us about working with her
husband, Engineer Khalid Awan, and raising four children, one of which is TCS!
Khalid Awan’s thoughts we capture as he speaks to the Marketing Association of
Adil Ahmad Pakistan on the challenges of marketing in the new era. Then there are Mushtaq
Correspondent Chhapra and Nadeem Hussain, two leading lights from the worlds of business
and philanthropy, who have allowed TCS CONNECT into their lives and work,
and provided valuable insights that are sure to inspire our readership.
Jamil Janjua
Advisor On the youth front TCS CONNECT takes you to an action packed Roshan
Khan Squash Championship and the Young Leaders Conference, molding and
shaping Pakistan’s demographic dividend at the cutting edge.
Designed and Produced by
Jose Cordeiro conducted a workshop for our sister organization OCTARA on
Exponential Organizations, and with everybody talking about disruption and
the need for reinvention, we decided to explore this aspect of business as well.
It’s a fat issue we have put together for you this time, and we hope that you will
approve of the new look and feel of the magazine.
Happy reading!
Naiyar Saifi
www.tcs.com.pk 3
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“We know it is relatively simple
to deliver from a point A to point
B, but it is the quality of service
that matters. I am privileged to
partner with UPS, and strongly
believe that it is a natural
alliance that will help both the
organizations focus on the needs of
our customers as our own growth
depends upon it”
Khalid Awan,
Chairman,
TCS Holdings Limited
“We are delighted to combine

the experience and penetration
of TCS in the domestic market
with the global reach and
service quality of UPS to deliver
a powerful proposition for
customers worldwide. This is
an exciting time for us and we
foresee considerable long term
value generation as a result of
this strategic alliance which
would contribute significantly to
the national economy”
M.A. Mannan,
President & CEO,
TCS Holdings Limited

t
Letters to
the editor
Congratulations on Mr. Khalid Awan’s desire to further Ramiz’s agenda and mission
has to be applauded and supported, for never before than right
TCS going global! now has Pakistan, indeed the world, been in need of that which
Ramiz dedicated his life to, and I quote from your magazine, ‘his
I read with great interest the cover story of TCS CONNECT’s specialties were strategic thinking, conflict resolution, corporate
Spring Edition, in particular the pull-quote that talked of the ethics and persuasive communications.’ Another important as-
UPS-TCS alliance bringing world class supply chain solutions pect to his work was ‘helping client organizations and their em-
to Pakistan developed ployees apply critical learning rapidly and effectively.’ All of that
by UPS for the manu- we need in generous amounts if we are to progress. May Allah
facturing, retail and rest Ramiz’s soul in peace, and grant him his well earned place
healthcare industries. in Heaven, ameen.
This is indeed great
news for the economic Umair Jaliawala,
development of Paki- Director, School of Leadership & Torque
stan, and I sincerely
hope the national Great Move!
leadership can provide
the social and political Loved reading about your online boutique ‘showcasing care-
stability in our operat- fully curated collections from an array of Pakistani designers.’
ing environment so www.studiobytcs.com is just what the doctor ordered for Paki-
the natural resilience stan’s ailing textile sector that hasn’t done enough to add value
and intelligence of the and sophistication to Pakistani cotton which, I believe, is the best
Pakistani people can in the world.
be allowed to flourish,
finding expression in unprecedented progress and prosperity, Angeline Malik,
and yielding peace of an enduring kind. Television Director, Producer & Actor
Akbar Saifi, Director,

Captain Industries
‘Yeh Dil Ka Mamla Hai!’
Your report on M.A. Man-
Blue Oceans & Red Seas nan at the IBA’s Leadership
Conference has bowled me
Excellent work! ‘Exponential’ is the buzzword in vogue, and a over! I completely concur with
clear headed senior management scanning the horizon and be- his assessment that leadership
yond within a structured framework is bound to yield exponen- is where the heart is. People
tial gains. TCS CONNECT’s coverage of the two intensive days can sense the passion in their
spent by M.A. Mannan and his team in brainstorming the best- leaders, and when driven by
selling book ‘Blue Ocean Strategy – How to Create Uncontested a genuine purpose it becomes
Market Space and Make the Competition Irrelevant’ by W. Chan infectious in the extreme. The
Kim and Renee Mauborgne, kudos are definitely in order for informal localization of termi-
M.A. Mannan and his team for imbibing the wisdom contained nology will go a long way in
therein and effecting behavioral changes through the length and aiding and abetting a clearer
breadth of the TCS organization. We look forward to great things and abiding understanding
from TCS in the future, Inshallah. of some very important prin-
ciples. Well done!
Zahid Azeem Khan,
MD, Computer Dynamics International Zyad Khan,
Director, Simpexco
Rest in peace,
‘Good Samaritan
Ramiz Allawala
Your piece on Tariq Mian gives hope to a people starved for
He was one of a kind. But heroes, and I am sure it will inspire us all to ‘do more’ than just
then, aren’t we all. And Ramiz exist within our comfort zones. The TCS movie treat for The
would appreciate my saying Citizens Foundation kids shows its Good Samaritan side as well.
that, humanizing his larger Keep it up.
than life persona. Thank you
for your remembrance of Shahwaiz Ahmed,
him in your magazine, and Director, Indus Group of Companies
www.tcs.com.pk 5
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VISION
“Delivering
Beyond Customer
Expectations”
MISSION
“To direct all our organizational efforts at building upon the existing
organizational strengths and brand recognition to achieve enhanced
levels of profitable growth in the core business, and diversify into
new areas that complement and supplement the core business, with
the diversification aimed at achieving excellence and industry leader
status in the new areas. The TCS People will however be encouraged
to be open to unconventional ideas and services and recognize new
trends at very early stages”.

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Cover
story
“There is a tide in
the affairs of men,
which,takenatthe
flood, leads on to
domin ates the

fortune. Omitted,
all the voyage of
their life is bound
discourse
in shallows and in
miseries.Onsucha
full sea are we now
afloat.Andwemust
take the current
when it serves, or
lose our ventures.”
William
Shakespeare in
Julius Caesar.
www.tcs.com.pk 7
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Cover
story
CPEC, the New

Frontier
ReportfiledbyAdilAhmad(CorrespondentTCSCONNECTCustomerMagazine)
A
ll eyes turn to TCS whenever a worth $47 billion. The incomings are fast Observation mode
mention is made of logistics, a no and furious. How TCS is poised to handle Younus Siddiqui is the TCS Director
mean tribute to the entrepreneur, this massive disruption as the world ar- for Strategy and the point-man on CPEC.
Engineer Khalid Awan. CPEC, the China- rives not just at our door, but enters our “Right now TCS is in observation mode
Pakistan Economic Corridor, is all about household bag and baggage? What share with no specific project where CPEC is
logistics; about dramatically reducing of the pie is going to come TCS’s way? Can concerned. CPEC covers everything one
overland distances and transit times be- TCS ride this huge wave and grow into a can imagine ranging from imports to
tween China and the rest of the world. Just regional, if not global player? exports, trading, manufacturing, con-
the Pakistani component is stated to be struction, power projects, infrastructure

development, cross-border trucking,

warehousing, logistics services, and inter-
national,” he says.
The challenge for TCS is to find a niche
in this huge undertaking. Every Chinese
company coming into Pakistan is a poten-
tial TCS customer. What does TCS have
to sell it? Out of the $54 billion capital
expenditure initiative ($46 billion plus $8
billion for railways revamp) what can be
the TCS share of the pie? “Pakistan’s infra-
structure will benefit from a quantum up-
grade. In the long run there is a brand new
economy being set up for TCS to leverage.
The TCS domestic customer base should
expand exponentially.”
The Chinese are expected to take advan-
tage of Pakistan’s low labor rates in setting
up their labor intensive factories here. In
the short term for their mega projects the
Chinese are bringing in their own labor
force to overcome the skill and language
barriers. to service Chinese companies as and when
they begin operations in Pakistan.
TCS identifies Kerry Logistics
The Islamabad CPEC road show or- Forward manufacturing base
ganized by NLC was staged to increase The notion that CPEC is a transit route
business-to-business contacts and convey is a misconception. For a transit route one
progress on the project to date. There were doesn’t need to install 15,000 megawatts of
plenty of Pakistani and Chinese compa- new generating capacity. Pakistan is going
nies present, and TCS identified Kerry to be a forward manufacturing base for
Logistics, a Hong Kong based company, as China. Transportation costs in low value
being aligned with its own business objec- added items become significant. For the
tives. Kerry’s agenda is to expand business Chinese putting up a factory in Gwadar
along the OBOR network, and TCS is of- means eliminating 5000 kilometers of
fering its own network in Pakistan. TCS journey and putting its output directly on
Express, Overland and W&D are poised to a ship. Additionally, the land in Gwadar
CPEC Vision & Mission

To improve the lives of people of Pakistan
and China by building an economic
corridor promoting bilateral connectivity,
construction, explore potential bilateral
investment, economic and trade, logistics
and people to people contact for regional
connectivity.
It includes:
l Integrated Transport & IT systems
including Road, Rail, Port, Air and
Data Communication Channels
l Energy cooperation
l Spatial layout, functional zones,
industries and industrial parks
l Agricultural development & poverty
alleviation
l Tourism cooperation & people to
people communication
l Cooperation in livelihood areas
l Financial cooperation
l Human Resource Development
www.tcs.com.pk 9
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is comparatively very cheap, almost free.
Learning the Chinese language

China’s outlook is global. It is not inter-
ested in capturing the Pakistani market.
Pakistan is just the jumping board. The
Chinese are looking for maximum ad-
vantage for their low value added, labor
intensive industry. In the Punjab there
are over 5000 institutes that are teaching
the Chinese language, and over 15,000
students from the Punjab have returned
from China after studying Chinese, and
this flow is gaining momentum with every bridge to connect them with their Pakistani Charm offensive
passing day. roots. Want mangoes? Call TCS! Craving Our e-commerce logistics capability,
Right now the consultants are engag- for Nihari? Call TCS! This is aimed at pro- Yayvo.com will play a central role in build-
ing with the Chinese on an active basis for moting our international business,” says ing relationships with the Chinese com-
purposes of land acquisition, government Younus Siddiqui. panies and mastering the CPEC’s digital
regulations, taxation, licensing, routes and In the next 10 years we should expect highways to markets near and far.
permits, etc, while the rest of the private a few hundred thousand Chinese living We are right now at the threshold of the
sector is in observation mode. The stage in Pakistan, and TCS could offer them a CPEC phenomenon. That which is planned
CPEC is at presently is the installation of bridge to China. We have an alliance with will find exponential expression about five
infrastructure which can support the pro- UPS which is strongly entrenched in Chi- years down the road, and we had better get
jected industrial base. na with a large network there. But for that ready for it, and are doing so, mapping out
we have to wait as the Chinese move in to the Chinese presence and engaging with
Couriers with strength in warehousing Pakistan in small and large numbers. New them in a charm offensive.
and distribution
The project logistics business will be the
first to benefit once investments in manu- The notion CPEC dominates the discourse
CPEC has come to dominate the dis-
facturing start flowing. It’s a highly special-
ized field moving all manner of ultra heavy that CPEC is a course and not just in Pakistan but in the
entire world. The global balance of power,
equipment to construction sites. TCS is not
into project logistics. Moving cargo at the transit route is a increasingly driven by economic rather
than military might, has shifted inexora-
port falls in the domain of freight forward- bly towards the East, with the West as yet
ing, and TCS is not in that business either. misconception. unable to comprehend the shaky ground
Nor are we into customs clearance. So the it finds itself in compounded by the triple
initial CPEC bonanza will not benefit TCS. For a transit route body blows delivered by Harvey, Irma and
We are couriers with a developing strength Jose.
in warehousing and distribution. We are
not into international freight forwarding.
one doesn’t need The Chinese powerhouse, not immune
to the ravages of climate change, has shown
The infrastructure development has a
5 to 7 years timeframe. TCS is fitting in
to install 15,000 remarkable resilience and set the global
economic agenda for over a decade, run-
where there are warehousing requirements.
We are working with China Railways in
megawatts of new ning up fabulous surpluses that it is now
deploying in radically enhancing connec-
the Lahore Orange Line Project handling
all their warehousing requirements. That’s
generatingcapacity. tivity on the Euro-Asian continents, with
Africa amongst the prime beneficiaries.
our only capture right now where CPEC The great game played with great vigor
is concerned. The majority of the Chinese and gusto over the centuries, continues
companies that have arrived in Pakistan unabated, expanding its ambit to cover the
are our Express customers. entire world and not just Afghanistan, with
product operations are a distinct possibil- China emerging as the master mover and
Bridge to China ity. shaker on the chess board of the world.
“The way forward for TCS is to build The Chinese industrial base in Paki- Pakistan finds itself in the thick of the
alliances. We have to find opportunities stan will have requirements for the ex- action, bang center of it as it were. We are
that are in line with TCS capabilities. Our press delivery of spare parts, samples and an integral and essential part of China’s
current strategy is to align with the Paki- documents. So we see a lot of international world view, and promise to be dragged into
stani Diaspora working all over the world, business between Pakistan and China, and an era of quantum progress and prosperity,
in particular the Middle East, Europe and their export markets all over the world. kicking and screaming if necessary.
North America, and present them with a

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Cover
story
QasimAwanisagraduateofYorkUniversity(Toronto)andholdsaMaster’s
degreefromCassBusinessSchoolatCityUniversityLondon.Heisapartof
theSupplyChainAdvisoryandE-CommerceInnovationsteamsatTCS,and
is a keen observer of global and regional supply chain issues. Qasim is a
certifiedDirectorfromthePakistanInstituteofCorporateGovernanceandhas
also built the Ecom Solutions division at TCS.
KEEP ON TRUCKIN’! term, because laws to protect Pakistani

With the initial phase projects of CPEC companies getting CPEC contracts will be
coming online in the energy and infrastruc- in place, for example. Some shipping laws
ture sectors, it has become imperative to date back to the 19th century and still gov-
keep a track of developments in the logistics ern conduct within that mode of transpor-
aspect of CPEC as well, where a consistent tation.
picture has begun to form amongst indus-
try players. In order to prepare for an antici- OVERLOADING & THREAT TO ROADS
pated boom in the trucking industry there With a majority of trucking firms op-
has been a consensus amongst private sec- erating informally, it should be noted that
tor operators that conformity of compliance overloading is a threat to the long term
and standards in the industry are essential if prospects of the industry because addition-
we are to prepare ourselves to benefit from al weight plied on trucks ends up causing
an unprecedented influx of opportunities. damage to roads which constitute the infra-
With no Ministry of Transport in Pakistan, structure upon which the industry operates
it is essential that the government take mea- in the first place.
sures to update the regulatory framework
of the trucking industry if we are not to be TRACKING DRIVERS
swept away by a deluge of Chinese, Iranian Similarly, there is no database for drivers
and perhaps even Afghan truckers. which may have had their services termi-
nated, which results in them finding ready ATTAINING WORLDCLASS
employment at another trucking company. The objective is to have an industry
REGULATORY FRAMEWORK wide platform that makes Pakistani truck-
An improved regulatory framework for A database of such drivers would not only
create disciplinary standards but can also ing firms formally regulated so as to ensure
the trucking industry for governing the minimal compliance standards which will
conduct of Pakistani truckers will improve provide impetus for compliance of profes-
sional ones. make them more competitive and hence
performance of its adherents in the long ready for the deluge of opportunities that
www.tcs.com.pk 11
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will result from CPEC. If Pakistani logistics
firms operate along these higher standards
they will be able to compete for lucrative
contracts that will come about because, if
not, they will risk losing them to foreign op-
erators who will then be the only companies
able to fulfill them.
If the Government of Pakistan is going
to protect Pakistani firms and ensure they
get the CPEC contracts, then it also has to
ensure that their standard is raised so that
a protected industry is also a competitive
one. Compliant firms should not feel that
their adherence to international standards
is putting them at a financial disadvantage
to non-compliant firms who take advantage
of the non-enforcement of laws. Qasim Awan engages Chief of Army Staff General Qamar Javed Bajwa
at the TCS Pavilion in Islamabad’s NLC CPEC Road Show.
TIR CONVENTION
could create a seriously competitive situa-
One avenue for growth under CPEC
could be Pakistan’s accession to the TIR
tion in the market for cross border trade. NLC IN THE LEAD
Amongst Pakistani truckers it should
Convention that was signed in August 2015.
It is a multilateral treaty that simplifies and
KASHGAR-GWADAR CORRIDOR be noted that the National Logistics Cell
In addition to this the truckers will have (NLC) has taken a lead in terms of lob-
harmonizes the administrative formalities
to be very clear about their unique selling bying for reform and promoting the na-
of international road transport. After join-
point. Currently there is a lack of a solid tional interest for the Pakistani trucking
ing this treaty (full name – the Convention
manufacturing base in Xinjiang province, industry. It is looked up to within our
on International Transport of Goods under
the development of which will increase the industry as a market leader and as a divi-
Cover of TIR Carnets) Pakistan will have
amount of goods flowing out of Gwadar. sion of the armed forces is ideally placed
access through multimodal transportation
to China, Central Asia and beyond, hence
opening a vertical corridor that would bene-
One avenue for growth under CPEC could be
fit regional and global trade and economies. Pakistan’s accession to the TIR Convention that
On the customs side new rules have been
created and Pakistan Customs have up- was signed in August 2015. It is a multilateral treaty
graded their technological platform WeBoc
for clearance of transit cargo under the TIR
that simplifies and harmonizes the administrative
Convention which would allow for the tran- formalities of international road transport.
sit of goods into Pakistan under TIR Carnet
through Karachi, Gwadar, Taftan, Chaman,
Sust and Torkham, all of which are regis-
Rail freight from eastern China till Kash- to sculpt our country’s future in road
tered by Pakistan Customs for handling of
gar is subsidized by the government hence transportation.
transit trade under the TIR Convention.
there is currently limited scope for truck- In view of this NLC hosted the CPEC
In addition it should be noted that in Jan-
ing along that corridor, meaning that the Logistics Conference at the Pak-China
uary 2017 a guarantee agreement was signed
Kashgar-Gwadar corridor assumes prime Friendship Center in Islamabad from July
bringing operation for the global transit sys-
importance. 12th to 13th this year, an event this author
tem ever closer for Pakistan, demonstrating
had the privilege to attend. In addition to
the required level of understanding reached
by the main TIR players in the country pav-
COMPETING WITH SEA FREIGHT setting up manufacturing partnerships
Here however pricing will be impor- with European truckers such as MAN, NLC
ing the way for the system to start moving
tant because sea freight from Shanghai to has also assisted private sector operators
goods across Pakistan’s borders.
Karachi has similar pricing as road freight in their lobbying with key ministries for
from Lahore to Karachi. As such the road the promotion of aforementioned reform.
CAREFUL ABOUT CAVEATS
transportation industry competition Indeed, it is a three way dialogue between
Having said so it should be noted that
would be with sea freight rather than government ministries, private sector and
there are caveats to this convention, and
amongst road transporters themselves. It the armed forces that can ensure Pakistani
unless proper rules are formed to guard
is essential therefore that the opportuni- truckers are prepared for the challenges
national interests the industry could face
ties are understood well and our industry and opportunities that will come our way
difficulty. There could be a major influx of
develops capability and capacity that of- through an influx of Chinese interest in
Iranian trucking companies, a leader in
fers them a seat at the table. our transportation infrastructure.
TIR usage, and other foreign competitors

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Major
Move
Transcontinental alliance for worldwide prosperity – TCS and UPS join forces.
Front Row: Rami Suleiman (CFO ISMEA, UPS), Chris Volis (Country Manager UPS), Qasim Awan (Director, TCS Holdings),
Mark Vale (President, UPS Growth and Emerging Markets), Saira Awan (Director, TCS Holdings).
Back Row: Esther Ndichu (Director Public Affairs, UPS), Jean-Francois Condamine (UPS President for Indian Subcontinent,
Middle East and Africa - ISMEA), Khalid Awan (Chairman, TCS Holdings), Jim Barber (President, UPS International),
Saadia Awan (Director, TCS Holdings), M.A. Mannan (President & CEO, TCS Holdings).
Tcs Opens International

Gateway Facility In Pakistan
Powered By Ups Network
I
n its quest to increase and enhance shipments. UPS Growth and Emerging Markets) and
its international product and facility TCS, Pakistan’s most recognized cou- Jean-Francois Condamine (UPS President
footprint to help customers expand rier, logistics and e-commerce provider, for Indian Subcontinent, Middle East and
businesses, TCS Holdings (Pvt.) Ltd has received a high powered delegation of Africa - ISMEA) who met with the man-
opened an international gateway facility UPS (NYSE: UPS), the world’s largest ex- agement of TCS to further the partnership
in Karachi. The new gateway is connected press carrier and package delivery com- between the two companies.
to the UPS integrated global network and pany, comprising Jim Barber (President, Khalid Awan, Chairman of TCS Hold-
helps TCS streamline import and export UPS International), Mark Vale (President, ings, welcomed the delegation. “This
www.tcs.com.pk 13
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Savoring the moment Shafiq Malik (Country Head Operations TCS)
Left-to-Right: Saadia Awan (Director TCS Holdings), Jim Barber (President, UPS briefs the visitors.
International), and Khalid Awan (Chairman, TCS Holdings).
Jim Barber (President, UPS International) inaugurates the International Gateway.
partnership is a relationship between two national reach, driven by cross-border and quality of UPS to deliver a powerful propo-
industry leaders,” he said. “Both our orga- local market growth,” said Jim Barber. “The sition for customers worldwide.” said M.A.
nizations have common values and a cul- Asian Development Bank is seeing a prom- Mannan, President and CEO of TCS Hold-
ture of service. We know that it is relatively ising outlook for higher growth for Paki- ings. “This is an exciting time for us and we
simple to deliver from a point A to point B, stan’s economy this year at 5.2%, and 5.5% foresee considerable long term value gen-
but it is the quality of service that matters. growth in 2018. Working with TCS, is a win eration for customers, and both the com-
I am privileged to partner with UPS and for both parties and win for our customers panies, as a result of this strategic alliance
strongly believe that it is a natural alliance wishing to tap into the many opportunities which would contribute significantly to the
that will help both the organizations focus that international business brings.” national economy.”
on the needs of our customers as our own “We are delighted to combine the experi- Through an integrated supply chain
growth depends on it.” ence and penetration of TCS in the domes- and worldwide network serving over 220
“We are continuing to enhance our inter- tic market with the global reach and service countries and territories, UPS oversees the

Acknowledging the pride of TCS, our corporate sales champions.
M.A.Mannan (President & CEO, TCS Holdings)

cements the relationship with presentations to
Jim Barber (President, UPS International);
Mark Vale (President, UPS Growth and
Emerging Markets); Jean-Francois Condamine
(UPS President for Indian Subcontinent,
Middle East and Africa - ISMEA); Rami
Suleiman (CFO ISMEA, UPS); and Esther
Ndichu (Director Public Affairs, UPS).
successful daily delivery of more than 18.3 ported to Pakistan, to be delivered through Similarly for exports, TCS will collect di-
million packages and documents. With the nation’s largest distribution network of rectly from individuals, all sizes of compa-
immediate effect, documents, parcels and over 850 Express Centers and more than nies and organizations to handover to UPS
freight from anywhere in the world on the 4000 delivery professionals with the same for global distribution. Commenting on
UPS network can be collected and trans- high quality TCS service. the agreement, Jean-Francois Condamine,
www.tcs.com.pk 15
t
Jim Barber (President, UPS International) inaugurates the International Gateway.
Mark Vale (President, UPS Growth and Emerging Markets) gives TCS Mark Woodcock (Managing Director TCS International Business) exchanges
collateral a close read. views with Esther Ndichu (Director Public Affairs, UPS).
Briefing Jim Barber, M.A.Mannan takes the visitors on a tour of the TCS facilities. Jim Barber (President UPS International)
expresses his delight.
UPS President for the Indian Subcontinent, our presence in the country through TCS. needs, UPS has teamed up with TCS to
Middle East, and Africa (ISMEA) region, We are looking forward to our cooperation expand its footprint in the Pakistani retail
said “Pakistan is a priority market for us. with TCS.” and corporate market. Similarly, through
We are committed to providing our cus- A leading provider of specialized trans- this agreement, TCS has reaffirmed its core
tomers with end to end solutions and are portation, logistics, capital, and e-com- commitment to satisfy all logistics needs
delighted to further develop international merce services with a primary focus on for Pakistanis wherever they may be across
import & export services, and to strengthen service excellence and fulfilling customer the world.

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Front Line
“Despite some competition

TCS is very firmly embedded
in the market”
– Chief Courier ALBERT DAVID
H
e is amongst the oldest employ- Mr. Lobo as his trainer who taught him the report to the TCS Hub in Baloch Colony
ees of TCS, and has preferred routes. In 1986 the TCS operation shifted to and engage in pick-ups. “Despite some
the life of an express courier on its own premises in Amber Towers, having competition TCS is very firmly embedded
the streets of Karachi to the life of a parish previously been housed at the DHL offices. in the market,” say Albert.
priest in England. From Amber Towers Albert serviced the
entire PECHS area all on his own for seven Albert the footballer!
Brothers three! years before the need for more couriers was Albert attended the Methodist School
Albert David is presently Chief Cou- felt. From Mahmoodabad Gate to Liaqat Drigh Road, and then joined the Superior
rier, having joined TCS in December 1985. Ashraf Colony, and from PIB Colony to Science College, Shah Faisal Colony. He
Before that he was self-employed. Albert Guru Mandir. That’s a very large expanse, had little interest in studies, he says, and
was drawn to the TCS Family by his elder and the fact that Albert could service such would rather have been playing football all
brother Gilbert David who was supervisor a big area by himself points to the humble the time! He got a football scholarship to
of the banking sector in TCS at the time. beginnings of TCS. Allama Iqbal College, and then S.M. Sci-
His younger brother Cornelius was also “By the grace of God after we shifted to ence College enticed him away with a bet-
employed with TCS as the Chairman’s Amber Towers TCS progressed by leaps ter football scholarship, and from where
chauffeur. Both Gilbert and Cornelius have and bounds, day and night,” says a clearly he did his Intermediate. “Gilbert was also
since moved to England where they are thankful Albert. At the time TCS employed a footballer,” says Albert, who played until
both pastors after undergoing seven years about 20 couriers doing general deliveries 1984 at the inter-school and inter-collegiate
of training. and around the same number on the bank- levels. He would love to engage in coaching
Albert has done his Intermediate and ing routes in Karachi. kids, and is working at finding a window
worked with the Pakistan Air Force at the of opportunity in his TCS commitments
Drigh Road Base for five years as a techni- Braving strikes & curfews which presently take up all his time.
cian and engine mechanic. But he didn’t TCS couriers faced a tough time until Dumba Karhai is Albert’s favorite food.
enjoy the work and it didn’t pay enough ei- 1992 due to a vitiated political environment He has done his share of globetrotting, and
ther. So when Gilbert explained to him the characterized by strikes and curfews, says spent two years travelling overseas in Hol-
TCS courier’s job, Albert was excited, pri- Albert, and making deliveries and pickups land and England, visiting with his brother
marily because it entailed roaming around most difficult for the couriers who never- Gilbert. Gilbert wanted him to stay back in
the city on a motorbike! Also, the money theless went about their duties as best as England, but the human bonds that Albert
was good. “I was young and with a lot of they could. has developed in TCS brought him back to
energy, and took to it like a duck takes to “During the particularly bad days of the Pakistan.
water!” he says. Karachi operation we stayed at the Faran Albert likes watching current affairs
Born on the 4th of February, 1957, Al- Hotel for ninety days because Shah Faisal programs on television, especially Hasan
bert is one of four brothers and one sister. Colony was under curfew for ninety days. Nisar’s segments. He doesn’t watch mov-
His father worked in PIA as Group 5 Instru- We would go home during the one hour ies, but is a keen fan of European League
ment Technician, and died in 1984. Albert curfew break as and when they were given. soccer on television, and when he visited
is married with three sons in their twenties Otherwise we ate and slept at the hotel and England he made sure to go and experience
who have all trained as male nurses and went on our routes to make deliveries di- the grandeur of the Manchester United’s
working in healthcare in Karachi. rectly from there.” stadium. Albert says he is never without
These days Albert serves as Chief Cou- hope. Having seen some part of the devel-
Getting in on the ground floor! rier and directs morning Operations in the oped world his great desire is that Pakistan
Albert joined in the general delivery S.I.T.E. area, counseling the eleven couriers should achieve similar heights.
area, servicing both TCS and DHL custom- in his charge, listening to their issues, and Ladies and Gentlemen! Albert David
ers since the two enterprises were joined at keeping an eye on the timeliness of their at your service!
the top at the time. He acknowledges DHL’s deliveries. In the evening he and his team
www.tcs.com.pk 17
t
“It is a friendly work
environment here at TCS,
with plenty of opportunity
for learning and self-
development”
–RetailSalesExecutiveMUHAMMADUMAIR
M
uhammad Umair is the Retail repairing and renewing relationships. Um- diate studies, and graduated from there as
Sales Executive at the Amber air is fully sensitized to the need for travel- well. He cites Accounts and Management
Tower Express Center, the very ling the extra mile, and has often done so to as his favorite subjects, and is planning to
first independent of DHL retail outlet the delight of many a customer. do his MBA in sales and marketing.
opened by TCS back in 1986. To Umair “It is a friendly work environment here On the extracurricular front Umair has
customer services at the frontlines means at TCS, with plenty of opportunity for volunteered with NGOs responding to
no limit or boundaries for customer satis- learning and self-development. One is disasters, visiting remote areas to provide
faction within the parameters of legal and treated like a family member, with the fam- food and clothing.
halal. ily always there for you to help sort things Having tea while listening to some clas-
Umair joined TCS on the 28th of March, out if they get messy.” sical music is Umair’s way of unwinding,
2008, and interacts with customers at the Umair did his Matriculation from and he likes Pakistani homemade food.
counters of TCS Express Centers. He also the Grand Folks School. He then joined Ladies and Gentlemen! Muhammad
makes sales calls, visiting customers’ offices, Gulshan Degree College for his Interme- Umair at your service!
“Our customers want that we speak the

truth with them. If we over-promise and
under-deliver then we lose the customer”
– Manager Logistics REHAN RIZVI
R
ehan Rizvi is TCS Manager Logis- with them. If we over-promise and under-
tics, and joined TCS in December deliver then we lose the customer. We
1995 as Customer Service Officer. It should always under-promise and over-
has been a long innings that has seen him deliver,” says Rehan, who has always been
rise to Booking Staff, then Branch Man- posted in Karachi. TCS is his third job, and
ager, then Project Manager, Team Leader, he started life working for Hina Builders
Assistant Manager Logistics, and finally for one year, and after that with FM100 as
Manager Logistics wherein the market that program executive for 7 months, designing
he services includes Jodia Bazaar, Nagina, the Lunch Time Special program that aired
and S.I.T.E. between 1pm and 2 pm.
“These are all commercial areas. Our Rehan looks after all the cash and con-
customers want that we speak the truth sumer logistics in the Karachi West and

Central Districts. “There are customers learning I am enjoying my job.” at Habib Public School in the center-for-
who want to save even 25 paisas and then Rehan did his Executive MBA from the ward position, and was instrumental in the
there are those willing to pay 25,000 rupees Mohammed Ali Jinnah University (MAJU), School’s winning the Master Iqbal tourna-
for services rendered. It’s a mixed bag.” If his Matriculation from Habib Public School ment. He also played first class cricket for
you are a good man then the customer will and Intermediate and Bachelor of Com- Karachi Blues, and is a strong swimmer as
always remain good with you, says Rehan. merce from Government College for Men. well. These days he accompanies his father
“In my experience I have to enjoy my work Mathematics and Economics are his favor- for a brisk morning walk, and has taken
to do my work well. If you don’t enjoy the ite subjects, and he loves being in field jobs. to jogging to counter the bulging midriff.
work then you should leave the job because In 1996-97 he was tasked with promoting Rehan recites the Durood Sharif which he
then one becomes a burden on the organiza- Sentiments Express in the girls’ colleges in says is the best way to handle stress and
tion. Every day is a new experience. Some- Nazimabad. It constituted his first experi- tension.
times when the shipment doesn’t get deliv- ence in sales which he enjoyed thoroughly Daal Chawal is Rehan’s favorite food. He
ered on time my favorite customer turns as a young and handsome 23 years old! Ha- writes poetry, and has two children, a son
into my worst nightmare! And has to be sina Moin was one of the college principals and a daughter in classes 7 and 5 in Bahria
given extra attention. Mostly we achieve or and extremely supportive of him and TCS. College. Amir Khan and Salman Khan are
exceed customer expectations and become Rehan’s favorite actors.
the apple of their eyes. Each day brings new Center forward! Ladies and Gentlemen! Rehan Rizvi at
learning opportunities, and so long as I am Rehan Rizvi played a lot of hockey while your service!
“It is an indescribable feeling

when you can help in solving
someone’s problem.
It’s supremely satisfying
and makes my day”
– Relationship Executive SAHAR HAIDER
R
elationship Executive Sahar satisfying and makes my day, in addi- On the extra-curricular front Sahar
Haider promotes and sells tion to gaining a loyal customer.” has often volunteered with forums
value added services to walk- Sahar joined TCS on the 27th of promoting women’s empowerment.
in customers at TCS Express Centers, July 2015, and before that she was en- How does she unwind and de-stress?
visiting different locations, handling gaged writing articles and generating With a good cup of tea and social-
complaints, and providing support content for different websites, work- izing! Her future ambitions include
and motivation to her teammates. ing part time along with her studies. becoming the top performer in her
It’s a frontline job, and in a day and She has an MBA in Marketing from field and moving forward in more en-
age of the discerning customer, Sahar Iqra University, and attended the hanced roles.
is on her toes, wide awake and fully National High School and the Home Sahar is partial to Chinese food,
clued in, responding at very short no- Economics College. Her favorite sub- and is presently reading a thick biog-
tice to customers caught on the wrong ject was English and she likes read- raphy of Margaret Thatcher. On the
foot and meeting seemingly impos- ing marketing related material. She celluloid front Amir Khan is her fa-
sible demands. “It is an indescribable intends continuing the pursuit of vorite movie actor.
feeling when you can help in solving knowledge with short courses in dif- Ladies and Gentlemen! Sahar
someone’s problem. It’s supremely ferent subjects. Haider at your service!
www.tcs.com.pk 19
t
“No two customers are alike
and each customer is a different
experience…. going the extra mile is
par for the course”
–ServiceAmbassadorSYEDNASIMHAIDER
S
yed Nasim Haider joined TCS in shift which rotates between morning,
April 2015 as Service Ambassa- evening and night with one hour overlap
dor facilitating customers through between each shift to ensure continuity.
calls and ‘live’ chat. In October 2016 he “There are over 40 Service Ambassadors,
was promoted to Team Leader. “It has and many more being added through the
been a rollercoaster ride! For the last two work-from-home program being rolled
years in every call there is a new story! out at TCS presently.”
There is no set pattern for which we can
develop standard responses. No two cus- Artist in the making!
tomers are alike and each customer is a Nasim has a fondness for art and likes
different experience and has to be cus- to draw and paint. Nasim says that he
tom handled. Going the extra mile is par did his MBA to satisfy the demand of
for the course. It’s both challenging and his parents, but once he has the degree
exciting.” he intends to pursue his passion for art.
Being relaxed, fully attentive and at Nasim would like to continue his career
one with the customer are the skill sets in TCS, and says the Management is
a service ambassador needs, says Nasim. very supportive of further education and
“We have multiple options to resolve the chi University with his thesis on supply learning.
customer’s demand, and have to find chain management, having graduated Nasim has one sister who is married
the optimum, most time saving route to from there as well with a BBA in market- and a younger brother studying software
closing the deal in a manner that gener- ing. Nasim attended Oxford High School engineering in Iqra University. His fa-
ates a ‘Wow’ from the other end.” and Government College Gulshan, and ther works as a manager in the corporate
This is Nasim’s first job. He joined TCS played cricket. sector.
while still in his BBA 7th semester. Pres- Nasim deals on behalf of Hazir Sub- Ladies and Gentlemen! Syed Nasim
ently he is doing his MBA from the Kara- Kuch and Yayvo.com, working a 9 hours Haider at your service!
“Wehavetobuildupthecharacterofourfuturegenerations
whichmeanshighestsenseofhonour,integrity,selflessservice
tothenation,andsenseofresponsibility,andwehavetosee
thattheyarefullyqualifiedandequippedtoplaytheirpart
inthevariousbranchesofeconomiclifeinamannerwhich
will do honour to Pakistan.”
– Quaid-e-Azam Mohammad Ali Jinnah’s

Message to All Pakistan Educational Conference,
Karachi, on the 27th of November 1947.

t
Upgrade
TCS Fleet inducts new Japanese

assembled Hiace vans
Focused on building its operational capacity to provide ever
betterservicestoitscustomers,TCShasinductednewJapanese
assembled Hiace vans for operations on inter-city routes.
P
resent on the occasion were Ms.
Saadia Awan (Director TCS Hold-
ings), Mr. M.A.Mannan (Presi-
dent & CEO TCS Holdings), Qasim
Awan (Director TCS Holdings), Salman
Akram (Managing Director TCS), Nai-
yar Saifi (Director Marketing & Public
Affairs TCS Holdings), Mr. Shafiq Malik
(Country Head Operations TCS), and
Ali Asghar Kiyani (Director Operations
TCS).
Brand new and

ready to roll!
M.A.Mannan (President & CEO TCS Holdings) speaks on the occasion with Saadia Awan
(Director TCS Holdings), Qasim Awan (Director TCS Holdings), Shafiq Malik
(Country Head Operations TCS) and Salman Akram (Managing Director TCS) looking on.
www.tcs.com.pk 21
t
Ali Asghar Kiyani
(Director Operations
TCS) receives the
ceremonial key to the
new inductions to the
fleet from M.A.Mannan
(President & CEO TCS
Holdings) and Saadia
Awan (Director TCS
Holdings).
TCS Fleet’s movers

and shakers – Left-
to-Right: Naseer
Ahmed (Regional
Manager Fleet
Operations – South)
Zahid Ahmed (Head
of Fleet Operations)
and Shakeel Bilal
(Head of Line Haul
Operations).
Naiyar Saifi (Director Marketing & Public Affairs, TCS Holdings) with the TCS Fleet People.

The TCS People bear witness.
TCS veteran driver Muhammad Hussain with 18 years of valuable service to the organization is accorded
the well earned privilege of cutting the tape as M.A.Mannan (President & CEO TCS Holdings), Saadia Awan
(Director TCS Holdings), Qasim Awan (Director TCS Holdings), and Salman Akram (Managing Director TCS) applaud.
Men behind the TCS Wheel.
www.tcs.com.pk 23
Heavy CONNECT TCS Customer Newsletter
t
Haulers in
High Gear
Celebrating High Achievers

I
n the month of Ramazan the loads
at TCS almost double due to the ex-
change of gifts amongst loved ones.
The TCS staff comes under serious pres-
sure and has to work extra long hours
while being in a state of fasting. As has
become the norm, this year too Ramazan
targets were exceeded with negligible
customer complaints, and top perform-
ing staff were treated to a formal ac-
knowledgement of their efforts.

t
LoyaltyCard
Launched!
The TCS Loyalty Card unveiled by
ent
Holdings)
M.A.Mannan (President & CEO TCS
agem
ent.
in the presence of the senior managem
ustomer Eng
Seeking C
W
ho are these loyal customers of TCS that have patronized TCS year
after year? The TCS front-end staff knows its customers, but as a
company that seeks to better service its highly valued clientele TCS
felt the need for a real time assessment of customer needs that would enable TCS
to bring forth new products to satisfy those needs.
The TCS Loyalty Card is designed to develop the TCS customer data base
and reward loyal customers for every cash transaction conducted at the TCS
Express Centers across its nationwide Network. There is a system of pre-paid
services with a minimum loading of 1000 rupees yielding a 10% to 15% free
top-up through branchless banking or a visit to the TCS Express Center, with a
validity of six months. There is a 200 rupees Sentiments voucher thrown in for
good measure as well.
A personalized portal for customers on the TCS website allows them to keep
track of their account status, and an active campaign is in hand to forge alliances
with a large array of businesses that will offer special discounts to TCS custom-
ers. Senior Manager Marketing Sehrish
There has been a tremendous response to this well timed TCS initiative, and acknowledged on behalf of the Marketing
many thousands of Loyalty Cards have been dispatched in personalized packs. department.
Zabardast!
Adeel Azhar (D S) w it h his team

irector Consum usiness, TC
Saifi (Director er Business, TC
S) and Naiyar ir ec to r C onsumer B .
Marketing & Pu
Adeel Azh
ar (D troopers
blic Affairs, TC
S Holdings) in of frontline
close collabora
tion.
www.tcs.com.pk 25
t
Slug
Heavyweight Champion Series
Gujranwala Tigers
bag the Belt!
M. Zaheer Ahmed (Area Business Head
Gujranwala, TCS) proudly holds the
Champion’s Belt as Brig. Nasir Nasrullah
(Director Security, TCS) and Arif Ansari
(Head of PR, TCS) flank him.

t
Karachi Dragons get rousing acknowledgement!
www.tcs.com.pk 27
t
Around
Town
Cleansed & refreshed!

TCS Staff return as Hajis
T
he four blessed ones hailed from across the length of the
TCS Network, from Timargarah in the North through
Lahore to Karachi in the south.
Imran Baig is an ICT practitioner designated Senior Officer
- Technical Support at the TCS Head Office in Karachi; Abdul
Tawab minds the store at the Print Shop in Lahore West as Store
Officer; Muhammad Iqbal is Sales Solicitor in Temargarah Op-
erations department, reporting to Peshawar; Also in the Opera-
tions department, but down south in Karachi, is Senior Auto
Mechanic Zahid Gul.
Congratulations on your Hajj, and may Allah bless TCS for
enabling your journey to the holy land, ameen.
TCS Adds
Value to
Higher
Education
Mr. Khalid Amin (Chancellor, Indus University), Syed Shauket Abbas (TCS Country
Head Consumer) and Chaudhry Babar Iftikhar (TCS Relationship Executive) pictured
with their support staff.
MOUs Signed with Sindh

University (Jamshoro) & Indus
University (Karachi)
I
n line with the TCS Core Value of ‘Making life simple, conve-
nient and easy for our people and customers’, TCS addressed
the youth segment of Pakistan’s population by engaging with
two seats of higher learning in the twin cities of Karachi and Prof. Dr. Fateh Muhammad Burfat (Vice Chancellor, University
Hyderabad. of Sindh) and Syed Shauket Abbas (TCS Country Head Con-
TCS Country Head Consumer Syed Shauket Abbas signed sumer) shake hands and exchange copies of the MOU.
on the dotted line with Prof. Dr. Fateh Muhammad Burfat (Vice
Chancellor, University of Sindh) and Mr. Khalid Amin (Chan-
cellor, Indus University) to provide a range of services to benefit tional Sales Manager), Sajjad Maqbool (Area Manager Retail),
their students and staff, as well as special fee packages for em- Jalil Hakro (Manager Network Development), Muddasir Noor
ployees of TCS wanting to further their education. Bhatti (Assistant Manager Retail), Waseem Akhter Bhatti (Co-
The TCS team leading the effort comprised of Nadir Hussain ordinator for Country Head Consumer), and Chaudhry Babar
Malik (Area Business Head Hyderabad), Zahid Ali Khosa (Na- Iftikhar (Relationship Executive).

t
AWARGI
TCS troopers take road trip

to moola chotak waterfalls
4
00 Kilometers from Karachi and in
the heart of Balochistan is located
one of Nature’s amazing wonders.
n,
In the midst of a landscape that is barre
ly deso late one com es
rugged and utter
hless.
across a sight that holds one breat
‘spray
Chotak in the local dialect means
ry
of water’, and Moola Chotak’s histo
dates back over 2000 years .
r-
Mounted on four 150cc Suzuki moto
pid TCS staff ers tank ed
bikes, eight intre
mid-
up their mounts and hit the road at
ey that took them 24
night on a journ
them
sleepless hours to complete, leaving
e of
knackered and worn out in ever y sens
n that
the word, but with a feeling of elatio
is hard to describe.
,
Mujeeb Hashmi, Junaid Wali, Ali Ayaz
Uzai r, Salm an and Isma il
Kamran, Sahil,
Somi-
passed through Gadani, Winder,
Khuz dar and Kara k. Be-
ani, Bela, Wadh,
telltale
yond Karak it is all off-road with
t rains
signs of which way to go. The recen
it
had wiped out the track, and traversing
mak e matt ers any easie r.
at night did not
day,
It was hot beyond belief during the
the
and the chicken meat acquired for
tour-
barbeque had gone bad, leaving our
ns,
ists to make do with a meal of onio
with
tomatoes and green chilies eaten
out
bread. But the real banquet was laid
the
before their eyes, a veritable feast for
soul.
www.tcs.com.pk 29
t
Senior
Speak
is something TCS had tried before but the

technology available at that time was not
supportive. Now with 3G it is feasible and
the present environment is very supportive
for measures like HHDs. It has taken TCS
to the next level in the industry and the lo-
cal industry will follow our lead. Custom-
ers will have better visibility of their ship-
ments.
Innovation is an ongoing process. With
the introduction of 3G Tablets and Blu-
etooth printers at our Express Centers we
have resolved connectivity issues linked
with unreliable supply of electricity. Tablets
can work from 4 to 6 hours on battery, and
we can go out to the customer to book the
shipment.
“Understanding the control points of From Russia without love
the handshake is important from the Sohail likes cooking, and plans on taking
early retirement and opening a restaurant.
operational perspective. It requires the He took up cooking while posted in Mos-

cow in 2003 to look after consumer opera-
application of standard, simple logic” tions for Citibank, launching credit cards,
cash lines and auto finance for the Russian
– SOHAIL IQBAL SHAIKH, Director market. He was there for 6 months at a time
when Russia was in transition from being
Innovation & Customer Service TCS the old USSR, and travel was still quite re-
stricted with security a big issue.
S
“I had to hop in and out of pre-desig-
InterviewedbyAdilAhmad
oft spoken and understated, Sohail to logistics? nated cars at short notice. The minus 15
Shaikh is a career banker turned SOHAIL SHAIKH – It’s all about cus- degrees Celsius temperatures were not to
logistics practitioner. Interestingly tomer handling, no matter what the field. my liking either, and I declined an offer to
enough, he started his working life as a Understanding the control points of the stay on.” Sohail got a better opportunity in
logistics practitioner, overseeing the travel handshake is important from the opera- Pakistan with UBL that was opening the
dynamics of 70 top corporates at the Amer- tional perspective. It requires the applica- consumer market. In Russia he was there
ican Express Travel Division between 1987 tion of standard, simple logic. without his family, and used to cook his
and 1994 before joining Citigroup as man- C – How do you envision your job as Di- own meals.
ager of its credit card operations to launch rector Innovation and Customer Services?
Pakistan’s first credit card. Sohail’s banking SS – In terms of the Pakistani market Gone fishing!
career took him to the Middle East and and TCS we are behind that which has There is a lot of potential in tourism, says
Russia, after which he returned to Pakistan been achieved in the international market Sohail. “The road infrastructure in Paki-
to work with UBL, DIB, and Silk Bank in in terms of best practices. At this point in stan’s northern areas has developed greatly,
senior management capacities. time the focus is on bringing our working even though we are limited by the number
Sohail joined TCS in March 2015 as its at par with standard practice worldwide by of airports and flights. Tourism facilities
Director Innovation & Customer Service plugging loopholes and strengthening weak and services available in the area need an
with the mandate of creating innovation controls. upgrade and this sector can become a ma-
strategies for each business unit by identi- The shipment’s weight is very critical be- jor revenue earner for the country.”
fying gaps, and developing an effective and cause all the revenue is generated based on To unwind and replenish himself Sohail
streamlined innovation process that re- the weight. If the weights are not measured takes a break for 10 days to 2 weeks every
duces operational costs, delivers improved correctly then we don’t know how much we year and drives to the Northern Areas with
customer services and maximizes the effi- are losing on the shipment. We have en- the family for stress management purposes.
ciency of systems and procedures. gaged engineers to develop an application He has been doing this for the last 10 to 12
Sohail Shaikh sat down for an interview that can measure weight through imaging. years, and developed an appetite for fresh-
with TCS CONNECT and spoke of the water fishing in the Kunar River in Naran
many matters that occupy his mind in his Real time data and elsewhere in Swat. Sohail is blessed
present position. The customer needs visibility of his ship- with four children, two of whom are twins.
CONNECT – How challenging has it ment and real time data. For this we have Ladies & Gentlemen! Sohail Shaikh at
been making the transition from banking rolled out Hand Held Devices (HHDs). It your service!

t
Role Model
“Technologyismakingbusinesses
fertilefordisruptionandweneed
to stay ahead of the curve”
curve ”--
Director, TCS Holdings Limited
www.tcs.com.pk 31
t
Role Model
Workplace engagement with M.A.Mannan (President & CEO TCS Holdings) and Ali Asghar Kiyani (Director Operations TCS).
I
t’s her fourth child, and it arrived in both in the classroom and on the sports Saadia’s favorite recurring read, and on the
her family in that order! Taimur, Saira, field and swimming pool, tipped to be head book front she is presently engrossed in the
Qasim, and then TCS. Her husband girl of Kinnaird College by its principal ‘House of Rothschild’ by Niall Fergusan-
has relied upon her bedrock support, and Mira Phalbus. Still while in her second year and a twelve volumes autobiography of Sir
she has anchored his transition from well- at Kinnaird, Saadia married Khalid Awan Winston Churchill.
oiled secure and familiar waters, or skies in and entered a demanding life as the wife
his case, to taking the plunge into unchart- of a flight engineer in PIA, the third man TCS on her mind
ed territory with nary a compass. in the cockpit in the days before fully au- Coffee parties and chitchat about clothes
tomated and computerized systems in the and fashion do not hold Saadia’s interest, and
Backing the Brave modern jetliner reduced it to a two-man she would rather be at TCS helping trouble-
Through thick and thin, through better cockpit. shoot the myriad of customer related issues
and through worse, Saadia Awan is that that crop up every day, and brainstorming
proverbial woman one finds behind every Self taught the plethora of bright ideas generated by an
great man, and in the annals of Pakistan’s Her base shifted from Lahore to Karachi, ever increasing number of young executives
entrepreneurial history Khalid Awan has but the quota system and her Punjabi do- swelling the ranks of TCS.
earned that accolade. A brave man with a micile kept her from pursuing her higher “If a customer gets upset then it’s a fail-
steely resolve to do it right. Saadia’s faith education which in her case would have ure on our part,” says Saadia, who admits
in her man has been explicit, and she has been a master’s in business administration. to embracing standards that are difficult to
backed him to the hilt, and he has listened It is the one regret that she still carries, even achieve. “While we would like to do much
to her words of caution when the bravado though she has co-built a vast and thriving more in terms of product innovation and
of the entrepreneur may have carried him enterprise that has earned itself a place in customer service, we are limited by the
away. the Harvard Business School as a case market’s ability to pay, and hope that as the
In her youth Saadia was outstanding study. The Financial Times has constituted economy improves so also will our ability to

‘wow’ our customers.”
“‘Pak-CheenDosti’ goes back a very long

TCS has had the benefit of Saadia’s
way”
Talking about the economy one wonders
presence across the board from day
about the expected impact of CPEC upon
Pakistan’s well being. “Given our state of
one, but the TCS gift delivery service
affairs we are lucky that China has decided
to adopt us!” she says on an optimistic and Sentiments Express is a matter of
positive note. “Having said that, ‘Pak-Cheen-
Dosti’ goes back a very long way and China particular pride for her.
belongs in this region and is with us for the
long haul.”
Saadia feels that CPEC is China’s need for
speedy and cost effective transit to its over- smith’ which has comprised Khalid Awan’s him his very lucrative job with the national
seas markets, and the infrastructure con- favorite exhortation through his life. “His airline PIA when he took on Martial Law
struction that accompanies it will empower brow is wet with honest sweat, He earns Regulation 52 in defense of his young flight
Pakistan in ways that we cannot imagine yet. whate’er he can, And looks the whole world engineer colleagues who stood to lose their
“There are fears, however, of the local market in the face, For he owes not any man.” jobs. He rejected the management’s efforts
being flooded with cheap Chinese imports Khalid is an extremely ethical man who to buy him out with offers of senior manage-
that will put our own industry at risk. Our has built TCS through organic growth, says ment positions, and chose instead the un-
government would do well to proactively Saadia. certain rough and tumble of free enterprise,
protect Pakistan’s interests. “Beneath that exceedingly polite demean- setting up first DHL and then TCS with his
or, Khalid instinctively embraces hard work elder brother Sadiq Awan.
Honest sweat and is averse to taking the easy route.” Saadia gets very animated when she recalls
Providing a valuable insight to the man those days, and her grasp of the details shows
whom she has co-piloted on their life’s jour- Cushy jobs & tough choices how intimately she has associated in her hus-
ney together, Saadia cites a verse from Henry This defining attribute of Khalid’s was band’s working life. “We could have had a
Wadsworth Longfellow’s ‘The Village Black- apparent in his principled stand which cost nice and cushy job in PIA’s management, but
Savoring the moment Left-to-Right: Saadia Awan (Director TCS Holdings), Jim Barber (President, UPS International),
and Khalid Awan (Chairman, TCS Holdings).
www.tcs.com.pk 33
t
Khalid left on a matter of principle. Aircrafts
were transitioning from a three-man cock-
pit to a two-man cockpit, and the flight en- Saadia rails against sedentary life styles
gineers were being phased out. There was a
big batch of newly inducted flight engineers and advocates an hour of daily exercise
whom Khalid insisted should be trained to
become pilots. Flight safety through engi- as very important.
neered flight advocated that co-pilots should
be flight engineers because no matter how
sophisticated the cockpit became, one out
of the 2 man cockpit should be an engineer. a very new concept that we floated in 1989. driverless cars and 3D Printers making re-
Khalid took a stand. The youngsters wanted Even though none of the logistics companies dundant long established paradigms.
to go on strike in defiance of MLR 52, but in the world had a gift delivery arm, Khalid
Khalid stood them down.” was adamant about doing it. We started with Addressing gender imbalance
In retrospect Saadia understands another cakes, flowers, sweetmeats/methai and fruit. On the issue of improving the gender
reason for what might have motivated Kha- These were all perishables and difficult to imbalance at TCS and attracting more fe-
lid Awan to leave PIA. “It wasn’t challenging carry, so we bought them at the point of de- male employees, Saadia is very clear on the
enough anymore, and he had had his fill of livery and packaged them with care. It was subject. “The work environment has to be
travelling.” the most delicate of our products, and not made conducive. Men should know how to
The DHL opportunity presented itself just because it dealt in perishable items, but respect women and employers should en-
while Khalid Awan was still on LPR from because it carried the emotions and feelings sure appropriate behavior. Women should
PIA, and he got straight back to work. “It was of our customers.” feel welcome in the workplace. It’s up to the
a completely new line of work of which Kha- Sentiments Express began as Special Oc- men to make this happen. Having said that,
lid knew nothing. But he understands people casions Service. “Seema and Taher Khan of the way a woman carries herself is also very
and is an instinctive entrepreneur who has Interflow felt that sentiments should not just important. She needs to be made mentally
taught himself on the job to understand fi- be expressed on special occasions, and we ready for a male dominated work environ-
nancial statements and all the other subtle- renamed the service as Sentiments Express.” ment. I would love to see more women in
ties of the express logistics business. Look- Saadia admits that Sentiments Express is the operations department, and with time I
ing back we are proud of the way our fourth not where they would like it to be, and as- hope it will happen.
child has turned out, and we have great ex- sures that efforts are in hand to turn it into a
pectations from TCS in the future.” world class service. Crispy parathas, desi methai &
While child number one, Taimur, is the On the corporate social responsibil- sedentary lifestyles
philosopher in the family, daughter Saira is ity front, Saadia takes great pride in being On the food front Saadia is partial to a
a high achieving lawyer who, having made the first volunteer to enlist with The Citi- nice crispy paratha and desi methai. She
a home for her husband and three children, zens Foundation. “I helped start the Kara- cooked a lot while living in Toronto, but
says she follows recipes and confesses to
not being a natural cook. On the fashion
“TCS does a lot of philanthropy and front Saadia is given to straight, clean lines,
and cites Maheen Khan as her favorite de-
CSR activity, and our impulse is to signer whom she calls the Coco Chanel of
Pakistan. Saadia rails against sedentary
maintain a low profile in these matters.” life styles that threaten the health of many
in this day and age of the remote control,
and advocates an hour of daily exercise as
very important. “My father as a major in
the Army used the bicycle for commut-
is now taking an active role in the family chi chapter of the ‘Supporters of TCF’, and ing purposes.” For herself she is partial to
business, exploring new frontiers overseas. when we moved to Canada I got the Toronto the treadmill and swims regularly, and is
Qasim, child number three, is fully inte- chapter registered. TCS does a lot of philan- thrilled that the bicycle culture is taking
grated in the family business as well, with a thropy and CSR activity, and our impulse is roots again in the affluent segments of our
focus on e-commerce and the dynamics of to maintain a low profile in these matters.” society.
supply chain. In the next five years Saadia would like Saadia’s parting piece of advice is not to
to see TCS as a technology driven regional get fearful in life. “Ups and downs happen
Sentiments Express player, starting with niche markets. “Tech- in life and one should just carry on.” In-
TCS has had the benefit of Saadia’s pres- nology is making businesses fertile for dis- deed.
ence across the board from day one, but the ruption and we need to stay ahead of the
TCS gift delivery service Sentiments Express curve. It’s getting to be an unpredictable Thank you
is a matter of particular pride for her. “It was world out there with open architecture, Mrs. Saadia Awan.

t
Spartans
all!
er of
r s
n
e
art
d
P
a
ics
e
ist
L
l Log
g
TCS Officia
16th Youn e
ferenc
ConDreaming the right paradigm at Dream-world
T
he distinctive helmet of Sparta war- visits and mentoring opportunities. Social to explain the significance of Allama Iqbal’s
riors as the YLC emblem this year Action Projects were planned for partici- work, in particular the concept of ‘Khudi’.
had some strong body language pants to carry out in their communities as Kirsty Campbell, a specialist in peace
built into it. It was a mark of stern disci- follow up to the Conference. building and development in Northern
pline, frugality, simplicity, courage and Day 1 of the 16th YLC was dedicated Ireland, addressed the bystanders and the
strength, the traits required in our over- to personal leadership; Day 2 to develop- bane of being passive, indifferent and apa-
whelmingly young population to take Paki- ment leadership; Day 3 to cultural leader- thetic when observing an event of violence,
stan to the next level and beyond. ship; Day 4 to economic leadership; Day 5 harassment and injustice.
300 young delegates from 50 districts to political leadership; and Day 6 to social Kamran Rizvi, the founding director of
across Pakistan gathered at the Dream- action. SoL, welcomed the participants, and Ayes-
world Resort in Karachi for a six days in- Amongst the many heavyweights who ha Janjua (Head of Marketing) represented
tensive residential training program that graced the occasion was Javed Jabbar who English Biscuit Manufacturers (EBM), the
has become the signature annual event of spoke of how values shaped human prog- YLC’s founding sponsor, and delivered the
the School of Leadership (SoL) since its ress. Justice Nasira Iqbal was called upon inaugural address.
launch in 2002. The YLC has notched up
Over 50 speakers drawn from some impressive statistics in its
amongst educationists, celebri- 16 years of existence. It has im-
ties, writers and politicians ad- pacted 4,400 direct beneficia-
dressed issues in the realms of ries and over 2 million indirect
leadership, economics, politics, beneficiaries in 130 cities, towns
environmental sustainability, and villages, generating 140 plus
education and development in a youth organizations and execut-
wide array of workshops, inspira- ing over 500 social action proj-
tional talks, group activities, field ects across Pakistan. Bravo!
www.tcs.com.pk 35
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Sports
TCS Co-sponsors Parco

Parco 7th Roshan Khan Open
Squash Championship 2017
F
ReportfiledbyAdilAhmad
ourth seed Israr Ahmed Ahmed faced off with unseeded

brought to an abrupt and Ali Bukhari to settle who would
rather rude end unseed- grab the greater share of the
ed Ali Bukhari’s giant killing 500,000 rupees on offer as prize
run with a score line that read money. It was all over rather
11-4, 11-9, 11-1 in the Final of quickly, much to the dismay of
the PARCO 7th Roshan Khan the packed Championship Court
Squash Championship 2017 co- who were however, delighted
sponsored by TCS and NBP, and by the occasional flashes of bril-
played at the Pakistan Navy’s liance in the first game when
Roshan Khan Jahangir Khan Bukhari put up a fight. Unfortu-
Squash Complex in Karachi. Is- nately his fitness and retrieving
rar Ahmed received the winner’s ability could not match Israr, and
purse of 95,000 rupees and a glit- pretty soon Bukhari had run out
tering trophy from the chief guest of steam, making Israr’s victory a
managing director PARCO Mr. bit of a cakewalk.
Tariq Rizavi, while Ali Bokhari 20-year-old Israr, sponsored by
made do with the runners-up Sui Nothern Gas Pipelines Lim-
purse of 65,000 rupees. ited (SNGPL), took just 20 min-
In the Final 4th seeded Israr utes to register a 11-4, 11-9, 11-1

victory, his second senior national ranking Asim Khan in the first round besides halt- Rizavi assured the continuation of PARCO’s
title after winning at Wah Cantt earlier this ing the giant -killing run of qualifier Zahir support to the event named after former
year, having graduated from the junior di- Shah in the semi-final. But in the final he British Open champion, the late Roshan
vision. appeared clearly handicapped by a sprain Khan, may Allah rest his soul in peace,
4th seeded Israr, who pulled of quite an in the shin sustained after playing strenu- ameen. Squash great Jahangir Khan, senior
upset over second seed Ammad Fareed in ous matches lasting over an hour for the vice-president of the Pakistan Squash Fed-
the semi-final, was full of promise as a ju- past three days. eration (PSF) Air Marshal Shahid Akhtar
nior player, having won the gold medal in Before his long lay-off the 23-year-old Alvi, and Sindh Squash Association offi-
the world junior team squash champion- player from Lahore had won 33 national cials Rashid Ahmed and Syed Shah jahan
ship, and a bronze in the individual event and 12 international titles in his decade- Salahuddin were also present.
in Poland, as well as the US junior cham- old career that included the Asian junior Along with mounting strenuous efforts
pion and Asian junior champion titles. His under-19 gold in 2013 and bronze in the to produce successors for Jahangir and Jan-
next big target is the Hong Kong Open as World junior in 2014. sher, a serious move is in hand to broad-
well as events in Canada and the US. Speaking on the occasion the chief guest base the game in the school system so our
Ali Bokhari is on the comeback trail said he was delighted to see that the event, knowledge workers of the future can also
after a long layoff due to injury, and even which was launched seven years ago, had benefit from the discipline and training of
though he lost the Final in straight sets, he blossomed and was raising the curtain this great game to make them better stu-
did very well by defeating the third seed on budding world class players. Mr. Tariq dents and leaders.
www.tcs.com.pk 37
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Good
Samaritan
MushtaqChhapra
MAN ON A
MISSION
A
successful industrialist, Mushtaq
Chhapra is a formidable champion of

the less privileged. Born into an indus-
trial family, his assignments in manufacturing
and commerce are numerous. Notwithstanding
the trappings of privilege and wealth, Mushtaq
Chhapra has engaged his God fearing nature in
the service of those born into less fortunate cir-
cumstances.
Public servant
Mushtaq is a Memon, and as a community they are
close knit. He served as the general secretary of the
Pakistan Memon Jamaat from the mid-1970s to well
into the 1990s. From the mid 1980s his scope of pub-
lic service expanded exponentially to encompass the
entire population of Pakistan, and in 1995 Mushtaq
Chhapra allied himself with five friends and set up The
Citizens Foundation (TCF) which today really needs
no introduction.
TCF - formidable pillars of society close ranks

Ateed Riaz, Ahsan Saleem, Hamid Jaffar, Rashid Ab-
dullah and Arshad Abdullah were the formidable pillars of
society who combined with Mushtaq in an effort that is today
universally recognized as the largest low-cost, purpose-built

network of schools in the world, providing that holds out great hope for the future of the Skoll Award for Social Entrepreneurship
free, quality primary and secondary educa- the Tharis. in 2013, and in June 2015 he received a life-
tion to the most neglected of the rural and “It’s a very exciting opening for TCF time achievement award from the Canada
urban poor. An equal number of boys and because we were not in Thar before,” says Pakistan Business Council (CPBC). Mush-
girls are enrolled to maintain a gender bal- Mushtaq Chappra. “The first three schools taq is also a member of the Clinton Global
ance, and almost 92 per cent of the TCF chil- will come up in early 2018. The absence of Initiative and a Schwab Foundation Social
dren pass their matriculation exams, almost clean drinking water is a big issue in Thar, Entrepreneur.
half of them with `A’ grades and above. and the sponsors will ensure its provision in
schools for the students as well as the com- Patients’ Aid Foundation & JPMC
Adopting government schools munity.” Mushtaq has forged alliances with society
TCF crossed its first milestone of 1000 The setting up of well provisioned hospi- notables and notched up two other major
schools in 2015 and now have 1441 schools tals is also in the offing. The sponsors have projects in the health sector. The Patients’ Aid
spread throughout the length and breadth set aside a very handsome sum of money for Foundation (PAF) came into being in 1990
of Pakistan. This came about when the TCF these CSR activities, and TCF is very hopeful and has infused vigorous life into Karachi’s
took over 300 government schools in the and optimistic that the Tharis will receive a Jinnah Postgraduate Medical Centre (JPMC)
Punjab in 2016, and these TCF has turned fair chance to improve their lot in every pos- to the tune of over three billion rupees. In
around successfully. The teachers do not be- sible way. 2016-17 PAF treated 270,500 patients at a
long to the government cadre and TCF has
employed its own staff. The Government of
Punjab is providing 50% of the cost of
educating the children, and the bal-
ance 50% TCF is collecting from its
donors.
Wooing the Government of

Sindh
This has exponentially in-
creased the outreach of TCF. In
one action TCF added 30,000
children to the TCF Family,
raising the total number to
204,000 vibrant members of
Pakistan’s new generations
left out of the prosperity
loop. In the next five years
TCF hopes to achieve its
target of 1.5 million stu-
dents. Talks are on with the
Government of Sindh for
a move along the lines of
the Government of Pun- The Sindh Engro Coal Mining Project is cost of almost 610 million rupees generated
jab, and there is hope of mining the coal reserves of Thar. The inter- from zakat and charitable donations.
a breakthrough. esting thing about the venture is that it is put- In 1994 a new eye ward was established at
ting up power projects on it’s mines’ mouth. the hospital. Since then the critical depart-
The Thar bonanza! This area in Thar will come up as the hub of ments have received a serious makeover
But the priceless power generation for Sindh and Balochistan and upgrade, from the 24-hour emergency
bit of long overdue since the coal cannot be transported eco- rooms to radiology, gynaecology, pathology,
good news that real- nomically to other parts of the country for medical ICU, surgical ICU, neurology and
ly gladdens the heart power generation. Engro is leading the operation theatres, with a new surgical wing
emanates from Thar charge and is allied with HUBCO, the House with 18 operating theatres under one roof.
where TCF has forged of Habib, Hussain Dawood’s Group and the Along with the provision of medical supplies
an incredible partner- Dewan Group. for needy patients, PAF has added state-of-
ship with the Sindh Engro the-art new equipment like the Cyber Knife
Coal Mining Project to build International acclaim robotic tool – a precision cutting-edge treat-
27 schools in the Thar region In 2010 in Qatar, Mushtaq Chhapra and ment for cancer and other medical disorders.
in the next 5 years. The Sindh TCF were one of the six recipients of the The JPMC blood bank which daily provides
Engro Coal Mining Project is WISE Awards that recognized him as a 300 pints of free, screened blood is also a re-
a private sector and Sindh champion of peace and a symbol of hope. cipient of PAF funding.
Government partnership For his work with TCF, he was also awarded
www.tcs.com.pk 39
t
3.5 billion rupees state-of-the-art OPD and
Surgical Complex
The exciting news is that the Patients’
Aid Foundation (PAF) has undertaken the
construction of a state-of-the-art OPD and
Surgical Complex at JPMC. It is budgeted at
3.5 billion rupees and will have 18 operating
theatres and 600 beds, and an ICU with 28
beds. The Government of Sindh is an active
partner in the development of this critical
facility, much needed by the city of Kara-
chi and indeed the entire province of Sindh
from whence come to the JPMC a great
many sick folk.
The private sector is putting up 2.1 billion
rupees for the civil works, and the Govern-
ment of Sindh will come up with the balance
1.4 billion for the equipment and the run-
ning costs of the complex. It is a successful
public-private partnership in the offing.
The Chief Minister has given a mandate to
the PAF to appoint people on to the moni-
toring and compliance committee that will
oversee the project’s construction and op-
eration. PAF will be complimenting, supple-
menting and assisting the government and
the administration of JPMC.
A touch of madness
Mushtaq Chappra insists that it is team-
work that has made all the good work pos-
sible. “With dedicated men and women, the
results speak for themselves.” Kidney Center,
Patients Aid Foundation and TCF are proj-
ects to conceive and execute which requires
a touch of madness, a junoon, he says. “We
the privileged cannot get selfish about our
high birth and good fortune. Allah has given
us these stations in life so we can work for
the betterment of our less privileged breth-
ren.” Indeed.

t
Entrepreneur
Meet the Coach!

Nadeem Hussain,
Planet N Group
Seeking mass financial and economic in- preneurs working on ideas or concepts to-
InterviewedbyAdilAhmad(CorrespondentTCSCONNECTCustomerMagazine)
clusion wards validation of product/market fit. To

Planet N is the product of Nadeem Hus- date, 17 startups have been provided with
sain’s vision for the financial and economic seed funding, networking and guidance to
inclusion of Pakistan’s population into the begin their operations.
21st century through technology. Since The launch ceremony was hosted by the
2016 Planet N has added 22 companies CEO of 10xC, Mr Saif Akhtar, who shared
to its portfolio across fintech, edutech, the vision of the company in front of a pres-
e-entertainment, e-health and various tigious audience comprised of stakeholders
other verticals. With plans to invest in in the Pakistani startup ecosystem.
more rising stars within these verti-
cals, Planet N provides a platform for Corporate Infrastructure
prime growth to start-ups through Planet N has a small and dedicated board
collaboration and shared services. of directors, with a large number of asso-
ciates that are increasing by the day within
Seeking half a million e-merchants the 22 portfolio companies in the above
To reach critical mass Pakistan cited areas of business endeavour.
needs more than half a million e- In May 2017 Planet N launched an In-
merchants across the country, from ternational Division in London to source,
small convenience stores to large in- manage and structure strategic partnerships
ternational brand outlets. Once this pertaining to regional expansion and capi-
is achieved over the next few years the tal, in addition to academic, philanthropic,
value of activity conducted is estimated social impact and NGO partnerships. The
to go from approximately $100 million to International Division is also in the process
$3 billion. This transformation will propel of managing new global additions to Planet
Pakistan on its journey to become one N’s Board of Directors and Advisory Board,
of the most financially inclusive as well as coordinating a network of Planet
emerging markets. N representatives in the tech hubs of Silicon
Valley, Berlin, Dubai and Singapore.
10xC.pk - tech incubator
and seed fund venture Ecosystem
Planet N Group of Nadeem Hussain talked about creating
Companies (www.plan- an ecosystem for startups that would take
etngroup.com) officially care of choke points of Pakistan’s economy,
launched their tech incu- utilize human capital in a positive way that
bator and seed fund ven- benefits the majority of Pakistanis who are
ture, 10xC.pk, on Thurs- under the age of 30, and bring positive so-
day 17th of November cio-economic change to the lives of people
2016 at Union Club in our country. “If you’re young, energetic
Karachi. 10xC pro- and motivated then very few jobs are out
vides seed funding, there that will fulfill you the way you want,”
advice and shared said Nadeem Hussain. “Start a startup in-
services to entre- stead. We may just fund you!”
www.tcs.com.pk 41
t
and John Hopkins University in 2012 where
Telenor (Formerly Tameer) Micro Finance International banking with Citigroup Tameer Bank was showcased as Asia’s so-
Bank : World leader in branchless banking Prior to pursuing his passion of making a lution to financial empowerment. He was
Nadeem Hussain was the founder, CEO difference, he worked in international bank- awarded the Global leader award in 2011 by
and President of Telenor (formerly Tameer) ing for over almost 3 decades with Citigroup C5 in Geneva.
Micro Finance Bank, Pakistan’s first private in seven different countries and major finan-
sector microfinance bank and world leader cial centers of the world. Nadeem Hussain’s Fireside Chat at Google Talks
in branchless banking. His efforts towards illustrious banking career included working Nadeem Hussain recently spoke at length
financial inclusion of the economically in corporate banking, consumer banking, in Singapore, invited by Google in recog-
marginalized have impacted over 10 mil- risk management, insurance, transaction nition of his status as one of Asia’s leading
lion people by extending credit and mobile
banking facilities to unbanked Pakistanis.
Nadeem’s bank is a pioneer in mobile and
branchless banking in Pakistan and serves
over 4 million people making 7 million
transactions per month. He forged a part-
nership with Telenor, the Norweigan tele-
coms giant, to provide mobile banking so-
lutions to a large segment of the unbanked
Pakistani population.
This partnership and its Easypaisa prod-
uct has become Pakistan’s largest mobile
transaction channel in a short span of three
years and has been recognized by the World
Bank as one of the top three branchless
banking solutions in the world.
Nadeem Hussain’s bank introduced the
first stand-alone micro health insurance
program in rural areas to protect poor
households from falling further below the
poverty line and, therefore, has been asked banking and treasury. social impact entrepreneur, tech investor
by the SECP to lead its micro-insurance fo- He served as General Manager and Head and financial inclusion pioneer, and to share
rum. of Consumer Banking for Citibank, Paki- his experiences with a select international
Nadeem Hussain champions the causes stan. Under his guidance, Citibank Pakistan audience. He laid out a priceless pitch for
of financial empowerment, access to health- pioneered the concept of consumer bank- Pakistan, forcefully driving home with facts
care, environmental sustainability, afford- ing, with the introduction of credit cards, and figures the positive counter narrative of
able housing and provision of alternate en- auto mobile financing and residential mort- Pakistan as opposed to the blood and gore
ergy to all Pakistanis. He has spent the last gage financing. Nadeem effectively turned that comes top of mind to overseas audi-
12 years focusing on these areas through his the bank around after it went into loss due ences of mass media.
leadership of Telenor Micro Finance Bank, to the freezing of foreign currency accounts “There are a lot of positive things hap-
Planet N and through his involvement with in 1998. pening in Pakistan. In the last 6 to 7 years
various organizations. in Pakistan there has emerged a middle
Prestigious appointments class estimated at 30 million people with
Staying connected He served as board member of the Hong purchasing power. The inflation rates’ been
Nadeem Hussain serves on the advisory Kong Commodities Exchange, and has also around 4%, the growth rate of salaries and
board of the Institute of Business Admin- served as Chairman of the Y2000 Bank businesses has been around 8% to 10%, so
istration (IBA). He is Chairperson of the Committee and the Overseas Chamber of you have people with incremental income.”
Pakistan Microfinance Network (PMN) and Commerce, and was a member of the Gov-
Institute of Capital Markets. He also fulfills ernment of Pakistan Investment Advisory Smartphone – Great Game Changer
his Trustee responsibilities for the Indus Board. Nadeem’s bullishness on Pakistan begins
Foundation and the Jinnah Institute. Nadeem Hussain is globally recognized to make sense. “Right now there are 45 mil-
Nadeem Hussain is an active member for his dedication and service to financial lion smart-phones in Pakistan and expected
of the State Bank’s and SECP’s consultative inclusion. He chaired the United Nation’s to go up to 80 million by 2020. Calling is just
groups on various initiatives including Mi- MDG Session on Financial Inclusion in 1% of the smart-phones features. It’s the big-
crofinance and insurance. He is also leading New York in September 2010, and is a fre- gest invention that I see happened in our life
the effort to implement Universal Stan- quent speaker at international forums on time and it is going to revolutionize many
dards of Social Performance Management branchless banking and Microfinance. things. Through the smart-phone become
(USSPM) across all PMN member banks He was invited to speak at Harvard Uni- possible e-health, e-education, e-entertain-
and institutes. versity’s Kennedy School of Government ment, and e-financial services. The world

changes when you have a smart-phone.”
Bridging the Urban/Rural Divide

By 2020 Pakistan will get 90% GSM cov-
erage for 3G and 4G all over Pakistan, says
Nadeem. “Suddenly rural Pakistan gets con-
nected with urban Pakistan, and with pur-
chasing power increasing the outcome will
work both ways. Through e-health you can
remotely diagnose and dispatch medicines
and pay for it through e-finance. Through e-
education you can level the playing field in
ways unimagined.”
Starved for seed capital

Pakistan is now getting connected, em-
phasizes Nadeem. “But it’s a country that’s
starved for seed capital. There are three
venture capital firms in Pakistan and I am
the largest angel investor in Pakistan and I
am far from high net worth where Pakistan’s
rich families are concerned, sitting on just
half a billion dollars in cash. It’s a travesty.
I see this as a major opportunity because I
think Pakistan is grossly undervalued. This
big consumer wave is going to take place
and the valuations are going to increase ex-
ponentially. Once they get over the Pakistan
risk hurdle the venture capitalists abroad
will come and invest. The people who invest
now will be able to ride that benefit and be people have access to formal credit.” history.
rewarded for being in Pakistan at the right Nadeem wanted to create a bank that
time.” was run by professionals who had capital “Think like an entrepreneur and not like a
market, consumer and global experience manager”
Giving Back and were willing to learn microfinance. “My Nadeem Hussain unwinds by reading,
Having spent 27 years in Citigroup in 8 knowledge of microfinance was limited to a exercising and listening to music. His Man-
different countries, Nadeem came back to book written by Dr. Yunus. But I thought we agement philosophy is make each CEO a
Pakistan to start a new venture at the age could create a world class institution using shareholder by providing sweat equity; Em-
of 49. “Pakistan had been kind to me. I had the 27 years of knowledge I had at Citi and power them, and not micro manage; Think
got to where I had because of my education the capital I had built up at Citi through op- like an entrepreneur and not like a manager.
in Pakistan and subsequently in the USA. tions.” Nadeem considers Jack Ma as inspirational
I had become relatively senior in Citibank, It was a big decision. He had spent 27 amongst the world’s business leaders. On
making decent money, but I wanted to go years working for one company getting a his current reading list are ‘Accidental Su-
back and create something which I hoped salary in a very comfortable environment. per Power’ by Peter Zeihan, ‘Algorithms to
would change an industry. It was very ambi- “When you’re getting a cheque every month Live By: The Computer Science of Human
tious for a person who had worked for only and a nice bonus every year, and you get Decisions’ by Brian Christian, and Kamila
5 years in Pakistan and had never done mi- transported to a new country and the com- Shamsi’s Burnt Shadows. Nadeem prefers
crofinance before.” pany takes care of you, it’s a nice life.” desi food over all other, and his favorite dish
Nadeem was the first person in his fam- is Kerala queema.
From mega to microfinance ily to move from a salaried job into entre- Nadeem Hussain’s advice to the newer
The reason he wanted to do microfinance preneurship. Moving away from the safety generations is – Become entrepreneurs! Get
was two-fold. “One was simply capital. If I net of a nice tax free job in Dubai, he came technology degrees, and understand and
wanted to own a bank in Pakistan then the back to Pakistan and put his own capital appreciate that Pakistan is at an inflection
commercial bank capital requirement was at risk. “Out of the $10 million I put in $6 point and you can ride this wave if you em-
$100 million, and a microfinance bank re- million, IFC put in one million dollars and brace technology.
quirement was $10 million. So that part of two investors put in the balance $3 million
the decision was easy. But there is huge fi- to get to the $10 million and Tameer, now Thank you Mr. Nadeem Hussain
nancial exclusion in Pakistan. In a country Telenor, Bank was born.” The rest, like they
of 200 million people, less than 6.7 million say, is well documented and very inspiring
www.tcs.com.pk 43
t
Industry
Insights
MARKETING
IN THE NEW ERA
T
ReportfiledbyAdilAhmad
he Chairman TCS faced a large Hindustan, Not India we became Pakistan. They kept the fam-
room full of razor sharp worldly- In keeping with the sentiments of the ily name while we adopted a new name.
wise minds put into a quandary by time, Mr. Awan mounted a frontal assault We had a problem explaining our identity
the sheer speed of change. It was the Mar- on the branding strategy of ‘good’ neigh- to the outside world. India was a known
keting Association of Pakistan’s monthly bor and frequent ‘sparring partner’ India, quantity.”
Tea Talk that features a celebrated veteran challenging the very validity of its no-
of Pakistan’s trade, commerce and in- menclature. India was not just the name Tandoori
dustry, and this month it was Mr. Khalid of a geographical entity, but also a great Subsequent events have not made the
Awan who faced the daunting task of put- culture and civilization that embodied a task any easier, and the Pakistan brand
ting at ease and inspiring both young and vast and rich history, said Mr. Awan. has acquired a negative connotation over-
old cadres of Pakistan’s marketers fear- “At the time of Partition the name seas, where restaurants serving Pakistani
fully viewing a VUCA landscape. India got adopted by Hindustan which cuisine would rather brand themselves as
should have remained Hindustan while ‘Tandoori’ than Pakistani. It’s all very sad,

“In everything that is

happening around us lie
great opportunities. The
winners will be the ones
who can crack the code
and get ahead of the curve”
– KHALID AWAN
says Mr. Awan, mentioning a BBC docu- He pointed out the advancements in ment of a large number of people. In ev-
mentary in which the credit for the railway medical science and a general improve- erything that’s happening around us lie
stretch between Peshawar and Torkham ment in our operating environment, mak- great opportunities. The winners will be
was given to the Indian Railways. Clearly ing people live longer. While physical the ones who can crack the code and get
marketing the Pakistani brand name has resources were scarce and running out, ahead of the curve.”
not been a great success. communications through the Internet had
become so cheap it was almost free. Demand creation
Great imbalances “We are on the cusp of conquering Referring to customers who have issues
Referring to the world’s population Mr. solar power, and just 3 percent of the Sa- with paying more when they can get by
Awan said it was rising at a very high rate. hara desert’s potential will be sufficient to with paying less, and driving prices down
“It took the human race over 10,000 years power the entire world and electricity will because of competitive pressure, Mr.
to reach the figure of 1 billion in the year be all pervasive. Our planet is two-third Khalid Awan wondered why we charged
1900. Since then there has been a 6 folds a higher price? Was there value addition
increase in 100 years. Today we are over which the customer was not being made
7 billion, with more than half living in a
very small circle comprising South Asia, Welcome to a time aware of? Had marketing not succeeded in
creating the demand for a superior, more
China, East Asia and Japan. This is one
imbalance impacting the world. The other of exponential expensive service?
“Demand creation is an intriguing
change, the most

great imbalance is that the wealth of the study in human psychology. In the 1970s
world’s top eight billionaires exceeds that Perrier started bottling and selling water
of the rest of humanity. These are huge im- in France. Water is a bland and ordinary
balances that exert a lot of pressure on our amazing time ever resource which is freely available, so how
social and political order. That pressure does one get people to pay for it? They cre-
drives forces that impact you and me.” to be alive... ated fear in the minds of people by coin-
ing the slogan ‘safer to drink’, implying
Massively enabled that the other water was not safe to drink!
Technological advances today are baf- Then they carbonated the water and began
fling, and we are living the kind of life- talking about its taste. One has to under-
styles that even the most powerful people stand the nature of the people who com-
could not have imagined three genera- water, and we have yet to understand the prise one’s customer base.” There are a lot
tions ago, said Mr. Awan. “So while there potential of the seas waiting to be un- of fearful people wanting to move out of
are challenges, we have also been massive- leashed.” Pakistan, but there are also a lot of people
ly enabled. Our phone is no longer just a Change is happening in a manner that moving back from overseas, he said.
phone. It is a high-tech office consolidated is enabling and enriching us, he said. “It
in a small thing which puts the world at is providing us with a lot of means to do The Fortune at the Bottom of the
our finger tips through instant connectiv- things. As marketers in the new era we Pyramid
ity. We are still trying to figure out what to have to figure out how best to utilize all In 2003 Mr. Khalid Awan had the dis-
do with all the amenities available to us.” these new opportunities for the better- tinction of attending a United Nations
www.tcs.com.pk 45
t
General Assembly conclave as a business intriguing blueprint for how to fight pov- of people. We are leveraging the Internet
sector delegate, and sat down with del- erty with profitability. and people sitting at home are being har-
egates from governments and civil society “A large population was considered a nessed to promote the TCS business. The
to forge solutions to the most pressing is- liability at one time, and population con- first batch has been very successful, and
sues that the world faced as embodied in trol was a high priority in most countries. we want to scale this up to a few thousand
the UN Millennium Development Goals. Now small populations have become a working on their own time and in their
The business sector pleaded its inability disadvantage, because without a replace- own space.”
to engage because it was profit driven and ment population the work force is in crisis There is a tide in the affairs of men
needed to make money to sustain itself. facing an aging population which is no which taken at the flood leads on to for-
tune, said Mr. Awan, quoting William
Shakespeare in answer to a question by
Ayesha Latif Sheikh, assistant professor
at ZABIST, who wondered how TCS was
planning to deal with the competition eat-
ing into its market share. “It will depend
upon how smart TCS is in using technol-
ogy to stay ahead of the competition. We
have a very strong service culture that
should sustain us and make TCS grow fur-
ther. TCS is also inducting a large number
of young and highly educated people who
are willing to experiment.”
Understandably, Mr. Khalid Awan
was quizzed on the CPEC phenomenon.
“There are political risks,” he said. “But if
it happens Pakistan will have the benefit
of a $50 billion infrastructure, and will be
a different country altogether. With China
That’s where Mr. Awan first encoun- longer productive and needs to be paid its we shall work as one.”
tered Prof. C.K. Prahalad, author of ‘The retirement and healthcare dues. A big and MAP President Mr. Talib Syed Karim
Fortune at the Bottom of the Pyramid’, young population can actually be an ad- (Rector & Executive Director, Institute
who made a presentation on building vantage. It’s cheaper doing things manu- of Business Management) welcomed Mr.
businesses low on revenue per transaction ally than through high technology.” Awan at the start of proceedings, and
but very high on the volume of transac- MAP Council Member Ms. Shamsah Vi-
tions. He discussed new business models Harnessing home-workers rani (Marketing Director, The Aga Khan
targeted at providing goods and services to This is a time for creative thinking, University Hospital) presented the vote
the poorest people in the world, and made said Mr. Awan, ending his discourse on of thanks. Since its inception in 1967 the
a case for the fastest growing new markets an upbeat and positive note. “These are Marketing Association of Pakistan has
and entrepreneurial opportunities being some amazing and very interesting times continued its efforts to become a signifi-
found among the billions of poor people that we live in. At TCS the major thrust is cant force that brings value to the indus-
‘at the bottom of the financial pyramid. towards generating self-employment and try. Its Lahore Chapter was established in
According to Bill Gates, the book offers an earning opportunities for a large number 1987.

CONNECT TCS Customer Newsletter Exponential
t
Organi-
zations
Dr. José Cordeiro’s

Futuristic Vision
of Abundance
A
Report filed by Adil Ahmad
t face value from a layman’s per- José Cordeiro holds degrees in engi-
spective the good doctor has gone neering from the Massachusetts Institute
stark raving mad! ‘Curing’ death of Technology (MIT), Cambridge, Mas-
and making man ‘immortal’ are the sole sachusetts, economics from Georgetown
preserves of those who have lost their University, Washington, DC, management
minds. And yet, there he was, address- from INSEAD, Fontainebleau, France, and
ing an empowered segment of Pakistan’s science from Universidad Simon Bolivar,
corporate leadership who was taking him Caracas, Venezuela.
very seriously. He is chair of the Venezuela Node of
For those of us who make it a habit to The Millennium Project; founding faculty
venture beyond our comfort zones, the and energy advisor at Singularity Univer-
signs have been there for a long time, too sity in NASA, Silicon Valley, California;
profound to contemplate for most people, founder of the World Future Society’s
much like alien visitations and the ex- Venezuela Chapter; co-founder of the
istence of Area 51. But Dr. Cordeiro has Ibero-American Transhumanist Asso-
made it his passionate business and pas- ciation; and former director of the Club
time to follow the world at its cutting edge, of Rome (Venezuela Chapter), the World
and prepare the wider public for quantum Transhumanist Association (Humanity+)
growth enabled by exponential advance- and the Extropy Institute.
ments in technology. José is also invited faculty at the Institute
of Developing Economies IDE – JETRO
Preparing for Exponential Organizations in Tokyo, Japan, the IE Business School in performance, how you organize can be the
Dr. Cordeiro engaged Octara’s esteemed Madrid, Spain, and the Moscow Institute key to growth” – Dr. Jose Cordeiro
clientele at Karachi and Lahore in full day of Physics and Technology in Russia. He “ExOs are perfectly fitted for the ASIAN
workshops on Exponential Organizations has published more than 10 books in 5 region due to large amount of young peo-
based on the book by the same name languages, including the best-selling edi- ple embracing its attributes!” says Dr. Cor-
co-authored by Salim Ismail, Michael S. tion “The State of the Future” with The deiro. “Today the only constant is change,
Malone, and Yuri van Geest which unveil Millennium Project, and has appeared in and the rate of change is increasing. Your
years of research learning how organiza- programs with CNN, Discovery Channel competition is no longer the multinational
tions can accelerate growth with technol- and the History Channel, among many corporation overseas; it’s now the guy or
ogy to achieve performance 10 times bet- other international media interviews. gal in the Silicon Valley or Mumbai garage
ter than the competition. “In business, performance is key. In using the latest online tools to design and
www.tcs.com.pk 47
t
cloud print their latest innovation. But the shifting business environment due to the and relative stability and predictability. Our
question remains: how can you harness all introduction and proliferation of exponen- environment is changing exponentially,
of this creative power? How can you con- tial technologies.” mainly driven by exponential technologies
struct an enterprise that is as quick, adept Today’s organizations are built for a lin- and globalization. As a result, the world is
and innovative as the people who will be becoming increasingly open and transpar-
part of it? How will you compete in this
accelerated new world? How will you or- “In business, ent and we are slowly moving from a world
of scarcity to a world of abundance.”
ganize to scale? The answer is to create the
organization of the future - The Exponen- performance Exponential Organizations lay the
framework for organizations to adapt and
tial Organization.”
In the past five years, the business is key. In thrive in a world of abundance by diving
into new organizational structures that
world has seen the birth of a new breed leverage exponential technologies and a
of company - the Exponential Organiza- performance, shifting global business mindset. “Today,
tion (ExO) - that has revolutionized how if you’re not disrupting yourself, someone
a company can accelerate its growth by how you organize else is. Your fate is to be either the dis-
using technology. “An ExO can eliminate rupter or the disrupted. There is no middle
the incremental & linear way traditional
companies get bigger and leverage assets
can be the key to ground,” says Salim Ismail, Author of
The Book, Co-Founder and Chairman,
like community-big data- algorithms and
new technology into achieving perfor-
growth” ExO Works.
“The ExO Sprint solves the immune
mance benchmarks ten times better than
its peers.”
– Dr. Jose Cordeiro system problem. It removes the resistance
of an organization to transform itself to
the new Exponential Age,” adds Francisco
A world of abundance Palao, Co-Founder and CEO, ExO Works,
Welcome to a time of exponential while Paul Polman, CEO, UNILEVER,
change, the most amazing time ever to be ear world: hierarchical, centralized, closed, says that he has found ExO concepts to be
alive, says the good doctor, his eyes ablaze top down and focusing on ownership due extremely valuable. “I’ve made the book
with excitement at what he sees unfolding to scarcity of people, resources, assets and required reading for senior management
in the not too distant future. “Exponential platforms. “They evolved one hundred and we are implementing many of its prin-
Organizations will help you navigate the years ago for an era of economies of scale ciples.”

Core Values
Give it all you
got and be
fearless
Create
Be humble happiness
and for self
respectful and others
Embed
ethics and
transparency
in everything
we do
Build a Trust and
team of empower
passionate people
people!
Enable
our people
to align their
personal goals
with their career
aspirations
Make life What you
simple,
convenient and do is more
easy for our important than
people and who you
customers
are
Do more
with less www.tcs.com.pk 49
t
Counter
Measures
Disruption
– mother of re-invention
If necessity is the mother of invention, disruption is the
motherofre-invention.ThatishowShaneCragunandKate
Sweetman put it in their book‘Reinvention – Accelerating
Results in the Age of Disruption’.
Report filed by Adil Ahmad
Gigantic, sweeping, tumultuous waves Look how fast the internet changed things. we do business.”
“The printing press was a disruptive When stuff happens now, people and busi-
event,” says Shane Cragun. “The wheel was nesses are still adjusting when the next Value of preemptive change
unquestionably disruptive. In the 1860s change-wave comes. And it’s accelerating. Non-traditional competitors are the
when the railroad and Trans-Atlantic came, What I’m saying is that the age of disruption reason cited for why the environment has
it also was disruptive, but these things took is an age of gigantic, sweeping, tumultuous changed. Twenty years ago, the new chal-
time to unfold. The difference between then waves that go across countries and conti- lenge was global competition. Now it’s some
and now is the pace and scope of change. nents, and just completely change the way startup deciding to disrupt some major ham-

burger chain, and doing it better, faster, and

cheaper. With Amazon acquiring Whole
Foods and cloned meat a reality, even the
specter of 3D-printed Happy Meals doesn’t
seem so far-fetched anymore. 100,000 taxi
drivers in New York didn’t even know about
Uber until people riding in their own back
seats started asking, ‘Hey, what do you think ganizations, do they have to reinvent them- ed by TCS with the mandate of preempting
about Uber?’ Every company needs to focus selves first? Albert Einstein famously said lethargy born of size and bureaucracy, car-
on the value of preemptive change in the that we cannot solve our problems with the rying out internal disruptions to avoid get-
face of unceasing disruption. same thinking we used when we created ting externally disrupted.
“Based upon years of study and experi- them. The ability of great leaders to disrupt
ence, we predict that the ability to reinvent and not be disrupted is crucial to their suc- No time to stand and stare?
yourself and reinvent your organization will cess, as also is their resolve to never play the There is an old American saying that ‘if it
be one of the most important competencies victim. ain’t broke, don’t fix it.’ The question arises
to have in the 21st century,” says Cragun. in the minds of some whether it is really
“In fact, having this ability may be simply Carrying out internal disruptions necessary to be ahead of the curve at all
the price of admission to play in today’s Since January 2017 Faizan Leghari is the times? It brings to the fore William Henry
global chess game.” Head of Disruption at TCS. “Once a com- Davies’ poem ‘LEISURE’ – “What is this life
pany goes beyond a certain size it starts if, full of care, we have no time to stand and
Never play the victim slowing down,” he says. Smaller and leaner stare; No time to stand beneath the boughs
The need for better leadership is evident companies start vying for space.” Faizan was and stare as long as sheep or cows; No time
everywhere one turns, from Exxon to Wells doing exactly that with his company Foran to see, when woods we pass, where squir-
Fargo to Volkswagen. These corporate fias- doing on demand delivery and competing rels hide their nuts in grass; No time to see,
cos and crises are symptoms of cultures cre- with TCS. in broad daylight, streams full of stars, like
ated from the top down. It is leadership that “Foran had no bureaucracy to deal with skies at night; No time to turn at Beauty’s
sets the tone and creates the ecosystem for and was able to create market niches that glance, and watch her feet, how they can
the organization at large. Simply put, how TCS wouldn’t even look at because it’s too dance; No time to wait till her mouth can
are leaders who are responsible for deplor- big a company. As these smaller and leaner enrich that smile her eyes began; A poor life
able cultures going to bring about positive companies grow they start impinging upon this if, full of care, we have no time to stand
change? If CEOs want to change their or- the TCS core business.” Faizan was recruit- and stare.”
www.tcs.com.pk 51

Dominates Discourse: Summer-Autumn Issue 2017

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CONNECT TCS Customer Newsletter

Summer-Autumn Issue 2017

Parco 7th Roshan Khan 36

Meet the Coach, 41

Khalid Awan at the 44

Dr. José Cordeiro’s 48

Publication of the Marketing &

We carry in this issue a rich variety of content, from a pictorial revisit of

“We are delighted to combine

4 Summer – Autumn Issue 2017

Akbar Saifi, Director,

6 Summer – Autumn Issue 2017

domin ates the

CPEC, the New

8 Summer – Autumn Issue 2017

development, cross-border trucking,

CPEC Vision & Mission

Learning the Chinese language

10 Summer – Autumn Issue 2017

KEEP ON TRUCKIN’! term, because laws to protect Pakistani

12 Summer – Autumn Issue 2017

Tcs Opens International

Jim Barber (President, UPS International) inaugurates the International Gateway.

14 Summer – Autumn Issue 2017

Acknowledging the pride of TCS, our corporate sales champions.

M.A.Mannan (President & CEO, TCS Holdings)

16 Summer – Autumn Issue 2017

“Despite some competition

“Our customers want that we speak the

18 Summer – Autumn Issue 2017

“It is an indescribable feeling

– Quaid-e-Azam Mohammad Ali Jinnah’s

20 Summer – Autumn Issue 2017

TCS Fleet inducts new Japanese

Brand new and

TCS Fleet’s movers

22 Summer – Autumn Issue 2017

The TCS People bear witness.

Men behind the TCS Wheel.

Celebrating High Achievers

24 Summer – Autumn Issue 2017

The TCS Loyalty Card unveiled by

Adeel Azhar (D S) w it h his team

26 Summer – Autumn Issue 2017

Cleansed & refreshed!

MOUs Signed with Sindh

28 Summer – Autumn Issue 2017

TCS troopers take road trip

is something TCS had tried before but the

“Understanding the control points of From Russia without love

operational perspective. It requires the He took up cooking while posted in Mos-

30 Summer – Autumn Issue 2017

Director, TCS Holdings Limited

32 Summer – Autumn Issue 2017

‘wow’ our customers.”

“‘Pak-CheenDosti’ goes back a very long

34 Summer – Autumn Issue 2017

TCS Co-sponsors Parco

ourth seed Israr Ahmed Ahmed faced off with unseeded

36 Summer – Autumn Issue 2017

Chhapra is a formidable champion of

TCF - formidable pillars of society close ranks