ESTABLECER LA OFERTA Y LA DEMANDA A TRAVÉS DEL SISTEMA DE

INFORMACIÓN DE MERCADOS.

PRESENTADO POR:

DIANA MARSELA RUEDA CASTRO

TECNOLOGÍA EN GESTION DE MERCADOS

SENA

COLOMBIA

2018
 Evidencia AP04-EV04

“Taller de comprensión de lectura”.

Descripción de la evidencia solicitada

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma

inglés, referente a oferta y demanda.
Orientación
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning

: a. Supply (c) Expensive
b. Demand (b) Desire to buy any product
c. High price (d) All people.
d. Mass market (e) The lifetime of goods and services.
e. Life cycle (a) Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.
Market research findings are important in developing the overall marketing mix for
a given product. By identifying specific customer needs a business can adjust the
features, appearance, price and distribution method for a target market segment.

3. Write F for false or T for true

a. Production cost depends on Technology

F ( ) V (X)
b. As greater the expectations are, the lower will be the offer from the companies.
F (X) V ( )
c. One of the four Ps of marketing mix is Package
F (x) V ( )
d. Price is the amount a customer pays for the product.
F ( ) V (x)
e. Planning is to transform and develop marketing objectives to marketing
strategies
F (X) V ( )

4. Answer the following questions

a. What is Benchmarking?
Benchmarking is a systematic and continuous process to evaluate the products,
services and work processes of organizations recognized as the best practices, the
toughest competitors.In summary, benchamarking consists of taking as reference
the best and adapting their methods, their strategies, within the law. For example,
you can adapt the best practices in customer service and attention.

b. What is the process of Benchmarking?

Benchmarking can be described as a structured process. This usually occurs
through the development of a process model, step by step, a structured process
should not add complexity to a simple idea. And the structure does not have to get
in the way of the process.

The model of the process of benchmarking of five stages:

The 5 stages are:

*Determine what benchmarking will be done: identify clients, needs and identify
and secure the necessary resources.
* Form a benchmarking team: most of them are team activities and the roles and
responsibilities are assigned to the members.
* Identify benchmarking partners: use information sources and identify the best
industrial and organizational practices.
*Collect and analyze benchmarking information: specific collection methods are
selected, information is made according to the needs of the original client.
*Act: this stage of the process is influenced by the needs of the original client and
by the uses of the information.

c. Number the aspects to be taken into account in Benchmarking:

Quality:

It refers to the level of value created of the products for the client over the cost of
producing them to the design of quality systems that ensure that the resulting
quality will adhere to or comply with predetermined specifications and standards.

It also refers to organizational development on the basis that we focus so much on

what we do, on the development of human resources, on commitment and
involvement, as well as on training.

Productivity:

It is the search for excellence in the areas that control incoming resources, and
productivity can be expressed by the volume of production and the consumption of
resources, which can be costs or capital.

Weather:

Faster flows in administration, sales, production and distribution have received

greater attention as a potential factor for improving productivity and competition.
Faster flows in administration, sales, production and distribution have received
greater attention as a potential factor for improving productivity and competition.