English Learning Guide

Competency 1
Unit 8: Startups
Workshop 1
Centro de Servicios Financieros- CSF

Name: Sara Cruz Villamil Cohort: Date: 29-09-

1906787-2 2020
Training program: Tecnologo en Gestion Bancaria y de Instructor: Julieta Muñoz
Entidades Financieras

CHARACTERISTICS OF AN ENTREPRENEUR (LEADERSHIP/INNOVATION/BUSINESS IDEAS/ROLE

MODELS/ ORANGE ECONOMY)

This workshop attempts to help you understanding the general concepts related to the creation of
a new Company introducing the general vocabulary of startups, investment and venture capitalist,
bearing in mind the strategies needed to initiate a business.

Objective: from the development of this workshop, you will be able to talk about the different
types of startups, the actions to be taken for starting a new business, and the actors involved in
this matter.

1. Work in groups and discuss the following statements:

- Some people say that it is essential to have a large budget to initiate a new business. What
do you think about this idea?
I would think not since after you have the idea of your business and want to move it
forward, there are companies or foundations that can help you finance it and thus be
able to move it forward.
- What’s the difference between a small business and a startup?
The main difference between a Startup or Business Project and a Company is that the first is
looking for a business model, while the second executes a business model. ... Fewer entry
barriers: with new technologies, today it is much easier and cheaper to develop new projects.
- Do you have plans to create your own company in the future? What could your company
offer to the market?
Of course.
It would be a music academy with affordable prices for any type of person where
their first class would be free.

2. Skills practice: do the following activities to practice the learnt vocabulary and English
structures.
2.1. READING PRACTICE: reading about two famous entrepreneurs.

Before reading the text write the definition of the following words.

WORD MEANING/
DEFINITION
When a team is formed, someone is needed to lead it, leadership examples are
Leadership appreciated when a born leader fosters in his group a positive and entrepreneurial
attitude with a common goal, in this way it is possible to achieve all the proposed
goals and challenges in conjunction with teamwork.
The term innovation refers to that change that introduces some novelty or several.
innovation When someone innovates, they apply new ideas, products, concepts, services and
English Learning Guide
Competency 1
Unit 8: Startups
Workshop 1
Centro de Servicios Financieros- CSF
practices to a specific issue, activity or business, with the intention of being useful for
increasing productivity.
The business idea is, basically, the service or product that you want to offer, the way
business idea you will get customers and how you expect to receive profits from it.
True role models are those who possess qualities that you would like to have.
role model Similarly, role models are people who have affected your life in a way that makes us
want to be better people.
A stake is a fragment of stem with woody consistency buds that is separated from a
stake tree or bush and inserted into the ground or a substrate to take root and form a new
plant.
Resolution is the act and result of resolving. The concept of problem solving is linked
problem to the procedure that allows you to solve a complication.
solving The notion can refer to the entire process or to its final phase, when the problem is
effectively solved.
An entrepreneur is that person who, individually or collectively, sets the objectives
entrepreneur and makes strategic decisions about the goals, means, administration and control of
companies, and assumes both commercial and legal responsibility towards third
parties.
This appropriation can be carried out in various ways, either through purchase, profit,
acquisition inheritance, etc. In the case of companies, an acquisition may refer to the purchase of
most or all of the shares of another company, in order to obtain control over it.
The word adaptation means 'action of adapting or adapting to something', while
adaptability adaptability is the quality of people or things to have 'capacity to adapt'.
Collaboration is the action and effect of collaborating. This verb refers to working
collaboration together with another or other people to carry out a work.
An angel investor is an individual who provides capital for a business start-up,
angel investor usually in exchange for convertible debt or ownership equity. Angel investors usually
give support to start-ups at the initial moments and when most investors are not
prepared to back them.
Business-to-business is a situation where one business makes a commercial
B2B transaction with another. This typically occurs when: A business is sourcing materials
for their production process for output. Example: Providing raw material to the other
company that will produce output.
Data, object or person that someone takes as a starting point to calculate or know
benchmark something.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-
bootstrap first front-end web development. It contains CSS- and JavaScript-based design
templates for typography, forms, buttons, navigation, and other interface components.
In finance, a purchase is an investment transaction by which the share capital of a
buyout company, or a majority stake in the company's shares, is acquired.
The Orange Economy, also known as the Creative Economy, is the approach of
orang sectors of the economy "whose main purpose is the production or reproduction,
e promotion, dissemination and / or commercialization of goods, services and activities
econo that have a cultural, artistic or patrimonial content.
my
Now read the text and identify the ideas related to the concepts above, then choose the correct
option for the statements below the text (more than one can be possible)1

Walt Disney2 3
Steve Jobs
Walt Disney When young,
started off as a Jobs left
farm boy college
drawing cartoon because his
pictures of his family
neighbor's couldn't
horses for fun. handle the
When he was financial
older, Walt tried burden of his
to get a job as a education.
newspaper In 1976, Jobs got together with Steve
cartoonist, but Wozniak, a friend from high school, and
was started the
unable to find one and ended up working in Apple Computer company in Jobs’ family
an art studio where he created ads for garage. Jobs wanted to make computers
newspapers and magazines. Eventually he more compact, affordable, and efficient for
grew to work on commercials, became everyday consumers.
interested in animation, and eventually Apple released the Macintosh computer in
opened his own animation company. 1984, but Jobs left the company in 1985
after the company’s board of directors
decided it

1
Texts adapted from: https://www.inc.com/larry-kim/11-most-famous-entrepreneurs-of-all-time-and-what-made-them-wildly-
rich.html used by SENA for pedagogical purpose, exclusively.
2
Image taken from: https://entrepalabras.mx/2019/02/07/walt-disney-una-vida-de-pelicula/
3
Image taken from: https://peru.com/epic/epic-users/steve-jobs-y-5-cosas-que-no-queria-apple-fotos-
noticia-406538
 Disney's first original character creation
was Oswald the Lucky Rabbit, but it was
officially owned by Universal Pictures
because he was working under contract at
the time. When Walt walked out on
Universal Pictures after getting a pay cut,
he needed to create a replacement, which
is how Mickey Mouse came into being.
Disney was wildly successful with his
animation company, but he wasn't satisfied.
He was determined to make the biggest and
greatest theme park ever seen, saying to a
colleague, "I want it to look like nothing else
in the world."
One of the biggest entertainment moguls
of all-time, with an unrelenting spirit and
commitment to his vision, Disney is
undoubtedly an entrepreneurial all-star.
needed new leadership. Even though he
was co-founder of the company, he had no
official title, making his position at the
company vulnerable. Jobs instead bought
what would eventually become Pixar
Animation Studios from George Lucas and
founded a new company called NeXt Inc.
Coincidentally, Apple bought NeXt Inc. in
1996, and by 1997, Jobs was chief executive
officer (CEO) of Apple once again.
Through Apple, Jobs was widely recognized
as a charismatic pioneer of the personal
computer revolution and for his influential
career in the computer and consumer
electronics fields. Jobs also co-founded and
served as chief executive of Pixar Animation
Studios; he became a member of the board
of directors of The Walt Disney Company in
2006, when Disney acquired Pixar.
Often referred to as "The Grandfather of
the Digital Revolution," Jobs forever
changed the consumer electronics
industry. At the time of his death, his net
worth was over $8.3 billion, and his
influence will be felt for many digital
generations to come.

1) … Walt tried to get a job as a newspaper cartoonist, but was unable to find one and ended up
working in an art studio where he created ads for newspapers and magazines.
a. problem solving b. bootstrap c. adaptability. d. acquisition

2) … Eventually Walt grew to work on commercials, became interested in animation, and

eventually opened his own animation company.
a. business idea b. buyout c. collaboration d. benchmark

3) … When Walt walked out on Universal Pictures after getting a pay cut, he needed to create a
replacement, which is how Mickey Mouse came into being.
a. benchmark b. leadership c. business idea d. collaboration

4) … Walt was determined to make the biggest and greatest theme park ever seen, saying to a
colleague, "I want it to look like nothing else in the world."
a. buyout b. acquisition c. role model d. stake
5) … In 1976, Jobs got together with Steve Wozniak, a friend from high school, and started the
Apple Computer company in Jobs’ family garage.
a. bootstrap b. collaboration c. entrepreneur d. B2B

6) … Through Apple, Jobs was widely recognized as a charismatic pioneer of the personal
computer revolution and for his influential career in the computer and consumer electronics
fields.
a. angel investor b. benchmark c. B2B d. orange economy

7) … Coincidentally, Apple bought NeXt Inc. in 1996, and by 1997, Jobs was chief executive officer
(CEO) of Apple once again.
b. stake b. leadership c. B2B d. benchmark

8) … Jobs became a member of the board of directors of The Walt Disney Company in 2006, when
Disney acquired Pixar.
b. business idea b. buyout c. collaboration d. benchmark

Read the text again and answer if the statements are true (T) or false (F):

a. Walt Disney and Steve Jobs were famous entrepreneurs in their childhood: T / F
b. Walt Disney always wanted to be an employee: T / F
c. Steve Jobs had a lot of money when he started Apple Company with his friends: T / F
d. Walt Disney’s determination was important for his success: T / F
e. Apple is a digital revolutionary company: T / F
f. The Walt Disney Company is involved in the electronic industry: T / F

2.2. SPEAKING PRACTICE: oral presentation about entrepreneurs

Now that you know two of the most famous entrepreneurs in the recent history, you have an idea
of the actions that must be considered to succeed in business. Think about famous entrepreneurs
that you know and discuss in groups of three or four about how these people became recognized
entrepreneurs and do a list about the mentioned people during this discussion. Organize the
information in the following chart. You can ask questions as follow:

 Who is the entrepreneur of your preference and why?

 What kind of organization/company did this person run?
 What plan did this company do to grow and become so important?
 Is this organization/company based on the orange economy? If so, how is it?

You can ask as many questions as you want

 Entrepreneu Organizació How did this person/company succeed?
r’s n/
name company

2.3. LISTENING PRACTICE: listening about some advice from successful entrepreneurs

As you can see now, entrepreneurs grow in the business field thanks to the development of an
idea implemented in an organization or company sharing projects and experiences with other
people who are or want to be entrepreneurs too.

Watch the video and identify the ideas these successful entrepreneurs give to young people.
One example has been given for you.

ENTREPRENEUR IDEA 1 IDE

A2
KEVIN O'LEARY Don’t buy stuff
CANADIAN- you don’t need
IRISH
BUSINESSMAN
RATAN TATA Let humility be
CHAIRMAN OF THE your best
TATA GROUP defense

SUNDAR PICHAI Try different

CHIEF EXECUTIVE things
OFFICER OF GOOGLE
JACK MA Any mistake is a
CO-FUNDER, wonderful
ALIBABA GROUP revenue

MARK CUBAN A lot of people

AMERICAN like to make
BUSINESSMAN excuses
Watch the video and make some notes to answer the following questions:

3. What is in common among the organizations/companies of the previous activity?

4. How did these organizations/companies grow?
5. Are these small business or big business?
6. What is the relation among small business, big business and startups?
 7. What is the definition of startup?

Watch the video again, share and compare your answers with your classmates.

2.4.WRITING PRACTICE

Now, prepare a visual presentation about the model company that you already have using
posters with images, colors, graphics, and other relevant elements to show. This poster must
contain information about what your company offers, its logo, slogan, contact information, etc.

* follow the example in the image4:

**Use posterboard, kraft or foamboard if

possible.

***This material will be used in the next English

learning guide.

3. Extension Activities: the extension

activities will help you improve your
performance in the topics. You need to reach at least five hours of practice on your own.

- Based on your instructor’s orientation, explore the following website and practice the
English structures. Do at least 2 activities from each topic studied in class and deliver them
to your instructor:
4
Image taken from internet as an example. https://images.app.goo.gl/nXv34MHSq3Jn2bkz7 Used by SENA
for academic purposes, exclusively.
 https://www.enchantedlearning.com/grammar/prefixsuffix/index.shtml
https://www.gingersoftware.com/content/grammar-rules/adjectives/order-of-adjectives/
- For information about leadership: https://www.youtube.com/watch?v=vlpKyLklDDY
- Ways to be an innovative leader: https://www.youtube.com/watch?v=5fBsONPWcqM
- To learn more about business ideas: https://www.youtube.com/watch?v=jRcfE2xxSAw
- To learn about role model: https://www.youtube.com/watch?v=jIch3rpD7Zo
- To deepen on Orange Economy: https://www.youtube.com/watch?v=YDplTJfAUI0