1.

Match the Word with the corresponding meaning:

a. Supply c Expensive
b. Demand _ d Desaire to buy any product
c. High price a All people
d. Mass market b the lifetime of goods and services.
e. Life cycle e Disposition to offer products

2. According to the text, mention the things people take into account to determine the demand.

The determinants of an individual's demand are the price of

the good, the level of income, personal tastes, the price of
substitute goods, and the price of complementary goods. The
shape of a demand curve can be concave or convex, possibly
depending on the distribution of income.
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de Evidencia

3. Write F for false or T for true

a. Production cost depends on Technology

F ( x) V ( )

b. As greater the expectations are, the lower will be the offer from the companies.

F ( ) V (x )

c. One of the four Ps of marketing mix is Package

F ( ) V (x )

d. Price is the amount a customer pays for the product

F ( X) V ( )
 e. Planning is to transform and develop marketing objectives to marketing strategies

F ( ) V ( x)

4. Answer the following questions

_________________________________________________________________

a.
Benchmarking consists of taking
"comparators" or benchmarks to those
products, services and work processes that
belong to organizations that demonstrate good
practices in the area of ​interest, with the
purpose of transferring knowledge of good
practices and their application.

Benchmarking is a continuous process by which the

b.
products, services or work processes of leading
companies are taken as a reference, to compare them
with those of your own company and later make
improvements and implement them.

Choose an internal product, service or department to do the evaluation. Determine the best companies in
their class with which you should make the comparison, with which organizations you are going to
compare your business. Gather information on your internal performance or metrics. Compare the data
from both organizations to identify gaps in your company's performance. Embrace the process and
policies alongside best-in-class performance. Benchmarking will point out which changes will make the
biggest difference, but it's up to you to make them. First steps To benchmark anything, you need to have
c. quantitative data available for study. That means breaking down the internal process to calculate
performance metrics. Quantify everything, because only quantifiable information can be correctly
compared.

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 _________________________________________________________________
_________________________________________________________________ ________

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the
words in alphabetic order and write the meaning of each word.

_________________________________________________________________

_________________________________________________________________
__________________

6. Write a ten lines text that summarizes the topic of the activity.

The theme of the activity consists of letting us know more about benchmarking, what its
functions are, how it helps us, clarifies and makes us aware of issues that you did not
know yet, solving it in a more active way, strengthening our knowledge and implementing
the English language so that we can make it more ours in our day to day