Dear Sir/Mam,

Greetings from La La Derive Team!

There are at least 22 famous applications all over the world combining both IOS and Android platform
which are trying to resolve a very big problem of uncertainty over road trip. Unfortunately, the situation
has elevated to such an extent that people are selling - “uncertainty” as the primary value of Road Trip
in the name of adventure. (since it remains unsolved till date even after so many efforts on a so called
crowded market.)

Let’s talk about the biggest road trip market of the Globe which is USA to validate this statement.
According to statistics, these road trip applications including most well-known “Roadtrippers App” has
been able to capitalize only 2% of Road trippers who uses Google Map. Having said that, I am not really
in favor of restricting the total market size by only Google Map users though they are mostly the primary
one. Even though its been7 years that such Apps are there in the market, there hasn’t been any
significant impact w.r.t market fit for any of these players in the market.

We have identified this Gap and this is – serving the market for only few occasional needs and not
bundling it as an end to end application which is definitely technically challenging but possible with right
equations of AI.

How many times it happened that you came back from a trip and some of your friends revealed that you
missed multiple attractions and famous food joints or stuffs in the trip and it made you realize that the
trip could have been planned in a better way. In other way, how many hours of research you spent
before you do a road trip to ensure that such situation doesn’t arrive and you leverage those days to get
the best out of it. (This is pathetic).

In my childhood days there was this person in our society named, Keshav uncle who was a travel freak. I
remember before planning a travel, everyone in the society wanted to have a chat with him and
understand what to pack, what is the cost of travel, which route to take, what to see on the way, where
to eat, sightseeing recommendations, famous local stuffs to buy etc. some of them even offered him to
join them in the trip so that the benefit of knowledge and guidance ensures the best exploration of the
trip.

We, by introducing La La Derive, want to replace that Keshav uncle and his wisdom by an interactive bot.

I am the founder the company. I am an IIM Bangalore alumni from 2015-2017 batch with a corporate
background of 10 years in Marketing and Business Development role in Aviation domain. My co-
founder, Operation head is coming from manufacturing domain, previously anchored the journey of 17
crores to 200 crores revenue generating company with multilingual skill and with unlimited energy on
execution from scratch. My second co-founder is coming from design background, a Nift alumni while
carrying a rich experience of Flipkart. Together we are building the next milestone product for mobile
Travel industry.

T/hanks & Regards,

Uttiya Mukherjee
Founder & Workman
La La Derive Pvt. Ltd.