Competitive Analysis Framework

TikTok Twitter
Number of Employees 5494 4900
Founded 2016 2006
Funding $1.5 Billion
Acquisitions 3 55
Number of Customers 1 Billion
Strengths/Weaknesses
Frequency 5 times/day 20 times/day
Market Share in India6% (Before Ban) 3.00%

Provide customer service

Main Purpose
Types of Posts Regular Tweets
Daily active users 152 Million
Engagement of Resposes Time
30 minutes 20 minutes
Primary Customer 650 Million
Secondary Customer 700,000,000
Target Customer 18-40 year-old

apps Frequency Total Engagement (in minutes)

TikTok 5 30
Twitter 20 20
Instgram 1 120
Snapchat 3 15

Data
apps Sum - Frequency Sum - Total Engagement (in minutes)
Instgram 1 120
Snapchat 3 15
TikTok 5 30
Twitter 20 20
Total Result 29 185
e Analysis Framework
Instagram Snapchat
13691 3195
Frequenc
2010 2011
(High)
$57.5 Million $4.9 Billion
Acquired by Facebook Acquired by Snap Inc
1 Billion 1 Billion

1 time/day 3 times/day
11% 2%

Inside look at brand, post videos

Engage
andwith
photos
helpful tips,Acquire with traffic to website

Daily Story Totalstory

Video, daily
600 Million 218 Engagement
Million on
2 Hours
Social
15 minutes
Media
(Low)
700 Million 400 Million
650,000,000 700,000,000
18-29 year-old 10-25 year-old

market share
6%
3%
11%
2%
Frequenc
(Low)

Sum - market share

0.11
0.02
0.06
0.03
0.22
Frequency
(High)

Total
Engagement on
Social Media
(High)

Frequency
(Low)