Local Case on Business Creation

Business Name: Bello Footwears

MGT368

Section: 07

Prepared By:

Abdullah Al Saadman Begh

ID: 1731833630

Prepared For:

Md. Shahedul Alam

(Ph.D., University of Waterloo, Ontario, Canada)

Assistant Professor

Department of Management

North South University

Bello Footwear started their journey in February, 2016. Two young souls named Salman Bin
Firoz and Sabrina Rahman started this handmade footwear store after completing their
graduation in Marketing. Both of them had a plan like opening such store from their under
graduation time. They started after having a good market research and today it has 8 zonal
offices all around Dhaka city and have 20 office employees and 12 factory workers and have
freelancer deliverymen. Currently they are coming with different varieties of men’s and
women’s footwear. They are introducing and coming up with new designs every now and then.
Considering the handmade footwear industry in Bangladesh, handmade footwear has a very good
potential as people are more into inclusive products now. Considering this, they initiated this
business with 5 lac Bangladeshi taka and a few people for backend work.

Entrepreneur Salman always wanted to be his own Boss. He never wanted to work under
someone’s order. That was his first intension. Secondly, he was always passionate about handy
materials and shoes. Using this, he was thinking of starting a business which will be handmade
shoes and with the help of his finance he wanted to design all the shoes. He took help from his
finance and his close friend. His friend had a factory in Narayangonj which is belong to him
now. He started to hire labor from different shoe factory and he, he trained them, developed their
skills, and taught them how to make handcraft shoes by using pure leather. He followed Italian
design because his target group was young men and university going students because they are
more passionate about shoes. Then he started to export in Nepal, Saudi Arab, India and now
thinking of exporting them in Australia. As he said before he never wanted to work under
someone. He was always determined about his passion and he chose it and worked for it and he
is successful. Cultural influence is very important to meet the trend what is happening now days.
It is helping them to meet new challenges and they are going with it.

Salman got himself prepared before starting his business. Yes, he also analyzed the situation of
that market. Before starting his business he observed that in our country people are more likely
to use western design rather than old model. After having 3years’ experience in Ramel Travels as
an Executive he knew he needs to follow market screening model to know the product demand
before introducing the business. That’s why the business reached its break even in its first eid
offer. Although He had a business plan, he knew his primary competitor is Dhaka boot burn,
Azoba and secondary competitor is Bata. However their USP (Unique Selling Proposition) was
handmade and unique designed hand stitched products. It took around 8 months to set his
business and start selling.

He agrees that the adaptability is very essential for any business. It helps to solve any ambiguity
due to change of an environment of any business. It helps to create a workforce to solve
challenges of any critical environment if any business face. He has not changed any of his
business plans after starting to sell products; however they kept on coming up with new designs.

He listened the customer’s problems, their actual needs and tried to solve their problems by
changing the according to the customer needs. To understand customers and give them a good
standard service they recruit people considering: Education, Experience, Willingness/ strong
intension. They always try to give the customer the best product with minimum price. He knows
that there is lots of opportunity to move on to new products or new design. That’s why; he is
always up to date about what is happening now and what customers are looking for. His
intension is to give the updated design and products to the customer. They have some unique
characteristics which made them stand out among competitions. An all-around created,
handmade shoe can be by and by intended to accommodate your particular shoe needs and will
join these components to think of a completely custom fitted shoe that will give extreme solace,
yet most extreme usefulness. High quality shoes additionally offer the best enumerating of some
other sort of shoe; they accompany twofold and fortified sewing to guarantee that the zones
generally vulnerable to mileage don't give out, regardless of what you put them through. While a
couple of value such shoes may cost you more direct, they will last far longer than some other
pair of made shoes. You can completely anticipate that your shoes should keep going for a
considerable length of time, notwithstanding a lifetime. It has been around for a great many years
and won't be becoming dated at any point in the near future. Since handmade shoes are produced
using a characteristic material, they will consistently be special

In case one is searching for comfort, nothing beats handcrafted shoes. These are structured in
view of particular needs and are made to accommodate your foot consummately. Since they are
produced using the best quality, handmade shoes will have the option to withstand a wide range
of climate conditions. Handcrafted crafters will in general focus on the little things that make a
couple of shoes last more, additional sewing, cushioning and care go far in making one of the
best quality shoes around. In contrast to plastic, handmade leather shoes permit your feet to
inhale so they won't get as worn out as they would in plastic shoes. While the two may appear to
be comparable, cowhide won't trap your feet in a horrendous situation that can inevitably prompt
skin harm whenever kept there excessively long.

Close by readymade pieces of clothing, shoes made in Bangladesh are currently bit by bit getting
the US market and different business sectors in various nations around the globe. In a range of
just four years, the quantity of shoes traded from Bangladesh to the US has multiplied, agreeing
the US business' Office of Textiles and Apparel (OTEXA). OTEXA information uncovers
Bangladesh traded shoes worth of $61.4 million out of 2014. In 2018, this expanded to $133.2
million (around 11.32 billion taka), which is 14.93 percent or $19.9 million more than 2017.
Exporters said US brands are purchasing more shoes from Bangladesh as creation costs in
Vietnam have expanded. Vietnam is the second most elevated shoe exporter after China in the
US, they said. The OTEXA report, be that as it may, recommends however the volume of fare
from Bangladesh has expanded, the sum is still exceptionally little with regards to the market of
the USA. The US imported an aggregate of 2.44 billion sets of shoes in 2018. Also, 1.69 billion
sets of shoes worth of $13.89 billion were imported from China. Vietnam traded 460 million sets
worth $6.16 billion while Indonesia sent out 100 million sets of shoes worth of $1.54 billion to
the US. Bangladesh traded just 5.1 million sets of shoes in the US in 2018. In the initial two
months of 2019, the Bangladeshi organizations sent out 961,000 sets of shoes. The fare of shoes
is expanding to different nations too. In the last monetary year, Bangladesh sent out cowhide
shoes worth of $560 million. The expansion was 5.33 percent. In the initial nine months of
current monetary (July 2018 - March 2019), the development has ascended to 7.86 percent. The
fiscal estimation of the fare at the time was $458.7 million. Also, dealers traded non-cowhide
shoes worth of $240 million. Around 60-65 percent of the complete is traded to European Union
nations. Around 17-18 percent is traded to the US while another 6-7 percent to Japan (Karmakar,
2019). Makers credit this to item quality, sensible costs and new speculation, which prompted
expanded creation limit. Also, US-China exchange war and rise creation cost in china, which
constrained purchasers and business visionaries out of china, have assisted with getting more
purchasers sending the fare profit up, specialists and producers have said (Ovi, 2019).

Current market demand and other data really backs up the fact that handmade shoes are very
much in demand in current market as people can now differentiate between the benefits of good
handmade products as they are Unique, Irregular, Artistic, Surprising, Reflects the hands of its
maker, Reinforces the business brand, And getting such quality product in a reasonable price is
very much appreciated. Their story really helped me to understand about the initial planning and
backend research before introducing any business to market.
 References

Karmakar, S. (2019). Bangladesh-made shoes occupying US market. Retrieved 3 September

2020, from https://en.prothomalo.com/bangladesh/Bangladesh-made-shoes-occupying-US-
market

Ovi, I. (2019). Non-leather footwear: an emerging export frontier. Retrieved 3 September 2020,
from https://www.dhakatribune.com/business/economy/2019/07/28/non-leather-footwear-an-
emerging-export-frontier

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