SOCIAL MEDIA

QUESTIONNAIRE
Version 1.0 | August 2020
 Preface

The booklet contains crucial questions to get information from clients to get a better
understanding of what they want and for what purpose and how we can help them in
their way during this project.

All questions and answers are important, not just to design the social media posts, but to
Social Media Questionnaire

plan the strategy that contains campaigns and by this we mean all the consequent results.
So to make other parts we need much more information, effort and time that in the
first part you can help us with telling us exactly where you are and what you want.

When you want to fill the questionnaire, please have these points in mind:

• Please have anyone who can impact the project for answers to these questions,
because any missed information can lead the project in the wrong way and result.

• Discuss all the questions and spent time with them to get an answer that is
agreed upon by all.

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• It is good to know that all the answers should be honest and direct.

• Try not to think like that “we make everything for everyone”. These answers do
not work. Try to be focused and give exact answers.

• It does not matter whether short or long answers, but they must be right to the
point of what you want or what is happening.

• All this information will be confidential and will not be published anywhere or
shown to anyone outside the company. You can ask to eliminate it whenever
you want. Try to give us precise and exact information about your business and
market.

• We use the questionnaire as a reference for even future projects.

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We appreciate your time and energy to provide us the materials we need to make a
strong foundation for your business. It makes you able to be known by your audiences
and better communication with them through the identity in the future.

Thankyou
 Project Promotion

1. What is your purpose on social media? 12. What products or services are you trying to promote?
Are you looking for increasing sales, influence of your brand, just to show your product etc? Price / category and all other details.

2. What do you think social media can do for your organization? 13. What products or services form the core of your brand?
Social Media Questionnaire

Agency Name
Makes a better branding, Increasing sales, More awareness, Revolutionize your marketing etc.

14. When is the industry/your sales season/peak time?

3. What’s the biggest barrier to your success on social media? Where is the position of social media in your growth vision?

Are you facing any problem?(low sponsering budget, not having a website, not having good images etc)

15. What is the role of social media in sales season?

4. How does social media fit into your growth plan? Where is the position of social media in your growth vision?

Where is the position of social media in your growth vision?

16. Do we want to have a tactical plan for that time?

5. Are you looking for a long-term partner or short-term support? Is it useful to have a campaign for that time in social media?

Do we want to have seasonal contract or annual or biennal?

17. When are you looking to get started?

When you targeted to start social media posting by us?
Result
18. What is your budget?
6. What do you expect from us as your account manager? Do you have any particular budget for sponsoring / campaigns?
What do you want or think we must do or achieve in this project for your business?

7. What reports do you want to see and how often? Tone of Voice

8. What are your measurable goals for marketing, sales? 19. Please tell us what characteristics your company possesses.
Tell us the exact goals that you are looking for to achieve through this project? Explain the esact character of your brand for us?

9. How will you know you’ve achieved it?

20. Describe your business voice.

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what is the criteria and metering factors for you to know you achieved your goals?
Is it serious, fun, friendly? do you want to have same voice in social media?

10. A year from today, how you can be successful in social media?
21. What is the main message your brand is trying to communicate?
what happened ih this year that you succeed in social media? What results you should get for that?
Do we want to say that we are better0? Buy from us? We are innovative? or any other messages that may be

you have in your marketing strategy that we must consider.

11. How would you define success for each social media channel?
Do we want different acting policy for them? is your marketing strategy different for each of them?
22. What makes your brand different from others?

23. Why do people choose you over your competitors?or viceversa?

 Audience Social Media

24. Describe your target audience. Who are they? 32. What profiles do you have and on which networks?
Education / Gender / Income / Culture / Age / Place etc. Do you have any profile in instagram / facebook / twitter? Are they different for support or different regions or
languages? give us all the information about the ones that we will manage.

25. What social platforms do they use?

33. Are you looking to expand onto new networks?
Social Media Questionnaire

Agency Name
is it different between each category?
Do you want to increase your presence in instagram / facebook or any other social media platforms? Why?

26. What issues matter to them?

34. Are you looking to narrow your focus to fewer networks?
Is there any thing that we can say if we talk about that it would be interesting for them?
Do you want to Focuse your presence in instagram / facebook or any other social media platforms? Why?

27. How does your brand engage them?

35. Do you want to provide customer service on social media?
What is our role in it? are we giving info? selling product? Entertaining Them? etc.
If so, on which platform and from which profile?
Do you have different account for sales and services or it is same with your main pages in each social media?

28. Where are your customers geographically?

Where should we target for sponsoring?
36. Which social media platforms work best for your company?
Instagram / facebook / e-mail / snapchat / youtube?

29. Which languages sould we support for the contents?

37. What are the most important keywords/hashtags for your industry?
30. What is the desired audience reaction to social in this project? What keywords are related in the news and people and in searches to your industry that we should consider?
or any word that you want to make it bolder in accordance with your company’s marketing strategy?
Do we want them to get more infor from site? call you? like or follow us? know more about you? etc.

31. Have your audiences ever asked for specific content? 38. How frequently are you currently posting on your social media platforms?
once a day, twice a day, once a week, twice a week, X at month?
Do they ask for more info, product price and image, videos or etc?

39. How often should we post during the week? During the day?

40. When is the best time to post your content?

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41. What content do your customers find most appealing?

Videos , Informations, Infographics, Discounts, Lifestyle images, etc.

42. Who are your industry’s top social media and online influencers?

43. In terms of providing content on social platforms, what are you afraid of?
Is there any red line? Limits? Legal or cultural restrictions?

44. Do you have website/blog? How social media will engage with that?
 Competition Content

45. Who would you say are your biggest competitors? 53. What resources do you have available for content creation?
Between all competitors which one is more important that we should watch them? If there si any kind of photos / videos / catalogues or any thing that related to your product.

46. Which platform have stronger competition? 54. How does social media tie in with your offline campaigns?
Social Media Questionnaire

Agency Name
Your competitors using instagram / facebook / youtube more that others. Are we supporting any of your offline capaigns or will the designs be adopted to offlines?

47. How is the competition? 55. What type of content do you want to create for your audience?
What is Competitors strategy to win? what is trending? how many competitors are there? Video / Podcast / Fun / Infomercial / Infographics / motion / images/ realistic photos / Promotion?

56. What message are you trying to send with your content?

Design
57. What holidays do you want to observe?

48. What visuals should we incorporate into your content?

product image / family / nature / illustrations / 3D?

Report and Analysis

49. Do you have any designs or any previous art works?

58. How do you intend to measure return on investment?

50. Do you have any brand identity? logo? colors? Is it based on followers, Engagements, Sales, Site visits or awareness (we need to do sutvey)?

51. Are there any designs or styles that you like / dislike? 59. What is working for you (and not working) right now?
Are there any tactics that you are / were using and it worked so we should consider?

52. Do we need to do photoshooting from products?

60. How does social media fit into your sales funnel or buyer’s journey?
Do you have any kind of Customer experience or journey map? if yes where is the place and position of it?

61. What have you tried in the past?

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Explain any kind of activities that you had in the past?

 Decision Maker Commetns

62. Who exactly will approve this work?

Name, position, contact number and any other useful information.

63. Who needs to be informed of our progress? By what means?

Social Media Questionnaire

Agency Name
Name, position, contact number and any other useful information. Talk about all details how we will inform
the person from which aspects and information and at chich time periods.

64. Who is the person we should contact?

Name, position, contact number and any other useful information. Talk about all details how we will inform
the person from which aspects and information and at chich time periods.

65. How much oversight and control do you want to have?

Talk about all exact details, do they want to participate in ideation, in copywriting will they approve each
step? Dont let anything remain unclear.

66. How much input do you want to have into campaigns?

Do they want to have input in design / copies / ideas / strategies? how much and by whom? do they accept
responsibility of all consequences? everything should be clear in this case.

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