COMP.

OLYMPIAD ¹⁷ ·²
Quarter 3

Publicity and Advertisement Content

Do you want to hire retail stores? Option 1 Option 2

Why retail stores? Appointment of Brand These advertisements

ambassador (BA) and would be carried in
celebrity. leading print media and
New store openings can impact your revenues.
retail and online
Anticipated footfalls in the form of additional
The celebrity would computer stores
volume sales for each product of PC, SP,SS, ITP publicly endorse our
will be around 3%-15% of your total sales. products in the media The advertisement would
However, if there is a proliferation of retail stores campaign as well as be highlight product
the expected footfalls and revenue may decline visibly seen publicly with features, technical
due to competition. our products in all his specifications of the
concerts, appearances and products, ease of use and
Why not retail stores? social engagements. ergonomic design, price
details etc
Retail stores add to operational, depreciation An event would be
organized where every
and other fixed costs. These costs will
quarter the celebrities Online advertisements
materially affect your financial and operating would endorse the would give a 3 D view of
conditions. Potential risks and uncertainties product or launch of a the product features and
unique to retail operations could have an retail store and new would appear in
adverse impact on the retail segment. Macro products. YouTubes.com
economic activity could have an adverse impact
on retail activity. The celebrity is seen as
“cool, fashion and status
The cost of rentals, salary and operating costs of conscious and their The copy would only
adding retails stores will be around Cu.300,000 public and personal lives have the products
are seen as acceptable displayed.
per quarter and extra one time incentives of
norms in today’s world.
0.5% of total revenue (excluding tender) will
have to be given to the sales staff to keep them
motivated. Indicate on your decision sheet as
yes or no to the hiring of retail stores. THIS IS A
ONE TIME OFFER.

Product Launches:
55% and chances of bad debts are extremely
1. You can launch ITP from this quarter
remote.
onwards and can be launched
simultaneously along with SP and SS.
There are no additional launch costs for ITP
except the PCBA, BMDC, Manpower and
Teams those have not launched SP and/or
Software costs and 5% incentive as
SS in the previous quarter can launch these
mentioned in the starting conditions. See
products in this quarter. The costs of launch
the starting conditions for the raw material
are the same as given in Quarter 2.
inputs and Sector Update for the demand
forecasts and Sector Analysis for price
range. Collections are expected around 50-