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Assessment X

Business Communication Module 11

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PM

Section  1

First

Question. 1

Responding to a crisis is really just ----------in which the product is your goodwill, reputation, and possibly
even the future of the company.

Answer

Choices
Actual Result Selected
Displayed
a. a public relations exercise
b. a relationship building exercise
c. a branding exercise
d. an advertising campaign
Feedback : -

Question. 2

Wise organizations anticipate the potential crises and develop -----------that will either eliminate the threat
or will create opportunities to deal with crises immediately and successfully.

Answer

Choices
Actual Result Selected
Displayed
a. emergency measures
b. investment returns
c. contingency process
d. management plans
Feedback : -

Question. 3

--------are strongly linked to their corporate reputation and must take full responsibility for repairing it.

Answer

Choices
Actual Result Selected
Displayed
a. Employees
b. Regulators

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c. Directors
d. Organizational leaders
Feedback : -

Question. 4

Undertaking a ----------analysis during the regular strategic management process should be almost
mandatory.

Answer

Choices
Actual Result Selected
Displayed
a. situation
b. factor
c. statutory
d. SWOT
Feedback : -

Question. 5

A key component of crisis team training is ---------

Answer

Choices
Actual Result Selected
Displayed
a. spokesperson training. 
b. handling customers
c. emergency management
d. employee management
Feedback : -

Question. 6

It becomes the leader’s job to help people----------, create a new direction and inspire people to address that
reality with positive action.

Answer

Choices
Actual Result Selected
Displayed
a. address the situation
b. create avenues
c. take steps
d. confront reality
Feedback : -

Question. 7

Today social media is a massive -----

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Answer

Choices
Actual Result Selected
Displayed
a. strategic course
b. persuasive tactic
c. growth opportunity
d. global amplifier
Feedback : -

Question. 8

----------is widely recognized as a valuable, intangible asset for an organization and is worth protecting.

Answer

Choices
Actual Result Selected
Displayed
a. The bottom line
b. The employees
c. A reputation
d. The stakeholders
Feedback : -

Question. 9

The first hours after a crisis breaks are the most crucial, so working with -------is important.

Answer

Choices
Actual Result Selected
Displayed
a. secrecy
b. caution
c. abandon
d. speed and efficiency
Feedback : -

Question. 10

After the crisis has ended and all data have been summarized, an organization should conduct --------

Answer

Choices
Actual Result Selected
Displayed
a cost-benefit analysis.
b. an inquiry
c. fact- finding exercise
d. counseling sessions

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Feedback : -

Question. 11

Public relations can play a critical role in preparing spokespersons for handling questions from -------

Answer

Choices
Actual Result Selected
Displayed
a. the news media
b. the management
c. the general public
d. share holders
Feedback : -

Question. 12

Organizations are better able to handle crises when they have a --------that is updated at least annually

Answer

Choices
Actual Result Selected
Displayed
a. crisis management plan
b. detailed schedule
c. systematic process
d. deliverables
Feedback : -

Question. 13

Each audience requires a nuanced version of the same message, as the void of silence is always filled by -------
---

Answer

Choices
Actual Result Selected
Displayed
a. noise
b. arguments
c. speculation
d. evidence
Feedback : -

Question. 14

-------stage is critical because the organization can now discover what went wrong, how it happened, and
what should have been done about it in the first place.

Answer

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Actual Result Selected Choices

Displayed
a. Response
b. Post-crisis
c. Identification
d. Evaluation
Feedback : -

Question. 15

----------can result in a negative financial, political, legal and government impact.

Answer

Choices
Actual Result Selected
Displayed
a. Disasters
b. Public scrutiny
c. Information
d. Public issues
Feedback : -

Question. 16

Avoid the phrase ------because people think it means the organization is guilty and trying to hide something

Answer

Choices
Actual Result Selected
Displayed
a. please bear with us
b. no comment
c. we are sorry
d. we are not responsible
Feedback : -

Question. 17

Every effort must be made to develop and ensure a high integrity corporate culture

Answer

Choices
Actual Result Selected
Displayed
a. high performing
b. high intensity
c. high integrity
d. low stress
Feedback : -

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Question. 18

Crisis management is a critical organizational function; failure can result in serious harm to -------------

Answer

Choices
Actual Result Selected
Displayed
a. stakeholders
b. the public
c. the management
d. the employees
Feedback : -

Question. 19

In times of crises, employees go into-------; they are frightened, they want help and like the public, they want
honest answers.

Answer

Choices
Actual Result Selected
Displayed
a. self doubt
b. career survival
c. retreat mode
d. accusatory
Feedback : -

Question. 20

The pre-crisis phase is concerned with --------------

Answer

Choices
Actual Result Selected
Displayed
a. prevention and preparation.
b. planning
c. identifying
d. responding
Feedback : -

Return to My Training Plan

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