Welcome

A Presentation on Social Media in Business

Fouzia Kamal Sarker

Business
Communication
What is social media
 Refers to the channel of social
interaction, activities that integrate
technology.
 Visually attractive, global reach,
interactive, capability to update 24/7, use
of such media as: audio, video, graphics,
animation and photos
Scope of Social media
Interacting with people
Customer service
Product development
HR and recruitment
PR and reputation management
Channel management
Marketing (branding)
Evolution of Social media
Social media in business
Internet marketing
Sharing and posting content
Achieve marketing goals
Drive sales, build traffic, find employees
Create well accepted brand
Commonly used social media platforms
100% 93%
90% 79%
80% 71%
70%
56% 55%
60%
45%
50%
36% Series1
40%
30%
20%
4% 2%
10%
0%
WHY use social media!

Brand awareness Community engagement Content distribution

Sales/lead generation Customer support Other
1%
7%
29%
18%

21%
24%
 Facebook
 Most famous & addicting social networking websites
 23% of Facebook users check their accounts 5 or more
times daily
 Users shares 1 million links every 20 minutes
 Facebook has 2.01 billion monthly users
 It has greatest impact on purchase behavior at 47%
 The most common demographic on Facebook is age 25-
34
Thinking to start a business?
Create a personal business presence using a fan
page
Maintain a robust brand presence
Join Facebook groups
Create your own group
Syndicate your blog
Stream live video with Facebook Live
Create a community
Special Giveaway
Twitter
 Microblogging Social site that limit post to 140 Character

 Faster, less indiscreet, and can be turned on or off at self-control

 Allows businesses and brands to connect with a relevant, engaged

audience
 Companies attach hashtags to tweet search mechanism, categorizing
tools and marketing tactics
 328 million active user with 6000 tweets on average every second

 51% of active Twitter users follow companies to get exclusive content,

discounts and promos
 Twitter users are 3 times more likely to follow brands than Facebook users
 Twitter
Global Average Income
Mexico 23.5
Brazil 25.9
Japan 27.7
US 67 30%

0 20 40 60 80 20%
10%
Gender 0% %

Female Male
47% 53%

Male Female
 Instagram
 Increase exposure, highlight customer service, and create buzz
for new products and services
 Instagram business profile provide tools to help - stand out, get
insights and find new customers
 Focus on your most important USP on your next big thing – be
it an event, promotion or product launch
 Many brands are participating through the use of hashtag
 Instagram stories: Prominently displayed at the top of follower
timelines and easy to experiment with different content types
Instagram (2)
 Instagram is now the home to 25 million business; NatGeo and Nike have
highest number of followers
 65% of your audience are visual learners
 40% of people will respond better to visual information than plain text
 Engagement rates are higher than other social media app, on average 37
likes on every thousand followers
 Fast rise of user:
800 Million

600 700
550
400
400
200 300
80 100
0
2012 2013 2014 2015 2016 2017
 LinkedIn & Pinterest
 Social site: Business oriented
 Brands: Corporate Brands
 Users: 70% are from outside
US
 Active Users: 106 monthly
active users
 Social site: All about discovery
 Largest opportunities: Home,
Travel, Beauty
 Style and Food industries
 Users: 20% male, 80% female
 Milestone: 150 million active users
 LinkedIN
Steps to get started(opening a business account)
 Create your LinkedIn company page
 Complete LinkedIn company profile
 Attract more followers
 Publish and share content
 Promote your brand

A success story(Coca-Cola, a soft drink company)

• Coca-Cola's LinkedIn Page regularly highlights content from Coca-
Cola Journey
• The company's digital magazine that's churned out over 2,000 stories
and seen huge success, especially on social.
• Though 59% the magazine's audience is in the 18–35 year, they see a
lot of interaction from the company's 917,000+ followers on LinkedIn
LinkedIN 2(Advantage & Disadvantage from business
perspective)
Pros:
 The first and most obvious benefit comes from SEO(Search
Engine Optimization)—specialized search technique
 Also a great way to stay up-to-date with the news from your
industry or field of interest
 LinkedIn is also a great asset because of the amount of
information it gives about a particular company or business
Cons:
 Major negatives is the way users use LinkedIn as an advertising
megaphone via SPAM so brace yourself for the slew of SPAM
coming your way
 Smaller companies with a limited budget face some challenges
Pinterest reach people early—Inspire them to act
Steps to get started(business orientation)
 Convert to a business account
 Complete your profile
 Create your first board
 Create your first pin

A success story(8fit, a body fitness company)

• Pinterest proved to be a strategic platform
for 8fit's install, account signup and paid
subscription goals.

• Customers referred from Pinterest were

better customers than people found on
other platforms.

• 8fit learned to use a longer attribution

window to best capture Pinterest referrals
 Pinterest
(Advantage & disadvantage from business perspective)
Pros:
 Pinterest allows selective following(Upper class specially)
 All boards are open
 Not necessary to leave comment
 Pin board images are hyperlinked to their sources
 The half-life of a pin is 3.5 months
 Has a great feature called instant ideas(frequently matches our search
interest)

Cons:
 It attracts a very specific audience
 Images need to be eye-catching
 Collections( powered by Google Plus) considered as alternative
Snapchat

 Photo, video sharing application, popular with

young people
 Free application available on app store for apple,
play store for android
Snapchat 2
Who’s it for
 Regular snapchat users are….…Young
 34% are between 18-24
 71% being under the age of 34
 41% of all 18 to 34 year olds in the U.S.…and dedicated
 Around 150 million users are active everyday
 60% share their own snaps
 more than 800 million photos and videos are uploaded
everyday
Snapchat 3
What makes Snapchat unique?

 All snaps sent to other people will be deleted as soon as the

timer runs out.
 For privacy reasons, you will be notified whenever someone
screenshots your snaps or messages.
 You get to choose who you share it with.
 You are able to send money through Snapchat using
Snapcash.
 It is not a popularity contest.
 You can control who and how many people view your snaps
in your story.
 Everything is in real time.
 It is the ultimate tool for product endorsement.
Snapchat 4
Pros:
 Fast way to reach a large number of people
 Can have multiple friends and use the My Story feature
 Give people a quick glance at what you offer
 Similar to a commercial but shorter
 Allows you to see who is viewing your snaps and
responding
Cons:
 Only valuable if your customer base has smartphones
 Target market would have to be teens and young adults
 Need to know how often to snap to keep customers
interested, but not becoming annoying
 CONCLUSION
 Social media marketing has become a necessity
 Over 70% of the active users of social media spend at
least one hour a day on average
 Social media has become the mode to interact,
communicate and trust
 Over 60% of the users access social networks via mobile
devices with strong indicators
 Social networks are a new dimension of reality that has
become a part of the business world as well
 Over 90% marketers report that they are or will be using
social networks for business
 Over 60% of the marketers claim to have acquired new
customers over social networks