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  • Case Questions-Kaya Skin Clinic

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    Pragya Singh Baghel
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    Kaya Skin Clinic aims to create sustainable competitive advantages with customers through loyalty programs and customer segmentation. The document asks questions about what variables would make customers loyal in Kaya's loyalty program, the importance of segmenting customers to design relationship programs, and whether customizing expert services and customer friendliness would work for the Kaya brand or if it needs redefining.

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    Kaya Skin Clinic aims to create sustainable competitive advantages with customers through loyalty programs and customer segmentation. The document asks questions about what variables would make customers loyal in Kaya's loyalty program, the importance of segmenting customers to design relationship programs, and whether customizing expert services and customer friendliness would work for the Kaya brand or if it needs redefining.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    178 views1 page

    Case Questions-Kaya Skin Clinic

    Uploaded by

    Pragya Singh Baghel
    Kaya Skin Clinic aims to create sustainable competitive advantages with customers through loyalty programs and customer segmentation. The document asks questions about what variables would make customers loyal in Kaya's loyalty program, the importance of segmenting customers to design relationship programs, and whether customizing expert services and customer friendliness would work for the Kaya brand or if it needs redefining.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    QUESTIONS – CASE ANALYSIS

    CUSTOMER RELATIONSHIP MANAGEMENT


    Kaya Skin Clinic- Creating Sustainable Competitive Advantage With Customers

    1. With reference to Kaya’s Loyalty Program, what variables in the beauty care

    business would make customers loyal? (6 marks)

    2. Discuss the importance of customer segregation into different segments by Kaya

    Skin Clinic with respect to designing customer relationship programs? (6 marks)

    3. Would customization of expert services and customer friendliness work for the

    brand or should the company redefine the Kaya Brand? (8 marks)

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