Executive Opinion Survey

The Development of E-Commerce in Pakistan

Researcher
Aitzaz Ali (MBIT Student)
Institute of Business & Information Technology
University of the Punjab

CONFIDENTIAL
Survey Responses are confidential and individual responses are not identified

Respondent Information

Place a copy of your Business

Card/stamp here
OR
Fill the information below:

Name

Company

Position/Designation

Phone/Email/Fax (Office)

Kindly Return as soon as possible to:

Aitzaz Ali
Tel: 042-37350456, 0321-4226227, Email: aitzazali@gmail.com

Institute of Business & Information Technology

UNIVERSIYT OF THE PUNJAB
 You are kindly requested to fill the Questionnaire as your opinion will be of great help
in my Research Thesis. It is assured your given information will be kept confidential and will
only be used for academic purpose. Your cooperation will be highly appreciated. It is
expected from you that unprejudiced information is going to be provided.

This survey roughly requires 5 - 10 minutes to complete.

(About your Company)

1. Which option best describes the geographic scope of competition in your industry?

 International Market

 Local Market

2. Please select your company’s main activity (Encircle only one option)

 Manufacturing Industry

 Services

Following Questions measure your perception about E-commerce

Strongly Disagree Undecided Agree Strongly
Disagre Agree
e

1. Web presence is essential for a company to

survive in today’s competitive world
 
2. Web presence can help a company to
achieve its objectives and goals

3. Web presence can help a company in

sustaining its market growth
 
4. Web presence can help a company to
expand its market

5. Website with effective E-commerce features

can become a core competency of a company
 
6. E-commerce website can benefit in raising
Company Profile

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 REVENUE GENERATION
Strongly Disagree Undecided Agree Strongly
Disagre Agree
e
7. E-commerce website can benefit companies
in Revenue Generation
 

8. E-commerce website can benefit a company

in terms of sales and leads generation

9. Investment in E-commerce can lead to

increased business profitablility
 
10. E-commerce can lead to entended
customer base for a company

11. E-commerce website can be an effective

sales channel for a company.
FLEXIBILITY

12. E-commerce can provide convenience to

company in terms of time and cost

13. E-commerce benefit a company in

improving its customer relationship
 

14. E-commerce can benefit in strengthening

relationship with suppliers/business partners

15. E-commerce reduces the communication

gap between stakeholders
 

16. E-commerce reduces the internal

communication gap within the organization

17. E-commerce enhances innovation in

marketing techniques within the organization

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 PRESENTATION
Strongly Disagree Undecided Agree Strongly
Disagre Agree
e

18. A well designed web site can be seen as a

proof of technical competence in
carrying out business transaction

19. E-commerce website with easy navigation

can increase market value
 
20. Static Content (Text, images) enriched E-
commerce website attract more
visitors(customers)

21. Dynamic Content (Ads, Video Streams)

enriched E-commerce website attract more
visitors(customers)
 
22. Marketing through Social Networking Sites
can enhance the website's image
COST EFFECTIVENESS

23. E-commerce benefit in reducing

operational costs of the company
 
24. E-commerce speed up processes like
transactions, payments, thus reducing
transactional costs

25. Through E-commerce, speedy and timely

access to information saves communication
costs

26. E-commerce saves distribution costs          

 
27. E-commerce can be used to attain lowest
cost supplies and raw materials
SECURITY

28. E-commerce use by companies is

hampered by concerns over security
 

Strongly Disagree Undecided Agree Strongly

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 Disagre Agree
e
29. Unauthorized access to transactional
information is a barrier in adopting E-
commerce

30. Customer privacy issues are hindrance in

adopting E-commerce issues by the company
 
31. A website's precaution in protecting
sensitive information is important for fostering
trust between the parties

32. Trust and privacy can also be achieved to

a certain extent by having self-regulation of
the
Internet
 
33. Payment gateways provide efficient and
secured method for business transactions on
the website.
STAKEHOLDERS

34. Technology literacy is an essential element

for implementing E-commerce in a company
 
35. Technological shifts and process
reengineering causes instability within the
company

36. Company employees do not adapt to rapid

shifts from traditional business processes to E-
commerce implementation
 
37. E-commerce reduces communication
barrier between company and its suppliers

38. Government should play its part in

promoting and legislating E-commerce
practices within the country

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 39. Does your company have official website?

 Yes  No (If No, Please move to last question)

40. Do you use your website solely for the purpose of Information distribution and E-
Marketing?

 Yes  No

41. Do you sell/purchase products or services through your website?

 Yes  No (If No, Please ignore Question 8)

42. Which business category do you use your Ecommerce website for? (check all that apply)

 Business to Business (B2B)

 Business to Consumer (B2C)
 Business to Government (B2G)
 Business to Employees (B2E)

(Following is the open ended question where respondents can give their opinions about the
Ecommerce Practices adapted by the companies and this question will help in finding the
answers of those problems which couldn’t be addressed in the previous questions)

43. In your opinion, how E-commerce can be promoted in Pakistan?

(Briefly explain your point of view)

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Thank you very much for completing this Survey!

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