1.

International economic environment is the result of economic factors operating at the

level.
a. local
b. national
c. international
d. business
2. International marketing environment is
a. stable
b. static
c. flexible
d. fluid and flexible

3. IFC is one of world bank.

a. sister institution
b. affiliate
c. financial agency
d. advisory
4. One objective of IMF is to promote
a. exchange rate stability
b. industrial growth
c. infrastructure development
d. stable interest rates

.
5. India is a of International Finance Corporation (IFC).
a. founding member
b. associate member
c. full dialogue partner
d. shareholder
6. EU is the best example of
a. economic union
b. free trade area
c. customs union
d. common market
7. Legal environment relater to laws which govern
a. political activities
b. economic activities
c. business activities
d. social activities
8. Democracy is regarded as the political system.
a. worse
b. best
c. most ineffective
d. corrupt
9. Traditions, customs, and culture are used as base for law.
a. civil
b. theocratic
c. common
d. criminal
10. Dumping is a practice for entry in foreign markets.
a. fair
b. unfair
c. easy
d. freely allowed
11. Cultural environment is
a. static
b. flexible
c. stable
d. None of above
12. International marketing research deals with markets.
a. domestic
b. foreign
c. local
d. retail
13. International marketing research facilities
a. initial entry in foreign market
b. large scale imports
c. expansion of domestic marketing
d. none of these
14. The International Finance Corporation, an affiliate of the World Bank was established in
a. 1960
b. 1982
c. 1953
d. 1956
15. ______ structure violates principle of unity of command.
a. Matrix
b. Networked
c. Product
d. Line
16. Strategic control includes aspects.
a. audit
b. evaluation
c. functional
d. none of these

17. ______ indicates that the product is unique.

a. Adaptation
b. Positioning
c. Differentiation
d. All of above
18. Situation Analysis
a. Review of Current Business
b. Value Orientation
c. Useful Planning
 d. Marketing Mix
19. Marketing Strategy
a. Useful Planning
b. Marketing Mix
c. No Duplication of Task
d. Few Products
20. International Division Structure
a. No Duplication of Task
b. Few Products
c. Value Orientation
d. Useful Planning
21. Worldwide Functional Structure
a. Administrative Bureaucracy
b. Huge Overhead Cost
c. Breaks Harmony
d. Easy to Track Performance
22. Product Division Organisation
a. No Duplication of Task
b. Huge Overhead Cost
c. Breaks Harmony
d. Value Orientation
23. Matrix Structure
a. Huge Overhead Cost
b. Useful Planning
c. Review of Current Business
d. Breaks Harmony
24. Networked Structure
a. Value Orientation
b. Few Products
c. Administrative Bureaucracy
d. Matrix Structure
25. Geographic Area Structure
a. Review of Current Business
b. Useful Planning
c. Marketing Mix
d. Easy to Track Performance
 26.International marketing is simply the application of principles to more than one
country

a) Human Resources
b) Finance
c) Marketing
d) Research

27.___________process starts from local market to national market

a. Multinational
b. Unilateral
c. Domestic
d. Local

28. International marketing is dominated by countries

a. Poor
b. Developing
c. Developed
d. Rich

29. In there is a view that overseas operations is secondary to domestic operations

a. Geocentrism
b. Ethnocentrism
c. Polycentrism
d. Regiocentrism

30.International marketing shows utilisation of resources

a. Minimum
b. Maximum
c. Normal
d. Different

31.International marketing is always conducted on a

 a. Medium
b. Large scale
c. No scale
d. Small scale

32.Direct exporting ensures

a. High profit market

b. High profit margin
c. Normal profit margin
d. Low Profit margin

33.International marketing is very in character

a. Sensitive
b. Insensitive
c. Stagnant
d. Inflexible

34.Trade barriers are obstacles imposed on imports from other countries

a. Natural
b. Artificial
c. Political
d. Revenue

35.In there is a view that overseas operations is different from domestic operations

a. Geocentrism
b. Ethnocentrism
c. Polycentrism
d. Regiocentrism

36. Quota system is a type of barrier

a. Tariff
b. Non-tariff
 c. Revenue
d. Non revenue

37. International marketing is needed for developing closer economic and cultural cooperation
between

a. Similar countries
b. Closer countries
c. Different countries
d. Distant Countries

38.Trading blocs give benefits to countries

a. Member
b. Non-member
c. Rich
d. Poor

39.International marketing is very in nature

a. Flexible
b. Inflexible
c. Neutral
d. Impartial

40. Franchising is a form of

 Exporting
 Licensing
 Merger
 Strategic Alliance

41.In merger of two companies come together and survives

a. Only one
b. Both
 c. New company
d. Both don’t survive

42. ______ is needed to bridge the gap between developed and developing Nations

a. International trade
b. Trade
c. International marketing
d. Domestic marketing

43.Non-tariff barriers additional revenue to the government

a. Provide
b. Do not provide
c. Provide Limited
d. Provide Unlimited

44. In International marketing leads to price of goods and services all over the world due to
specialisation
a. Decrease
b. Increase
c. Constant
d. Neutral

45.The headquarters of European Union is at

a. London
b. Paris
c. Berlin
d.Brussels

46. International marketing is very ___

a. In sensitive
b. Competitive
c. Non effective
 d. Un profitable

47. Customs regulations are barriers

a. Tariff
b. Non-tariff
c. Economic
d. Social

48. _______ is when a firm expands domestically to have complete control over its overseas
operations by the way of hundred percent ownership in the new entity

a. Wholly owned subsidiary

b. Contract Manufacturing
c. Importing
d. Licensing

49. Regionalism in trade should be replaced by

a. Multilaterism
b. Free Trade
c. Trading blocs
d. Unilaterism

50. _______ is a form of licensing in which a parent company grants and other independent
entity the right to do business in a prescribed the manner

a. Branding
b. Outsourcing
c. Franchising
d. Contract manufacturing

51. OPEC is an organisation of countries

 a. Software producing
b. Steel producing
c. Oil producing
d. Cement producing

52 _____are the association of countries situated in a particular region

a. Trading blocs
b. Trade barriers
c. Non-Trade barriers
d. Trading agreement

53. Trade barriers are to the growth of international trade

a. Useful
b. Harmful
c. Supportive
d. Neutral

54 _______ are the artificial restrictions on the free movement of goods among the countries of the
world

a. Non-Trade barriers
b. Limitations
c. Boundaries
d. Trade barriers

55.Contract manufacturing is a type of

a. Outsourcing
b. Made-to-order agreement
c. Assembling activity
d. Franchising
 56.In India all foreign currency transactions are regulated by the

a. Foreign exchange reserves

b. Foreign exchange management act
c. Foreign exchange accounting standards
d. Foreign exchange market

57.International marketing is marketing carried on across

e) Local boundaries
f) Domestic boundaries
g) Regional boundaries
h) National boundaries

58.The flow of funds from one country to another country with the motive to earn profit is known
as __________

a. Foreign direct investment

b. Foreign Institutional Investment
c. Direct investment
d. Indirect investment

59 ___________ is the performance of business activities designed to plan price promote and
direct the flow of companies goods and services to consumers

a. International marketing
b. Local Marketing
c. Domestic Marketing
d. Regional Marketing

60.Under the a firm in one country permits firm in other country to use its assets

a. Wholly owned subsidiary

b. Contract Manufacturing
c. Importing
d. Licensing
 61. ______views entire world as single market

a. Geocentrism
b. Ethnocentrism
c. Polycentrism
d. Regiocentrism

62.For practical purposes, the difference between the concept of international marketing and the
concept of multinational marketing is
a. Significant
b. Insignificant
c. Meaningful
d. Adequate

63.Included in group of the factors affecting the international marketing are-

a. Social factors
b. Economic factors
c. Political factors
d. All of these
64.Which one of the following is not the impact of globalisation?
(a) Development of Social consciousness
(b) Technological change
(c) Global form of business
(d) Reduction in casteism

65. _______ is international price discrimination.

a) Counter trade
b) Buyback
c) Dumping
d) Target

66. Entering a new price slot and a new market segment is called line
 a. Stretching
b. Down
c. Filling
d. Brand

67.Promotional expenditure is limited in pricing.

a. Skimming
b. Penetration
c. Differential
d. Discount

68.Product gives confidence to customers.

a. Standardization
b. Adaptation
c. Pruning
d. Stretching

69. _____Pricing indicates product benefits.

a. Target
b. Value
c. Discount
d. Revenue

70 ___________ innovation requires similar, culture & economic conditions.

a. Scientific
b. Local
c. Overseas
d. Standard
 71 __________ cost is a part of marginal cost pricing.

a. Maintenance
b. Variable
c. Transfer
d. Package

72.Packaging requires both and mandatory changes.

a. Compulsory
b. Regulatory
c. Discretionary
d. Confidence

73. Product life cycle is an factor influencing pricing.

a. Internal
b. External
c. Insider
d. Outsider

74.Health & Safety warnings are included in

a. Packaging
b. Branding
c. Labeling
d. Processing

75.Smartphone is marketing through positioning.

a. Special
b. Interest
c. High-tech
d. Product user

76. has the advantage of modifying it for each local market.

a. Packaging
b. Branding
c. Labeling
d. Processing

77.Market Segmentation is better than market

 Targeting

 Positioning

 Aggregation

 Regulatory

78. __________ strategy can cater to large number of customers.

 Undifferentiated

 Multi Segment

 Micro Segment

 Differentiated

79. Segmentation has become highly popular.

 Geographic

 Gender

 Psychographic

 Demographic

80.Want for a specific product backed by an ability to pay is called

 Demand
  Need

 Want

 Customer

81.The following is not a type of Marketing Concept

 The production concept

 The selling concept

 The societal marketing concept

 The Supplier Concept

82. ______________are products bought by individuals and organizations for further processing or for
use in conducting a business.

 Consumer products

 Speciality products

 Industrial products

 Personal Products

83. means dividing the market of potential customers into homogeneous sub-groups.

 Pricing

 Distribution

 Market Segmentation

 Product

84._ is the process of deciding the price to be quoted in the export market in order to
achieve pricing objectives.

 Export Pricing

 Distribution

 Market Segmentation

 Market Price
 85. in foreign markets is much more severe than in the domestic market.

 Sales

 Distribution

 Segmentation

 Competition.

86.The term ‘marketing mix’ describes:

 a composite analysis of all environmental factors inside and outside the firm.
 a series of business decisions that aid in selling a product.
 the relationship between a firm’s marketing strengths and its business weaknesses.

 a blending of strategic elements to satisfy specific target markets.

87.When customer expectations regarding product quality, service quality, and value-based price are
met or exceeded, is created.
 customer satisfaction
 planning excellence
 a quality rift
 a value line

88.After concept testing, a firm would engage in which stage for developing and marketing a new
product?
 Marketing strategy development
 Business analysis
 Product development
 Test marketing

89.Which of the following marketing mix activity is most closely associated with newsletters,
catalogues and invitations to organization-sponsored events?
 Pricing
 Promotion
 Distribution
 Product

90.Which one of the following sets represents 4C’s of the marketing mix?
 Customer solution, cost, convenience, communication
  Customer, cost, convenience, comfort
 Convenience, communication, coverage, cost
 Cost, coverage, communication, consultancy

91.What does this statement show “Trade of value between two parties”?
 Competition
 Transaction
 Exchange
 Need

92.Customer’s evaluation of the difference between all the benefits and all the costs of a marketing
offer relative to those of competing offers refers to which of the following options?
 Customer perceived value
 Marketing myopia
 Customer relationship management
 Customer satisfaction

93.Bread and milk are which kind of products?

 Specialty Products
 Convenience products
 Shopping products
 Unsought products

94.If a firm is practicing , the firm is training and effectively motivating its
customer-contact employees and all of the supporting service people to work as a team to provide
customer satisfaction.

 double-up marketing
 interactive marketing

 service marketing
 internal marketing

95.Adding new features to a product is advocated by which of the approaches?

  Product Approach
 Production Approach
 Marketing Approach
 Selling Approach

96.When a company distributes its products through a channel structure that includes one or more
resellers, this is known as .

 Indirect marketing
 direct marketing
 multi-level marketing
 integrated marketing

97.The four unique elements to services include:

 Independence, intangibility, inventory, and inception

 Independence, increase, inventory, and intangibility
 Intangibility, inconsistency, inseparability, and inventory
 Intangibility, independence, inseparability, and inventory

98.The task of any business is to deliver at a profit.

 customer needs
 customer value
 products and services
 improved quality

99.Which of the following is more effective tool for promotion process?

 Advertisement

 Personal Sale

 Publicity

 Sales promotion

100.____________ Marketing offers standardized products and services.

 Transnational marketing

 Multi-domestic marketing

 Global marketing
 None of above